"Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era.Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to:Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!

    This expanded and completely updated edition covers the why of network design, focusing not just the specifications comprising today's systems but how key technologies and protocols actually work in the real world to solve specific problems. It is the only introductory computer networking book written by authors who have had first-hand experience with many of the protocols discussed in the text, who have actually designed some of them as well, and who are still actively designing the computer networks today.The book makes less use of computer code to explain protocols than earlier editions. Moreover, this new edition shifts the focus somewhat higher in the protocol stack where there is generally more innovative and exciting work going on at the application and session layers than at the link and physical layers. Other new features are: increased accessibility by clearly separating the advanced material from more fundamental via special headings and boxed features; the material is structured in such a way as to make it easier to teach top-down. Furthermore, the book outstrips the competitors in offering a more robust ancillary package for student and instructor support. The text is complemented with figures as well as links to networking resources on the Web and links to author-created materials on author-maintained Web site.Computer Networks, Fourth Edition, will be an invaluable resource for networking professionals and upper level undergraduate and graduate students in CS, EE, and CSE programs.

    The 4th Edition of this AJN Book-of-the-Year award winner has been thoroughly updated to deliver even more resources and tools, plus new DSM-5 content. "Psych Notes is packed with all of the essential content necessary to REVIEW (you should also have expanded knowledge of this content) and pass the ANCC PMHNP certification exam. You will be astonished with the depth and breadth of information contained in this easy to read and use (spiral bound) book. Be sure to access the online information that accompanies this book, too as it contains a grid comparing the changes from DSM-IV and DSM-5!" --Sandra Hannon-Engel, Ph.D., RN, CNS, PMHNP, Assistant Professor, William F. Connell School of Nursing, Boston College, Boston, MA. "It's a pretty good book for both nursing students and practicing RN's. No matter what specialty you're in you'll come across patients that are psychologically unstable and this book gives you a quick and easy reference to your needs. Everything is laid out in simple form and focuses on the most pertinent topics in psych." - Jim Astapan, Amazon.com "Very good source for fast references." - Ileana, Amazon.com "An amazingly complete collection of all that pertains to psych/mental health care. An easy to use resource and a wonderful review." - Camille Grosso, Ph.D., R.N.

    More than 250 challenging practice questions have been completely revised to closely model the format, tone, topics, and difficulty of the real exam. An integrated study system based on proven pedagogy, exam coverage includes step-by-step exercises, special Exam Watch notes, On-the-Job elements, and Self Tests with in-depth answer explanations to help reinforce and teach practical skills.Praise for the author:"Finally A Java certification book that explains everything clearly. All you need to pass the exam is in this book."--Solveig Haugland, Technical Trainer and Former Sun Course Developer"Who better to write a Java study guide than Kathy Sierra, the reigning queen of Java instruction? Kathy Sierra has done it again--here is a study guide that almost guarantees you a certification "--James Cubeta, Systems Engineer, SGI"The thing I appreciate most about Kathy is her quest to make us all remember that we are teaching people and not just lecturing about Java. Her passion and desire for the highest quality education that meets the needs of the individual student is positively unparalleled at SunEd. Undoubtedly there are hundreds of students who have benefited from taking Kathy's classes."--Victor Peters, founder Next Step Education & Software Sun Certified Java Instructor"I want to thank Kathy for the EXCELLENT Study Guide. The book is well written, every concept is clearly explained using a real life example, and the book states what you specifically need to know for the exam. The way it's written, you feel that you're in a classroom and someone is actually teaching you the difficult concepts, but not in a dry, formal manner. The questions at the end of the chapters are also REALLY good, and I am sure they will help candidates pass the test. Watch out for this Wickedly Smart book."-Alfred Raouf, Web Solution Developer, Kemety.Net"The Sun Certification exam was certainly no walk in the park but Kathy's material allowed me to not only pass the exam, but Ace it "--Mary Whetsel, Sr. Technology Specialist, Application Strategy and Integration, The St. Paul Companies

    a very, very good book" - Steve Wright (BBC Radio 2) on Do Less, Get More"Inspiring ... sage and sane advice" - Booklist on Do Less, Get MoreHave you ever dreamt of doing something new - setting up a business, getting in shape, or writing a novel - but haven't gotten round to actually doing it? Does 'now' never feel like a good time to start? The time has come.In January 2015, entrepreneur and bestselling author Sháá Wasmund made a decision: to finally get what she wanted. Years after packing in her business (and her salary) to take the plunge, life is everything she hoped it would be. As she discovered, the key to getting what you want is within reach.Building on her many years of professional experience and inspired by her own personal challenges and sh*t-fixing moments, How to Fix Your Sh*t is your pocket life coach. In this simple and systematic guide, Wasmund will empower you to conquer fear, ditch the excuses and start living your best life today.

    From your first steps of learning about WordPress all the way through maintaining a site throughout the years, this book is packed with truly practical information.

    The constituent technologies discussed comprise neural networks, fuzzy logic, genetic algorithms, and a number of hybrid systems which include classes such as neuro-fuzzy, fuzzy-genetic, and neuro-genetic systems. The hybridization of the technologies is demonstrated on architectures such as Fuzzy-Back-propagation Networks (NN-FL), Simplified Fuzzy ARTMAP (NN-FL), and Fuzzy Associative Memories. The book also gives an exhaustive discussion of FL-GA hybridization. This book with a wealth of information that is clearly presented and illustrated by many examples and applications is designed for use as a text for courses in soft computing at both the senior undergraduate and first-year postgraduate engineering levels.

    There's a small crop of social marketers that have figured out how to make millions from social marketing. You need their tactics! With the right social media plan, you can GROW your business, make more SALES and collect an army of loyal REPEAT customers. This is not some quick fix solution. But there's a right way to sell in the social sphere, and a wrong way. You need to learn the right way now, so that you can catapult your business ahead of your competition. Get some of the most powerful social marketing advice you'll ever find, inside these pages. Claim your place in the fast paced world of social technology, and build your business on the limitless potential of social sales. 'Unleash the Power of Social Media Marketing' will expose you to explosive, top tier strategies employed by the pros. Transform your social campaign into a systematic money engine, with these closely guarded social secrets!

    But recently, the industry has turned to dynamic languages for increased productivity and speed to market.Groovy is one of a new breed of dynamic languages that run on the Java platform. You can use these new languages on the JVM and intermix them with your existing Java code. You can leverage your Java investments while benefiting from advanced features including true Closures, Meta Programming, the ability to create internal DSLs, and a higher level of abstraction.If you're an experienced Java developer, Programming Groovy will help you learn the necessary fundamentals of programming in Groovy. You'll see how to use Groovy to do advanced programming including using Meta Programming, Builders, Unit Testing with Mock objects, processing XML, working with Databases and creating your own Domain-Specific Languages (DSLs).

    As more business intelligence pros begin using Power Pivot, they find that they do not have the Excel skills to clean the data in Excel; Power Query solves this problem. This book shows how to use the Power Query tool to get difficult data sets into both Excel and Power Pivot, and is solely devoted to Power Query dashboarding and reporting.

    We'll introduce you to various tips, tricks, patterns, code snippets, and techniques that we've picked up over the years.This book is great for:Beginners who have just finished the Django tutorial.Developers with intermediate knowledge of Django who want to improve their Django projects.

    NOTE: this Alpha Edition is missing some chapters and may contain errors. See http://saasbook.info for details.

    

    Now a paramedic field chief, Bomben looks back on thirty years of service in It's Not the Trauma, It's the Drama.The twenty true stories Bomben relates are unique—all told from the point of view of a woman rising through traditionally male ranks. Bomben's tales range from funny to gory, from the dangers paramedics face to the history of a venerable old firehouse. Some, of course, are about saving lives. Others are about simply staying alive.From Bomben's first trauma call—the result of a drag race along city streets gone horribly wrong—to her eventual rise through the ranks, her tales shift seamlessly from humorous encounters to descriptions of injuries human beings shouldn't be able to endure. Through it all, It's Not the Trauma, It's the Drama offers a glimpse of the strain and risk experienced by Chicago Fire Department paramedics every day.

    You’ll find detailed chapters about primers, cartridge cases, gun powder, and bullets, explaining in layman’s terms what they are, variations you’ll encounter and the characteristics of each. You’ll also learn the different facets of case preparation: which are necessary and which are optional, and how to do them. You’ll learn some characteristics of gunpowder and which types work best with bulk measurements. There’ll be detailed photos and explanations teaching the process of reloading ammunition. From there you’ll be shown how you can gear up to reload your own ammunition even if you don’t have much money or space.Although most of the book is geared toward metallic cartridge reloading there’s also a chapter on reloading shotgun ammunition. It too, will show you the steps involved and how to become operational with very little money and minimal space requirements.After reading this book the novice reloader will: (a) be capable of making informed choices when purchasing their equipment and components; (b) be able to understand the reloading process and why certain steps are taken or omitted; (c) have a safe, profitable and enjoyable experience from the very beginning.