Ariely applies this scientific analysis of the human condition in his “Ask Ariely” Q & A column in the Wall Street Journal, in which he responds to readers who write in with personal conundrums ranging from the serious to the curious: What can you do to stay calm when you’re playing the volatile stock market? What’s the best way to get someone to stop smoking? How can you maximize the return on your investment at an all-you-can-eat buffet? Is it possible to put a price on the human soul? Can you ever rationally justify spending thousands of dollars on a Rolex?In Ask Ariely, a broad variety of economic, ethical, and emotional dilemmas are explored and addressed through text and images. Using their trademark insight and wit, Ariely and Haefeli help us reflect on how we can reason our way through external and internal challenges. Readers will laugh, learn, and most importantly gain a new perspective on how to deal with the inevitable problems that plague our daily life.

    Love is, as everyone knows, a mysterious and all-controlling force, with vast power over our thoughts and life decisions.But is there something a bit worrisome about all this uniformity of opinion? Is this the one subject about which no disagreement will be entertained, about which one truth alone is permissible? Consider that the most powerful organized religions produce the occasional heretic; every ideology has its apostates; even sacred cows find their butchers. Except for love.Hence the necessity for a polemic against it. A polemic is designed to be the prose equivalent of a small explosive device placed under your E-Z-Boy lounger. It won't injure you (well not severely); it's just supposed to shake things up and rattle a few convictions.

    This best-selling text provides students with the most accessible, comprehensive and current introduction to the issues confronting racial and ethnic groups in both the U.S. and other countries. Organized first by issues and then by major racial and ethnic groups, the text examines each group's history, then explores its current situation and its concerns for the future. Richard Schaefer, a leading scholar in the area of racial and ethnic relations, grew up in Chicago in the 1960's, at a time when neighborhoods were going through transitions in ethnic and racial composition. He found himself increasingly intrigued by what was happening, how people were reacting, and how these changes were affecting neighborhoods and people's jobs. This life-long interest led to a career in sociology, specifically in the areas of race, gender and social class. This book grew out of his desire to help students to understand the changing dynamics of the U.S. population.

    An unpopular war. A military and diplomatic team in disarray. Those are the challenges President Obama has faced as he attempts to make a success of U.S involvement in Afghanistan. They are also the challenges President Truman surmounted in the winter of 1950 as he began managing a war in Korea that risked becoming bigger and more costly. It was the first significant armed conflict of the Cold War: United States troops under the command of General Douglas MacArthur came to the aid of the South Koreans after North Korea invaded. When Communist China entered the conflict on the side of the North Koreans, the crisis seemed on the verge of flaring into a world war. Truman was determined not to let that happen. MacArthur kept urging a widening of the war into China itself and ignoring his Commander in Chief. On April 11, 1951, after MacArthur had “shot his mouth off,” as one diplomat put it, one too many times, Truman fired him. The story of their showdown—one of the most dramatic in U.S. history between a Commander in Chief and his top soldier in the field—is captured in all its detail by David McCullough in his biography Truman, and presented here in a e-book called Truman Fires MacArthur (an excerpt of Truman, McCullough’s Pulitzer Prize-winning biography), which was the headline carried in many newspapers around the country the next day. Truman Fires MacArthur will continue to ride the headlines. It will go on sale as an ebook just as the Rolling Stone profile that exposed General Stanley McChrystal’s insurrection and forced his resignation hits newsstands, and media coverage of the showdown continues to draw historical analogies between Truman and Obama.

    But the path that Jewish immigrants took to enter British-controlled Palestine was a difficult one, fraught with danger and political intrigue. The boat was intercepted by British forces and the refugees were placed in concentration camps.Uris’s blockbuster novel traces the lives of the men and women who brave British naval blockades to help Israel come into being, from Ari Ben Canaan, who works tirelessly to smuggle in settlers, to Kitty Fremont, an American nurse drawn into a vast, tragic history. Weaving together fact and fiction, history and dramatic storylines, Exodus stands today as one of the most influential narratives of the founding of the State of Israel.In QB VII, for Abe Cady, settlement is not an option when the facts of the Holocaust are on trial. A journalist and screenwriter, Cady produced the definitive account of the Holocaust just after World War II. But Polish doctor Adam Kelno, who was pressed into service in a notorious concentration camp, sues Cady for his book’s claim that the doctor conducted terrible experiments on camp inmates. The libel trial that follows tears open old wounds, disrupts lives, and becomes a battle for justice on behalf of tens of thousands of lost and damaged souls.QB VII is a gripping drama, largely based on author Uris’s own protracted libel defense against a former concentration camp surgeon named in his novel Exodus. It was made into the first miniseries in television history.

    It focuses squarely on the inherent irrationality of religion, and reveals its utter irreconcilability with science. Offering several "reconciliation theories" to people of faith, it forces every reader to make a choice.Contents The Reason Revolution in historical context Questioning belief Reasons for skepticism Secular humanism as an alternative worldview Political implications of atheism The collapse of religion Hopeful predictions Reconciliation theories Comments by clergyCall to action

    McCoy, USMCIf you read one book in your lifetime on the warrior culture, this is that book. Active-duty Marine Colonel B. P. McCoy expertly relates his innermost thoughts and feelings, drawing on his mastery of personal leadership. Colonel McCoy understands the intangibles that make up our modern-day warriors, those young Americans on whom we place so much responsibility when we send them into harm's way.The author begins with the institutional design that leads some to believe that because of a manifestation of the American culture in which we're taught to kill from a young age through the use of video games, the task of a warrior would somehow be easily executed, based solely on these inequities. To the contrary, Colonel McCoy points out that the battlefield commander is hampered by the societal digression and the simple fact that young Americans can point a video weapon and kill, never feeling the true effects or suffering associated with actual combat. He explains that our culture is not that of predator, but more of prey. Through examples, he concludes that the American society places grave consequence on the taking of a human life, while we still require our young to bear arms against our enemies and to extinguish life. Only through superb training, conducted by passionate leaders, do our young Americans become moral warriors.Colonel McCoy describes the total cost of combat and the price paid by all who choose to become warriors. By pointing to positive training examples and keying on the effects of situational training—battle drills—conducted prior to and during combat, he successfully trained his Marines and developed the proper habits that would be the difference between life and death during combat. He directed his Marines to become "experts in the application of violence," without sacrificing their humanity. In the book, it became clear that he found the combination that allowed his men to achieve tactical superiority in every aspect.The essence of war is violence and the act of killing legitimate human targets without hesitation. To accomplish this, he instituted meaningful training and used his refined principles as a human being to guide him in the leadership and administration on the moral code that rules the field of battle. He is the perfect example of all that we hold dear in our warrior culture. He loved his men, showed them the right way through his personal example, guided his actions with passion and relayed his feelings to his men completely. He is quick to note his own shortcomings and how he overcame them and was the inspiration to the team that triumphed when all Marines survived the day.Emotionally riveting, The Passion of Command provides inside information into the warrior culture and allows one to grasp the complexities when hardening the mind, body, and spirit for the rigors of combat. Most find it difficult to communicate the human effects of combat to people who have never experienced the harsh realities associated with actually engaging an enemy. Colonel McCoy doesn't have that problem. He has opened the door and let the reader in

    The God series fully reveals what Pythagoras meant. Mathematics - built from numbers - is not an abstraction but is ontological: it actually exists. Numbers are real things. Specifically, they are the frequencies of energy waves. (Moreover, energy waves are simply sinusoidal waves: sines and cosines, meaning that the study of energy is the study of sinusoids). There are infinite energy waves, hence infinite numbers. No numbers are privileged over any others, so negative and imaginary numbers are as ontologically important as real numbers (upon which science is exclusively based).Real numbers correspond to space and imaginary numbers to time. Negative numbers are "antimatter": a mirror image universe.The two most powerful numbers of all - and the ultimate basis of Illuminist thinking - are zero and infinity, which are harnessed together ontologically (opposite sides of the same coin, so to speak). The existence of zero and infinity is vehemently denied by the ideology of scientific materialism. In Illuminism, these two numbers not only exist, they are the "God" numbers: the origin of all other numbers. Zero and infinity comprise the Big Bang Singularity itself from which an infinitely large universe emerged: "everything" literally came from "nothing".Moreover, zero is also the "monad" of Leibniz (an Illuminati Grand Master). It is therefore the number of THE SOUL, and it has INFINITE capacity. Being dimensionless - a mathematical point - the soul is outside the dimensional, material domain of space and time, hence the soul is indestructible, immortal and cannot be detected by any conventional scientific experiment.What we are describing are the necessary, analytic, eternal truths of mathematics - they have no connection with Abrahamic religious faith. There is NO Creator God but, astoundingly, each soul is capable of being promoted to God status, just as the pawn in chess can become the most important chess piece, the Queen, if it reaches the other side of the battlefield (the board). In Illuminism, if you reach gnosis - enlightenment - you become God.Mathematics is literally everything. Unlike science, mathematics offers certainty: 100% true and incontestable knowledge. Mathematics unifies science, religion and metaphysics. Mathematics is the true Grand Unified Theory of Everything that science pursues so futilely. Science can never deliver truth and certainty because it is inherently a succession of provisional theories, any of which can be overturned at any time by new experimental data. Science is based on ideas of validation and falsification. Mathematics is based on absolute analytic and unarguable certainty. No experiment can ever contradict a mathematical truth.Mathematics is the ONLY answer to everything. Mathematics is the ONLY subject inherently about eternal, Platonic truth. As soon as existence is understood to be nothing but ontological mathematics, all questions are ipso facto answered.The God series, starting with The God Game, reveals the astonishing power of ontological mathematics to account for everything, including things such as free will, irrationalism, emotion, consciousness and qualia, which seem to have no connection with mathematics.Read the God series and you will become a convert to the world's only rational religion - Illuminism, the Pythagorean religion of mathematics that infallibly explains all things and guarantees everyone a soul that is not only eternal but also has the capacity to make of each of us a true God.Isn't it time to become Illuminated?

    Digital technologies—with hardware, software, and networks at their core—will in the near future diagnose diseases more accurately than doctors can, apply enormous data sets to transform retailing, and accomplish many tasks once considered uniquely human.In The Second Machine Age MIT’s Erik Brynjolfsson and Andrew McAfee—two thinkers at the forefront of their field—reveal the forces driving the reinvention of our lives and our economy. As the full impact of digital technologies is felt, we will realize immense bounty in the form of dazzling personal technology, advanced infrastructure, and near-boundless access to the cultural items that enrich our lives.Amid this bounty will also be wrenching change. Professions of all kinds—from lawyers to truck drivers—will be forever upended. Companies will be forced to transform or die. Recent economic indicators reflect this shift: fewer people are working, and wages are falling even as productivity and profits soar.Drawing on years of research and up-to-the-minute trends, Brynjolfsson and McAfee identify the best strategies for survival and offer a new path to prosperity. These include revamping education so that it prepares people for the next economy instead of the last one, designing new collaborations that pair brute processing power with human ingenuity, and embracing policies that make sense in a radically transformed landscape.A fundamentally optimistic book, The Second Machine Age alters how we think about issues of technological, societal, and economic progress.

    It imagines passing clouds to be permanent and is blind to powerful, long-term shifts taking place in full view of the world.” —George Friedman In his long-awaited and provocative new book, George Friedman turns his eye on the future—offering a lucid, highly readable forecast of the changes we can expect around the world during the twenty-first century. He explains where and why future wars will erupt (and how they will be fought), which nations will gain and lose economic and political power, and how new technologies and cultural trends will alter the way we live in the new century.The Next 100 Years draws on a fascinating exploration of history and geopolitical patterns dating back hundreds of years. Friedman shows that we are now, for the first time in half a millennium, at the dawn of a new era—with changes in store, including:• The U.S.-Jihadist war will conclude—replaced by a second full-blown cold war with Russia.• China will undergo a major extended internal crisis, and Mexico will emerge as an important world power.• A new global war will unfold toward the middle of the century between the United States and an unexpected coalition from Eastern Europe, Eurasia, and the Far East; but armies will be much smaller and wars will be less deadly.• Technology will focus on space—both for major military uses and for a dramatic new energy resource that will have radical environmental implications.• The United States will experience a Golden Age in the second half of the century.Written with the keen insight and thoughtful analysis that has made George Friedman a renowned expert in geopolitics and forecasting, The Next 100 Years presents a fascinating picture of what lies ahead.For continual, updated analysis and supplemental material, go to www.Stratfor.com

    It's what you have if you're a politician and you've strayed from your wife, and it's why five times as many Americans undergo plastic surgery and cosmetic procedures today than did just ten years ago. It's the value that parents teach their children with song lyrics like "I am special. Look at me," the skill teenagers and young adults obsessively hone on Facebook and MySpace, and the reason high school students physically beat classmates and then broadcast their violence on YouTube for all to see. It's the message preached by prosperity gospel and the vacuous ethos spread by celebrity newsmakers. And it's what's making people depressed, lonely, and buried under piles of debt.Jean M. Twenge's influential and controversial first book, Generation Me, generated a national debate with its trenchant depiction of the challenges twenty- and thirtysomethings face emotionally and professionally in today's world -- and the fallout these issues create for older generations as well as employers. Now, Dr. Twenge is on to a new incendiary topic that has repercussions for every age-group and class: the pernicious spread of narcissism in today's culture and its catastrophic effects. Dr. Twenge joins forces with W. Keith Campbell, Ph.D., a nationally recognized expert on narcissism, for The Narcissism Epidemic, their eye-opening exposition of the alarming rise of narcissism -- and they show how to stop it.Every day, you encounter the real costs of narcissism: in your relationships and family, in the workplace and the economy at large, in schools that fail to teach necessary skills, in culture, and in politics. Even the world economy has been damaged by risky, unrealistic overconfidence. Filled with arresting anecdotes that illustrate the hold narcissism has on us today -- from people hiring fake paparazzi in order to experience feeling famous to college students who won't leave a professor's office until their B+ becomes an A -- The Narcissism Epidemic is at once a riveting window into the consequences of narcissism, a probing analysis of the culture at large, and a prescription to combat the widespread problems caused by narcissism. As a society, we have a chance to slow the epidemic of narcissism once we learn to identify it, minimize the forces that sustain and transmit it, and treat it where we find it. Drawing on their own extensive research as well as decades of other experts' studies, Drs. Twenge and Campbell show us how.

    With intelligence, insight, imagination, and humor he traces the culture of youth in America - from the spiritual trials of young Puritans and the vision quests of Native Americans to the media-blitzed consumerism of contemporary thirteen-to-nineteen-year-olds. The resulting study is a glorious appreciation of youth that challenges us to confront our stereotypes, rethink our expectations, and consider anew the lives of those individuals who are our blessing, our bane, and our future.

    - help is finally at hand. That help comes in the comfortingly accessible form of Stephen Trombley's Short History of Western Thought, which outlines the 2,500-year history of European ideas from the philosophers of Classical Antiquity to the thinkers of today, No major representative of any significant strand of Western thought escapes Trombley's attention: the Christian Scholastic theologians of the Middle Ages, the great philosophers of the Enlightenment, the German idealists from Kant to Hegel; the utilitarians Bentham and Mill; the transcendentalists Emerson and Thoreau; Kierkegaard and the existentialists; the analytic philosophers Russell, Moore, Whitehead and Wittgenstein; and - last but not least - the four shapers-in-chief of our modern world: the philosopher, historian and political theorist Karl Marx; the naturalist Charles Darwin, proposer of the theory of evolution; Sigmund Freud, the father of psychoanalysis; and the theoretical physicist Albert Einstein, begetter of the special and general theories of relativity and founder of post-Newtonian physics.

    His range is wide, and his insights are acute, frequently ironic, and often downright funny. Translated by William Weaver. A Helen and Kurt Wolff Book

    Efforts to secure the American city have life-or-death implications, yet demands for heightened surveillance and security throw into sharp relief timeless questions about the nature of public space, how it is to be used, and under what conditions. Blending historical and geographical analysis, this book examines the vital relationship between struggles over public space and movements for social justice in the United States. Don Mitchell explores how political dissent gains meaning and momentum--and is regulated and policed--in the real, physical spaces of the city. A series of linked cases provides in-depth analyses of early twentieth-century labor demonstrations, the Free Speech Movement and the history of People's Park in Berkeley, contemporary anti-abortion protests, and efforts to remove homeless people from urban streets.