That's where ideas begin." -- Dr. David Marcus to Admiral James T. Kirk, Star Trek® II: The Wrath of Khan™ It makes us wonder. It makes us smile. But most of all, it makes us think. More than any other single aspect, Star Trek is defined by the strength of its ideas. For decades this television and movie phenomenon has reached out to its audience, spanning generations and inspiring them not simply with the power of its voice, but with the meaning behind it. Quotable Star Trek demonstrates the truly universal appeal of Gene Roddenberry's extraorinary creation. Words of wit, wisdom, and compelling insight applicable to everyday life from The Original Series, Star Trek: The Next Generation®, Star Trek: Deep Space Nine®, Star Trek Voyager®, and eight Star Trek motion pictures have been meticulously researched and collected in one volume. Intensely thought-provoking and thoroughly entertaining, Quotable Star Trek has something for everyone, and is a must-have resource for every devoted fan.

    The compilation of the OED, begun in 1857, was one of the most ambitious projects ever undertaken. As definitions were collected, the overseeing committee, led by Professor James Murray, discovered that one man, Dr. W. C. Minor, had submitted more than ten thousand. When the committee insisted on honoring him, a shocking truth came to light: Dr. Minor, an American Civil War veteran, was also an inmate at an asylum for the criminally insane.

    White himself, the essays in this volume span a lifetime of writing and a body of work without peer.  "I have chosen the ones that have amused me in the rereading," he writes in the Foreword, "alone with a few that seemed to have the odor of durability clinging to them." These essays are incomparable; this is a volume to treasure and savor at one's leisure.

    In Greek to Me, she delivers another wise and funny paean to the art of self-expression, this time filtered through her greatest passion: all things Greek.Greek to Me is a charming account of Norris’s lifelong love affair with words and her solo adventures in the land of olive trees and ouzo. Along the way, Norris explains how the alphabet originated in Greece, makes the case for Athena as a feminist icon, goes searching for the fabled Baths of Aphrodite, and reveals the surprising ways Greek helped form English. Filled with Norris’s memorable encounters with Greek words, Greek gods, Greek wine—and more than a few Greek men—Greek to Me is the Comma Queen’s fresh take on Greece and the exotic yet strangely familiar language that so deeply influences our own.

    A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of the breakthrough insights that Dusenberry's agency, BBDO, has offered their clients over the years: That General Electric's unifying tagline should be ?We bring good things to life.? That Pepsi should be targeting the ?Pepsi Generation.? That Ronald Reagan's 1984 reelection theme should be ?Morning in America.? That Visa should compare itself with American Express, not MasterCard. Talk about moving the needle!Dusenberry argues that these brainstorms don?t come out of thin air, even at a world class organization like BBDO. They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt. Dusenberry explains this process?Research, Analysis, Insight, Strategy, and Execution (RAISE)?in plain English. And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO."Moving the Needle" will help businesspeople get to the heart of their toughest problems.

    Every comedy, tragedy, history, and poem of Shakespeare's is collected here in this comprehensive guide.Shakespeare's canon comes to life with images, idea webs, timelines, and quotes that help the reader understand the context of Shakespeare's plays and poems. Each play includes a glance-able guide to story chronology, so you can easily get back on track if you get lost in Shakespeare's beautiful language. Character guides are a handy reference for casual readers and an invaluable resource for playgoers and students writing reports on Shakespeare. The Shakespeare Book includes the best of Shakespeare, and it's set to become a staple for theater lovers, Shakespeare students, and Shakespeare fans because its information is delivered in such an understandable and inspirational way.

    As sociologist and network science pioneer Duncan Watts explains in this provocative book, the explanations that we give for the outcomes that we observe in life—explanation that seem obvious once we know the answer—are less useful than they seem.Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry.It seems obvious, for example, that people respond to incentives; yet policy makers and managers alike frequently fail to anticipate how people will respond to the incentives they create. Social trends often seem to have been driven by certain influential people; yet marketers have been unable to identify these “influencers” in advance. And although successful products or companies always seem in retrospect to have succeeded because of their unique qualities, predicting the qualities of the next hit product or hot company is notoriously difficult even for experienced professionals.Only by understanding how and when common sense fails, Watts argues, can we improve how we plan for the future, as well as understand the present—an argument that has important implications in politics, business, and marketing, as well as in science and everyday life.

    aIam reading the OED so you donat have to. If you are interested in vocabulary that is both spectacularly useful and beautifully useless, read on...a So reports Ammon Shea, the tireless, word-obsessed, and more than slightly masochistic author of Reading the OED, The word loveras Mount Everest, the OED has enthralled logophiles since its initial publication 80 years ago. Weighing in at 137 pounds, it is the dictionary to end all dictionaries. In 26 chapters filled with sharp wit, sheer delight, and a documentarianas keen eye, Shea shares his year inside the OED, delivering a hair-pulling, eye-crossing account of reading every word, and revealing the most obscure, hilarious, and wonderful gems he discovers along the way.

    With characteristic vigor and iconoclasm, Pound illustrates his precepts with exhibits meticulously chosen from the classics, and the concluding “Treatise on Meter” provides an illuminating essay for anyone aspiring to read and write poetry. The ABC of Reading emphasizes Pound's ability to discover neglected and unknown genius, distinguish originals from imitations, and open new avenues in literature for our time.

    Keenly aware that the course of the nation's destiny lay westward—and that a "Voyage of Discovery" would be necessary to determine the nature of the frontier—President Thomas Jefferson commissioned Meriwether Lewis to lead an expedition from the Missouri River to the northern Pacific coast and back. From 1804 to 1806, accompanied by co-captain William Clark, the Shoshone guide Sacajawea, and thirty-two men, Lewis mapped rivers, traced the principal waterways to the sea, and established the American claim to the territories of Idaho, Washington, and Oregon. Together the captains kept this journal: a richly detailed record of the flora and fauna they sighted, the native tribes they encountered, and the awe-inspiring landscape they traversed, from their base camp near present-day St. Louis to the mouth of the Columbia River, that has become an incomparable contribution to the literature of exploration and the writing of natural history.

    prison system, tracking down a chameleon con artist in Europe, or riding in a cyclone-tossed skiff with a scientist hunting the elusive giant squid, David Grann revels in telling stories that explore the nature of obsession and that piece together true and unforgettable mysteries.Each of the dozen stories in this collection reveals a hidden and often dangerous world and, like Into Thin Air and The Orchid Thief, pivots around the gravitational pull of obsession and the captivating personalities of those caught in its grip. There is the world's foremost expert on Sherlock Holmes who is found dead in mysterious circumstances; an arson sleuth trying to prove that a man about to be executed is innocent, and sandhogs racing to complete the brutally dangerous job of building New York City's water tunnels before the old system collapses. Throughout, Grann's hypnotic accounts display the power-and often the willful perversity-of the human spirit.Compulsively readable, The Devil and Sherlock Holmes is a brilliant mosaic of ambition, madness, passion, and folly.

    . . . A masterpiece.” —Margaret Atwood“No one who is invested in any kind of art . . . can read The Gift and remain unchanged.” —David Foster WallaceBy now a modern classic, The Gift is a brilliantly orchestrated defense of the value of creativity and of its importance in a culture increasingly governed by money and overrun with commodities. This book is even more necessary today than when it first appeared.An illuminating and transformative book, and completely original in its view of the world, The Gift is cherished by artists, writers, musicians, and thinkers. It is in itself a gift to all who discover the classic wisdom found in its pages.

    In it we find Derrida at work on his systematic deconstruction of Western metaphysics. The book's first half, which includes the celebrated essay on Descartes and Foucault, shows the development of Derrida's method of deconstruction. In these essays, Derrida demonstrates the traditional nature of some purportedly nontraditional currents of modern thought—one of his main targets being the way in which "structuralism" unwittingly repeats metaphysical concepts in its use of linguistic models.The second half of the book contains some of Derrida's most compelling analyses of why and how metaphysical thinking must exclude writing from its conception of language, finally showing metaphysics to be constituted by this exclusion. These essays on Artaud, Freud, Bataille, Hegel, and Lévi-Strauss have served as introductions to Derrida's notions of writing and différence—the untranslatable formulation of a nonmetaphysical "concept" that does not exclude writing—for almost a generation of students of literature, philosophy, and psychoanalysis.Writing and Difference reveals the unacknowledged program that makes thought itself possible. In analyzing the contradictions inherent in this program, Derrida goes on to develop new ways of thinking, reading, and writing,—new ways based on the most complete and rigorous understanding of the old ways. Scholars and students from all disciplines will find Writing and Difference an excellent introduction to perhaps the most challenging of contemporary French thinkers—challenging because Derrida questions thought as we know it.

    But too many writers--and writing guides--overlook this most important unit. The result? Manuscripts that will never be published and writing careers that will never begin. In this wickedly humorous manual, language columnist June Casagrande uses grammar and syntax to show exactly what makes some sentences great--and other sentences suck. With chapters on "Conjunctions That Kill" and "Words Gone Wild," this lighthearted guide is perfect for anyone who's dead serious about writing, from aspiring novelists to nonfiction writers, conscientious students to cheeky literati. So roll up your sleeves and prepare to craft one bold, effective sentence after another. Your readers will thank you. "From the Trade Paperback edition."

    Through the stories he tells of everyday concerns, Adrian creates a vivid and unforgettable sense of the presence of God in the midst of the problems of ordinary life.