With conventional solutions failing, a new culture of decision-making is called for. Strategic design is about applying the principles of traditional design to "big picture" systemic challenges such as healthcare, education and the environment. It redefines how problems are approached and aims to deliver more resilient solutions. In this short book, Dan Hill outlines a new vocabulary of design, one that needs to be smuggled into the upper echelons of power. He asserts that, increasingly, effective design means engaging with the messy politics - the "dark matter"- taking place above the designer's head. And that may mean redesigning the organization that hires you.

    Sewers will discover what supplies to buy and how to use them, the best fabrics to choose based on drape and weave, how to understand patterns and alter them, and the essential general techniques to master — plus patterns and detailed step-by-step instructions are provided for a skirt, dress, shirt, tee, jacket, and pair of pants — including suggested variations!Finishing up with tips and inspiration on alterations, repairs, and customizing any clothes, from dealing with holes and tears to lengthening and shortening sleeves, this handy guide is the dressmaking bible no budding seamstress should be without.

     What if you could start your day out with an excited shout instead of a frustrated sigh? Unfortunately, selling handmade goods online is no longer as simple as throwing together a product listing and waiting for sales to roll in. There are now millions of people with handmade products and they are all eager to build a sustainable income. The Handmade Entrepreneur uses precise methods based on proven marketing techniques to set you above the competition. It teaches you how to create a genuine business you can count on rather than a bundle of shop pages and social media accounts built on a foundation of guesswork. What You Can Expect to Learn from This Book: • How to take DIY pictures that get clicks and sales • How to set up a shop that turns visitors into buyers in under two seconds • How to price your items • How to write titles and descriptions • How to brand your business with DIY techniques • How to rank your pages • How to find targeted audiences • How to build up your list of followers • Where to promote your listings • How to sell without selling • How to form relationships with people who can send you extra sales • How to start a "buzz" about your products • Which tools to incorporate into your business The goal of this book is to free you from having to rely on any third-party website for your sales. Yes, you can take advantage of platforms like Etsy, and you should, but websites come and go, and if all your sales come only from that website, you run into trouble every time there are algorithm changes, a saturation of sellers, or cheaper products to compete with. You are trying to generate sales, which means that you are trying to run a business, which in-turn means that you need a real business plan. Brick and motor stores don't just buy a bunch of goods, throw them in a building, and hope people will come. They plan, study their target market, pick a perfect store location, and prepare to market themselves. Just because you sell online does not mean that you can skip all of these steps. You have billions of products to compete with online and a crowd of shoppers who have an overwhelming number of options before them. You must prepare your storefront, get your products ready, know your audience, and then know how to market to them. Optimizing Your Shop for Sales Dani starts out showing you how to prepare your products with photos that attract clicks and sales. It doesn't just tell you how to do it, though. It SHOWS you. Thanks to the help of many carefully selected Etsy sellers, there are many example photos for each point. In addition to this, the author only shows you DIY photos to prove that you can do it all on your own. Next, Dani discusses how to optimize your shop. She goes through every aspect such as banners, profiles, descriptions, tags, and titles. You will learn how to optimize your pages so that people stay there instead of leaving instantly. This can be done by creating an inviting environment with images and content that buyers can skim through in under two seconds. If buyers can determine that your page is worth staying on in less than two seconds, you have won the battle. Finding Targeted Audiences and Marketing The issue with selling online is finding people who would be interested in your products.

    . . What is remarkable about this book is that a history of knitting can function so well as a survey of the changes in women's roles over time."--The New York Times Book ReviewAn historian and lifelong knitter, Anne Macdonald expertly guides readers on a revealing tour of the history of knitting in America. In No Idle Hands, Macdonald considers how the necessity--and the pleasure--of knitting has shaped women's lives.Here is the Colonial woman for whom idleness was a sin, and her Victorian counterpart, who enjoyed the pleasure of knitting while visiting with friends; the war wife eager to provide her man with warmth and comfort, and the modern woman busy creating fashionable handknits for herself and her family. Macdonald examines each phase of American history and gives us a clear and compelling look at life, then and now. And through it all, we see how knitting has played an important part in the way society has viewed women--and how women have viewed themselves.Assembled from articles in magazines, knitting brochures, newspaper clippings and other primary sources, and featuring reproductions of advertisements, illustrations, and photographs from each period, No Idle Hands capture the texture of women's domestic lives throughout history with great wit and insight."Colorful and revealing . . . vivid . . . This book will intrigue needlewomen and students of domestic history alike."--The Washington Post Book World

    Chain mail, also known as chainmail, maille, or chainmaille is a great hobby for any age that doesn't involve just making armor.You can make almost anything from chainmail. Below are just a few examples of what you can make:• Jewerly (Bracelets, Necklaces, Anklets, Earrings, Rings)• Clothing (Bikini tops, Belts, Shirts, Ties)• Art• Armor• Inlays (pictures in your maille)• And much, much more!In this beginner's book you'll learn the following:• A short history of chain mail• Different rings used and the kinds of metals• How to open and close rings correctly• Tools used like pliers and different kinds• An overview of the family of chainmail weaves• How to weave 7 of the more common, simpler weaves shown in 3D graphics• Resources for purchasing rings and tools3 Starter Projects:• Women's Choker Necklace• Men's Flat Bracelet• Pouch or Dice Bag Chainmail is neither difficult to learn nor expensive. All it takes is a willingness to try something new no matter your age, education, or income! Scoll up and click the "Look Inside" feature on the top left hand side of this page to see what's included in this book.A Personal Note From The Author:This beginner's guide blends 10 years of my personal experience chainmailling. When I first started chainmailling, I knew nothing about it except what I'd seen online or in movies; chainmail armor. Not very exciting for the average person but the idea of weaving metal rings into something I could create without any special skills appealed to me. I stumbled across The Ring Lord, a site that sells all kinds of rings in all kinds of sizes, colors, and metals, and I was hooked!Now ten years later after creating all sorts of projects from maille, some things I wouldn't have thought possible, I wanted to share what I've learned with someone just starting out. This first volume is not meant to cover everything about chainmailling nor does it include dozens of projects. It's meant for someone who's never mailled before or who's only dabbled a little but now wants a simple-to-follow guide with clear instructions and pictures on how to get started mailling immediately with the most common weaves applied to a couple starter projects.

    501 easy, affordable DIY decorating projects for every room in your home Giving your home a facelift doesn't have to break the bank-or your back! This idea-packed book gives you step-by-step instructions for tackling small, inexpensive, and easily achievable decorating projects that will give your home a whole new look.501 Decorating Ideas Under $100 gives you projects and inspiration for sprucing up every room of your home, from revamping store-bought curtains to making over a piece of furniture to creating an original work of art to hang on the wall, and so much more!501 easy projects that can be done in a day or less for under $100Projects include an array of styles, from funky to classicStep-by-step instructions show how to create a wide variety of projectsWhether you're looking to brighten a dark corner of an apartment or want a completely new look for an entire house, the 501 projects in this gorgeous book will inspire and guide you every step of the way.

    Projects include jewelry, thigh-high stockings, retro bags, scarves, sweaters, shrugs, camis, and home décor objects, exploring color, texture, design, embellishment, and how to customize patterns to fit personal style. Basic crochet techniques are covered along with tutorials on sizing, design, and special techniques. Up-and-coming designers are profiled throughout the book to give an entertaining and inspiring insight into this new generation of crocheters, what inspires them, how they find community with other crocheters, and creative ideas for breaking the rules and representing their individual crochet style.

    It’s an exploration of making, but it’s also a permission slip of sorts from me to you. Permission to grab hold of the things you’re interested in, that fascinate you, and to dive deeper into them to see where they lead you. Through stories from forty-plus years of making and molding, building and break­ing, along with the lessons I learned along the way, this book is meant to be a toolbox of problem solving, complete with a shop’s worth of notes on the tools, techniques, and materials that I use most often. Things like: In Every Tool There Is a Hammer—don’t wait until everything is perfect to begin a project, and if you don’t have the exact right tool for a task, just use whatever’s handy; Increase Your Loose Tolerance—making is messy and filled with screwups, but that’s okay, as creativity is a path with twists and turns and not a straight line to be found; Use More Cooling Fluid—it prolongs the life of blades and bits, and it prevents tool failure, but beyond that it’s a reminder to slow down and reduce the fric­tion in your work and relationships; Screw Before You Glue—mechanical fasteners allow you to change and modify a project while glue is forever but sometimes you just need the right glue, so I dig into which ones will do the job with the least harm and best effects. This toolbox also includes lessons from many other incredible makers and creators, including: Jamie Hyneman, Nick Offerman, Pixar director Andrew Stanton, Oscar-winner Guillermo del Toro, artist Tom Sachs, and chef Traci Des Jardins. And if everything goes well, we will hopefully save you a few mistakes (and maybe fingers) as well as help you turn your curiosities into creations. I hope this book serves as “creative rocket fuel” (Ed Helms) to build, make, invent, explore, and—most of all—enjoy the thrills of being a creator.

    Author Joanne Sharpe shows you how to create exuberant and personalized writing styles for your artwork-whether it be a journal, canvas art, or other projects that use text.After an overview of Joanne's favorite tools and surfaces, take a peek into Joanne's personal lettering journal to discover how you too can collect inspiration, hone your lettering skills, and tap into your natural creativity. Joanne then demonstrates twenty art techniques for creating a variety of lettering styles using many different tools. She provides you with fifteen basic alphabets, ranging from simple pen-and-ink renditions to increasingly elaborated texts that reference calligraphy, vintage fonts, and doodle art, among other styles. Joanne also teaches you how to turn prosaic lettering into page art itself, merging text into illustration, or ornamenting words with decorative drawings.

    It covers the entire conceptual process, from developing smart strategy to executing it with strong ads—from what to say to how to say it. Part 1, Strategies, operates on the premise that the idea beneath an ad’s surface determines its success. This first section shows how to research products, understand consumer behavior, analyze audiences, and navigate marketplace realities, then how to write creative briefs that focus this strategic analysis into specific advertising objectives. Part 2, Executions, explains how to put strategy into play. It discusses the tools at a copywriter’s command—creating a distinctive brand voice, telling stories, using language powerfully and originally—as well as the wide variety of media and advertising genres that carry and help shape messages. But great executions are elusive. So Part 3, the Toolbox, gives advice about how to think creatively, then presents an array of problem-solving tools, a series of techniques that advertisers have used repeatedly to produce exceptional work. In brief, this book shows how to find strong selling ideas and how to express them in fresh, memorable, persuasive ways. The new edition features greatly expanded discussions of guerrilla advertising, interactive advertising, brand voice, storytelling, and the use of social media. Hundreds of ads in full color, both in the book and on an accompanying Web site, demonstrate the best in television, radio, print, and interactive advertising. Advertising: Concept and Copy is the most comprehensive text in its field, combining substantial discussion of both strategy and technique with an emphasis on the craft of writing not found elsewhere. It is truly a writer’s copywriting text.

    Need some pillows for your new couch, and have a bunch of old wool sweaters? Turn those sweaters into felt! Knitting, felting, leather tooling, glass and metal work––it's all here. CRAFTIVITY is filled with 60 amazing DIY projects that make the most of what you have by taking old stuff and turning it into functional, breathtaking art.

    The 30 projects include a simple pendant encasing a large semiprecious stone and a flat chain-mail neckpiece.

    You'll never look at a hand-me-down dresser the same way again! The book offers 26 easy-to-follow techniques that can be applied to all different types of pieces, from bookshelves to desks: painting, applying gold leaf, wallpapering, distressing, dip dyeing, and more. In addition to the core techniques, author and Knack Studios founder Barb Blair shares 30 beautiful before-and-after makeovers from her studio and outlines how to achieve each look. With helpful step-by-step photographs, a visual glossary explaining all the tools and materials needed, and a lovely contemporary aesthetic, Furniture Makeovers is a treasure trove of ideas and instruction for the home decorator.

    Written and compiled by Holly Becker, founder of the hugely popular design blog Decor8, and Joanna Copestick, acclaimed lifestyle writer, this intensive home dcor program combines beautiful inspiration with nuts-and-bolts how-to for stunning results. More than 500 gorgeous color photographs provide motivation while line illustrations, checklists, shortcuts, and floor plans make it easy to get started. For those looking to make the most of their home and create stylish interiors, Decorate is the start-to-finish resource to keep on the bookshelf for years to come.

    From the creator of the popular Lulu the Baker blog, Scandinavian Gatherings illustrates the Scandinavian spirit of simple pleasures through 10 seasonal, family-friendly gatherings filled with the flavors and traditions of Norway, Sweden, Denmark, and Finland (a region regularly reported as the happiest place on earth!). The book boasts 30 simple craft projects for entertaining and decorating, as well as 40 accessible recipes that put a modern twist on sweet and savory Scandinavian treats. You'll soon be warming your home with the comforting smells of Mom's Maple Pecan Rings, Swedish Meat Pies, Lucia Buns, Hot Chocolate with Homemade Cardamom Marshmallows, and more. With gatherings like Nordic Brunch, Woodland Tea Party, Afternoon Fika, Lucia Day, and Christmas Cookie Exchange, you'll be able to relax with loved ones and enjoy the hygge atmosphere.