When you create a connection, it's an indicator that that prospect, or that customer, or that individual wants to continue the online relationship, which may lead to real business. Graduate from social media to business social media by creating value that others will perceive as important to fulfilling their needs. As you go through each aspect of this foundation-building, platform-building book, you will learn about the business social media tactics that author Jeffrey Gitomer and other experts are using right now. None of the ideas are random. All of them are fully tested and can be implemented by you, too. None of the ideas contain solicitation (buy my product, make a lot of money). All of them get you and your brand out there in a systematic way that will bring in dollars. Best of all, the strategies are presented in a way that will allow you to put them into practice immediately.

    Arguing that the processes creating the technium are akin to those of biological evolution, Kelly devotes the opening sections of his exposition to that analogy, maintaining that the technium exhibits a similar tendency toward self-organizing complexity. Having defined the technium, Kelly addresses its discontents, as expressed by the Unabomber (although Kelly admits to trepidation in taking seriously the antitechnology screeds of a murderer) and then as lived by the allegedly technophobic Amish. From his observations and discussions with some Amish people, Kelly extracts some precepts of their attitudes toward gadgets, suggesting folk in the secular world can benefit from the Amish approach of treating tools as servants of self and society rather than as out-of-control masters. Exploring ramifications of technology on human welfare and achievement, Kelly arrives at an optimistic outlook that will interest many, coming, as it does, from the former editor of Wired magazine."Gilbert Taylor, Booklist

    Includes expert coverage of new topics: Turbocodes, Turboequalization, Antenna Arrays, Digital Cellular Systems, and Iterative Detection. Convenient, sequential organization begins with a look at the historyo and classification of channel models and builds from there.

    The company was forced to write-down $900 million in inventory and Surface’s future was in jeopardy.Beneath A Surface tells the inside story of how Microsoft turned its hardware dreams into a reality with new details about the challenges Panos and his team had to overcome as well as the internal politics that nearly killed the brand.For fans of Microsoft and those who are interested in the business of building brands, Beneath A Surface is a must read that tells the inside story of how Microsoft turned a failure into a fortune.

    The design should incorporate flexibility for dealing with seasonal changes, as well as long-term changes in wastewater quality and future regulations. Good planning and design, therefore, must be based on five major steps:characterization of the raw wastewater quality and effluent, pre-design studies to develop alternative processes and selection of final process train, detailed design of the selected alternative, contraction, and operation and maintenance of the completed facility. Engineers, scientists, and financial analysts must utilize principles from a wide range of disciplines: engineering, chemistry, microbiology, geology, architecture, and economics to carry out the responsibilities of designing a wastewater treatment plant. The objective of this book is to present the technical and nontechnical issues that are most commonly addressed in the planning and design reports for wastewater treatment facilities prepared by practicing engineers. Topics discussed include facility planning, process description, process selection logic, mass balance calculations, design calculations, and concepts for equipment sizing. Theory, design, operation and maintenance, trouble shooting, equipment selection and specifications are integrated for each treatment process. Thus delineation of such information for use by students and practicing engineers is the main purpose of this book.

    They're a permanent reality: one that offers immense opportunities to smart, innovative businesses. Now, top social networking consultant Juliette Powell reveals how dozens of innovators are driving real ROI through social networks--and how you can, too. Powell's wide-ranging research, including coverage on Barack Obama's successful online strategy in his bid for the presidency, focuses on technology, media and gaming companies, leaders in fashion, beauty, publishing, finance, retail, event planning, and beyond. These powerful narratives illuminate the reality of doing business on today's social networks as never before. Through them, Powell introduces new best practices, shows how to avoid crucial pitfalls, and helps you prepare for the newest trends in online social networking. Drawing on the latest research, Powell connects the dots, uncovering the human dynamics and patterns that consistently underlie successful social networking initiatives. Along the way, she offers practical tools and advice for optimizing every stage of your own social networking initiative--from planning through measurement, and beyond. Getting on, getting started, and making social networks work for youDefining and implementing your optimal social networking strategyLeveraging the amazing power of the microcelebrityAchieving worldwide impact in the niche that matters to youTransforming social and cultural capital into financial capitalBe generous, build your trusted personal network--and discover all you get in returnProfiting from the knowledge you never knew you hadOpening your organization's own social networking channels-- inside and out

    Whether you're building the next killer app, investing in a startup, or simply curious about the technology, this practical book is essential reading.Bitcoin, the first successful decentralized digital currency, is still in its infancy and it's already spawned a multi-billion dollar global economy. This economy is open to anyone with the knowledge and passion to participate. Mastering Bitcoin provides you with the knowledge you need (passion not included).This book includes:A broad introduction to bitcoin--ideal for non-technical users, investors, and business executivesAn explanation of the technical foundations of bitcoin and cryptographic currencies for developers, engineers, and software and systems architectsDetails of the bitcoin decentralized network, peer-to-peer architecture, transaction lifecycle, and security principlesOffshoots of the bitcoin and blockchain inventions, including alternative chains, currencies, and applicationsUser stories, analogies, examples, and code snippets illustrating key technical concepts

    Laughlin transports us two centuries into the future, when we've ceased to use carbon from the ground--either because humans have banned carbon burning or because fuel has simply run out. Boldly, Laughlin predicts no earth-shattering transformations will have taken place. Six generations from now, there will still be soccer moms, shopping malls, and business trips. Firesides will still be snug and warm.How will we do it? Not by discovering a magic bullet to slay our energy problems, but through a slew of fascinating technologies, drawing on wind, water, and fire. Powering the Future is an objective yet optimistic tour through alternative fuel sources, set in a world where we've burned every last drop of petroleum and every last shovelful of coal.The Predictable: Fossil fuels will run out. The present flow of crude oil out of the ground equals in one day the average flow of the Mississippi River past New Orleans in thirteen minutes. If you add the energy equivalents of gas and coal, it's thirty-six minutes. At the present rate of consumption, we'll be out of fossil fuels in two centuries' time. We always choose the cheapest gas. From the nineteenth-century consolidation of the oil business to the California energy crisis of 2000-2001, the energy business has shown, time and again, how low prices dominate market share. Market forces--not green technology--will be the driver of energy innovation in the next 200 years. The laws of physics remain fixed. Energy will still be conserved, degrade entropically with use, and have to be disposed of as waste heat into outer space. How much energy a fuel can pack away in a given space is fixed by quantum mechanics--and if we want to keep flying jet planes, we will need carbon-based fuels. The Potential: Animal waste. If dried and burned, the world's agricultural manure would supply about one-third as much energy as all the coal we presently consume. Trash. The United States disposes of 88 million tons of carbon in its trash per year. While the incineration of waste trash is not enough to contribute meaningfully to the global demand for energy, it will constrain fuel prices by providing a cheap supply of carbon. Solar energy. The power used to light all the cities around the world is only one-millionth of the total power of sunlight pouring down on earth's daytime side. And the amount of hydropump storage required to store the world's daily electrical surge is equal to only eight times the volume of Lake Mead. PRAISE FOR ROBERT B. LAUGHLIN -Perhaps the most brilliant theoretical physicist since Richard Feynman---George Chapline, Lawrence Livermore National Laboratory -Powerful but controversial.--- Financial Times -[Laughlin's] company ... is inspirational.- --New Scientist

    In Getting (More of) What You Want, Margaret Neale and Thomas Lys draw on the latest advances in psychology and behavioral economics to provide new strategies for negotiation that take into account people's irrational biases as well as their rational behaviors. Whether you're shopping for a car, lobbying for a raise, or simply haggling over who takes out the trash, Getting (More of) What You Want shows how negotiations regularly leave significant value on the table-and how you can claim it.

    

    Cloud computing is rapidly transitioning from a niche technology embraced by startups and tech-forward companies to the foundation upon which enterprise systems build their future. In order to compete in today’s marketplace, organizations large and small are embracing cloud architectures and practices.

    You'll progress from a complete beginner regarding Arduino programming and electronics knowledge to intermediate skills and the confidence to create your own amazing Arduino projects. Absolutely no experience in programming or electronics required!Rather than requiring you to wade through pages of theory before you start making things, this book has a hands-on approach. You will dive into making projects right from the start, learning how to use various electronic components and how to program the Arduino to control or communicate with those components.Each project is designed to build upon the knowledge learned in earlier projects and to further your knowledge in programming as well as skills with electronics. By the end of the book you will be able create your own projects confidently and with creativity.Please note: the print version of this title is black & white; the eBook is full color. You can download the color diagrams in the book from http: //www.apress.com/9781430232407

    Nor did she hate him. It was just being married she despised — to have him always there, 'his ugly bare feet — washing them in my tub, befo' my very eyes!' Athénaise flees, but in New Orleans, dwelling . with wise Madame Sylvie, an extraordinary transformation takes place.Heavy with the languor of the deep South, — like her celebrated book Kate Chopin's stories vibrantly depict women's The Awakening instinctive efforts to reconcile their lives and their hearts' desires.--back coverDésirée's Baby 1 Athénaise 9 A Pair of Silk Stockings 53

    Bloomberg's Jason Kelly, author of The New Tycoons, profiles the participants, entrepreneurs, and investors at the center of this movement, exploring this phenomenon in which a surge of people—led by the most affluent—are becoming increasingly obsessed with looking and feeling better. Through in-depth looks inside companies and events from New York Road Runners to Tough Mudder and Ironman, Kelly profiles the companies and people aiming to meet the demands of these consumers, and the traits and strategies that made them so successful. In a modern world filled with anxiety, pressure, and competition, people are spending more time and money than ever before to soothe their minds and tone their bodies, sometimes pushing themselves to the most extreme limits. Even as obesity rates hit an all-time high, the most financially successful among us are collectively spending billions each year on apparel, gear, and entry fees. Sweat Equity charts the rise of the movement, through the eyes of competitors and the companies that serve them. Through conversations with businesspeople, many driven by their own fitness obsessions, and first-hand accounts of the sports themselves, Kelly delves into how the movement is taking shape. Understand the social science, physics, and economics of our desire to pursue activities like endurance sports and yoga Get to know the endurance business's target demographics Learn how distance running—once a fringe hobby—became a multibillion dollar enterprise fueled by private equity Understand how different generations pursue fitness and how fast-growing companies sell to them The opportunity to run, swim, and crawl in the mud is resonating with more and more of us, as sports once considered extreme become mainstream. As Baby Boomers seek to stay fit and Millennials search for meaning in a hyperconnected world, the demand for the race bib is outstripping supply, even as the cost to participate escalates. Sweat Equity, through the stories of men and women inside the most influential races and companies, goes to the heart of the movement where mind, body, and big money collide.

    Approaching science with a freshness unbound by convention or previous expectations, he produced some of the most original scientific thinking of the nineteenth century - and his discoveries went on to shape the twentieth century.