. . the holidays.Holidays. They’re those momentous occasions when we gather with family to eat, drink, celebrate, and, of course, pose for photographs. From Mom’s homemade Halloween costumes to re-creating a Nativity scene for the Christmas card to that overly patriotic uncle who literally wears the flag on the Fourth, holidays make for humiliating memories that we carry in our hearts for years to come. Whether your family loves Valentine’s Day, St. Patrick’s Day, Easter, July Fourth, Halloween, Thanksgiving, Christmas, or Hanukkah, this book pays homage to all of the holidays’ most uncomfortable moments.

    There has been a marked increase in the adoption of PHP, most notably in the beginning to intermediate levels. PHP now boasts over 30% of the server side scripting market (Source: php.weblogs.com).The previous edition sold over 17,000 copies exclusively through Sitepoint.com alone. With the release of PHP 5, SitePoint have updated this bestseller to reflect best practice web development using PHP 5 and MySQL 4.The 3rd Edition includes more code examples and also a new bonus chapter on structured PHP Programming which introduces techniques for organizing real world PHP applications to avoid code duplication and ensure code is manageable and maintainable. The chapter introduces features like include files, user-defined function libraries and constants, which are combined to produce a fully functional access control system suitable for use on any PHP Website.

    And with deadlines looming, you can't wait for inspiration to strike.That's where Idea Index comes in. Don't let the small size fool you. Inside you'll discover thousands of big ideas for graphic effects and type treatmnts — via hundreds of prompts designed to stimulate, quicken and expand your creative thinking.Use Idea Index to brainstorm ideas, to unclog your mind, and to explore different looks and approaches.The Idea Index — instant creative genius when you need it most!

    With Facebook, an organization can market and promote their brand, products, or services via the network's built-in components of profile pages, polls, community building, advertising, word-of-mouth marketing, and business applications. This insightful resource focuses on the strategies, tactics, and techniques necessary to lead your organization into the world of Facebook marketing.Packed with vital real-world case studies, the book serves as a must-have guide for the most reliable, responsible, and ethical business and marketing practices with Facebook.A helpful reference that discusses essential strategies, tactics, and techniques for excelling in the world of Facebook marketing Examines setting up a business profile page, hosting an event on Facebook, and tracking your return-on-investment Shares strategies for successful Facebook advertising campaigns Demonstrates how to create widgets and Facebook applications Face it: this essential book contains everything you need to know for your foray into Facebook marketing.Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

    Jonathan Stark shows you how to leverage your existing web development skills to build native iPhone applications using these technologies." --John Allsopp, author and founder of Web Directions"Jonathan's book is the most comprehensive documentation available for developing web applications for mobile Safari. Not just great tech coverage, this book is an easy read of purely fascinating mobile tidbits in a fun colloquial style. Must have for all PhoneGap developers." -- Brian LeRoux, Nitobi SoftwareIt's a fact: if you know HTML, CSS, and JavaScript, you already have the tools you need to develop your own iPhone apps. With this book, you'll learn how to use these open source web technologies to design and build apps for the iPhone and iPod Touch on the platform of your choice-without using Objective-C or Cocoa.Device-agnostic mobile apps are the wave of the future, and this book shows you how to create one product for several platforms. You'll find guidelines for converting your product into a native iPhone app using the free PhoneGap framework. And you'll learn why releasing your product as a web app first helps you find, fix, and test bugs much faster than if you went straight to the App Store with a product built with Apple's tools.Build iPhone apps with tools you already know how to useLearn how to make an existing website look and behave like an iPhone appAdd native-looking animations to your web app using jQTouchTake advantage of client-side data storage with apps that run even when the iPhone is offlineHook into advanced iPhone features -- including the accelerometer, geolocation, and vibration -- with JavaScriptSubmit your applications to the App Store with XcodeThis book received valuable community input through O'Reilly's Open Feedback Publishing System (OFPS). Learn more at http://labs.oreilly.com/ofps.html.

    Head First Ajax gives you an up-to-date perspective that lets you see exactly what you can do--and has been done--with Ajax. With it, you get a highly practical, in-depth, and mature view of what is now a mature development approach. Using the unique and highly effective visual format that has turned Head First titles into runaway bestsellers, this book offers a big picture overview to introduce Ajax, and then explores the use of individual Ajax components--including the JavaScript event model, DOM, XML, JSON, and more--as it progresses. You'll find plenty of sample applications that illustrate the concepts, along with exercises, quizzes, and other interactive features to help you retain what you've learned.Head First Ajax covers:The JavaScript event modelMaking Ajax requests with XMLHTTPREQUEST objectsThe asynchronous application modelThe Document Object Model (DOM)Manipulating the DOM in JavaScriptControlling the browser with the Browser Object ModelXHTML FormsPOST RequestsXML Syntax and the XML DOM treeXML Requests & ResponsesJSON -- an alternative to XMLAjax architecture & patternsThe Prototype LibraryThe book also discusses the server-side implications of building Ajax applications, and uses a black box approach to server-side components.Head First Ajax is the ideal guide for experienced web developers comfortable with scripting--particularly those who have completed the exercises in Head First JavaScript--and for experienced programmers in Java, PHP, and C# who want to learn client-side programming.

    Adams proves that customers will do anything they can to put that motto to the test.Readers get a collection of insights and stories from the popular Web site NotAlwaysRight.com. The book and site showcase customer-relations horror stories everyone can relate to. No matter what side of the counter you're on, there are hilarious tales about everything that can go wrong between the customer and retail or service provider. Whether it's a confrontation in the drive-through over not enough fries or arguing over a one-cent price difference on milk, this book proves the principle of "the customer is always right" can be dead wrong.From groaning, to intense complaining, to situations that leave workers asking, "Are you serious?," readers will enjoy these hilarious tales of customers gone wrong.

    With this hands-on guide, you'll learn how to build applications that target iOS, Android, and other mobile platforms instead of browsers. You'll also discover how to access platform features such as the camera, user location, and local storage.With code examples and step-by-step instructions, author Bonnie Eisenman shows web developers and frontend engineers how to build and style interfaces, use mobile components, and debug and deploy apps. Along the way, you'll build several increasingly sophisticated sample apps with React Native before putting everything together at the end.Learn how React Native provides an interface to native UI componentsExamine how the framework uses native components analogous to HTML elementsCreate and style your own React Native components and applicationsInstall modules for APIs and features not supported by the frameworkGet tools for debugging your code, and for handling issues outside of JavaScriptPut it all together with the Zebreto effective-memorization flashcard appDeploy apps to the iOS App Store and Google's Play Store

    Gamification is revolutionizing the web and mobile apps.Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards - these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities.Game-Based Marketing unlocks the design secrets of mega-successful games like Zynga's Farmville, World of Warcraft, Bejeweled and Project Runway to give you the power to create winning game-like experiences on your site/apps. Avoid obvious pitfalls and learn from the masters with key insights, such as:Why good leaderboards shouldn't feature the Top 10 players. Most games are played as an excuse to socialize, not to achieve. Status is worth 10x more than cash to most consumers. Badges are not enough: but they are important. You don't need to offer real-world prizing to run a blockbuster sweepstakes. And learn even more:How to architect a point system that works Designing the funware loop: the basics of points, badges, levels, leaderboards and challenges Maximizing the value and impact of badges Future-proofing your design Challenging users without distraction Based on the groundbreaking work of game expert and successful entrepreneur Gabe Zichermann, Game-Based Marketing brings together the game mechanics expertise of a decade's worth of research. Driven equally by big companies, startups, 40-year-old men and tween girls, the world is becoming increasingly more fun.Are you ready to play?

    Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. It’s achievable for any business willing to break away from the industry norms and find innovative ways to serve its customers.Based on a decade of research into what makes companies successful, Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries. By following their examples your company will:- Attract more customers- Sell more, faster- Inspire employee engagement- Become immune to the competition- Earn higher profitsSticky Branding is your branding playbook. It provides ideas, stories and exercises to make your company stand out, attract customers, and grow into an incredible brand.

    A young woman helps to end the lives of people with terminal diseases, her reasons her own. When she helps the wrong person, she will be roped into a plot to gain vengeance on behalf of dozens. Her journey will make her question everything she ever thought she knew about herself. And the last life she ends may be her own.They know her as Kali. She is there to see them off into the afterlife with kindness, with efficiency, and with two needles. She’s been a part of the right-to-die movement for years, an integral member, complicit in the deaths of twenty-seven men and women, all suffering from terminal illnesses.And she just helped the wrong patient.

    By applying the design patterns outlined in this book, you’ll learn how to write flexible and resilient code that’s easier—not harder—to work with as your code base grows.JavaScript has become one of the most widely used—and essential—programming languages for the Web, on both the client-side and server-side. In the real world, JavaScript applications are fragile, and when you change them things often break. Author Eric Elliott shows you how to add features without creating bugs or negatively impacting the rest of your code during the course of building a large JavaScript application.Examine the anatomy of a modern JavaScript applicationLearn best practices for code organization, modularity, and reuseApply Model-View-Controller architectures to client-side web developmentDelve into client-side (browser) and server-side (Node) approachesUse Node to design and program RESTful APIsLearn the processes teams use to build, test, deploy, and scale large JavaScript applicationsExpand your application’s reach through platform targets and internationalization

    In The Obvious Interface, Robert Hoekman, author of Designing the Obvious, presents over 30 stories that illustrate how to put good design principles to work on real-world web application interfaces to make them obvious and compelling. From the first impression to the last, Hoekman takes a think out loud approach to interface design to show us how to look critically at design decisions to ensure that human beings, the kind that make mistakes and do things we don't expect, can walk away from our software feeling productive, respected, and smart.

    Finding the willpower to resist extra slices of cake can be difficult; the battle between leftover cookies and a healthy breakfast is over before it started. Until now. Dessert for Two takes well-loved desserts and scales them down to make only two servings. Cakes are baked in small pans and ramekins. Pies are baked in small pie pans or muffin cups. Cookie recipes are scaled down to make 1 dozen or fewer. Your favorite bars: brownies, blondes, and marshmallow cereal treats are baked in a bread loaf pan - which happily serves two when cut down the middle. Newly married couples (and empty-nesters) will be particularly enthralled with this miniature dessert guide. To everyone who lives alone: have your own personal-sized cake and eat it, too.

    These days, linger over a Web page selling lamps, and they will turn up at the advertising margins as you move around the Internet, reminding you, tempting you to make that purchase. Search engines such as Google can now look deep into the data on the Web to pull out instances of the words you are looking for. And there are pages that collect and assess information to give you a snapshot of changing political opinion. These are just basic examples of the growth of Web intelligence, as increasingly sophisticated algorithms operate on the vast and growing amount of data on the Web, sifting, selecting, comparing, aggregating, correcting; following simple but powerful rules to decide what matters. While original optimism for Artificial Intelligence declined, this new kind of machine intelligence is emerging as the Web grows ever larger and more interconnected.Gautam Shroff takes us on a journey through the computer science of search, natural language, text mining, machine learning, swarm computing, and semantic reasoning, from Watson to self-driving cars. This machine intelligence may even mimic at a basic level what happens in the brain.