But Max Leonard, himself an accomplished amateur cyclist, does not forget the pain, the glory, the sweat, and the tears that go into these grueling climbs.  After all, cycling up a mountain is hard.  So hard that, to many, it can seem absurd. But for others, climbing a mountain gracefully (and beating your competitors up the slope) represents the pinnacle of cycling achievement. It is where legends are forged.Many books tell you where the mountains are, or how long and how high. None of them ask why. Why are mountain ranges professional cycling’s Coliseum? Why do amateurs also make pilgrimages to these high, remote roads? Why are the roads even there in the first place to lure us on to these obsession inducing climbs?   Just why are mountains so enthralling? “This is real cycling, where the glory is and where dreams come true,” according to Bradley Wiggins. Mountains are where cycling's greatest heroes have made their names. Every amateur rider wishes they could climb better, too.  Are all these people addicted to the pain? To the achievement? Or to the allure of the peaks? Some spend their weekends and holidays cycling up mountains from start to finish. But how does a rider push themselves beyond their limits to get up a 10% gradient on pedal power alone? What is happening when they do?A Higher Calling explores the central place of mountains in the folklore of road cycling. Blending adventure and travel writing with the rich narrative of racing, Max Leonard takes the reader from the battles that created the Alpine roads to the shepherds tending their flocks on the peaks, and to a Grand Tour climax on the “highest road in Europe.” And he tells stories of courage and sacrifice, war and love, obsession and even elephants, along the way.

    Pale Male and his mate built their nest near the top of one of Fifth Avenue’s swankiest apartment buildings. Nine years and 23 chicks later, Pale Male’s fame had grown so large that a CBS newsman named him Father of the Year! But Pale Male was less beloved by the residents of the building, and in 2004 the owners suddenly removed the nest–setting off an international outcry on behalf of the birds.

    He made pilgrimages to true time capsules like a remote lagoon in Western Australia, spent time in research collections photographing forms of microscopic life, and even found ways to create visual parallels between the growth of organs in the human body and the patterns seen on the surface of the earth. The resulting volume is a glorious picture book of planet earth depicting the amazing biodiversity that surrounds us all. Lanting's true gift lies beyond his technical mastery: it is his eye for geometry in the beautiful chaos of nature that allows him to show us the world as it has never been seen before. From crabs to jellyfish, diatoms to vast geological formations, jungles to flowers, monkeys to human embryos, LIFE is a testament to the magical beauty of life in all its forms and is Lanting's most remarkable achievement to date. The photographer: Dutch-born Frans Lanting has been hailed as one of the great nature photographers of our time. For the past two decades he has documented wildlife and our relationship with nature in environments from the Amazon to Antarctica. Exhibits of his photographs have been shown at major museums in Paris, Milan, Tokyo, New York, Madrid, and Amsterdam. Lanting's previous TASCHEN titles include Eye to Eye, Jungles, and Penguin. The editor: Christine Eckstrom is a writer and editor specializing in natural history. She collaborates with Lanting on fieldwork, books, and other publishing projects from their home base in California.

    

    If you blinked, you might have missed them, because Gatorade has swiftly and decisively fended off every would-be rival. Although a few other brands hold slim market shares, the fact is that Gatorade single-handedly created the sports drink industry 40 years ago and has absolutely ruled it ever since.But Gatorade is more than just a triumph of branding. First, it's a trusted product that has been scientifically proven to do what it claims to do.Second, Gatorade is an enthralling story, brought to life in bright color and sharp detail in First in Thirst. Author Darren Rovell, a skilled, objective, and passionate journalist, chronicles every astonishing milestone of the company's history.With unprecedented access to the inventors, the marketers, the analysts and observers, and key company figures past and present, Rovell recounts the sweat-drenched University of Florida football practices, the first (unpalatable) prototypes, and the commercial and financial interest that quickly took hold following the drink's first on-field successes. Then came the advertising, sponsorships, product placements (many of them fortuitous), and finally the two milestones that cemented Gatorade's iconic status once and for all -- the ubiquitous Gatorade bath and the Michael Jordan ""Be Like Mike"" endorsement deal.With refreshing candor, First in Thirst also offers an inside look at the negotiations, battles, lawsuits, mergers and acquisitions, product strategies, lucky breaks, and even the missteps (there have not been many) that have attended Gatorade's reign as the 800-pound gorilla of the sports-drink scene. Rovell places the reader inside labs and brainstorming sessions, at board meetings and ad shoots, on the sidelines and in the dugouts, even in the winner's circle at NASCAR events -- where Gatorade manages maximum exposure even at tracks whose official sponsors include chief rival POWERade.The book identifies the nine Gatorade Rules, business principles that have helped Gatorade become one of the most dominant brands ever. By adhering to these principles, businesses in other industries may achieve greater brand recognition and market share.Long before America knew what ""deep-down body thirst"" was, a team of university scientists had already invented something to quench it. First in Thirst is the story of the product and the company, and of America's fascination with the one and only Gatorade.

    This edition incorporates current research methodology—including molecular and genetic clinical research—and offers an updated syllabus for conducting a clinical research workshop.Emphasis is on common sense as the main ingredient of good science. The book explains how to choose well-focused research questions and details the steps through all the elements of study design, data collection, quality assurance, and basic grant-writing. All chapters have been thoroughly revised, updated, and made more user-friendly.

    They defied the prejudices of the time. And they blazed a trail for generations of women to follow.What does it take to be an astronaut? Excellence at flying, courage, intelligence, resistance to stress, top physical shape — any checklist would include these. But when America created NASA in 1958, there was another unspoken rule: you had to be a man. Here is the tale of thirteen women who proved that they were not only as tough as the toughest man but also brave enough to challenge the government. They were blocked by prejudice, jealousy, and the scrawled note of one of the most powerful men in Washington. But even though the Mercury 13 women did not make it into space, they did not lose, for their example empowered young women to take their place in the sky, piloting jets and commanding space capsules. ALMOST ASTRONAUTS is the story of thirteen true pioneers of the space age.

    So Tyson brings the universe down to Earth succinctly and clearly, with sparkling wit, in tasty chapters consumable anytime and anywhere in your busy day.

    Clarke rejects any label as prophet; as per Profiles' subtitle, he deals with "limits of the possible." In July 20, 2019, he views a day in the life of the 21st century. The oversize, illustrated book forecasts how people are born, live, and die. We ride orbiting space stations, watch 60-year-old, 8-foot athletes, see that people have been replaced with computers and robots, view most aspects of life—schools, transportation, medicine, work, movies. These are astonishing but realistic perceptions by a master of the craft who as always writes with skill, wit, clarity, and remarkable intelligence.

    Exposing the true status of the world's dwindling energy supplies, Jeremy Leggett reveals the scale of the disaster looming over our planet, and the action each and every one of us must take - right now - to stand a chance of averting it.

    It finally comes to rest in the pasture of an ordinary couple's country home. Immediately upon going inside, they are placed in irrevocable, sole command by the ship's computer. How Dan and Stacy Saddler handle the enormous military, political and religious pressure of choosing a crew and taking the ship back through the enigmatic warp point makes this one of Darrell Bain's most exciting novels.

    In this pocket version of his bestselling Life Without Diabetes, Professor Roy Taylor offers a brilliantly concise explanation of what happens to us when we get type 2 and how we can escape it.Taylor's research has demonstrated that type 2 is caused by just one factor - too much internal fat in the liver and pancreas - and that to reverse it you need to strip this harmful internal fat out with rapid weight loss.In simple, accessible language, Taylor takes you through the three steps of his clinically proven Newcastle weight loss plan and shows how to incorporate the programme into your life.Complete with FAQs and inspirational tips from his trial participants, this is an essential read for anyone who has been given a diagnosis of type 2 diabetes or pre-diabetes and wants to understand their condition and transform their outcomes.

    Stars and other night sky objects can be seen with the naked eye, or seen in greater numbers and in more detail with binoculars or a telescope.Stargazing For Dummies offers you the chance to explore the night sky, providing a detailed guide to the main constellations and also offering advice on viewing other night sky objects such as planets and nebulae. It's a great introduction to a fun new hobby, and even provides a fun way to get the kids outside while doing something educational!Gives you an introduction to looking at the sky with binoculars or a telescope Offers advice on photographing the night sky Without needing to get your head around mind-bending theories, you can take part in some practical physics If you're looking for easy-to-follow guidance on getting to know the night sky, Stargazing For Dummies has you covered.

    Decades ago, astronauts brought back 850 pounds of rocks from their lunar journeys; the U.S. gave some away as “goodwill” gifts to the world’s nations. Over time, many of them disappeared, stolen or lost in the aftermath of political turmoil, and offered for millions on the black market. Gutheinz, first as a NASA investigator and then the leader of a intrepid group of students, has dedicated his life to getting them back. Author Joe Kloc tells a wild story of geopolitics, crime, science, and one man’s obsession with keeping the moon out of the wrong hands.

    . . brilliantly integrat[es] science, literature, and pop culture into elegant and insightful commentaries on the most interesting and important questions of our time. A delightful read.”—Michael Shermer, author of The Science of Good and Evil“Entertaining and thought-provoking.”—Steven Pinker, author of The Blank SlateIf we are, in part, a product of our genes, can free will exist? Incisive and engaging, this indispensable tour of evolutionary biology runs the gamut of contemporary debates, from science and religion to our place in the universe.David Barash is the author of The Myth of Monogamy and Madame Bovary’s Ovaries. He lives in Redmond, Washington.