It's not about cutting corners, it's about wanting the very best and not settling for less. It's a theory that can pave your road to success.Author David Gilbertson built a failing company into a successful multi-billion dollar business without getting up at 4:00am or working until midnight. He knows how to work better, and get brilliant results. Now in just 28 simple rules, he spells out the secret of his success; everyday accessible strategies for creative professionals, managers, students, entrepreneurs, and anyone who wants to get ahead in life. As one rule follows another, he builds a compelling narrative on paving the way to success (and getting that all-important time to go to a wine bar with friends, or just time to think).Covering workplace issues and business strategy, Wine Bar Theory shows you things you can do more easily, and things you don't need to do at all. It's about being effective and not just busy. This affordable, pocket-sized book is a business book like no other. Its creative illustrations are by Bill Butcher, whose work is seen in the pages of The Wall Street Journal, Fortune and the Economist.

    Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions. From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.

    Sifaalgar is a story about different Human from different regions.Bushra Saeed very beautifully focused on the characterization.The main theme of this novel revolves around one of the elements of life SIFAAL(In urdu) means Soil.Soil is one of the most important element in the human life.It is one of the basic elements present in Human,Life,Earth and everywhere.Sifaalgar is a story of all the ups and downs that are embedded in Human Psychology,Faith and beliefs due to social,cultural or religious pressure.She depicted the society as a Kumhaar(in urdu) means Potter.This potter is present in different forms,different relation in form of a mother,father,teacher,friend,leader...Sifaalgar is a story of characters belonging to 2 different eras.Both eras are entirely different and Bushra Saeed depicted the plot,the characterization,the scene depiction so wonderfully that one can hardly find any flaw in it.Main Protagonists of Sifaalgar includes Ibraheem,Ahmed(Grant),Parniyaan,Alba Marsello,Umar,Sofia and Hakeem Begum all belongs to different eras have got different priorities about life but they are knitted so wonderfully that one cannot leave the book unread.In short Sifaalgar is a book which actually reduced my thirst for reading a fine piece of Literature after a very very long time.

    . .Judy Nunn's latest bestselling novel will take you from the cotton mills of England to the magnificent theatres of Melbourne, on a scintillating journey through the golden age of Australian showbusiness.'So, Will, are you going to come with me and my team of merry performers to the sunny climes of Australia, where the crowds are already queuing and the streets are paved with gold?'In the second half of the 19th century, Melbourne is a veritable boom town, as hopefuls from every corner of the globe flock to the gold fields of Victoria.And where people crave gold, they also crave entertainment.Enter stage right- brothers Will and Max Worthing and their wives Mabel and Gertie. The family arrives from England in the 1880s with little else but the masterful talents that will see them rise from simple travelling performers to sophisticated entrepreneurs.Enter stage left- their rivals, Carlo and Rube. Childhood friends since meeting in a London orphanage, the two men have literally fought their way to the top and are now producers of the bawdy but hugely popular 'Big Show Bonanza'. The fight for supremacy begins.Waiting in the wings- Comedy, tragedy, passion and betrayal; economic depression, a pandemic and the horrors of World War One...

    

    What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution.Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination.As Chief Marketing Officer of Mastercard, one of the world’s most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful.In Quantum Marketing, readers will:Understand the evolution of marketing and how to be at the forefront of future change.Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry.Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries.Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.

    Conn Iggulden Conqueror Series 4 Books Collection Pack incorporates very interesting titles like Empire of Silver, Bones of the Hills, Lords of the Bow, Wolf of the Plains.know more - http://www.snazal.com/conn-iggulden-c...

     Two royal brothers find themselves in the midst of an ancient struggle. One brother is on the hunt of a dreaded order of assassins deep in the barbarian kingdoms of old. The other refuses to be a pawn and seeks to walk his own path. Both are the instruments of destiny. An enemy that lurks in the shadows will strike out at the Free Nations threatening the very foundation holding them together and bringing them to the brink of war. Haven of Shadows is the first book in the Broken Crown trilogy, an epic fantasy that features fast-paced action and a breathtaking world of high adventure.

    Secrets that only Sarah can uncover.However, when Sarah and Luca arrive, they soon find that the souls of the tortured still roam the halls. What’s more, a stranger is monitoring their every move.Sarah and her friend are forced to put their lives on the line in order to unearth the truth—but are they ready for what they’ll find?The heart-stopping climax will change everything you thought you knew about the world of the Haunted.Haunted: Asylum is Book 6 in the Haunted series.

    Now in one quick reference, Kotler provides answers to some of the toughest ones, revealing his philosophies on marketing topics including strategy, product, price, place, promotion, marketing research and planning, direct marketing, small business marketing, and more. According to Kotler offers his insightful, thought-provoking answers to questions such as: - What effects are dynamics like globalization, hyper competition, and the Internet having on marketing? - What skills do marketing managers need to be successful? - What marketing strategies make sense during a recession? - What are holistic marketing and reverse marketing? - How can a local brand be turned into a global brand? - What signs might indicate a need for a change in strategy? - What does the marketing department of the future look like? Kotler expounds on these and many other questions in this fascinating, landmark book no marketing professional should be without.

    It is the most current, relevant, and balanced presentation of the subject matter in the context of building marketing strategy. It presents a comprehensive description of various concepts and theories useful for understanding consumer behaviour and illustrates with the help of examples, how these concepts are used in the development of such strategy. About Author: Del HawkinsUniversity Of OregonAmit MookerjeeIndian Institute of Management ,Lucknow Table Of Contents: Part One: Introduction1. Consumer Behavior and Marketing StrategyPart Two: External Influences2. Cross-Cultural Variations in Consumer Behavior3. The Changing Society: Values4. The Changing Society: Demographics and Social Stratification5. The Changing Society: Subcultures6. The Society: Families and Households7. Group Influences on Consumer BehaviorPart Three: Internal Influences8. Perception9. Learning, Memory, and Product Positioning10. Motivation, Personality, and Emotion11. Attitudes and Influencing Attitudes12. Self-Concept and LifestylePart Four: Consumer Decision Process13. Situational Influences14. Consumer Decision Process and Problem Recognition15. Information Search16. Alternative Evaluation and Selection17. Outlet Selection and Purchase18. Post purchase Processes, Customer Satisfaction, and Customer CommitmentPart Five: Organizations as Consumers19. Organizational Buyer BehaviorPart Six: Consumer Behavior and Marketing Regulation20. Marketing Regulation and Consumer Behavior Special Features: Updated chapters having important emerging trends and concepts such as internet and technology More than half of the ?Opening Vignettes? and ?Consumer Insights? are new or substantially revised Application of consumer behavior concepts and theories to marketing problems Discussion on marketing to ethnic sub-cultures Multiple global examples along with use of data and examples from Indian context 35 cases- 31 cases

     'There are few things better in life than ... the latest novel by Penny Vincenzi' Daily Express1950s London. Tom Knelston is charismatic, working class and an active member of the Labour party, with a passion for the newly formed NHS. He is a man to watch. His wife Alice had a career as a nurse, and shares his ideals. It seems they are the perfect match.Then out of the blue, Tom meets beautiful and unhappily married Diana Southcott, a fashion model. An exciting but dangerous affair is inevitable and potentially damaging to their careers. And when a child becomes ill, Tom is forced to make decisions about his principles, his career, his marriage, and most of all, his love for his child.

     That's the power of a hook. And, it just worked on you. A book hook is a statement or question designed to generate immediate curiosity and entice readers to want more. Why is a hook important? Language is the power of the book sale. As an author, you don’t sell books to machines. You sell books to human beings. A book hook uses powerful language that naturally piques a person’s interest. Book marketing expert, Rob Eagar, has coached over 450 authors and worked with several New York Times bestsellers. In this concise guide, he skillfully explains: • How to create a book hook • The difference between fiction and non-fiction hooks • Where to use a book hook to maximize sales Mastering Book Hooks for Authors will teach you how to create attention-grabbing language for your book, regardless of the genre. Capture more reader interest for free by using the power of a hook. Also includes free access to “The Ultimate Book Marketing Plan Template for Authors” by Rob Eagar that takes the guesswork out of launching your new book.

    Heads in Beds gives insight into achieving best results by demystifing many misconceptions about marketing. Focusing on the practical side of managing hospitality and tourism marketing, this text includes several topics not covered anywhere else--marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction. Heads In Beds is a book written for practitioners by a practitioner. So whether you are just starting a new job, a general manager, sales and marketing director, or a seasoned veteran looking for methods to increase your yield, the material in this book will help you manage the marketing function and generate better results. Other relevant job titles include: VPs and Directors of promotions, sales, destinations, and tourism, as well as hotel operators or innkeepers.

    Author Donna Moreau was the daughter of one such waiting wife, and here she writes of growing up at a time when The Flintstones were interrupted with news of firefights, fraggings, and protests, when the evening news announced death tolls along with the weather forecasts. The women and children of Schilling Manor fought on the emotional front of the war. It was not a front composed of battle plans and bullets. Their enemies were fear, loneliness, lack of information, and the slow tick of time. Waiting Wives: The Story of Schilling Manor, Home Front to the Vietnam War tells the story of the last generation of hat-and-glove military wives called upon by their country to pack without question, to follow without comment, and to wait quietly with a smile. A heartfelt book that focuses on this other, hidden side of war, Waiting Wives is a narrative investigation of an extraordinary group of women. A compelling memoir and domestic drama, Waiting Wives is also the story of a country in the midst of change, of a country at war with a war.