Whether you are a native speaker who wants to sharpen their verbal toolkit, or a non-native speaker who wants to learn how to navigate the English language maze, this book will provide you with information and techniques for instant improvement and lifelong learning. Maybe you want to improve your presentation skills. Perhaps you want to tel more interesting and engaging stories. Or maybe you simply want to become more articulate in your day-to-day use of English. Whatever your needs, your goal is to improve your English, and Launch Your English can guide you to do just that. In this book you'll learn how to: • become more creative and descriptive in your English usage • capture people's attention with your vivid and enhanced expressions • break English down into building blocks for easy improvement • select the right word and expression to articulate your thoughts exactly Free resources for students of English -> SirEnglish.com

    It's an evolutionary riddle that at long last makes sense in this intriguing book about what gossip has done for our talkative species. Psychologist Robin Dunbar looks at gossip as an instrument of social order and cohesion--much like the endless grooming with which our primate cousins tend to their social relationships.Apes and monkeys, humanity's closest kin, differ from other animals in the intensity of these relationships. All their grooming is not so much about hygiene as it is about cementing bonds, making friends, and influencing fellow primates. But for early humans, grooming as a way to social success posed a problem: given their large social groups of 150 or so, our earliest ancestors would have had to spend almost half their time grooming one another--an impossible burden. What Dunbar suggests--and his research, whether in the realm of primatology or in that of gossip, confirms--is that humans developed language to serve the same purpose, but far more efficiently. It seems there is nothing idle about chatter, which holds together a diverse, dynamic group--whether of hunter-gatherers, soldiers, or workmates.Anthropologists have long assumed that language developed in relationships among males during activities such as hunting. Dunbar's original and extremely interesting studies suggest otherwise: that language in fact evolved in response to our need to keep up to date with friends and family. We needed conversation to stay in touch, and we still need it in ways that will not be satisfied by teleconferencing, email, or any other communication technology. As Dunbar shows, the impersonal world of cyberspace will not fulfill our primordial need for face-to-face contact.From the nit-picking of chimpanzees to our chats at coffee break, from neuroscience to paleoanthropology, Grooming, Gossip, and the Evolution of Language offers a provocative view of what makes us human, what holds us together, and what sets us apart.

    This highly authoritative yet practical book helps the reader towards an in-depth understanding of panic. It is essential reading for sufferers, their friends, and family. In clear and concise language it describes a psychological self-help program for panic sufferers.

    This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”His first solo work in over thirty years, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.”

    But Stefan Klein, author of the #1 international bestseller The Science of Happiness and winner of the Georg von Holtzbrinck Prize for Scientific Journalism, makes the startling assertion that the key to achieving lasting personal and societal success lies in helping others. In fact, Klein argues, altruism is our defining characteristic: Natural selection favored those early humans who cooperated in groups, and with survival more assured, our altruistic ancestors were free to devote brainpower to developing intelligence, language, and culture—our very humanity. As Klein puts it, “We humans became first the friendliest and then the most intelligent apes.” To build his persuasive case for how altruistic behavior made us human—and why it pays to get along—Klein synthesizes an extraordinary array of material: current research on genetics and the brain, economics, social psychology, behavioral and anthropological experiments, history, and modern culture. Ultimately, his groundbreaking findings lead him to a vexing question: If we’re really hard-wired to act for one another’s benefit, why aren’t we all getting along? Klein believes we’ve learned to mistrust our generous instincts because success is so often attributed to selfish ambition. In Survival of the Nicest, he invites us to rethink what it means to be the “fittest” as he shows how caring for others can protect us from loneliness and depression, make us happier and healthier, reward us economically, and even extend our lives.

     “Most people search high and wide for the key to success,” George Washington Carver pondered. “If they only knew, the key to their dreams lies within.” True to his philosophy, the key to Dr. Carver’s almost legendary success story was to be found within the man himself. From slavery to fame, from errand boy to botanical genius, Carver’s accomplishments, popularity, and legacy were all ignited by the vision he carried within. Inside you will read about... ✓ The 300 Boy ✓ From Slave to College Graduate ✓ The Clash of the Two Washingtons ✓ The Jesup Wagon ✓ Carver's Peanuts ✓ Later Life and Death And much more! Often, George Washington Carver is remembered only as the man who could make almost anything out of peanuts. That was only part of his story.

    Gottlieb, who suffered a traumatic injury that left him a quadriplegic over 30 years ago, is uniquely qualified to offer wise counsel on the relationship between what we want and what we have. He offers his thoughts on breaking patterns and habits, calming the unquiet mind, reconnecting with our emotions and our bodies, living in the moment, discovering that ineffable “something” that defines who we are—and above all, the importance of love.

    Christopher Boehm, an anthropologist whose fieldwork has focused on the political arrangements of human and nonhuman primate groups, postulates that egalitarianism is in effect a hierarchy in which the weak combine forces to dominate the strong.The political flexibility of our species is formidable: we can be quite egalitarian, we can be quite despotic. Hierarchy in the Forest traces the roots of these contradictory traits in chimpanzee, bonobo, gorilla, and early human societies. Boehm looks at the loose group structures of hunter-gatherers, then at tribal segmentation, and finally at present-day governments to see how these conflicting tendencies are reflected.Hierarchy in the Forest claims new territory for biological anthropology and evolutionary biology by extending the domain of these sciences into a crucial aspect of human political and social behavior. This book will be a key document in the study of the evolutionary basis of genuine altruism.

    With Dark Nature, world naturalist Lyall Watson presents a scientific examination of evil. Drawing on the latest insights of genetics, evolutionary ethology, anthropology and psychology, he takes the discussion of evil out of the realm of monsters and demons to reveal it for what it truly is: A biological reality that may be terrifying but can be controlled. Groundbreaking, fascinating and eminently readable, Dark Nature is a vital and timely antidote to modern despair.

    Albert-László Barabási, the nation’s foremost expert in the new science of networks and author of Bursts, takes us on an intellectual adventure to prove that social networks, corporations, and living organisms are more similar than previously thought. Grasping a full understanding of network science will someday allow us to design blue-chip businesses, stop the outbreak of deadly diseases, and influence the exchange of ideas and information. Just as James Gleick and the Erdos–Rényi model brought the discovery of chaos theory to the general public, Linked tells the story of the true science of the future and of experiments in statistical mechanics on the internet, all vital parts of what would eventually be called the Barabási–Albert model.

    Three eminent scientists analyze the scientific, social, and political roots of biological determinism.

    Surprisingly, many of these ideas remain unknown to most of us.     In Mindware, the world-renowned psychologist Richard Nisbett presents these ideas in clear and accessible detail, offering a tool kit for better thinking and wiser decisions. He has made a distinguished career of studying and teaching such powerful problem-solving concepts as the law of large numbers, statistical regression, cost-benefit analysis, sunk costs and opportunity costs, and causation and correlation, probing how best to teach others to use them effectively in their daily lives.      In this groundbreaking book, he shows that a course in a given field--statistics or economics, for example--often doesn't work as well as a few minutes of more practical instruction in analyzing everyday situations. Mindware shows how to reframe common problems in such a way that these powerful scientific and statistical concepts can be applied to them. The result is an enlightening and practical guide to the most powerful tools of reasoning ever developed--tools that can easily be used to make better professional, business and personal decisions.

    He’s a sociopath. And your boss, teacher, and colleague? They may be sociopaths too.We are accustomed to think of sociopaths as violent criminals, but in The Sociopath Next Door, Harvard psychologist Martha Stout reveals that a shocking 4 percent of ordinary people—one in twenty-five—has an often undetected mental disorder, the chief symptom of which is that that person possesses no conscience. He or she has no ability whatsoever to feel shame, guilt, or remorse. One in twenty-five everyday Americans, therefore, is secretly a sociopath. They could be your colleague, your neighbor, even family. And they can do literally anything at all and feel absolutely no guilt. How do we recognize the remorseless? One of their chief characteristics is a kind of glow or charisma that makes sociopaths more charming or interesting than the other people around them. They’re more spontaneous, more intense, more complex, or even sexier than everyone else, making them tricky to identify and leaving us easily seduced. Fundamentally, sociopaths are different because they cannot love. Sociopaths learn early on to show sham emotion, but underneath they are indifferent to others’ suffering. They live to dominate and thrill to win. The fact is, we all almost certainly know at least one or more sociopaths already. Part of the urgency in reading The Sociopath Next Door is the moment when we suddenly recognize that someone we know—someone we worked for, or were involved with, or voted for—is a sociopath. But what do we do with that knowledge? To arm us against the sociopath, Dr. Stout teaches us to question authority, suspect flattery, and beware the pity play. Above all, she writes, when a sociopath is beckoning, do not join the game. It is the ruthless versus the rest of us, and The Sociopath Next Door will show you how to recognize and defeat the devil you know.

    At eighteen, fate would take his remaining family, sending him on the road with three hundred dollars and into the life of a Depression Era migrant worker, but his appetite for knowledge--history, science, mankind--remained and became the basis for his insights on human nature. Filled with timeless aphorisms and entertaining stories, Truth Imagined tracks Hoffer's years on the road, which served as the breeding ground for his most fertile thoughts.

    Anthony Brandt and David Eagleman rifle through the inventions of human society like paleontologists ransacking the fossil record. Exploring examples from Apollo 13 to Pablo Picasso, they seek to answer the question: what lies at the heart of humanity's ability--and drive--to create? If you took a snapshot of any animal species' behavior, from apes to barnacles, and contrasted it with the same species 10,000 years ago, they'd all be carrying on pretty much as usual (and if they aren't, it's likely due to human influence). Humanity, on the other hand, would be nearly unrecognizable. Above all else, our drive to create is what makes us unique among all living things. Yet where does this all creation, innovation, and change come from? Why us? And if we better understand this -cognitive software-, can we harness it more responsibly to improve our lives, schools, businesses and institutions? Brandt and Eagleman examine hundreds of examples of human creativity through dramatic storytelling and stunning images in this beautiful, full-color volume. By drawing out what creative acts have in common and viewing them through the lens of cutting-edge neuroscience, they uncover the essential elements of this critical human ability, and encourage a more creative future for all of us.