His U.S. counterpart, Bill Bowerman, brought Lydiard's term for what until then had been called roadwork, or jogging, to the States. Soon after, the 1970s running boom started, spurred by exercise-advocating research from the growing fields of exercise science and sports medicine and from enthusiasts such as Jim Fixx, author of The Complete Book of Running. One of Bowerman's former runners at the University of Oregon, Phil Knight, saw to it that those millions of new runners had swoosh-adorning footwear designed specifically for their sport.The pace of knowledge enhancement and innovation has, in fact, been so brisk through the years that even highly informed runners could be excused for not keeping up, but no longer. Running Science is a one-of-a-kind resource:- An easily comprehended repository of running research- A wealth of insights distilled from great sport and exercise scientists, coaches, and runners- A do-it-right reference for a host of techniques and tactics- An array of the most credible and widely used training principles and programs- Perhaps most of all, a celebration of the latest science-based know-how of running, now truly the world's most popular sportElite running coach Owen Anderson presents this comprehensive work in a compelling way for runners. A PhD and coach himself, Anderson has both a great enthusiasm for sharing what scientific studies offer the running community and a keen sense of what's really important for today's informed runners to know.

    The workout never stays the same for long and the results–toned arms, flat abs, tight buns, lean legs, and curves in all the right places–just keep on coming.With no diet pills, gimmicks, or gadgets, The Body Sculpting Bible for Women, Revised Edition is the gold standard for body sculpting, and the essential guide to getting you the body of your dreams.Visit us online at www.bodysculptingbible.com.

    Zumba! Created by celebrity fitness trainer Beto Perez, Zumba combines fun, easy-to-follow dance steps with hot Latin beats to help you shed pounds and inches fast. Now the DVD and classes that have hooked millions are available in book format, with a complete workout program, fat-burning diet, as well as a DVD with a 5-minute instructional demo that shows the basic moves you'll need to learn plus 60 minutes worth of music to help you Zumba your way to the perfect body. Using the principles of interval and resistance training, the simple dance and sculpting moves (inspired by the traditional cumbia, salsa, samba, and merengue) tone and shape your body. And because it burns 600 to 1,000 calories per hour, you don't have to restrict your meals to boring or bland-tasting diet foods. The Zumba diet begins with a 5-Day Express Diet to jump start weight loss (lose up to 9 lbs in 5 days) and then offers 14-day meal plans and recipes that target weight loss in the stomach and thighs. You'll find: Hot moves that make you feel like you're on the dance floor-not on the elliptical machine! Recipes for mouthwatering meals that boost your metabolism Dozens of workout combinations so you never get bored An exclusive jump-start program to get you ready for that big event next weekend An easy plan to help you keep up your progress and maintain the weight loss So start moving, grooving and losing with Zumba today!

    Combining the best of flexibility and strength training, Pilates is the path to the lean fit body every woman craves—and the Women's Health Big Book of Pilates guides readers in every step (and leg lift … ) of the way. Using the body as the ultimate fitness vehicle, Pilates transforms bodies in record time. From moves targeting trouble zones to cardio circuits that blast fat all over, this go-to manual covers everything including:· How to incorporate Pilates at work, in travel, and in your daily routine· What props to use to best boost your workout· Pilates principles to help combat lower back pain, stress, low energy, and more!From basic mat moves to the right foods that fuel a lean toned figure, the Women's Health Big Book of Pilates is the go-to guide for beginners and experts alike.

    Just as Andrew has helped me on my journey, he is sure to help you on yours.”—Ryan Hall, US Olympic Marathoner, holder of the US record in the half marathon, and marathon training expertAs a marathon training coach for world-class runners and Olympic medalists, Andrew Kastor knows what it takes to get to the finish line. Whether you are planning to run a full or half marathon, Coach Kastor’s marathon training program conditions you to set achievable goals, get in shape, and stay motivated. With an easy-to-follow 20-week marathon training schedule for building strength and endurance, plus expert advice from record-holding runners on what to expect, Running Your First Marathon is the only coaching you’ll need to go the distance.Running Your First Marathon lays out a goal-oriented marathon training program with: A 20-Week Marathon Training Program—detailed day-by-day marathon training schedules and space to track your progress Marathon Training 101—advice and tips from world-class marathoners on marathon training, fueling your body, avoiding injury, and race-day preparation Motivational Marathon Training Boosts—from Coach Kastor and other famous runners to help you stay on track during marathon training "Running Your First Marathon will not only inspire you but also help train your mind and body to unlock hidden potential."—Shalane Flanagan, Olympic Silver Medalist, NYC Marathon champion, American record holder, and marathon training pro

    But over the past decade, a wave of dramatic findings in the cutting-edge science of endurance has completely overturned our understanding of human limitation. Endure widely disseminates these findings for the first time: It’s the brain that dictates how far we can go—which means we can always push ourselves further.Hutchinson presents an overview of science’s search for understanding human fatigue, from crude experiments with electricity and frogs’ legs to sophisticated brain imaging technology. Going beyond the traditional mechanical view of human limits (like a car with a brick on its gas pedal, we go until the tank runs out of gas), he instead argues that a key element in endurance is how the brain responds to distress signals—whether heat, or cold, or muscles screaming with lactic acid—and reveals that we can train to improve brain response.An elite distance runner himself, Hutchinson takes us to the forefront of the new sports psychology—brain electrode jolts, computer-based training, subliminal messaging—and presents startling new discoveries enhancing the performance of athletes today and shows how anyone can utilize these tactics to bolster their own performance—and get the most out of their bodies.

    It's time to enjoy "naked" foods-whole foods that are fresh, organically grown, and prepared in ways that allow each food's naturally delicious flavors to shine through. In this book, Margaret shows you how to choose the nutrient-dense foods that will make you look and feel so gorgeous, you'll want to take it all off.You'll discover new ways to prepare foods without sacrificing flavor and learn practical tips for eating within your budget. Eat Naked includes easy recipes for all sorts of delicious things you can feel good about eating and making for others. Once you see how great you look and feel when you eat naked, you won't want to eat any other way!

    Quackenbush (who teaches the Bates method in California and Oregon) describes how eyesight can improve naturally, at any age and regardless of heredity. This book is a wonderful tribute to the genius of Dr. Bates, who was a pioneer in discovering how vision becomes blurred and how it restores itself naturally to clarity and acuity. Now 80 years later, his findings and teachings remain light years ahead of our contemporaries. His approach to treating vision problems was truly holistic and the theme throughout this book is very much an extension of that holistic approach. Dr. Quackenbush is to be commended for his dedication in getting the truth out and keeping the torch burning in this "bible" on vision improvement.

    If you’re like most women, you’ve been through this vicious cycle more times than you can count. But what if fitness wasn’t about fixing flaws and shrinking sizes? What if your workout could be uncomplicated, energizing, and even fun? Fitness coach Nia Shanks has helped countless clients reinvent their mindset around exercise, nutrition, and body image. Based on her wildly popular blog, Lift Like a Girl is so much more than a workout program. It’s an empowering lifestyle built around discovering the strength you never knew you had. Along with her practical, step-by-step approach for getting proven results in the gym, Nia breaks through the weight-loss clichés that keep too many women dissatisfied, depressed, and constantly on a diet. Find out how good it feels to lift like a girl, and leave the gym feeling more awesome than ever.

    Doug McGuff to present a scientifically proven formula for maximizing muscle development in just 12 minutes a week. Backed by rigorous research, the authors prescribe a weekly high-intensity program for increasing strength, revving metabolism, and building muscle for a total fitness experience.

    One of the most prominent figures in vegan bodybuilding, his advice on diet, training, and other facets of the lifestyle make this book a fantastic resource. Readers will find guidelines on the mental and physical aspects of preparation necessary for undertaking the goal of becoming a bodybuilder. There's a section that provides an overview of nutrition, nutrient food sources, the function of nutrients in the body along with mass building menus for training, lists of resources for products, services and equipment that are completely vegan, and helpful information on which exercises yield the best results. Also included is advice on how to find sponsorship and make bodybuilding a career as well as how to take bodybuilding beyond a personal endeavor and use it for activism and outreach.

    Mr. Inman's explanation is the best I've ever seen. And the funniest. Because he is clinically insane."-Mark Remy, editor at large, Runner's World, author of The Runner's Rule Book"He runs. He sweats. He heaves. He hates it. He loves it. He runs so hard his toenails fall off. He asks himself, why? Why do I do this? Here, gorgeously, bravely, hilariously, is Matt's deeply honest answer."-Robert Krulwich, NPR"Finally! A voice that sings with the Blerches of angels!"-Christopher McDougall, author of Born to RunThis is not just a book about running. It's a book about cupcakes. It's a book about suffering.It's a book about gluttony, vanity, bliss, electrical storms, ranch dressing, and Godzilla. It's a book about all the terrible and wonderful reasons we wake up each day and propel our bodies through rain, shine, heaven, and hell.From #1 New York Times best-selling author, Matthew Inman, AKA The Oatmeal, comes this hilarious, beautiful, poignant collection of comics and stories about running, eating, and one cartoonist's reasons for jogging across mountains until his toenails fall off.Containing over 70 pages of never-before-seen material, including "A Lazy Cartoonist's Guide to Becoming a Runner" and "The Blerch's Guide to Dieting," this book also comes with Blerch race stickers.

     "Swimming Anatomy" includes 74 of the most effective swimming exercises, each with step-by-step descriptions and full-color anatomical illustrations highlighting the primary muscles in action. "Swimming Anatomy" goes beyond exercises by placing you on the starting block, in the water, and into the throes of competition. Illustrations of the active muscles for starts, turns, and the four competitive strokes (freestyle, breaststroke, butterfly, and backstroke) show you how each exercise is fundamentally linked to swimming performance. You'll also learn how exercises can be modified to target specific areas, improve your form in the water, and minimize common swimming injuries. Best of all, you'll learn how to put it all together to develop a training program based on your individual needs and goals. Whether you are training for a 50-meter freestyle race or the open-water stage of a triathlon, "Swimming Anatomy" will ensure you enter the water prepared to achieve every performance goal.