Based on Donald Miller’s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Readers will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:STORYHOWAUDIENCEREACHEXCELLENCESocial Media Success for Every Brand does not require the reader to be familiar with Building a StoryBrand but provides enough foundation to prepare the reader for practical success with their social media content. Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.

    Based on the authors' years of experience as ESL teachers and their rigorous review of past exams, this book offers proven vocabulary-building activities and exercises. Appropriate for students pursuing all academic disciplines, it features: -400 words in key categories, including food, computers, society, history, finance, politics, friendship, science, the arts, and more-Many skill-building activities and exercises, including paraphrasing, synonym and antonym matching, and prefix and suffix identification-Proven strategies for incorporating new words into everyday vocabulary-Special sections on synonyms, roots, prefixes and suffixes, and sentence structure

    Everywhere you turn, publications seem to follow different rules on everything from possessive apostrophes to hyphens to serial commas. Then there are all the gray areas of punctuation--situations the rule books gloss over or never mention at all. At last, help has arrived.This all-in-one reference from grammar columnist June Casagrande covers the basic rules of punctuation plus the finer points not addressed anywhere else, offering clear answers to perplexing questions about semicolons, quotation marks, periods, apostrophes, and more. Better yet, this is the only guide that uses handy icons to show how punctuation rules differ for book, news, academic, and science styles--so you can boldly switch between essays, online newsletters, reports, fiction, and magazine and news articles.Style guides don't cover everything, but never fear! This handbook features rulings from an expert "Punctuation Panel" so you can see how working pros approach sticky situations. And the second half of the book features an alphabetical master list of commonly punctuated terms worth its weight in gold, combining rulings from the major style guides and showing exactly where they differ. With The Best Punctuation Book, Period, you'll be able to handle any punctuation predicament in a flash--and with aplomb.

    Writing with her customary charm and erudition, Dent offers a wonderfully readable and endlessly entertaining exploration of language, answering 101 of the most intriguing questions about the English language, from word origins and spelling to grammar and usage. Dent ranges far and wide in her search for the oddities of language, pondering the ancient origin of the word tragedy (which originally meant goat song in Greek) as well as the modern meaning of the word donk in the Blackout Crew's song title Put a Donk in It. And throughout, the book brims with fascinating tales. Readers learn, for instance, that the word bankrupt comes from the Italian banca rotta or broken bench and the word broke (meaning out of funds) has the same origin. Dent explains that in the sixteenth century, money lenders conducted their business on benches outdoors and the usual Italian word for bench was banca (hence today's bank). The author also provides an entertaining account of the origin of the term white elephant (meaning a useless, burdensome possession) that dates back to ancient Siam, where rare white elephants were always given to the king. But since by law white elephants couldn't be worked (and earn money) or even be ridden, the king often re-gifted these worthless burdens to courtiers whom he didn't like. Sparkling with insight and linguistic curiosity, this delightful compendium will be irresistible to anyone fascinated with language--the perfect gift for word lovers everywhere.

    But it’s a lot easier if you know the hidden skills and techniques that experts know -- and use -- to learn any foreign language. In this little handbook, language expert Graham E. Fuller -- whose career has required him to learn more than a dozen languages -- shows how to take the steps that will make it easier for anyone struggling to learn any new language.That’s why How to Learn a Foreign Language is used by schools, universities, and independent language-learners throughout the world. Acclaim for How to Learn a Foreign Language:“Useful and entertaining.” -- The New York Times“It’s astonishing that no one has ever thought of a book like this before -- designed to prepare students for beginning the study of any language. This book is indispensable to anyone learning a first foreign language.” -- Dr. L. Michael Bell Professor of English and Foreign Languages, University of Colorado“This book could save a beginning student hours of confusion, and might provide some confidence that learning a language is normal and possible, even for someone like him or her!...Fuller has codified what many successful language learners have found out for themselves by learning languages...The knowledge that Fuller is writing from such vast experience can only inspire confidence on the part of the reluctant language learner.” -- Carol L. McKay, Modern Language JournalExcerpts from the Book:This book is for those of you who have never studied a foreign language before. And it is for those of you who have already had one painful experience with a foreign language and who hope to do better at it this time...This book isn’t just for people who like languages. It’s for those of you who have to learn a language for one reason or another...

     Language learners of all levels can turn to this easy-to-navigate grammar guide again and again for quick and authoritative information. From conjugating verbs to crafting sentences to developing your own style, Grant Barrett provides you with the tools and motivation to improve the way you communicate. Perfect English Grammar helps you clearly say what you want to say—and the best way to say it. Never Be Wrong: Catchy examples help you remember core grammar rules Sharpen Your Style: Composition guidelines let you express yourself fully Look It Up: Seamless navigation makes it easy to find answers quickly Geek Out: Explore the tricky questions with Grant Barrett’s help Whether you’re a busy professional or on the job hunt, Perfect English Grammar makes it easier than ever to improve your grasp of grammar.

    Fat, they told us, was the enemy. Then it was salt, then sugar, then cholesterol... and on it goes. Americans listened and they lost -- but not their excess fat. What they lost was their health and waistlines. Americans are the fattest people on earth... and why? Mainly because of the food they eat. In this scientific and revolutionary book, based on Nobel Prize-winning research, medical visionary and former Massachusetts Institute of Technology researcher Dr. Barry Sears makes peak physical and mental performance, as well as permanent fat loss, simple for you to understand and achieve. With lists of good and bad carbohydrates, easy-to-follow food blocks and delicious recipes, The Zone provides all you need to begin your journey toward permanent fat loss, great health and all-round peak performance. In balance, your body will not only burn fat, but you'll fight heart disease, diabetes, PMS, chronic fatigue, depression and cancer, as well as alleviate the painful symptoms of diseases such as multiple sclerosis and HIV. This Zone state of exceptional health is well-known to champion athletes. Your own journey toward it can begin with your next meal. You will no longer think of food as merely an item of pleasure or a means to appease hunger. Food is your medicine and your ticket to that state of ultimate body balance, strength and great health: the Zone.

    David Wilton debunks the most persistently wrong word histories, and gives, to the best of our actual knowledge, the real stories behind these perennially mis-etymologized words. In addition, he explains why these wrong stories are created, disseminated, and persist, even after being corrected time and time again. What makes us cling to these stories, when the truth behind these words and phrases is available, for the most part, at any library or on the Internet? Arranged by chapters, this book avoids a dry A-Z format. Chapters separate misetymologies by kind, including The Perils of Political Correctness (picnics have nothing to do with lynchings), Posh, Phat Pommies (the problems of bacronyming--the desire to make every word into an acronym), and CANOE (which stands for the Conspiracy to Attribute Nautical Origins to Everything). Word Myths corrects long-held and far-flung examples of wrong etymologies, without taking the fun out of etymology itself. It's the best of both worlds: not only do you learn the many wrong stories behind these words, you also learn why and how they are created--and what the real story is.

    "It has never been easier to make a great living doing what you love. But to make it happen, first you need an EVIL PLAN. Everybody needs to get away from lousy bosses, from boring, dead-end jobs that they hate, and ACTUALLY start doing something they love, something that matters. Life is short." -Hugh MacLeodFreud once said that in order to be truly happy people need two things: the capacity to work and the capacity to love. Evil Plans is about being able to do both at the same time. The sometimes unfortunate side effect is that others will hate you for it. MacLeod's insights are brash, wise, and often funny.

    Bernstein’s A Splendid Exchange: How Trade Shaped the World, an Economist and Financial Times Best Book of the Year, placed him firmly among the top flight of historians like Jared Diamond and Bill Bryson, capable of distilling major trends and reams of information into insightful, globe-spanning popular narrative. Bernstein explains how new communication technologies and in particular our access to them, impacted human society. Writing was born thousands of years ago in Mesopotamia. Spreading to Sumer, and then Egypt, this revolutionary tool allowed rulers to extend their control far and wide, giving rise to the world’s first empires. When Phoenician traders took their alphabet to Greece, literacy’s first boom led to the birth of drama and democracy. In Rome, it helped spell the downfall of the Republic. Later, medieval scriptoria and vernacular bibles gave rise to religious dissent, and with the combination of cheaper paper and Gutenberg’s printing press, the fuse of Reformation was lit. The Industrial Revolution brought the telegraph and the steam driven printing press, allowing information to move faster than ever before and to reach an even larger audience. But along with radio and television, these new technologies were more easily exploited by the powerful, as seen in Germany, the Soviet Union, even Rwanda, where radio incited genocide. With the rise of carbon duplicates (Russian samizdat), photocopying (the Pentagon Papers), the internet, social media and cell phones (the recent Arab Spring) more people have access to communications, making the world more connected than ever before. In Masters of the Word, Bernstein masterfully guides the reader through the vast history of communications, illustrating each step with colorful stories and anecdotes. This is a captivating, enlightening book, one that will change the way you look at technology, history, and power.

    After many requests to create a collection of his quotes, Jon teamed up with his long-time friend, Daniel Decker, to create Stay Positive. Stay Positive is more than a book of positive quotes. This book is a resource you can turn to each day for encouragement to help you take on your daily challenges, pursue your goals and dreams, and create positive momentum in your life. The power of positive thoughts is not about being Pollyanna Positive; it’s the real stuff that makes a proven difference in your perspective and life. After all, we don’t give up because it’s hard; we give up because we get discouraged. By fueling yourself with encouragement and positive energy, you’ll have greater power to overcome negativity, neutralize the naysayers, and conquer adversity. Stay Positive is more than a phrase. It’s an approach to life that says when you get knocked down, you'll get back up and find a way forward one faithful step and optimistic day at a time. Start your day with a message from the book, or pick it up anytime you need a mental boost. You can start from the beginning, or open the book to any page and find a message that speaks to you. However you decide to use Stay Positive, it’s a go-to resource for anyone wanting to inject a healthy dose of positivity into their life.

    This step-by-step approach gives you real confidence and the tools you need to achieve a high Spanish proficiency.You'll get a quick review of the key grammar basics, then move on to more advanced topics that you need for true mastery of the language. With complete coverage of verb tenses beyond the present and past, irregular verbs, sentence structure, parts of speech, and more, this book gives a thorough overview of advanced grammar topics. It also introduces you to hundreds of new vocabulary words that are reinforced with readings that put the new terms in everyday context.

    Great leaders are charismatic and articulate, and they use these attributes to rally the troops.The following is a collection of the best motivational speeches, inspirational words, sure to motivate you when you need it most by the greatest leaders of our time.Authors: Bill Gates, Rick Rigsby, Denzel Washington, Jim Carrey, J. K. Rowling, Matthew McConaughey, Steve Jobs, Admiral William H. McRaven, Tony RobbinsNarrators: Bill Gates, Rick Rigsby, Denzel Washington, Jim Carrey, J. K. Rowling, Matthew McConaughey, Steve Jobs, Admiral William H. McRaven, Tony RobbinsENGLISH (UNABRIDGED)3H 57M

    Learn how to reach fluency in your goal language fast, fun and easily.

    Preserving the general structure of the author's important study Language, Meaning and Context (1981), this text has been expanded in scope to introduce several topics that were not previously discussed, and to take account of new developments in linguistic semantics over the past decade.