Ong offers fascinating insights into oral genres across the globe and through time, and examines the rise of abstract philosophical and scientific thinking. He considers the impact of orality-literacy studies not only on literary criticism and theory but on our very understanding of what it is to be a human being, conscious of self and other.This is a book no reader, writer or speaker should be without.

    This book considers how we have become more openly emotional, yet more wary about insulting others.

    Born in Tokyo but also raised and educated in the United States, Minae Mizumura acknowledges the value of a universal language in the pursuit of knowledge, yet also embraces the different ways of understanding offered by multiple tongues. She warns against losing this precious diversity.Universal languages have always played a pivotal role in advancing human societies, Mizumura shows, but in the globalized world of the Internet, English is fast becoming the sole common language of humanity. The process is unstoppable, and striving for total language equality is delusional--and yet, particular kinds of knowledge can be gained only through writings in specific languages.Mizumura calls these writings "texts" and their ultimate form "literature." Only through literature, and more fundamentally through the diverse languages that give birth to a variety of literatures, can we nurture and enrich humanity. Incorporating her own experiences as a writer and a lover of language, and embedding a parallel history of Japanese, Mizumura offers an intimate look at the phenomena of individual and national expression.

    One of the most controversial figures on the intellectual scene, Ayn Rand was the proponent of a moral philosophy - an ethic of rational self-interest - that stands in sharp opposition of the ethics of altruism and self-sacrifice. The fundamentals of this morality - "a philosophy for living on earth" - are here vibrantly set forth by the spokesman for a new class, "For the New Intellectual."

    And yet, we sit idly by as words are banned from television and censored in books. We insist that people excise profanity from their vocabularies and we punish children for yelling the very same dirty words that we’ll mutter in relief seconds after they fall asleep. Swearing, it seems, is an intimate part of us that we have decided to selectively deny.That’s a damn shame. Swearing is useful. It can be funny, cathartic, or emotionally arousing. As linguist and cognitive scientist Benjamin K. Bergen shows us, it also opens a new window onto how our brains process language and why languages vary around the world and over time.In this groundbreaking yet ebullient romp through the linguistic muck, Bergen answers intriguing questions: How can patients left otherwise speechless after a stroke still shout Goddamn! when they get upset? When did a cock grow to be more than merely a rooster? Why is crap vulgar when poo is just childish? Do slurs make you treat people differently? Why is the first word that Samoan children say not mommy but eat shit? And why do we extend a middle finger to flip someone the bird?Smart as hell and funny as fuck, What the F is mandatory reading for anyone who wants to know how and why we swear.

    When standing before an ancient tablet in a museum or visiting an Egyptian monument, we marvel at this unique writing and puzzle over its meaning. Now, with the help of Egyptologists Mark Collier and Bill Manley, museum-goers, tourists, and armchair travelers alike can gain a basic knowledge of the language and culture of ancient Egypt. Collier and Manley's novel approach is informed by years of experience teaching Egyptian hieroglyphs to non-specialists. Using attractive drawings of actual inscriptions displayed in the British Museum, they concentrate on the kind of hieroglyphs readers might encounter in other collections, especially funerary writings and tomb scenes. Each chapter introduces a new aspect of hieroglyphic script or Middle Egyptian grammar and encourages acquisition of reading skills with practical exercises. The texts offer insights into the daily experiences of their ancient authors and touch on topics ranging from pharaonic administration to family life to the Egyptian way of death. With this book as a guide, one can enjoy a whole new experience in understanding Egyptian art and artifacts around the world.

    Everett, then a Christian missionary, arrived among the Pirahã in 1977–with his wife and three young children–intending to convert them. What he found was a language that defies all existing linguistic theories and reflects a way of life that evades contemporary understanding: The Pirahã have no counting system and no fixed terms for color. They have no concept of war or of personal property. They live entirely in the present. Everett became obsessed with their language and its cultural and linguistic implications, and with the remarkable contentment with which they live–so much so that he eventually lost his faith in the God he’d hoped to introduce to them. Over three decades, Everett spent a total of seven years among the Pirahã, and his account of this lasting sojourn is an engrossing exploration of language that questions modern linguistic theory. It is also an anthropological investigation, an adventure story, and a riveting memoir of a life profoundly affected by exposure to a different culture. Written with extraordinary acuity, sensitivity, and openness, it is fascinating from first to last, rich with unparalleled insight into the nature of language, thought, and life itself.

    We spin fantasies. We devour novels, films, and plays. Even sporting events and criminal trials unfold as narratives. Yet the world of story has long remained an undiscovered and unmapped country. It’s easy to say that humans are “wired” for story, but why?In this delightful and original book, Jonathan Gottschall offers the first unified theory of storytelling. He argues that stories help us navigate life’s complex social problems—just as flight simulators prepare pilots for difficult situations. Storytelling has evolved, like other behaviors, to ensure our survival.Drawing on the latest research in neuroscience, psychology, and evolutionary biology, Gottschall tells us what it means to be a storytelling animal. Did you know that the more absorbed you are in a story, the more it changes your behavior? That all children act out the same kinds of stories, whether they grow up in a slum or a suburb? That people who read more fiction are more empathetic?Of course, our story instinct has a darker side. It makes us vulnerable to conspiracy theories, advertisements, and narratives about ourselves that are more “truthy” than true. National myths can also be terribly dangerous: Hitler’s ambitions were partly fueled by a story.But as Gottschall shows in this remarkable book, stories can also change the world for the better. Most successful stories are moral—they teach us how to live, whether explicitly or implicitly, and bind us together around common values. We know we are master shapers of story. The Storytelling Animal finally reveals how stories shape us.

    The implications of this revolutionary scientific paradigm extend into virtually every aspect of our psychology, our history and culture, our religion -- and indeed our future.

    Written by one of the leading figures in language documentation, this fascinating book explores what humanity stands to lose as a result.This book explores the unique philosophy, knowledge, and cultural assumptions of languages, and their impact on our collective intellectual heritage questions why such linguistic diversity exists in the first place, and how can we can best respond to the challenge of recording and documenting these fragile oral traditions while they are still with us.It is written by one of the leading figures in language documentation, and draws on a wealth of vivid examples from his own field experience Brings conceptual issues vividly to life by weaving in portraits of individual 'last speakers' and anecdotes about linguists and their discoveries.

    With millions of copies sold, the Publication Manual of the American Psychological Association is the style manual of choice for writers, editors, students, educators, and professionals in psychology, sociology, business, economics, nursing, social work, and justice administration, and other disciplines in which effective communication with words and data is fundamental.In addition to providing clear guidance on grammar, the mechanics of writing, and APA style, the Publication Manual offers an authoritative and easy-to-use reference and citation system and comprehensive coverage of the treatment of numbers, metrication, statistical and mathematical data, tables, and figures for use in writing, reports, or presentations. The new edition has been revised and updated to include: The latest guidelines and examples for referencing electronic and online sources New and revised guidelines for submitting papers electronically Improved guidelines for avoiding plagiarism Simplified formatting guidelines for writers using up-to-date word-processing software All new guidelines for presenting case studies Improved guidelines for the construction of tables Updates on copyright and permissions issues for writers New reference examples for audiovisual media and patents An expanded and improved index for quick and easy access Writers, scholars, and professionals will also find: New guidelines on how to choose text, tables, or figures to present data Guidelines for writing cover letters for submitting articles for publication, plus a sample letter Expanded guidelines on the retention of raw data New advice on establishing written agreements for the use of shared data New information on the responsibilities of co-authors New and experienced readers alike will find the 5th Edition a complete resource for writing, presenting, or publishing with clarity and persuasiveness.Approximately 400 pages

    English is now the world's most popular second language, understood by over 700 million people across the globe. Its use is amazingly broad: not only is it the language of Chaucer and Shakespeare, but also of hip-hop, international business and the internet (over 80% of home pages are in English). So where exactly do English words come from? They come from everywhere. English is a vast, rambling conglomeration of words and phrases from a huge variety of times and places, and every word has its own intriguing history. Balderdash & Piffle is a guidebook—an entertaining look at what falls out of the chaotic family tree of English words when you uproot it and give it a damn good shake. Shaking the tree is writer, humourist and word-sleuth Alex Games. If you've ever wondered who first used 'cuppa' in print, what language gave us 'shampoo', when we started saying 'window', where 'minging' comes from, what Shakespeare had to say about 'geeks' and why 'berk' is really, really rude, you'll find it all (and much more) inside. You'll also have the chance to do your own word-sleuthing, through the BBC Wordhunt appeal. Who knows—if you have written evidence of a 'bouncy castle' from before 1986, you could even re-write history.

    In this brilliant book about metaphor James Geary is no less astonishing, as he deciphers the subtle implications embedded in advertising slogans, familiar slang and government double-talk…. You'll scarf down every page of I Is an Other and then ask for more.” —Michael Dirda, Pulitzer Prize-winning critic and author of Book by Book and Classics for PleasureFor lovers of language and fans of Blink and Freakonomics, New York Times bestselling author James Geary offers this fascinating look at metaphors and their influence in every aspect of our lives, from art to medicine, psychology to the stock market.

    Stories include at-a-glance flowcharts that show how Holmes reaches his conclusions through deductive reasoning, and character guides provide handy reference for readers and an invaluable resource for fans of the Sherlock Holmes films and TV series.The Sherlock Holmes Book holds a magnifying glass to the world of Sir Arthur Conan Doyle's legendary detective.

    HEre, collected for the first itme, are some of the most fascinatin, funniest, and strangest pieces that first debuted in its pages.With reputable contributors such as Richard Lederer, Jesse Sheidlower, Joew Queenana, Frederic Cassidy, and Bryuan Garner, as well as language "experts" of dubious distinction, VERBATIM is a smart and sassy collection for anyone seeking the highly scholarly or the completely frivolous. From the roots of medieval words to teh componenets of a British soccer chant, VERBATIM will offere seomething for every language lover and word nerd to enjoy.