Unlike other PR texts that steer clear of the cases, the ethical challenges, the how to counsel, and the public relations conundrums that force students to think, this book prepares students to deal with a full range of situations and arrive at effective, ethical solutions that distinguish the practice.

    For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot.In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products.But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore.In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo.But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall.TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

    Marked by the Manson murders, rampant inflation, and recession, the decade seemed to usher in a gritty and unsightly reality. The city of glitz and glamour overnight became the city of smog and traffic, a cultural and environmental wasteland.Los Angeles in the 1970s was a complex and complicated city with local cultural touchstones that rarely made it near the silver screen. In Los Angeles in the 1970s, LA natives, transplants, and escapees talk about their personal lives intersecting with the city during a decade of struggle. From The Doors’ John Densmore seeing the titular L.A. Woman on a billboard on Sunset, to Deanne Stillman’s twisting path from Ohioan to New Yorker to finally finding her true home as an Angeleno, to Chip Jacobs’ thrilling retelling of the “snake in the mailbox” attempted murder, to Anthony Davis recounting his time as “Notre Dame Killer” and USC football hero, these are stories of the real Los Angeles—families trying to survive the closing of factories, teens cruising Van Nuys Boulevard, the Chicano Moratorium that killed three protestors, the making of a porn legend.Los Angeles in the 1970s is a love letter to the sprawling and complicatedfabric of a Los Angeles often forgotten and mostly overlooked. Welcome to the Gold Mine.

    Let s say you re listening to a loony liberal, debating some dopey Democrat, or arguing with a gaggle of goofy lefties. Wouldn t it be great to have the facts to combat all those liberals lies? Well, here it is: finally, the book that sets the record straight! Radio host and author Gregg Jackson has written THE authoritative answer book for conservatives concerning our nations key concerns: Abortions, terrorism, the Patriot Act, separation of church and state, immigration, the environment, homosexual marriage, taxes, deficits, school vouchers, gun control, health care, social security, education, media bias, and President Bush s real record of achievements. What makes Conservative Comebacks to Liberal Lies so important is that it gives conservatives, right-leaning independents, and even disaffected Democrats the truth they need to counter common liberal claims. Issue by issue, the book offers clear and concise conservative responses and comebacks. Here is a brilliant, A-to-Z reference book that gives readers clear-cut answers on today s most pressing political and social issues. Conservative Comeback to Liberal Lies should be in the hands of every red-blooded conservative in America!

    

    The post-industrial society’s dimensions would include the spread of a knowledge class, the change from goods to services and the role of women. All of these would be dependent on the expansion of services in the economic sector and an increasing dependence on science as the means of innovating and organizing technological change.Bell prophetically stated in The Coming of the Post-Industrial Society that we should expect “… new premises and new powers, new constraints and new questions—with the difference that these are now on a scale that had never been previously imagined in world history.”

    Are you winning?Your fight is not with the problems you can see—depression, a broken marriage, addiction, or financial troubles. These are just the symptoms, the true disease—the true battle—is against the devil and his armies. But the devil’s not afraid of mere humans like you and me. So how are we supposed to fight? More importantly, how are we supposed to win?  Warfare is a guide to fighting the battles that matter. In it, you’ll learn:to identify how spiritual warfare is impacting your soul, family, church, and culture.who the armies are and what role they play—God, angels, demons, and the devilhow to use the arsenal of spiritual weapons God provideshow to claim the victory God has already won.When we fight the right battles with the right weapons, fear gives way to courage, futility gives way to purpose, and failure gives way to victory.

    In the second and third volumes, The History of Eroticism and Sovereignty, Bataille explores the same paradox of utility from an anthropological and an ethical perspective, respectively. The History of Eroticism analyzes the fears and fascination, the prohibitions and transgressions attached to the realm of eroticism as so many expressions of the "uselessness" of erotic life.

    Xenophobia is rampant and commonly reflected in elections across the continent. Great Britain may hold a referendum on whether to abandon the union altogether. Spurred by anti-EU sentiments due to the euro crisis, national interests conflict with a shared vision for the future of Europe. Is it too late to preserve the union that generated unprecedented peace for more than half a century? This is no mere academic question with limited importance for America and the rest of the world. In the past decade, the EU has declined from a unified global power to a fractious confederation of states with staggering unemployment resentfully seeking relief from a reluctant Germany. If the EU collapses and the former member states are transformed again from partners into rivals, the US and the world will confront the serious economic and political consequences that follow. In a series of revealing interviews conducted by Dr. Gregor Peter Schmitz, George Soros -- a man of vast European experience whose personal past informs his present concerns -- offers trenchant commentary and concise, prescriptive advice: The euro crisis was not an inevitable consequence of integration, but a result of avoidable mistakes in politics, economics, and finance; and excessive faith in the self-regulating financial markets that Soros calls market fundamentalism inspired flawed institutional structures that call out for reform. Despite the considerable perils of this period, George Soros maintains his faith in the European Union as a model of open society. This book is a testament to his vision for a peaceful and productive Europe.

    First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as self-evident." --Arthur SchopenhauerThe Ponzi Factor is the most comprehensive research ever compiled on the negative-sum nature of capital gains (non-dividend stocks). The book shows why, as a whole, ALL investors will lose money from buying and selling stocks.Most people don’t realize that profits from buying and selling stocks come from other investors who are also buying and selling stocks. When one investor buys low and sells high, another investor is also buying high and needs to sell for even higher. Companies like Google, Telsa, Facebook never pay their investors. Their investors’ profits are dependent on the inflow of money from new investors, which by definition, is how a Ponzi scheme works.This book is not for everyone. If you are a finance junkie who wants to rationalize why companies don’t have to pay their investors and believe a system that shuffles money between investor can magically create more money than people contribute, then this book is not for you. On the other hand, if you understand why we can’t create money by shuffling it with imaginary paper, and that investors invest because they want money, not value, then you will learn something you will never forget: The mechanics of how the stock market works and what really makes a stock price move.A stock without dividends is a Ponzi asset. It’s not how equity instruments were designed to work historically and not how ownership instruments are supposed to work logically. The Ponzi Factor is not a perspective or an opinion. It is a proof that is based on definition, logic, and it is supported by observable facts and history. This is not a story that will disappear after another market crash. It is an idea that will remain relevant for as long as the stock market exists.Lastly, to critics, the naysayer, and the finance junkies who think the imaginary value = cash. The author will award $20,000 to anyone who can show why non-dividend stocks DO NOT meet the definition of a Ponzi scheme. That’s $20,000 in cash, not value. (Details on this book's website. The Ponzi Factor. Proof by Definition.)

    Downs treats this differently than do other students of politics. His explanations are systematically related to, and deductible from, precisely stated assumptions about the motivations that attend the decisions of voters and parties and the environment in which they act. He is consciously concerned with the economy in explanation, that is, with attempting to account for phenomena in terms of a very limited number of facts and postulates. He is concerned also with the central features of party politics in any democratic state, not with that in the United State or any other single country. I. BASIC STRUCTURE OF THE MODEL. 1. Introduction. 2. Party Motivation and the Function of Government in Society. 3. The Basic Logic of Voting. 4. The Basic Logic of Government Decision-Making. II. THE GENERAL EFFECTS OF UNCERTAINTY. 5. The Meaning of Uncertainty. 6. How Uncertainty Affects Government Decision-Making. 7. The Development of Political Ideologies as Means of Getting Votes. 8. The Statics and Dynamics of Party Ideologies 9. Problems of Rationality Under Coalition Governments. 10. Government Vote-Maximizing and Individual marginal Equilibrium. III. SPECIFIC EFFECTS OF INFORMATION COSTS. 11. The Process of Becoming Informed. 12. How Rational Citizens Reduce Information Costs. 13. The Returns From Information and Their Diminution. 14. The Causes and Effects of Rational Abstention. IV. DERIVATIVE IMPLICATIONS AND HYPOTHESIS. 15. A Comment on Economic Theories of Government Behavior. 16. Testable Prepositions Derived from the Theory.

    In this comic novel a band of hacker-geeks load state-of-the-art artificial intelligence, including working eyes, ears, spy software, and a smart mouth, into a bunch of old Furby dolls, re-christened Grumbies, network them together, sell millions, become rich and famous and make enemies/allies of Mossad, the CIA, Google, Microsoft, IRS, Goldman Sachs, the guys from Google, and Steve Jobs.

    Professor Drezner takes you behind the headlines and into the debates to dispel common myths about prosperity and get at deeper truths. By taking a broad view of economics that includes psychology, sociology, political science, and history, his lectures lead you to fundamental insights about how the modern world works and a deeper understanding of the functioning of the U.S., European, Chinese, and other major economies, as well as an appreciation for the special problems faced by underdeveloped nations. You'll examine dozens of case histories that illustrate what works and doesn't work in the drive to increase economic growth. You'll also learn about intriguing examples of prosperity won or lost, including the Dutch tulip mania in 1637, the era of globalization that started in the 1850s and lasting through World War I, and Ukraine's economic missteps after the breakup of the Soviet Union. As a start on your own road to greater prosperity, take this step to invest in an unparalleled explanation of the prerequisites to achieve it.

    Over three decades he has interviewed and investigated some of the most professional, dangerous and ruthless killers in Ireland. Now Dillon explores their personalities, motivations and bizarre crimes.Many of Ireland's assassins learned their trade in fields and on hillsides in remote parts of Ireland, while others were trained in the Middle East or with Basque separatist terrorists in Spain. Some were one-target-one-shot killers, like the sniper who terrorised the inhabitants of Washington State in the autumn of 2002, while others were bombers skilled in designing the most sophisticated explosive devices and booby traps. Another more powerful group of 'trigger men' were the influential figures in the shadows, who were experts in motivating the killers under their control. All of these men, whether they squeezed the trigger on a high-powered rifle, set the timer on a bomb or used their authority to send others out to commit horrific and unspeakable acts of cruelty, are featured in this book. The Trigger Men takes the reader inside the labyrinthine world of terrorist cells and highly classified counter-terrorism units of British Military Intelligence. The individual stories are described in gripping, unflinching detail and show how the terrorists carried out their ghastly work. Dillon also explores the ideology of the cult of the gunmen and the greed and hatred that motivated assassins in their killing sprees. There are penetrating insights into the mindset of the most infamous assassins: their social and historical conditioning, their callousness......

    Why?In an era of growing cultural pessimism, many thoughtful individuals believe that different civilisations – especially Islam and the West – cannot live together in peace. The ten countries of ASEAN provide a thriving counter-example of civilizational co-existence. Here 625m people live together in peace. This miracle was delivered by ASEAN.In an era of growing economic pessimism, where many young people believe that their lives will get worse in coming decades, Southeast Asia bubbles with optimism. In an era where many thinkers predict rising geopolitical competition and tension, ASEAN regularly brings together all the world’s great powers.Stories of peace are told less frequently than stories of conflict and war. ASEAN’s imperfections make better headlines than its achievements. But in the hands of thinker and writer Kishore Mahbubani, the good news story is also a provocation and a challenge to the rest of the world."This excellent book explains, in clear and simple terms, how and why ASEAN has become one of the most successful regional organizations in the world."George Yeo"A powerful and passionate account of how, against all odds, ASEAN transformed the region and why Asia and the world need it even more today."Amitav Acharya“Kishore and I have written that the world is coming together in a Fusion of Civilisations. This book documents beautifully how ASEAN has achieved this fusion. The ASEAN story is hugely instructive and this book tells it very well.”Larry SummersKishore Mahbubani is Dean of the Lee Kuan Yew School of Public Policy, National University of Singapore, and author of The New Asian Hemisphere: The Irresistible Shift of Global Power to the East. Jeffery Sng is a writer and former diplomat based in Bangkok, co-author of A History of the Thai-Chinese.