Guide to Educate Children Diagnosed with Autism Through Applied Behavior Analysis

    this short book is the best source on editing sales copy ever created and critical to making more money in direct marketing. All the top copywriting courses say it over and over. The power in your marketing comes from understanding your buyers but... All the professionalism comes from polishing your copy to the point buyers can’t stop reading/listening to your sales message until they have an uncontrollable urge to buy. Nobody has ever covered the subject of editing copy to the degree outlined in this book and even the most seasoned ad writers have been learning a lot from the secrets shared inside this instant classic. The Halbert Copywriting Method Part III reveals the editing formulas and patterns found in the works of history’s best copywriters and shows you how to inject hidden psychology into your promotions few people have ever heard of but make no mistake. Even when it comes to the classic techniques explained in this book, you will want to read every line because Bond puts a powerful new twist on even the most well-known editing strategies. If The Halbert Copywriting Method Part III doesn’t make you a better copywriter, nothing will. This simple to use formula is great for... • Punching up your own copy • Smoothing out copy created using templates • Cleaning up ads generated by copywriting software Once you have devoured this quick read, you can then start using the simple checklist at the back with a complete understanding of how to create the famous “greased slide” effect which will add sales to all your promotions.

    Together, the phrase invites us to set aside our pursuit of perfection and learn to appreciate the simple, unaffected beauty of things as they are. Wabi-sabi can be found in the deep cracks of a weathering pine table. It is flea markets, wildflowers, and cobblestones. Intimately tied to Zen Buddhism, wabi-sabi is an aesthetic that welcomes comfort and a subtle spiritual component into the home. It is not a decorating style, per se, but a mind-set. To create a true wabi-sabi environment, one must slowly strip away excess and learn to be satisfied living in the moment. The Wabi-Sabi House recounts the rich history of this emerging trend in home design and reveals countless ways to introduce wabi-sabi elements into contemporary living spaces, including tips for gracefully decorating with salvaged materials and vintage furnishings, advice on how to rediscover the lost joy of hand-crafting household items (or supporting artisans who do), and simple solutions for clearing clutter and blocking noise (even with a spouse, kids, and no closet space). But The Wabi-Sabi House is so much more than a handbook for interior design. With heart and a sense of humor, author Robyn Griggs Lawrence gently reminds us that there is a life in lifestyle books, and she encourages people from all walks of life to slow down and recognize beauty in what may seem ordinary. Intimate, authoritative, and truly inspirational, "The Wabi-Sabi House" lays the foundation for transforming any home into a nurturing retreat from a hectic world.

    YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results.Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability.Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell.Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.

    Her main argument is that explosive economic growth derives from urban import replacement. Import replacement occurs when a city begins to locally produce goods that it formerly imported, e.g., Tokyo bicycle factories replacing Tokyo bicycle importers in the 1800s. Jacobs claims that import replacement builds up local infrastructure, skills, and production. Jacobs also claims that the increased production is subsequently exported to other cities, giving those other cities a new opportunity to engage in import replacement, thus producing a positive cycle of growth.In the foremost chapter of the book, Jacobs argues that cities preceded agriculture. She argues that in cities trade in wild animals and grains allowed for the initial division of labor necessary for the discovery of husbandry and agriculture; these discoveries then moved out of the city due to land competition.*from Wikpedia

    It is the harmonious integration of landscape and people providing their food, energy, shelter, and other material and non-material needs in a sustainable way. Without permanent agriculture there is no possibility of a stable social order. Permaculture design is a system of assembling conceptual, material, and strategic components in a pattern which functions to benefit life in all its forms. The philosophy behind permaculture is one of working with, rather than against, nature; of protracted and thoughtful observation rather than protracted and thoughtless action; of looking at systems in all their functions rather than asking only one yield of them; and of allowing systems to demonstrate their own evolutions.

    Gropius traces the rise of the New Architecture and the work of the now famous Bauhaus and, with splendid clarity, calls for a new artist and architect educated to new materials and techniques and directly confronting the requirements of the age.

    We need to move away from the definition of function as utility, she argues, to align it with how function is defined in mathematics, biology or music. Form, on the other hand, should be considered not only in the way buildings are produced, but also how they perform sensorially. Function and form, considered together in architecture, stand in opposition to the dualism which defined our approach to the built environment throughout the twentieth century. This book provides a thought-provoking account of the challenges facing the 21st century built environment, and an enlivened awareness of the wider possibilities of architectural form.

    . . . Unlike Dewey, he has provided detailed incisive argumentation, and has shown just where the dogmas and dualisms break down.” —Richard Rorty, The Yale Review

    This is a master class in the principles and practical fundamentals of design that will appeal to a broad audience of graphic artists and designers.

    Jane Holtz Kay provides a history of the rapid spread of the automobile and documents the huge subsidies commanded by the highway lobby, to the detriment of once-efficient forms of mass transportation. Demonstrating that there are economic, political, architectural, and personal solutions to the problem, she shows that radical change is entirely possible. This book is essential reading for everyone interested in the history of our relationship with the car, and in the prospect of returning to a world of human mobility.

    Beautifully illustrated and annotated, this visual guide allows you to explore the LEGO team's creative process in building and understand how LEGO artists translated such iconic buildings into these buildable LEGO sets.Stunning images and in-depth exploration of the real buildings like the Guggenheim™ or the Empire State Building, on which the LEGO Architecture series is based, provide you with a comprehensive look at the creation of these intricate sets. Learn why the LEGO team chose certain pieces and what particular challenges they faced. Read about the inspiration behind the creative processes and what designing and building techniques were used on various sets.Featuring profiles of the LEGO artists and builders who created the series and packaged in a sleek protective slipcase, LEGO Architecture: The Visual Guide is the ultimate illustrated tour of the LEGO Architecture series in all its micro-scale detail.Reviews:"Lego enthusiasts will welcome this remarkable chronological accounting," and the Journal gives the following "VERDICT: Perfect for Lego fans and a great way to transition inquisitive young minds from toys to books." - Library Journal"[I]t is a celebration of the LEGO models as much as it is a celebration of the original buildings." - A Daily Dose of Architecture"A fascinating look into the world's iconic buildings and structures... and the LEGO sets that celebrate them." - GeekDad

    Wible exposes the pervasive and largely hidden medical culture of bullying, hazing, and abuse that claims the lives of countless medical students, doctors, and patients. Now—for the first time released to the public—here are private letters and last words from our doctors who could no longer bear the pain of an abusive medical system. What you don’t know about medical training and culture can kill you. Dr. Wible takes you behind the white coat and into the mind, heart, and soul of our doctors—and provides answers.

    Influenced by a confluence of humanism, colonialism, and racism, this mythology ignored local wisdom and indigenous innovation, deeming it primitive. Today, we have slowly come to realize that the legacy of this mythology is haunting us.Designers understand the urgency of reducing humanity’s negative environmental impact, yet perpetuate the same mythology of technology that relies on exploiting nature. Responding to climate change by building hard infrastructures and favoring high-tech homogenous design, we are ignoring millennia-old knowledge of how to live in symbiosis with nature. Without implementing soft systems that use biodiversity as a building block, designs remain inherently unsustainable.Lo―TEK, derived from Traditional Ecological Knowledge, is a cumulative body of multigenerational knowledge, practices, and beliefs, countering the idea that indigenous innovation is primitive and exists isolated from technology. It is sophisticated and designed to sustainably work with complex ecosystems.With a foreword by anthropologist Wade Davis and four chapters spanning Mountains, Forests, Deserts, and Wetlands, this book explores thousands of years of human wisdom and ingenuity from 20 countries including Peru, the Philippines, Tanzania, Kenya, Iran, Iraq, India, and Indonesia. We rediscover an ancient mythology in a contemporary context, radicalizing the spirit of human nature.

     Beginning with her solitary childhood in London, it took years for Melanie Phillips to understand her parents’ emotional frailties and even longer to escape from them. But Phillips inherited her family’s strong Jewish values and a passionate commitment to freedom from oppression. It was this moral foundation that ultimately turned her against the warped and tyrannical attitudes of the Left, requiring her to break away not only from her parents—but also from the people she had seen as her wider political family. Through her poignant story of transformation and separation, we gain insight into the political uproar that has engulfed the West. Britain’s vote to leave the EU, the rise of far-Right political parties in Europe, and the stunning election of US president Donald Trump all involve a revolt against the elites by millions. It is these disdained masses who have been championed by Melanie Phillips in a career as prescient as it has been provocative. Guardian Angel is not only an affecting personal story, but it provides a vital explanation why the West is at a critical crossroads today. “Melanie Phillips has been one of the brave and necessary voices of our time, unafraid to speak the language of moral responsibility in an age of obfuscation and denial. This searing account of her personal journey is compelling testimony to her courage in speaking truth to power.”—Rabbi Lord Jonathan Sacks