Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing.Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization In-depth discussion of the fifteen key metrics every marketer should know Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending In-depth examples of how to apply the principles in small and large organizations Free downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.

    A gripping thriller from the author of the Goodfellowe Series.

    Gun law is out of control. Organized gangs are fighting for supremacy in clubland and the lucrative supply of narcotics. Younger, more ruthless gangs are moving in. Ged, Moby and Ratter, three South End villains, are old-fashioned highwaymen with two decades of meticulously planned jobs behind them. But times are tough. It’s Christmas and Ged is planning a job to see the boys through until spring. As usual, he won’t give them any details until the morning of the job. Until then, they have to stay off the street and keep out of trouble.But Moby loves to go out – girls love him, guys send drinks over – he could live like this forever. And Ratter wants out – he’s invested his loot in the booming property sector. As the heist approaches, Ged needs to summon all his street savvy and killer instinct just to survive.

    But when two faces from his old gang turn up, he finds himself getting involved in a new scam, and soon he is embroiled in a world he wants to escape and is forced to confront a man who is dangerously unhinged.

    How would you react to the murder of your family? Alex Goodman took it personally. And now he has a fight on his hands. A fight that starts when Alex wakes up in a Lancashire hospital severely battered and with no memory of the brutal attack that put him there. A year's struggle reveals his identity. But Alex is driven to spend a further nine years delving into a global criminal underworld, seeking revenge on his family's killers and becoming dangerously entangled with both the Mafia and the CIA, and with some of the most savage and powerful men in the world.

    That was, of course, because they didn’t know that Camp Tekonichia was home to boundless spirit energy, three very bored ghosts, and a powerful magic spell on the verge of completion. Now, these three will have to race against time and an ancient evil trying to stop the whole world from turning into a haven for restless spirits. Aided only by a mysterious medium and the camp’s resident ghosts, none of them have a clue how they’re supposed to save the world. Especially since they only have until sunrise to do it.

    But what if it becomes an obsession?It can be fatal. This is a story of love, friendship, passion, obsession and sacrifice. A story that seeks to find out the real meaning of love. A story describing the purest form of love.Neel«»Aditi«»Ranadeep«»Ria«»NeelNeel is a simple small town middle class boy who comes to a new city for studies. On his very first night in the city, when he saves Ranadeep’s life, he realizes his life is about to change. But he had no idea that it would lead him to a path from where there would be no turning back. Neel and Ranadeep’s friendship cements beyond the conventional measures and they are inseparable and like a family. Neel eventually meets Aditi, his beautiful, simple and dainty new classmate and there is love at first site. Life for Neel, Aditi and Ranadeep is perfect till the day Ranadeep meets Ria and falls obsessively for her. While Ranadeep is frighteningly obsessive about Ria, the suave Ria has her heart set on Neel. Things begin to get complicated and then suddenly something drastic happens.Neel is put behind bars on charges of Ria’s murder.Will Neel be able to convince his innocence to Aditi and Ranadeep?Will Ranadeep ever be able to forgive Neel for snatching away his love?How far can Aditi go to save the life of her love from the grips of destiny?Can there be a love without ownership?Find out what happens when love has to pay its price.

    It illustrates little-known features and techniques for getting the most from the Tableau toolset, supporting the needs of the business analysts who use the product as well as the data and IT managers who support it.This comprehensive guide covers the core feature set for data analytics, illustrating best practices for creating and sharing specific types of dynamic data visualizations. Featuring a helpful full-color layout, the book covers analyzing data with Tableau Desktop, sharing information with Tableau Server, understanding Tableau functions and calculations, and Use Cases for Tableau Software.Includes little-known, as well as more advanced features and techniques, using detailed, real-world case studies that the author has developed as part of his consulting and training practice Explains why and how Tableau differs from traditional business information analysis tools Shows you how to deploy dashboards and visualizations throughout the enterprise Provides a detailed reference resource that is aimed at users of all skill levels Depicts ways to leverage Tableau across the value chain in the enterprise through case studies that target common business requirements Endorsed by Tableau Software Tableau Your Data shows you how to build dynamic, best-of-breed visualizations using the Tableau Software toolset.

    With the right tools, we can start to make sense of all this data to see patterns and trends that would otherwise be invisible to us. By transforming numbers into graphical shapes, we allow readers to understand the stories those numbers hide. In this practical introduction to understanding and using information graphics, you'll learn how to use data visualizations as tools to see beyond lists of numbers and variables and achieve new insights into the complex world around us. Regardless of the kind of data you're working with-business, science, politics, sports, or even your own personal finances-this book will show you how to use statistical charts, maps, and explanation diagrams to spot the stories in the data and learn new things from it.You'll also get to peek into the creative process of some of the world's most talented designers and visual journalists, including Conde Nast Traveler's John Grimwade, National Geographic Magazine's Fernando Baptista, The New York Times' Steve Duenes, The Washington Post's Hannah Fairfield, Hans Rosling of the Gapminder Foundation, Stanford's Geoff McGhee, and European superstars Moritz Stefaner, Jan Willem Tulp, Stefanie Posavec, and Gregor Aisch. The book also includes a DVD-ROM containing over 90 minutes of video lessons that expand on core concepts explained within the book and includes even more inspirational information graphics from the world's leading designers.The first book to offer a broad, hands-on introduction to information graphics and visualization, The Functional Art reveals:- Why data visualization should be thought of as "functional art" rather than fine art - How to use color, type, and other graphic tools to make your information graphics more effective, not just better looking - The science of how our brains perceive and remember information - Best practices for creating interactive information graphics - A comprehensive look at the creative process behind successful information graphics - An extensive gallery of inspirational work from the world's top designers and visual artistsOn the DVD-ROM: In this introductory video course on information graphics, Alberto Cairo goes into greater detail with even more visual examples of how to create effective information graphics that function as practical tools for aiding perception. You'll learn how to: incorporate basic design principles in your visualizations, create simple interfaces for interactive graphics, and choose the appropriate type of graphic forms for your data. Cairo also deconstructs successful information graphics from The New York Times and National Geographic magazine with sketches and images not shown in the book.

    Close friendships were forged as Natasha, Prudence, Rachel and Maisie worked together under the benevolent rule of the two Markham brothers. Now, in 1980, Natasha, newly divorced and back from America with a fifteen-year-old daughter, decides there must be a reunion. Pru, always the mysterious one, deeply involved with her commune in Cornwall, unexpectedly offers Prospect House, a property she has inherited in the Malvern hills where they may all forgather. Rachel, married to her former boss, a Liberal MP, gladly leaves a tangled domestic situation to join the friends she hasn't seen for so long. And Maisie ... Maisie, perhaps the most vulnerable of the four, mother of five children, married to the unpredictable Edward, fails to arrive at Prospect House. The drama of her disappearance has a far-reaching effect on the lives and destinies of them all. Come Rain or Shine is a poignant and unforgettable story of the particularly close friendships that women enjoy - and of the complications that can arise when friends meet again after many years have passed.

    Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results, then this book is your call to action.Within these pages, New York Times best-selling authors Bryan and Jeffrey Eisenberg walk you through the five phases that comprise web site development, from the critical planning phase, through developing structure, momentum, and communication, to articulating value. Along the way, they offer advice and practical applications culled from their years of experience "in the trenches."

    She's young, pretty and she has a fabulous job on a glossy magazine, which involves interviewing celebrities (and air-brushing their personalities). But when she is offered a job presenting a trendy Friday night television show she can't resist the opportunity to experience fame first hand. Putting her puritanical Scottish upbringing, her intellectual boyfriend and her hippy best friend behind her, she soon hooks up with world-famous actress Lucy Lloyd and gorgeous, infamous rock god Ricky Jones, who introduce her to a hedonistic world of partying where appearance is everything and nothing really matters but sex, drugs and rock 'n' roll. But as the stories about her private life become front page news, Laura begins to doubt those closest to her, and her life starts to spiral dangerously out of control. Packed with passion, glamour and danger, DROP DEAD GORGEOUS is a unmissable glimpse into the fame game - and the price you have to pay to play it.

    The R language provides everything you need to do statistical work, but its structure can be difficult to master. This collection of concise, task-oriented recipes makes you productive with R immediately, with solutions ranging from basic tasks to input and output, general statistics, graphics, and linear regression.Each recipe addresses a specific problem, with a discussion that explains the solution and offers insight into how it works. If you're a beginner, R Cookbook will help get you started. If you're an experienced data programmer, it will jog your memory and expand your horizons. You'll get the job done faster and learn more about R in the process.Create vectors, handle variables, and perform other basic functionsInput and output dataTackle data structures such as matrices, lists, factors, and data framesWork with probability, probability distributions, and random variablesCalculate statistics and confidence intervals, and perform statistical testsCreate a variety of graphic displaysBuild statistical models with linear regressions and analysis of variance (ANOVA)Explore advanced statistical techniques, such as finding clusters in your dataWonderfully readable, R Cookbook serves not only as a solutions manual of sorts, but as a truly enjoyable way to explore the R language--one practical example at a time.--Jeffrey Ryan, software consultant and R package author

     Eve is an 18,000 word novella originally published as an ongoing story on Reddit's Writing Prompts forum by user /u/psycho_alpaca.

    But for Sonny, the affair that has promised a future of hope and happiness must end in desperate fear. Late one evening, Sonny overhears a private conversation between Tony Bridgeman and his wife. Only then does she realise she is in great danger. Pregnant and afraid, Sonny flees her home to make a new life in the north of England, where she meets a gregarious and motherly new friend, Ellie Kenny. When the mysterious and handsome David Langham seems drawn to her, Sonny almost dares to believe that she could be happy again. But never far away is the one person who wants to destroy everything that she now holds dear...