The Medium is the Massage


Marshall McLuhan - 1967
    Using a layout style that was later copied by Wired, McLuhan and coauthor/designer Quentin Fiore combine word and image to illustrate and enact the ideas that were first put forward in the dense and poorly organized Understanding Media. McLuhan's ideas about the nature of media, the increasing speed of communication, and the technological basis for our understanding of who we are come to life in this slender volume. Although originally printed in 1967, the art and style in The Medium is the Massage seem as fresh today as in the summer of love, and the ideas are even more resonant now that computer interfaces are becoming gateways to the global village.

Five Dialogues: Euthyphro, Apology, Crito, Meno, Phaedo


Plato
    M. A. Grube's distinguished translations, as revised by John Cooper for Plato, Complete Works (Hacket, 1997). Cooper has also contributed a number of new or expanded footnotes and updated Suggestions for Further Reading.

The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community, and Everyday Life


Richard Florida - 2002
    Weaving storytelling with masses of new and updated research, Richard Florida traces the fundamental theme that runs through a host of seemingly unrelated changes in American society: the growing role of creativity in our economy. Just as William Whyte's 1956 classic The Organization Man showed how the organizational ethos of that age permeated every aspect of life, Florida describes a society in which the creative ethos is increasingly dominant. Millions of us are beginning to work and live much as creative types like artists and scientists always have-with the result that our values and tastes, our personal relationships, our choices of where to live, and even our sense and use of time are changing. Leading the shift are the nearly 38 million Americans in many diverse fields who create for a living-the Creative Class. The Rise of the Creative Class chronicles the ongoing sea of change in people's choices and attitudes, and shows not only what's happening but also how it stems from a fundamental economic change. The Creative Class now comprises more than thirty percent of the entire workforce. Their choices have already had a huge economic impact. In the future they will determine how the workplace is organized, what companies will prosper or go bankrupt, and even which cities will thrive or wither.

Economix: How and Why Our Economy Works (and Doesn't Work), in Words and Pictures


Michael Goodwin - 2012
    . . worldwideEverybody's talking about the economy, but how can we, the people, understand what Wall Street or Washington knows--or say they know? Read "Economix."With clear, witty writing and quirky, accessible art, this important and timely graphic novel transforms "the dismal science" of economics into a fun, fact-filled story about human nature and our attempts to make the most of what we've got . . . and sometimes what our neighbors have got. "Economix "explains it all, from the beginning of Western economic thought, to markets free and otherwise, to economic failures, successes, limitations, and future possibilities. It's the essential, accessible guide to understanding the economy and economic practices. A must-read for every citizen and every voter.PRAISE FOR "ECONOMIX""It's simply phenomenal. You could read ten books on the subject and not glean as much information."-- David Bach founder of FinishRich Media; author of nine "New York Times" bestsellers, including "Debt Free for Life" and "The Automatic Millionaire" "Goodwin has done the seemingly impossible--he has made economics comprehensible "and" funny."-- Joel Bakan, author of "The Corporation" "The Pathological Pursuit of Profit and Power" "An amazing lesson in true-world economics Delightfully presented, powerful, insightful, and important information What a fun way to fathom a deep and often dark subject "-- John Perkins, author of "Hoodwinked" and the "New York Times" bestseller "Confessions of an Economic Hit Man" "Smart, insightful, clear, and as close to the truth as economics can get. The bonus: Who would have guessed that economics could be fun, and--here's the joy--really accessible? Goodwin roots us in history and fills us with common sense understanding. As he puts it early on, economics seems horribly complicated mostly because we're looking at it all at once. Broken down into its component pieces, it's relatively easy to understand. And a good understanding of economics is critical to maneuvering in the world today. If I were compiling a list of the 100 most important books you can read in a lifetime, this would be on it."--Stephen Petranek, editor-in-chief, Weider History magazines, former editor-in-chief of "Discover" magazine "Through a potent mix of comics and punchy, concise, accessible prose, Goodwin takes us on a provocative, exhaustively researched, and exceedingly engaging trip through our history and present day, creating an alternately hilarious and scary picture of where we are today as an economy-- and what it all means. More than that, Goodwin makes the arcane, understandable. If your mind either spins or slumbers at the thought of economics, read Goodwin's "Economix" and all will become clear. --Nomi Prins, author of "It Takes a Pillage: An Epic Tale of Power, Deceit, and Untold Trillions" ""Economix" is a lively, cheerfully opinionated romp through the historical and intellectual foundations of our current economy and our current economic problems. Goodwin has a knack for distilling complex ideas and events in ways that invite the reader to follow the big picture without losing track of what actually happened. Any reader wondering how our economy got to where it is today will find this a refreshing overview."--Timothy W. Guinnane, Philip Golden Bartlett Professor of Economic History, Yale University

Destined for War: Can America and China Escape Thucydides’s Trap?


Graham Allison - 2017
    The reason is Thucydides’s Trap, a deadly pattern of structural stress that results when a rising power challenges a ruling one. This phenomenon is as old as history itself. About the Peloponnesian War that devastated ancient Greece, the historian Thucydides explained: “It was the rise of Athens and the fear that this instilled in Sparta that made war inevitable.” Over the past 500 years, these conditions have occurred sixteen times. War broke out in twelve of them. Today, as an unstoppable China approaches an immovable America and both Xi Jinping and Donald Trump promise to make their countries “great again,” the seventeenth case looks grim. Unless China is willing to scale back its ambitions or Washington can accept becoming number two in the Pacific, a trade conflict, cyberattack, or accident at sea could soon escalate into all-out war. In Destined for War, the eminent Harvard scholar Graham Allison explains why Thucydides’s Trap is the best lens for understanding U.S.-China relations in the twenty-first century. Through uncanny historical parallels and war scenarios, he shows how close we are to the unthinkable. Yet, stressing that war is not inevitable, Allison also reveals how clashing powers have kept the peace in the past — and what painful steps the United States and China must take to avoid disaster today.

Pakistan Under Siege: Extremism, Society, and the State


Madiha Afzal - 2018
    But are ordinary Pakistanis extremists? And what explains how Pakistanis think? Much of the current work on extremism in Pakistan tends to study extremist trends in the country from a detached position—a top-down security perspective, that renders a one-dimensional picture of what is at its heart a complex, richly textured country of 200 million people. In this book, using rigorous analysis of survey data, in-depth interviews in schools and universities in Pakistan, historical narrative reporting, and her own intuitive understanding of the country, Madiha Afzal gives the full picture of Pakistan’s relationship with extremism. The author lays out Pakistanis’ own views on terrorist groups, on jihad, on religious minorities and non-Muslims, on America, and on their place in the world. The views are not radical at first glance, but are riddled with conspiracy theories. Afzal explains how the two pillars that define the Pakistani state—Islam and a paranoia about India—have led to a regressive form of Islamization in Pakistan’s narratives, laws, and curricula. These, in turn, have shaped its citizens’ attitudes. Afzal traces this outlook to Pakistan’s unique and tortured birth. She examines the rhetoric and the strategic actions of three actors in Pakistani politics—the military, the civilian governments, and the Islamist parties—and their relationships with militant groups. She shows how regressive Pakistani laws instituted in the 1980s worsened citizen attitudes and led to vigilante and mob violence. The author also explains that the educational regime has become a vital element in shaping citizens’ thinking. How many years one attends school, whether the school is public, private, or a madrassa, and what curricula is followed all affect Pakistanis’ attitudes about terrorism and the rest of the world. In the end, Afzal suggests how this beleaguered nation—one with seemingly insurmountable problems in governance and education—can change course.

How to Think Politically: Sages, Scholars and Statesmen Whose Ideas Have Shaped the World


James Bernard Murphy - 2019
    This book goes beyond the surface headlines, the fake news and the hysteria to explore the timeless questions posed and answers offered by a diverse group of the 30 greatest political thinkers who have ever lived.Are we political, economic, or religious animals? Should we live in small city-states, nations, or multinational empires? What values should politics promote? Should wealth be owned privately or in common? Do animals also have rights? There is no idea too radical for this global assortment of thinkers, which includes: Confucius; Plato; Augustine; Machiavelli; Burke; Wollstonecraft; Marx; Nietzsche; Gandhi; Qutb; Arendt; Nussbaum, Naess and Rawls.In each brief chapter, the authors paint a vivid portrait of these often prescient, always compelling political thinkers, showing how their ideas grew out of their own dramatic lives and times and evolved beyond them. Now more than ever we need to be reminded that politics can be a noble, inspiring and civilising art. And if we want to understand today's political world, we need to understand the foundations of politics and its architects. This is the perfect guide to both.

Future Shock


Alvin Toffler - 1970
    Examines the effects of rapid industrial and technological changes upon the individual, the family, and society.

The Age of Selfishness: Ayn Rand, Morality, and the Financial Crisis


Darryl Cunningham - 2014
    Cunningham uses Rand’s biography to illuminate the policies that led to the economic crash in the U.S. and in Europe, and how her philosophy continues to affect today’s politics and policies, starting with her most noted disciple, economist Alan Greenspan (former chairman of the Federal Reserve). Cunningham also shows how right-wing conservatives, libertarians, and the Tea Party movement have co-opted Rand’s teachings (and inherent contradictions) to promote personal gain and profit at the expense of the middle class. Tackling the complexities of economics by distilling them down to a series of concepts accessible to all age groups, Cunningham ultimately delivers a devastating analysis of our current economic world.

The Origin of Species


Charles Darwin - 1859
    Yet The Origin of Species (1859) is also a humane and inspirational vision of ecological interrelatedness, revealing the complex mutual interdependencies between animal and plant life, climate and physical environment, and—by implication—within the human world. Written for the general reader, in a style which combines the rigour of science with the subtlety of literature, The Origin of Species remains one of the founding documents of the modern age.

Bowling Alone: The Collapse and Revival of American Community


Robert D. Putnam - 2000
    This seemingly small phenomenon symbolizes a significant social change that Robert Putnam has identified in this brilliant volume, which The Economist hailed as "a prodigious achievement."Drawing on vast new data that reveal Americans' changing behavior, Putnam shows how we have become increasingly disconnected from one another and how social structures--whether they be PTA, church, or political parties--have disintegrated. Until the publication of this groundbreaking work, no one had so deftly diagnosed the harm that these broken bonds have wreaked on our physical and civic health, nor had anyone exalted their fundamental power in creating a society that is happy, healthy, and safe.Like defining works from the past, such as The Lonely Crowd and The Affluent Society, and like the works of C. Wright Mills and Betty Friedan, Putnam's Bowling Alone has identified a central crisis at the heart of our society and suggests what we can do.

Extreme Ownership: How U.S. Navy SEALs Lead and Win


Jocko Willink - 2015
    you teach guys and gals about leadership and you've helped not only military guys but families." - Megyn Kelly"You show in the book how to motivate... thanks for writing the book Extreme Ownership." Bill O'Reilly"[Jocko] is the co-author of an incredible new book - which I've been loving. Trust me. Buy it." - Tim Ferriss"This is a life-learning lesson for everyone... the book is awesome." - Sean HannitySent to the most violent battlefield in Iraq, Jocko Willink and Leif Babin’s SEAL task unit faced a seemingly impossible mission: help U.S. forces secure Ramadi, a city deemed “all but lost.” In gripping firsthand accounts of heroism, tragic loss, and hard-won victories in SEAL Team Three’s Task Unit Bruiser, they learned that leadership—at every level—is the most important factor in whether a team succeeds or fails.Willink and Babin returned home from deployment and instituted SEAL leadership training that helped forge the next generation of SEAL leaders. After departing the SEAL Teams, they launched Echelon Front, a company that teaches these same leadership principles to businesses and organizations. From promising startups to Fortune 500 companies, Babin and Willink have helped scores of clients across a broad range of industries build their own high-performance teams and dominate their battlefields.Now, detailing the mind-set and principles that enable SEAL units to accomplish the most difficult missions in combat, Extreme Ownership shows how to apply them to any team, family or organization. Each chapter focuses on a specific topic such as Cover and Move, Decentralized Command, and Leading Up the Chain, explaining what they are, why they are important, and how to implement them in any leadership environment.A compelling narrative with powerful instruction and direct application, Extreme Ownership revolutionizes business management and challenges leaders everywhere to fulfill their ultimate purpose: lead and win.

Being Logical: A Guide to Good Thinking


Dennis Q. McInerny - 2004
    Indeed, logic goes to the very core of what we mean by human intelligence. In this concise, crisply readable book, distinguished professor D. Q. McInerny offers an indispensable guide to using logic to advantage in everyday life. Written explicitly for the layperson, McInerny’s Being Logical promises to take its place beside Strunk and White’s The Elements of Style as a classic of lucid, invaluable advice. As McInerny notes, logic is a deep, wide, and wonderfully varied field, with a bearing on every aspect of our intellectual life. A mastery of logic begins with an understanding of right reasoning–and encompasses a grasp of the close kinship between logical thought and logical expression, a knowledge of the basic terms of argument, and a familiarity with the pitfalls of illogical thinking. Accordingly, McInerny structures his book in a series of brief, penetrating chapters that build on one another to form a unified and coherent introduction to clear and effective reasoning.At the heart of the book is a brilliant consideration of argument–how an argument is founded and elaborated, how it differs from other forms of intellectual discourse, and how it critically embodies the elements of logic. McInerny teases out the subtleties and complexities of premises and conclusions, differentiates statements of fact from statements of value, and discusses the principles and uses of every major type of argument, from the syllogistic to the conditional. In addition, he provides an incisive look at illogical thinking and explains how to recognize and avoid the most common errors of logic.Elegant, pithy, and precise, Being Logical breaks logic down to its essentials through clear analysis, accessible examples, and focused insights. Whether you are a student or a teacher, a professional sharpening your career skills or an amateur devoted to the fine points of thought and expression, you are sure to find this brief guide to effecting reasoning both fascinating and illuminating.From the Hardcover edition.

The Constitution of the United States of America


Founding Fathers - 1787
    This inexpesnive pamphlet edition is sure to be prized by Americans of all ages.

Lives of Moral Leadership: Men and Women Who Have Made a Difference


Robert Coles - 2000
    We need to "hand one another along" in life, says Coles, quoting his friend Walker Percy, and in Lives of Moral Leadership he explores how each of us can be engaged in a continual and mutual life-giving process of personal and national leadership development. Coles discusses how the actions of the American president affect the way people feel about themselves and the country, and-citing the influence of Shakespeare's Henry V on Robert Kennedy, and of Tolstoy's Anna Karenina on his own mother--explains how reading literature can motivate action and growth. The way in which moral leaders emerge today, and for all time, comes vividly to light in this brilliant book by one of America's finest teachers and writers.From the Hardcover edition.