Discarding overwhelming statistics, buzzwords and acronyms, Levinson and Gibson provide a step-by-step social media attack plan. Following their take-no-prisoners guerilla approach, you’ll learn how to identify unconventional social media opportunities, engage customers, motivate action, and capture profits away from your competitors. Includes: • 19 secrets every guerrilla social media marketer needs to know • The Guerrilla Social Media Toolkit • The Seven-Sentence Social Media Attack Plan • 22-point social site and blog checklist • 20 types of ROI • Free guerrilla intelligence tools • Future social media weapons that are worth knowing about • And more! This is THE social media guerrilla’s go-to guide—learn how to employ a social media plan that earns attention—and profits!

    A Short History of Wisconsin recounts the landscapes, people, and traditions that have made the state the multifaceted place it is today. With an approach both comprehensive and accessible, historian Erika Janik covers several centuries of Wisconsin's remarkable past, showing how the state was shaped by the same world wars, waves of new inhabitants, and upheavals in society and politics that shaped the nation.Swift, authoritative, and compulsively readable, A Short History of Wisconsin commences with the glaciers that hewed the region's breathtaking terrain, the Native American cultures who first called it home, and French explorers and traders who mapped what was once called "Mescousing." Janik moves through the Civil War and two world wars, covers advances in the rights of women, workers, African Americans, and Indians, and recent shifts involving the environmental movement and the conservative revolution of the late 20th century. Wisconsin has hosted industries from fur-trapping to mining to dairying, and its political landscape sprouted figures both renowned and reviled, from Fighting Bob La Follette to Joseph McCarthy. Janik finds the story of a state not only in the broad strokes of immigration and politics, but also in the daily lives shaped by work, leisure, sports, and culture. A Short History of Wisconsin offers a fresh understanding of how Wisconsin came into being and how Wisconsinites past and present share a deep connection to the land itself.

    Whether it's a data format like JSON, a network protocol like SMTP, a server configuration file for Apache, a PostScript/PDF file, or a simple spreadsheet macro language--ANTLR v4 and this book will demystify the process. ANTLR v4 has been rewritten from scratch to make it easier than ever to build parsers and the language applications built on top. This completely rewritten new edition of the bestselling Definitive ANTLR Reference shows you how to take advantage of these new features. Build your own languages with ANTLR v4, using ANTLR's new advanced parsing technology. In this book, you'll learn how ANTLR automatically builds a data structure representing the input (parse tree) and generates code that can walk the tree (visitor). You can use that combination to implement data readers, language interpreters, and translators. You'll start by learning how to identify grammar patterns in language reference manuals and then slowly start building increasingly complex grammars. Next, you'll build applications based upon those grammars by walking the automatically generated parse trees. Then you'll tackle some nasty language problems by parsing files containing more than one language (such as XML, Java, and Javadoc). You'll also see how to take absolute control over parsing by embedding Java actions into the grammar. You'll learn directly from well-known parsing expert Terence Parr, the ANTLR creator and project lead. You'll master ANTLR grammar construction and learn how to build language tools using the built-in parse tree visitor mechanism. The book teaches using real-world examples and shows you how to use ANTLR to build such things as a data file reader, a JSON to XML translator, an R parser, and a Java class->interface extractor. This book is your ticket to becoming a parsing guru!What You Need: ANTLR 4.0 and above. Java development tools. Ant build system optional (needed for building ANTLR from source)

    It has become popular in recent years because of its simplicity, conciseness, and clarity. This book teaches functional programming as a way of thinking and problem solving, using Haskell, the most popular purely functional language. Rather than using the conventional (boring) mathematical examples commonly found in other programming language textbooks, the author uses examples drawn from multimedia applications, including graphics, animation, and computer music, thus rewarding the reader with working programs for inherently more interesting applications. Aimed at both beginning and advanced programmers, this tutorial begins with a gentle introduction to functional programming and moves rapidly on to more advanced topics. Details about progamming in Haskell are presented in boxes throughout the text so they can be easily found and referred to.

    

    100 complete coverage of all official objectives for Exams EX200 and EX300 Exam Readiness Checklist-youre ready for the exam when all objectives on the list are checked off Inside the Exam sections in every chapter highlight key exam topics covered Two-Minute Drills for quick review 100 lab questions-two full lab-based RHCSA exams and two full lab-based RHCE exams-match the format, tone, topics, and difficulty of the real exam Covers all the exam topics, including Virtual Machines and Automated Installations Fundamental Command Line Skills RHCSA-Level Security Options The Boot Process Linux Filesystem Administration Package Management User Administration RHCSA-Level System Administration RHCE Security System Services and SELinux RHCE Administration Mail Servers Samba File Sharing DNS, FTP, and Logging CD-ROM includes Complete lab-based exam preparation, featuring Two full RHCSA practice exams Two full RHCE practice exams Lab-based chapter self tests In-depth answer explanations for all labs RHCSA and RHCE Glossary PDF copy of the book for studying on the go Michael Jang, RHCE, LPIC-2, UCP, LCP, MCP, is the author of three previous bestselling editions of RHCE Red Hat Certified Engineer Linux Study Guide and several other books on Linux and professional certification.

    It presents in a unified manner an introduction to the mathematical theory underlying computer graphic applications. It covers topics of keen interest to students in engineering and computer science: transformations, projections, 2-D and 3-D curve definition schemes, and surface definitions. It also includes techniques, such as B-splines, which are incorporated as part of the software in advanced engineering workstations. A basic knowledge of vector and matrix algebra and calculus is required.

    You'll master the Unity toolset from the ground up, adding the skills you need to go from application coder to game developer. Based on Unity version 5.About the BookThis book helps readers build successful games with the Unity game development platform. You will use the powerful C# language, Unity's intuitive workflow tools, and a state-of-the-art rendering engine to build and deploy mobile, desktop, and console games. Unity's single codebase approach minimizes inefficient switching among development tools and concentrates your attention on making great interactive experiences.Unity in Action teaches you how to write and deploy games. You'll master the Unity toolset from the ground up, adding the skills you need to go from application coder to game developer. Each sample project illuminates specific Unity features and game development strategies. As you read and practice, you'll build up a well-rounded skill set for creating graphically driven 2D and 3D game applications.You'll need to know how to program, in C# or a similar OO language. No previous Unity experience or game development knowledge is assumed.

    Build confidence, ditch your inner critic, and finally write your book with simple habits you can start today. You can read this short read (~7,000 words) in about 30 minutes, so it won't get in the way of the one thing standing between you and your book: Action! Download today and make the book you've dreamed of a reality. Now includes a free sample chapter of David Kadavy's latest book, The Heart to Start.

    That means you can't tap into the full power of Rails unless you master the Ruby language. ""Ruby for Rails,"" written by Ruby expert David Black (with a forward by David Heinemeier Hansson), helps Rails developers achieve Ruby mastery. Each chapter deepens your Ruby knowledge and shows you how it connects to Rails. You'll gain confidence working with objects and classes and learn how to leverage Ruby's elegant, expressive syntax for Rails application power. And you'll become a better Rails developer through a deep understanding of the design of Rails itself and how to take advantage of it.Newcomers to Ruby will find a Rails-oriented Ruby introduction that's easy to read and that includes dynamic programming techniques, an exploration of Ruby objects, classes, and data structures, and many neat examples of Ruby and Rails code in action. ""Ruby for Rails"": the Ruby guide for Rails developers!What's Inside Classes, modules, and objects Collection handling and filtering String and regular expression manipulation Exploration of the Rails source code Ruby dynamics Many more programming concepts and techniques!

    You have also created a website for your business that details the products or services that you offer, but it doesn't allow potential customers to purchase anything online. Don't risk losing business-learn to create a dynamic online environment using only three programs. PHP, MySQL and Apache are three popular open-source tools that can work together to help you create a dynamic website, such as an online shopping experience. Sams Teach Yourself PHP, MySQL and Apache All in One is a complete reference manual for all three development tools. You will learn how to install, configure and set up the PHP scripting language, use the MySQL database system, and work with the Apache Web server. Then you'll take it a step further and discover how they work together to create a dynamic website. Use the book and the included CD to create a simple website, as well as a mailing list, online address book, shopping cart and storefront. Updated to reflect the most recent developments in PHP and MySQL, including the final stable release of MySQL 5.0, you will open your website to limitless possibilities with Sams Teach Yourself PHP, MySQL and Apache All in One.

    This rapid application development framework and its vast ecosystem of tools let you quickly build new sites and applications with clean, readable code. With this practical guide, Matt Stauffer--a leading teacher and developer in the Laravel community--provides the definitive introduction to one of today's most popular web frameworks.The book's high-level overview and concrete examples will help experienced PHP web developers get started with Laravel right away. By the time you reach the last page, you should feel comfortable writing an entire application in Laravel from scratch.Dive into several features of this framework, including:Blade, Laravel's powerful, custom templating toolTools for gathering, validating, normalizing, and filtering user-provided dataLaravel's Eloquent ORM for working with the application's databasesThe Illuminate request object, and its role in the application lifecyclePHPUnit, Mockery, and PHPSpec for testing your PHP codeLaravel's tools for writing JSON and RESTful APIsInterfaces for file system access, sessions, cookies, caches, and searchTools for implementing queues, jobs, events, and WebSocket event publishingLaravel's specialty packages: Scout, Passport, Cashier, Echo, Elixir, Valet, and Socialite

    Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how.Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish.Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in Shows how to execute your strategy while incorporating all of Facebook's relevant features Addresses Facebook's pay-per-click platform, Facebook Connect, and more Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.