Recalling the tragedies that shaped his life and career—his unsuccessful tenure as Celtics coach,  the devastating loss on 9/11 of his best friend and his brother-in-law and the deep depression that followed—Coach Pitino shares his Rebound Rules, demonstrating how he emerged wiser and rose to new heights with a richer perspective on life and work…and how you can, too.

    Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays, PropagandaA seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.” During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would “Make the World Safe for Democracy.” The CPI would become the blueprint in which marketing strategies for future wars would be based upon.Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.This is the first reprint of Propaganda in over 30 years and features an introduction by Mark Crispin Miller, author of The Bush Dyslexicon: Observations on a National Disorder.

    He is also the winner of more National Coach of the Year awards than any other college coach. Garrido’s former teams at Cal State Fullerton and, more recently, at the University of Texas together have compiled a total of five College World Series championships under his leadership. But despite his unmatched record as a winner, Coach Garrido is not a win-at-all-costs coach. He teaches his players to focus on developing character, being good teammates, mastering all facets of the game, and playing with joy in the moment rather than focusing on the scoreboard. Augie teaches that the challenges faced in the batter’s box or on the pitcher’s mound are universal—and that the lessons learned on the diamond are applicable off the field, too. Life Is Yours to Win follows the coach’s journey of self-discovery and his evolution from being driven by fear to being motivated by passion. His unique and compelling book offers this revered leader’s philosophy on life and his thoughtful approach to helping young men understand both who they are and how they can be successful in their work, their relationships, and their communities. Every individual will find advice worth following including: •BE A PLAYER, NOT A PROSPECT—If you want to be considered a star in your field, whatever that may be, you need to be fully engaged. Augie once had his Labrador retriever demonstrate the joy of play to a team that needed a reminder of why they loved baseball as children. •STEP UP, SUPERMAN—Augie stages a costumed Superhero Scrimmage each Halloween to remind his players that their inner superhero is just waiting for the perfect moment when preparation meets opportunity, potential is fulfilled, and destiny is realized. •THE FEARLESS FIELD—To be successful in the often cruel game of baseball, players must master fear and other emotions so they are energized rather than paralyzed. Augie once rented a hearse and placed a casket on the pitcher’s mound to help a slumping Cal State Fullerton team bury their fears and put losses behind them. •BUDDHA AT BAT—Bunting and other “small ball” skills are not as glorified as home runs and big plays, but Coach Garrido’s teams are known for putting players in scoring position and winning games by following a Zen-like philosophy of claiming small victories during each at bat, in each inning that add up to winning records. Augie’s coaching methods are unconventional, but his creativity and wry humor provide masterful life lessons. His insights will help you both on and off the field by providing fresh approaches to conquering fears, living with joy and passion in each moment, establishing personal principles, and appreciating the value of both losing and winning. This is a book by a beloved college coach but it is packed with Major League insights and anecdotes featuring many of baseball’s greatest players and most inspiring spirits. Life Is Yours to Win will appeal to anyone who appreciates the wisdom of a proven winner in sports and in life.

    Get swept back to a time when sheriffs did their best to keep order in a lawless land. Read about the likes of Tom Horn, the “Apache Kid,” “Bucky” O’Neill, Tom Nickson, and many more!  Famous Sheriffs and Western Outlaws is a classic for everyone interested in history and what is was like in the Old West. The detail of every story grabs the attention of the reader and doesn't let go. Learn the early stories of famous foes like Billy the Kid and what he was like from both a personal and business standpoint. If you like stories of heroes and the people who tried to take them down, then you are in for a wild ride.  Novelist William MacLeod Raine recalls standoffs, shootouts, rowdy saloons, brave men who protected innocent townspeople, and villains who put the “wild” in Wild West. Famous Sheriffs and Western Outlaws is a sure shot for anyone interested in the history and romance of the Old West.

    From translator and assistant to Sir Bobby Robson at Barcelona, to Champions League-winning manager at Porto and on to turning Chelsea into one of Europe`s most successful clubs, followed by Champions League victory at Inter-Milan, and now manager of Real Madrid, Jose Mourinho`s ascent has been rapid. Backed by Abramovich`s billions, Mourinho weeded out those not fully committed to his methods, made several astute signings and improved the performances of many Chelsea stars. The result: in his first season in 2005, Chelsea won both the Premier League title and the Carling Cup, followed by another title the following season. Mourinho then left for Inter-Milan where he delivered a treble in his second season in charge, and is now tasked with bringing Real Madrid`s `Galacticos` the silverware they crave. Further Anatomy of a Winner is an intelligent, analytical and now fully updated account of the life and psychology of one of the greatest football managers.

    William Glasser offers a new psychology that, if practiced, could reverse our widespread inability to get along with one another, an inability that is the source of almost all unhappiness.For progress in human relationships, he explains that we must give up the punishing, relationship–destroying external control psychology. For example, if you are in an unhappy relationship right now, he proposes that one or both of you could be using external control psychology on the other. He goes further. And suggests that misery is always related to a current unsatisfying relationship. Contrary to what you may believe, your troubles are always now, never in the past. No one can change what happened yesterday.

     Simply put, we have more needs than we have leaders to meet those needs. So, how do we train better leaders faster? The truth is, very few churches really have a well-thought-out leadership development plan. Growth requires continually adding healthy new leaders, who carry the church culture forward and embody its core values. Everyone knows it, but how do we achieve it?In Empowering Leadership author and leadership consultant Michael Fletcher says leaders like this can't simply be bought, nor can they be hired from someone else's leadership assembly line. Developing leaders at every level, to create an environment that attracts potential leaders, and to build better leaders faster, an organization needs more than a pipeline. It needs a culture that develops leaders organically.Finding the right kind of leaders to guide your church on a path of continual growth comes out of keeping the right focus, and that focus is not just on the leaders. In fact, as Fletcher says, It isn't about the leader. It never was about the leader. It will never be about the leader. It will always and only be about Jesus and his people. It's about the people. True leadership development includes the often messy, but necessary, interaction of life upon life. So hiring pastors and key staff roles from within the church is the very best policy--people who breathe the culture of the church and who have helped create the culture you want to maintain.If your church or organization needs a good leadership development structure, then you're holding the right book. Empowering Leadership details Michael's greatest insights on how to build better leaders faster by creating a leadership development culture in your church or organization--naturally, organically, continually. Empower your church or organization through great leadership. This book will show you how!

    Senator S. I. Hayakawa discusses the role of language in human life, the many functions of language, and how language—sometimes without our knowing—shapes our thinking in this engaging and highly respected book. Provocative and erudite, it examines the relationship between language and racial and religious prejudice; the nature and dangers of advertising from a linguistic point of view; and, in an additional chapter called “The Empty Eye,” the content, form, and hidden message of television, from situation comedies to news coverage to political advertising.

    But Group Psychology and the Analysis of the Ego stands chiefly as an invitation to further psychoanalytic exploration.

    Written in six parts between 2009 and 2013 by Venkatesh Rao on ribbonfarm.com, and "Slashdotted" twice, this widely acclaimed series examines organizational dynamics through the lens of the NBC show, The Office and offers a comprehensive tragic philosophy of work for the modern world.

    If he doesn't improve the plant's performance, corporate headquarters will close it down and hundreds of workers will lose their jobs. It takes a chance meeting with Jonah, a former professor, to help him break out of his conventional thinking and figure out what needs to be done. As Alex identifies the plant's problems and works with his team to find solutions, the reader gains an understanding of the fundamental concepts behind the Theory of Constraints. Visual and fun to read, "The Goal: A Business Graphic Novel" offers an accessible introduction to the Theory of Constraints concepts presented in "The Goal," the business novel on which it was based. "The Goal" is widely considered to be one of the most influential business books of all time. A bestseller since it was first published in 1984, the business novel has sold over 7 million copies, been translated into 32 languages.

    Making matters worse, those leading the demos can rarely afford to spend months at a time figuring out how to improve their success rates. In Just F*Ing Demo!, Rob Falcone outlines the tactics that helped him overcome these challenges, lead clear, relevant demos, and exceed revenue generation goals quarter after quarter. The book will teach readers: - How to structure a demo; - How to ask questions that uncover what your audience truly cares about; - How to translate audience needs into a flow that is extremely easy to follow; - How to use simple but powerful interpersonal tactics within the demo itself. Just F*Ing Demo! distills Falcone’s highly successful training program into an intentionally concise yet impactful read. From the entrepreneur seeking investment to the sales professional chasing a deal, anyone can carve out a few hours, read this book, and immediately make their demos kick ass.

    From slavery to the New Deal, political parties organized around economic interests and engaged in fervent debate over the best allocation of agonizingly scarce resources. But with the explosion of the nation's economy in the years after World War II, a new set of needs began to emerge—a search for meaning and self-expression on one side, and a quest for stability and a return to traditional values on the other.In The Age of Abundance, Brink Lindsey offers a bold reinterpretation of the latter half of the twentieth century. In this sweeping history of postwar America, the tumult of racial and gender politics, the rise of the counterculture, and the conservative revolution of the 1980s and 1990s are portrayed in an entirely new light. Readers will learn how and why the contemporary ideologies of left and right emerged in response to the novel challenges of mass prosperity.The political ideas that created the culture wars, however, have now grown obsolete. As the Washington Post aptly summarized Lindsey's take on the contradictions of American politics, "Republicans want to go home to the United States of the 1950s while Democrats want to work there." Struggling to replace today's stale conflicts is a new consensus that mixes the social freedom of the left with the economic freedom of the right into a potentially powerful ethos of libertarianism. The Age of Abundance reveals the secret formula of this remarkable alchemy. The book is a breathtaking reevaluation of our recent past—and will change the way we think about the future.

    Thrown headfirst into the presidency by the assassination of his predecessor, he led with courage, character, and vision in the face of overwhelming challenges, whether busting corporate trusts or building the Panama Canal. Roosevelt has been a hero to millions of Americans for over a century and is a splendid model to help you master today's turbulent marketplace and be a hero and a leader in your own organization.

    The authors acknowledge both the structural and sociological issues that contribute to low-performing schools and offer multiple tools and strategies to assess and improve classroom management, increase literacy, establish academic vocabulary, and contribute to a healthier school culture.