That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me—and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don’t know they are collecting and individualized profiles we don’t know we have. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a “target” or “waste” or placed in one of the industry’s finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, if so, how does that affect what you see and do online?Drawing on groundbreaking research, including interviews with industry insiders, this important book shows how advertisers have come to wield such power over individuals and media outlets—and what can be done to stop it.

    He first revisits the old stories--Hermes in Greece, Eshu in West Africa, Krishna in India, Coyote in North America, among others--and then holds them up against the life and work of more recent creators: Picasso, Duchamp, Ginsberg, John Cage, and Frederick Douglass. Authoritative in its scholarship, loose-limbed in its style, Trickster Makes This World ranks among the great works of modern cultural criticism.

    It will shock, surprise and astound the reader. Paul Harrison has a unique set of skills and experiences based upon his life in the British police service and later as a crime writer. Now, for the first time ever, you can read of his gripping experiences as a profiler dealing with the world's most notorious serial killers and violent offenders. Mind Games is a forensic examination of the psyche of the world's most vicious and evil offenders in their own words, just as they related it. It's an exploration into the darkest recesses of the criminal mind and possibly the most in-depth examination of the serial killer phenomenon ever published. Includes exclusive interviews with Charles Manson, John Wayne Gacy, Kenneth Harrison, Henry Lee Lucas, Aileen Wuornos, Ted Bundy, Carl Watts, Donald 'Pee Wee' Gaskins, Donald Neilson, Kenneth McDuff, Jeffrey Dahmer, Joe 'The Cannibal' Metheney.

    But in our zeal to instill the evaluation process with scientific rigor, we've gone from measuring performance to fixating on measuring itself. The result is a tyranny of metrics that threatens the quality of our lives and most important institutions. In this timely and powerful book, Jerry Muller uncovers the damage our obsession with metrics is causing--and shows how we can begin to fix the problem.Filled with examples from education, medicine, business and finance, government, the police and military, and philanthropy and foreign aid, this brief and accessible book explains why the seemingly irresistible pressure to quantify performance distorts and distracts, whether by encouraging "gaming the stats" or "teaching to the test." That's because what can and does get measured is not always worth measuring, may not be what we really want to know, and may draw effort away from the things we care about. Along the way, we learn why paying for measured performance doesn't work, why surgical scorecards may increase deaths, and much more. But metrics can be good when used as a complement to--rather than a replacement for--judgment based on personal experience, and Muller also gives examples of when metrics have been beneficial.Complete with a checklist of when and how to use metrics, The Tyranny of Metrics is an essential corrective to a rarely questioned trend that increasingly affects us all.

    Written in a conversational tone, the book offers a succinct, approachable manual on how to get more done.

    

    So did the Teacher in Ecclesiastes. He invested time and energy in every activity he could think of that might bring meaning and purpose to his life but found only disappointment, frustration, hopelessness. In our thirst for significance we, like the Teacher, give our lives--our time, talents, strength, heart--to anything we think will give us worth and purpose: Power. Relationships. Money. Pleasure. Work. But worshiping these idols has a high cost--and still doesn't bring the fulfillment we long for. In Breaking the Idols of Your Heart Dan Allender and Tremper Longman illuminate for us the Teacher's warnings and, after all his activities, his final radiant conclusion: Meaning and purpose come only when God is truly the center of our life and the object of our hope. Using a compelling fictional narrative at the start of each chapter to encourage reflection on our own life and the lives of family and friends, the authors lead us through Ecclesiastes to help us recognize and exchange cheap pursuits for the only One worth pursuing. Ecclesiastes is not an easy book to read, because transferring our worship from money, power and fame to God is not an easy road to travel. But as the Teacher discovered and wrote down for us, it leads to one conclusion: life lived abundantly, in freedom, hope, purpose, meaning.

    This methodology revealed distinct cyclical patterns that were used to provide the foundation for his forecasting. The wonderful advances in science add to the mix, but are tools to use, not answers that should automatically be accepted as we see with the climate agenda. The lesson in weather, in history, in anything, is that the foundation you stand on today is built from yesterday to reach for tomorrow. The book examines the clash between that philosophy and one that minimizes lessons of the past, or ignores them, and uses climate and weather to simply further an agenda that has very little to do with either. An uncurious media is a willing accomplice in advancing the missive to the population, The Climate Chronicles reveals that clash in an effort to get the reader to search beyond what they are told. As such its a must read for those seeking not an agenda driven answer, but the right answer, wherever it may lead them. Bastardi's goal is not to get you to blindly accept what he says, but to dig in and examine for yourself. The book shows, given the implications of not doing so, more is at stake than just tomorrows weather.

    It explains how to harness our unique perspectives, pool our collective intelligence and tackle the greatest challenges of our age - from climate change to terrorism. It draws on a dazzling range of case studies, including the catastrophic failings of the CIA before 9/11, a fatal communication breakdown on top of Mount Everest and a moving tale of de-radicalisation in America's Deep South. Rebel Ideas will strengthen any team or organisation, but has dozens of personal applications, too: from the art of personal reinvention to the remarkable benefits of personalised nutrition. It shows us how to become more creative, how to collaborate in a world becoming more interconnected, and how to break free of the echo chambers that surround us all.

    Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by", metaphors that can shape our perceptions and actions without our ever noticing them.In this updated edition of Lakoff and Johnson's influential book, the authors supply an afterword surveying how their theory of metaphor has developed within the cognitive sciences to become central to the contemporary understanding of how we think and how we express our thoughts in language.

    Celebrated UC Berkeley psychologist Dr. Dacher Keltner argues that compassion and selflessness enable us to have the most influence over others and the result is power as a force for good in the world.It is taken for granted that power corrupts. This is reinforced culturally by everything from Machiavelli to contemporary politics. But how do we get power? And how does it change our behavior? So often, in spite of our best intentions, we lose our hard-won power. Enduring power comes from empathy and giving. Above all, power is given to us by other people. This is what all-too-often we forget, and what Dr. Keltner sets straight. This is the crux of the power paradox: by fundamentally misunderstanding the behaviors that helped us to gain power in the first place we set ourselves up to fall from power. We can't retain power because we've never understood it correctly, until now. Power isn't the capacity to act in cruel and uncaring ways; it is the ability to do good for others, expressed in daily life, and itself a good a thing.Dr. Keltner lays out exactly--in twenty original "Power Principles"-- how to retain power, why power can be a demonstrably good thing, and the terrible consequences of letting those around us languish in powerlessness.

    Tome was born in 1782 near present-day Harrisburg and lived on the upper Susquehanna for much of his life. He tells colorful (and mostly true) tales about his hunting exploits in the Pennsylvania wilderness, as he tracked elk, wolves, bears, panthers, foxes, and other large animals through the state’s north-central mountains, earning wide renown among his contemporaries. His stories contain suspenseful chase scenes, accidents, and narrow escapes, inviting the reader to view a still-wild Pennsylvania through the eyes of one who “was never conquered by man or animal.” Pioneer Life, originally published in 1854, has since been reprinted several times. This classic hunting memoir includes the following chapters: I. Birth and Early Life II. Hunting the Elk III. Capturing a Live Elk IV. Face of the Country V. Face of the Country — Continued VI. Danger From Rattlesnakes VII. Wolf and Bear Hunting VIII. Another Elk Hunt IX. Elk-Hunting on the Susquehannah X. Elk-Hunting — Continued XI. Nature, Habits, and Manner of Hunting the Elk XII. Elk and Bear Hunting in Winter XIII. Hunting on the Clarion River XIV. Hunting and Trapping XV. The Bear, Its Nature and Habits XVI. Hunting Deer at Different Seasons XVII. Nature and Habits of the Panther, Wolf and Fox XVIII. Rattlesnakes and Their Habits XIX. Distinguished Lumbermen, Etc. XX.. Reminiscences of Cornplanter XXI. Indian Eloquence This book originally published in 1854 has been reformatted for the Kindle and may contain an occasional defect from the original publication or from the reformatting

    Download issues at no extra cost from Archived Items. The Economist is the premier source for the analysis of world business and current affairs, providing authoritative insight and opinion on international news, world politics, business, finance, science and technology, as well as overviews of cultural trends and regular Special reports on industries and countries. Established in 1843 to campaign against the protectionist corn laws, The Economist remains, in the second half of its second century, true to the liberal principles of its founder. James Wilson, a hat maker from the small Scottish town of Hawick, believed in free trade, internationalism and minimum interference by government, especially in the affairs of the market. The Economist also takes a fiercely independent stance on social issues, from gay marriage to the legalisation of drugs, but its main service to its readers is as a global newspaper: To uncover new ideas from all around the world. The Kindle Edition of The Economist contains all of the articles and graphics found in the print edition, but will not include all photos. For your convenience, issues are auto-delivered wirelessly to your Kindle each Friday at the same time the print edition hits the newsstand.

    Now, two science professors give us the tools to dismantle misinformation and think clearly in a world of fake news and bad data.It's increasingly difficult to know what's true. Misinformation, disinformation, and fake news abound. Our media environment has become hyperpartisan. Science is conducted by press release. Startup culture elevates bullshit to high art. We are fairly well equipped to spot the sort of old-school bullshit that is based in fancy rhetoric and weasel words, but most of us don't feel qualified to challenge the avalanche of new-school bullshit presented in the language of math, science, or statistics. In Calling Bullshit, Professors Carl Bergstrom and Jevin West give us a set of powerful tools to cut through the most intimidating data.You don't need a lot of technical expertise to call out problems with data. Are the numbers or results too good or too dramatic to be true? Is the claim comparing like with like? Is it confirming your personal bias? Drawing on a deep well of expertise in statistics and computational biology, Bergstrom and West exuberantly unpack examples of selection bias and muddled data visualization, distinguish between correlation and causation, and examine the susceptibility of science to modern bullshit.We have always needed people who call bullshit when necessary, whether within a circle of friends, a community of scholars, or the citizenry of a nation. Now that bullshit has evolved, we need to relearn the art of skepticism.

    In fact, he points out, our cooperative instincts may have evolved as part of mankind?s natural selfish behavior--by exchanging favors we can benefit ourselves as well as others.Brilliantly orchestrating the newest findings of geneticists, psychologists, and anthropologists, The Origins of Virtue re-examines the everyday assumptions upon which we base our actions towards others, whether in our roles as parents, siblings, or trade partners. With the wit and brilliance of The Red Queen, his acclaimed study of human and animal sexuality, Matt Ridley shows us how breakthroughs in computer programming, microbiology, and economics have given us a new perspective on how and why we relate to each other.