The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING, 13e, students will find a text that includes everything they need to know in order to begin a marketing career, as well as things that will help them understand how to look at their own studies and their own careers as a marketing adventure. All the components of the marketing mix are included along with a lot of other compelling and thought-provoking ideas and concepts. Since its first edition, CONTEMPORARY MARKETING continues to showcase the foundations of marketing principles while featuring the newest trends and research in the discipline.

    Living with Art helps students develop an appreciation of art by offering a clear and comprehensive introduction to the visual arts from several perspectives: themes and purposes of art; the vocabulary of art; individual art media (painting, drawing, camera arts, sculpture, architecture, etc.); and the history of art. The book is rich with illustrations drawn from a wide range of artistic cultures and time periods.

    The author's enthusiasm for and knowledge of the current theatre, highlighted by contemporary production shots from around the world, put the students in the front row.

    By encouraging students to question, and teaching students how to test their assumptions, Lilienfeld motivates students to use scientific thinking skills to better understand the complex world of psychology.

    Accessible for undergraduates yet thorough enough for graduate students, this comprehensive text defines learning and shows how the learning process is studied. The text places learning in its historical perspective, giving students an appreciation for the figures and theories that have shaped 100 years of learning theory research.

    The authors' six-step model clearly illustrates and elucidates the process of dealing with people in crisis: Defining the Problem, Ensuring Client Safety, Providing Support, Examining Alternatives, Making Plans, and Obtaining Commitment. Using this model, the authors then build specific strategies for handling a myriad of different crisis situations, accompanied in many cases with the dialogue that a practitioner might use when working with the individual in crisis. New videos, available through a DVD and through CourseMate (both of which are available for purchase with the text), correlate with the text and demonstrate crisis intervention techniques, ensuring that you not only understand the theoretical underpinnings of crisis intervention theories, but also know how to apply them in crisis situations.

    Every time we cook, clean, take a shower, drive a car, use a solvent, such as fingernail polish remover, or perform any of the countless everyday activities that involve complex chemical reactions we're doing chemistry. You might even say that we're all participating in a grand chemistry experiment that started with the first human who mixed pigments to do a cave painting. Why do so many of us desperately resist learning chemistry when we're young? Maybe it has something to do with the way it's taught in school. Now there's a fun, easy way to learn basic chemistry. Whether you're studying chemistry in school and you're looking for a little help making sense of what's being taught in class, or you're just into learning new things for their own sake, Chemistry For Dummies gets you rolling with all the basics of matter and energy, atoms and molecules, acids and bases, and much more. In no time you'll:Understand atomic structure and function Use the Periodic Table of elements Know what happens when matter changes from one state to another Explore ionic and covalent bonding Get a handle on chemical reactions Perform simple chemistry calculations Understand acids, bases, pHs, antacids, and gases Make sense Boyle's Law, Avrogadro's Law and other key laws in chemistry Packed with examples of chemistry in action in everyday life, Chemistry For Dummies is a fascinating exploration of broad range of topics in chemistry, including:States of matter, from the macroscopic to the microscopic Understanding how the elements are arranged in the Periodic Table Nuclear chemistry, radioactivity and radioactive decay Positive and negative ions and ionic compounds Covalent bonding in covalent compounds Chemical reactions, chemical equilibrium, and electrochemistry The mole and how it's used to calculate chemical reactions Great serendipitous discoveries in chemistry Environmental chemistry Written in plain English and requiring only basic math, Chemistry For Dummies puts you on the fast track to mastering the basics of chemistry.

    In this updated edition author Bruce Hyslop uses crystal-clear instructions and friendly prose to introduce you to all of today's HTML and CSS essentials. The book has been refreshed to feature current web design best practices. You'll learn how to design, structure, and format your website. You'll learn about the new elements and form input types in HTML5. You'll create and use images, links, styles, and forms; and you'll add video, audio, and other multimedia to your site. You'll learn how to add visual effects with CSS3. You'll understand web standards and learn from code examples that reflect today's best practices. Finally, you will test and debug your site, and publish it to the web. Throughout the book, the author covers all of HTML and offers essential coverage of HTML5 and CSS techniques.

    In this briefer version, the authors explain abnormal psychology in the most modern, scientifically valid method for studying abnormal psychology. Through this integrative approach, students learn that psychological disorders are rooted in multiple factors: biological, psychological, cultural, social, familial, and even political. Conversational writing style, consistent pedagogy, video clips of real clients (located on the accompanying free Abnormal Psychology Live 2.5 CD-ROM), and real case profiles - 95 percent from the authors' own case files - provide a realistic context for the scientific findings of the book, and ensure that readers never lose sight of the fact that beyond the DSM-IV-TR criteria, the theories, and the research are real people. With this text, students can take advantage of Abnormal PsychologyNow, our web-based, intelligent study system that, by using online diagnostic pre- and post-tests, helps students prioritize their study time by creating personalized study plans that focus only the sections in which they experienced difficulty.

    Emergency Care, 10/E has prepared more students to pass state and/or the National Registry Exam than any other text on the market with well-organized, clearly presented content, thorough coverage of patient assessment, an accessible reading level, high quality artwork, and outstanding skill scans of equipment and procedures. Case studies and practical tips from the field tie chapter concepts to real world applications. Each chapter sends students to the Companion Website where there are links to EMS-related sites. A new in-text CD provides extra information to help students master concepts.

    The beginning chapters introduce basic chemical and biological concepts to provide students with the framework they need to comprehend physiological principles. The chapters that follow promote conceptual understanding rather than rote memorization of facts. Health applications are included throughout the book to heighten interest, deepen understanding of physiological concepts, and help students relate the material to their individual career goals. Every effort has been made to help students integrate related concepts and understand the relationships between anatomical structures and their functions.

    The Norton Field Guide to Writing is available with a handbook, an anthology, or both -- and all versions are now available as low-cost ebooks and in mobile-compatible formats for iPhones, Droids, and iPads.

    Despite its relatively narrow focus, it is chock full of the pearls of clinical wisdom that students and practitioners treasure, and many of these lessons apply to medicine in general. The book was well characterized by a reviewer of an earlier edition for The New England Journal of Medicine: If only one book about surgery could be made available to physicians from all specialties, it should probably be Silen's recent revision of Cope's Early Diagnosis of the Acute Abdomen. Since the book first appeared more than 30 years ago, it has remained the classic treatise on the initial approach to abdominal pain. Because acute, severe abdominal pain is still a common problem whose misdiagnosis can result in quick death, each generation of beginning physicians is faced with the urgency of learning to make a diagnosis in this high anxiety situation and they appreciate the wise, humane, precisely detailed guidance offered by Cope and Silen. For the 21st Edition, Dr. Silen has again updated the text in a respectful but significant way. He has strengthened its emphasis on pitfalls in the interpretation of CT and ultrasound scans, on misadventures caused by over-reliance on blood tests and radiographs, and on careful history-taking to avoid the costs of inappropriate lab tests. He has also reviewed the data from a randomized clinical trial indicating that patients should receive adequate analgesia while awaiting a definitive diagnosis, a dictum that is contrary to traditional teaching

    Emphasis is placed upon the theoretical basis of each type of instrument, its optimal area of application, its sensitivity, its precision, and its limitations. The text also introduces students to elementary integrated circuitry, microprocessors and computers, and treatment of analytical data.

    It emphasizes the ways in which the study of sedimentary rocks is used to interpret depositional environments, changes in ancient sea level, and other intriguing aspects of Earth’s history.