Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by", metaphors that can shape our perceptions and actions without our ever noticing them.In this updated edition of Lakoff and Johnson's influential book, the authors supply an afterword surveying how their theory of metaphor has developed within the cognitive sciences to become central to the contemporary understanding of how we think and how we express our thoughts in language.

    From blonde to ginger, the brown that changed the way battles were fought to the white that protected against the plague, Picasso's blue period to the charcoal on the cave walls at Lascaux, acid yellow to kelly green, and from scarlet women to imperial purple, these surprising stories run like a bright thread throughout history.In this book, Kassia St. Clair has turned her lifelong obsession with colors and where they come from (whether Van Gogh's chrome yellow sunflowers or punk's fluorescent pink) into a unique study of human civilization. Across fashion and politics, art and war, the secret lives of color tell the vivid story of our culture.

    You’ll learn…• How a noise reduction headset at 35,000 feet led to the creation of Pepsi’s new trademarked signature sound.• How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO’s incredible turnaround.• How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution.• How a toy stuffed bear in a girl’s bedroom helped revolutionize a fashion retailer’s 1,000 stores in 20 different countries.• How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year.• How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.

    Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process."James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal."--William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.

    Much more than reason or tradition, it is our emotions that determine our choice of profession, partner, and politics, and our relation to money, sex, and religion. Nothing can make us feel more alive, or more human, than our emotions, or hurt us more. Yet, the emotions are utterly neglected by our system of education, leading to millions of mis-lived lives.This book proposes to redress the balance, exploring over 30 emotions and drawing some powerful and astonishing conclusions along the way. Areas covered include: depression, anxiety, anger, boredom, laziness, guilt, envy, greed, ambition, lust, sadomasochism, humiliation, loneliness, courage, empathy, friendship, love, self-esteem, and much much more. Reviews Burton is never short of an interesting and sharp judgment. --Prof Peter Toohey, Psychology Today[Heaven and Hell] challenges our understanding of emotions we experience but do not really think about... a fascinating read. --British Medical Association Book Awards

    Fat, they told us, was the enemy. Then it was salt, then sugar, then cholesterol... and on it goes. Americans listened and they lost -- but not their excess fat. What they lost was their health and waistlines. Americans are the fattest people on earth... and why? Mainly because of the food they eat. In this scientific and revolutionary book, based on Nobel Prize-winning research, medical visionary and former Massachusetts Institute of Technology researcher Dr. Barry Sears makes peak physical and mental performance, as well as permanent fat loss, simple for you to understand and achieve. With lists of good and bad carbohydrates, easy-to-follow food blocks and delicious recipes, The Zone provides all you need to begin your journey toward permanent fat loss, great health and all-round peak performance. In balance, your body will not only burn fat, but you'll fight heart disease, diabetes, PMS, chronic fatigue, depression and cancer, as well as alleviate the painful symptoms of diseases such as multiple sclerosis and HIV. This Zone state of exceptional health is well-known to champion athletes. Your own journey toward it can begin with your next meal. You will no longer think of food as merely an item of pleasure or a means to appease hunger. Food is your medicine and your ticket to that state of ultimate body balance, strength and great health: the Zone.

    Nelkpn and Parker Advanced Level Physics Fourth edition Hardback! Second hand, but mint condition Buyer must pay postage

    

    We easily get addicted to the high of achieving our goals. This isn't always a bad thing but it can be when we lose sight of the more important things in life.Many people never really feel satisfied in their regular day to day living and so they constantly strive for something outside of themselves to make up for their feelings of boredom, unworthiness, or whatever it may be.In our success-driven culture, it's very easy to miss out on the simple joys in life. Most people find it very difficult to be happy with a simple existence.First of all, there is nothing wrong with striving for bigger things. There is also nothing wrong with living a very simple and ordinary existence.What is truly important in the grand scheme of things is how we FEEL and how we make others feel, and this, believe it or not, has nothing to do with the outward circumstances of our lives.It costs absolutely nothing to be a kind and loving person. It costs nothing to focus on the brighter side of life. It's all a matter of perspective and our ability to release the negativity within ourselves.This book discusses a simple but powerful strategy for releasing these negative emotions that block us from experience the joy of the present moment. It shows you step by step how to be happy regardless of your life circumstances. It's easier than you think. Enjoy :)

    This social world is filled with paradox, mystery, suspense, and outright absurdity. Explore how social psychology can help you make sense of your own social world with this engaging and accessible book. Roy F. Baumeister and Brad J. Bushman's SOCIAL PSYCHOLOGY AND HUMAN NATURE can help you make sense of the always fascinating and sometimes bizarre and baffling diversity of human behavior-and it's also just plain interesting to learn about how and why people act the way they do.

    And now there’s a sure-fire way to solve their problems and test solutions: the sprint.While working at Google, designer Jake Knapp created a unique problem-solving method that he coined a “design sprint”—a five-day process to help companies answer crucial questions. His ‘sprints’ were used on everything from Google Search to Chrome to Google X. When he moved to Google Ventures, he joined Braden Kowitz and John Zeratsky, both designers and partners there who worked on products like YouTube and Gmail. Together Knapp, Zeratsky, and Kowitz have run over 100 sprints with their portfolio companies. They’ve seen firsthand how sprints can overcome challenges in all kinds of companies: healthcare, fitness, finance, retailers, and more.A practical guide to answering business questions, Sprint is a book for groups of any size, from small startups to Fortune 100s, from teachers to non-profits. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.

    It is the most slimmer-friendly eating system there is and is based on a deep understanding of the challenges faced by overweight people - no foods are banned, there is no calorie counting and there are hundreds of 'free foods' that can be eaten in unlimited amounts. Published to coincide with the 40th anniversary of Slimming World, Best Ever Recipes draws on Slimming World's 40 years of unrivalled experience in helping slimmers achieve their target weight. Packed with nutritional, lifestyle and diet information, as well as more than 120 new, healthy yet delicious recipes, it is the definitive guide to successful - and enjoyable - weight loss.

    A VINTAGE ORIGINAL.What do we see when we read? Did Tolstoy really describe Anna Karenina? Did Melville ever really tell us what, exactly, Ishmael looked like? The collection of fragmented images on a page - a graceful ear there, a stray curl, a hat positioned just so - and other clues and signifiers helps us to create an image of a character. But in fact our sense that we know a character intimately has little to do with our ability to concretely picture our beloved - or reviled - literary figures.In this remarkable work of nonfiction, Knopf's Associate Art Director Peter Mendelsund combines his profession, as an award-winning designer; his first career, as a classically trained pianist; and his first love, literature - he thinks of himself first, and foremost, as a reader - into what is sure to be one of the most provocative and unusual investigations into how we understand the act of reading.

    It features a novel way of teaching interactive designers how to create and improve their designs to incorporate the highest degree of fun. As the book shows, designing for fun is all about making interactive products like games highly entertaining, engaging, and addictive. The book's unique approach of providing a highly visual storyboard approach combined with a narrative on the art and practice of designing for fun is sure to be a hit with game and interactive designers.At first glance A Theory of Fun for Game Design is a book that will truly inspire and challenge game designers to think in new ways; however, its universal message will influence designers from all walks of life. This book captures the real essence of what drives us to seek out products and experiences that are truly fun and entertaining. The author masterfully presents his engaging theory by showing readers how many designs are lacking because they are predictable and not engaging enough. He then explains how great designers use different types of elements in new ways to make designs more fun and compelling. Anyone who is interested in design will enjoy how the book works on two levels--as a quick inspiration guide to game design, or as an informative discussion that details the insightful thinking from a great mind in the game industry.

    It raises the issues our girls might not be talking about publicly, and guides their parents on how experts believe we should deal with it.At ten, we know how girls are pigeonholing themselves into what they think they should be. Whether they see themselves as academic or not, whether they are interested in boys, puberty is a reality, friendship fights are underway, and the influence of social media is impacting.With heightened pressure from what they see in the media, in movies and on TV, our girls are leaving childhood behind well before they hit their teens. Not surprisingly, emotions can be heightened and relationships can be fraught. So many parents struggle to understand the pressures our girls are under and how to deal with their emotional volatility. Journalist and social commentator Madonna King has an extraordinary ability to connect with experts, schools and the girls themselves to deliver the answers parents need and the communication our girls want.TEN-AGER is the perfect guide to help parents understand how their daughter is feeling, what they need to know, what to say, and when to stay silent and listen., ,