Senator S. I. Hayakawa discusses the role of language in human life, the many functions of language, and how language—sometimes without our knowing—shapes our thinking in this engaging and highly respected book. Provocative and erudite, it examines the relationship between language and racial and religious prejudice; the nature and dangers of advertising from a linguistic point of view; and, in an additional chapter called “The Empty Eye,” the content, form, and hidden message of television, from situation comedies to news coverage to political advertising.

    a Roman doctor named Antistius performed the first autopsy recorded in history—on the corpse of murder victim Julius Caesar. However, not until the nineteenth century did the systematic application of scientific knowledge to crime detection seriously begin, so that the tiniest scrap of evidence might yield astonishing results—like the single horsehair that betrayed the sex murderer in New York's 1936 Nancy Titterton case. In this massive and compelling history of forensic detection, the internationally recognized criminologist Colin Wilson charts the progress of criminalistics from the first attempts at detecting arsenic to the development of an impressive array of such modern techniques as ballistic analysis, blood typing, voice printing, textile analysis, psychological profiling, and genetic fingerprinting. Wilson also explores the alarmingly modern phenomenon of serial sex crime with a discussion of notorious cases that includes Jack the Ripper, Lucie Berlin, Mary Phagan, the Black Dahlia, Charles Manson, and Peter Sutcliffe, the so-called Yorkshire Ripper. Wilson shows how the continual sophistication of forensic detection and the introduction of computerized information retrieval has increasingly stacked the odds against the sex killer. Whatever the case, Written in Blood never fails to enlighten and intrigue.

    The introduction file provides an overview of the subfield of linguistics to be studied, as well as the specific topics to be discussed. To make the book more interesting and to help students better understand the content, this new edition is enriched with visual illustrations such as cartoons, drawings, real life pictures, and schematic representation of examples, in addition to the figures and charts in the past editions. New exercises and suggested further readings are added in many chapters. Answers to the exercises are available at the back of the book and on-line for teachers and students.

    Under the direction of Stephen Greenblatt, General Editor, the editors have reconsidered all aspects of the anthology to make it an even better teaching tool.

    The author emphasizes the use of remote sensing data for useful spatial biophysical or socio-economic information that can be used to make decisions. KEY TOPICS: Provides two new chapters on LIDAR Remote Sensing (Ch. 10) and In situ Spectral Reflectance Measurement (Ch. 15). Offers a thorough review of the nature of electromagnetic radiation, examining how the reflected or emitted energy in the visible, near-infrared, middle-infrared, thermal infrared, and microwave portions of the spectrum can be collected by a variety of sensor systems and analyzed. Employs a visually stimulating, clear format: a large (8.5" x 11") format with 48 pages in full color facilitates image interpretation; hundreds of specially designed illustrationscommunicate principles in an easily understood manner. MARKET: A useful reference for agriculture, wetland, and/or forestry professionals, along with geographers, urban planners, and transportation engineers.

    Now a world-renowned expert gives us a substantially updated and augmented edition of her classic work: drawing on an additional fifteen years of cutting-edge research, offering new information on all aspects of dyslexia and reading problems, and providing the tools that parents, teachers, and all dyslexic individuals need. This new edition also offers:- New material on the challenges faced by dyslexic individuals across all ages - Rich information on ongoing advances in digital technology that have dramatically increased dyslexics' ability to help themselves - New chapters on diagnosing dyslexia, choosing schools and colleges for dyslexic students, the co-implications of anxiety, ADHD, and dyslexia, and dyslexia in post-menopausal women - Extensively updated information on helping both dyslexic children and adults become better readers, with a detailed home program to enhance reading - Evidence-based universal screening for dyslexia as early as kindergarten and first grade - why and how - New information on how to identify dyslexia in all age ranges - Exercises to help children strengthen the brain areas that control reading - Ways to raise a child's self-esteem and reveal her strengths - Stories of successful men, women, and young adults who are dyslexic

    Joan Bolker, midwife to more than one hundred dissertations and co-founder of the Harvard Writing Center, offers invaluable suggestions for the graduate-student writer. Using positive reinforcement, she begins by reminding thesis writers that being able to devote themselves to a project that truly interests them can be a pleasurable adventure. She encourages them to pay close attention to their writing method in order to discover their individual work strategies that promote productivity; to stop feeling fearful that they may disappoint their advisors or family members; and to tailor their theses to their own writing style and personality needs. Using field-tested strategies she assists the student through the entire thesis-writing process, offering advice on choosing a topic and an advisor, on disciplining one's self to work at least fifteen minutes each day; setting short-term deadlines, on revising and defing the thesis, and on life and publication after the dissertation. Bolker makes writing the dissertation an enjoyable challenge.

    Widely accepted as the authoritative text and reference on electronic circuit design, both analog and digital, this book revolutionized the teaching of electronics by emphasizing the methods actually used by circuit designers -- a combination of some basic laws, rules of thumb, and a large bag of tricks. The result is a largely nonmathematical treatment that encourages circuit intuition, brainstorming, and simplified calculations of circuit values and performance. The new Art of Electronics retains the feeling of informality and easy access that helped make the first edition so successful and popular. It is an ideal first textbook on electronics for scientists and engineers and an indispensable reference for anyone, professional or amateur, who works with electronic circuits.

    Rich illustrations, systematic resumes, and extensive citations make it a valuable references source.

    From the tale of a sixteenth-century shoemaker from Breslau whose ghost terrorized everyone in the city, to the testimony of a doctor who presided over the exhumation and dissection of a graveyard full of Serbian vampires, his book is fascinating reading.

    The Eighth Edition has been thoroughly revised and updated and is available in both print and e-book formats.Janeway s Immunobiology continues to set the standard for currency and authority with its clear writing style and organization, uniform art program, and scientific accuracy. It presents a consistent point of view throughout that of the host s interaction with an environment containing many species of potentially harmful microorganisms. The full-color art program is conceptually coherent and illustrates the processes and mechanisms underlying the concepts in the text. The 16 chapters in this readable, accessible textbook are organized and presented in such a way as to help deliver a complete one-semester immunology course, beginning with innate immunity, then moving to adaptive immunity, and ending with applied clinical immunology.Discussion questions are provided at the end of Chapters 2 to 16. These questions can be used for review, or as the basis for discussion in class or in informal study groups. Summaries conclude each section and each chapter. As in previous editions, a caduceus icon in the margins indicates topics which are correlated to Case Studies in Immunology, Sixth Edition by Geha and Notarangelo.New in the Eighth EditionInnate immunity has been updated and expanded and is now presented in two separate chapters (Chapters 2 and 3), as well as being further emphasized in the rest of the textbook. Chapter 2 covers antimicrobial peptides and the complement system, and Chapter 3 deals with cellular innate receptors and cell-mediated innate immunity (e.g. TLRs, phagocytosis, NK cells, interferon production, innate-like lymphocytes). The section on complement has been reworked and reconceived explaining the lectin pathway first making it easier to teach by placing it into the context of innate recognition. Evolution is now incorporated throughout the text, helping students see similar strategies used by different organisms. The text and figures of Chapter 7 Signaling Through Immune System Receptors have been revised to present a cohesive synthesis of signaling for immunology, focusing on improved illustration of antigen recognition signaling and lymphocyte activation. Signaling through other receptors is dealt with wherever appropriate throughout the book. Updated chapter on B-cell immune responses (Chapter 10), especially on trafficking of B cells in peripheral lymphoid organs (e.g. lymph nodes) and the locations at which they encounter antigen. Coverage of mucosal immunity (Chapter 12) has been brought up to date, including responses to the commensal microbiota and the role of specialized dendritic cells and the regulatory T cells in maintaining tolerance to food antigens and commensal bacteria. Chapter 13, Failures of Host Defense Mechanisms, has been reorganized and revised to structure an understanding of primary immunodeficiencies in the context of developmental pathways. Chapter 16, Manipulation of the Immune Response, has been heavily revised to include a greater emphasis on clinical issues and a complete update of immunotherapeutics and vaccines. Many new and revised figures illustrate the processes and mechanisms underlying the concepts presented in the text. The icons used have been updated and expanded to incorporate a new emphasis on signaling pathways. New references have been added throughout the text.

    Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by", metaphors that can shape our perceptions and actions without our ever noticing them.In this updated edition of Lakoff and Johnson's influential book, the authors supply an afterword surveying how their theory of metaphor has developed within the cognitive sciences to become central to the contemporary understanding of how we think and how we express our thoughts in language.

    The book is organized around problems rather than topics, creating a natural and integrated discussion of such traditional concerns as kinship, caste, gender roles, and religion within the context of meaningful questions, including How can people begin to understand beliefs and behaviors that are different from their own. How do societies give meaning to and justify collective violence? Why are some societies more industrially advanced that others? What can anthropology tell us about attempts to link intelligence and class?

    Now, with the benefit of twenty years' worth of additional knowledge and insight, Stanton Samenow offers a completely updated edition of his classic work, including fresh perceptions into crimes in the spotlight today, from stalking and domestic violence to white-collar crime and political terrorism. Dr. Samenow's three decades of working with criminals have reaffirmed his argument that factors such as poverty, divorce, and media violence do not cause criminality. Rather, as Samenow documents here, all criminals share a particular mind-set--often evident in childhood--that is disturbingly different from that of a responsible citizen. While new types of crime have grown more prevalent, or at least more visible to the public eye--from spousal abuse to school shootings--little has changed in terms of our approach to dealing with crime. Rehabilitation programs based on the assumption that society is more to blame for crime than the criminal, an assumption for which a causal link has yet to be established, have proved to be grossly inadequate. Crime continues to invade every aspect of our lives, criminal court dockets and prisons are oppressively overcrowded and expensive, and recidivism rates continue to escalate.To embark on a truly corrective program, we must begin with the clear understanding that the criminal chooses crime; he chooses to reject society long before society rejects him. The criminal values people only to the extent that he can use them for his own self-serving ends; he does not justify his actions to himself. Only by "habilitating" the criminal, so that he sees himself realistically and develops responsible patterns of thought, can we change his behavior. It is vital that we know who the criminal is and how and why he acts differently from responsible citizens. From that understanding can come reasonable, compassionate, and effective solutions.

    The 11th edition of this text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe.