Damodar, in Supermarketwala, provides the very basics for the growth of modern retail and consumerism in India, through interesting and carefully studied consumer behaviour, an art that few in his domain possess. Supermarketwala, is intended to be the go-to book for all consumer business enthusiasts and readers alike, who wish to understand how and why we as consumers behave in a certain manner at different places. These insights, which are the analyses of the sector so far, could become the pillars for shaping successful consumer products and retail businesses in the huge consumer economy that India will soon be. Rita, the young bahu, avoids buying personal products from the family grocer. Sonu's breakfast table on a Sunday represents global cuisines. Do you know how it is possible? Where do big corporates and MNC retailers fumble, and what helps simple DMart get its model right? What is Ching's Sercret that is not Knorr's, Maggi's, or Yippie's?

    Accessible language and carefully controlled vocabulary build students' reading confidence. Introductions at the beginning of each story, illustrations throughout, and glossaries help build comprehension. Before, during, and after reading activities included in the back of each book strengthen student comprehension. Audio versions of selected titles provide great models of intonation and pronunciation of difficult words.

    Lewis is a full-time "language hacker," someone who devotes all of his time to finding better, faster, and more efficient ways to learn languages. Fluent in 3 Months: How Anyone at Any Age Can Learn to Speak Any Language from Anywhere in the World is a new blueprint for fast language learning. Lewis argues that you don't need a great memory or "the language gene" to learn a language quickly, and debunks a number of long-held beliefs, such as adults not being as good of language learners as children.

    But, Alex Bellos says, "math can be inspiring and brilliantly creative. Mathematical thought is one of the great achievements of the human race, and arguably the foundation of all human progress. The world of mathematics is a remarkable place."Bellos has traveled all around the globe and has plunged into history to uncover fascinating stories of mathematical achievement, from the breakthroughs of Euclid, the greatest mathematician of all time, to the creations of the Zen master of origami, one of the hottest areas of mathematical work today. Taking us into the wilds of the Amazon, he tells the story of a tribe there who can count only to five and reports on the latest findings about the math instinct--including the revelation that ants can actually count how many steps they've taken. Journeying to the Bay of Bengal, he interviews a Hindu sage about the brilliant mathematical insights of the Buddha, while in Japan he visits the godfather of Sudoku and introduces the brainteasing delights of mathematical games.Exploring the mysteries of randomness, he explains why it is impossible for our iPods to truly randomly select songs. In probing the many intrigues of that most beloved of numbers, pi, he visits with two brothers so obsessed with the elusive number that they built a supercomputer in their Manhattan apartment to study it. Throughout, the journey is enhanced with a wealth of intriguing illustrations, such as of the clever puzzles known as tangrams and the crochet creation of an American math professor who suddenly realized one day that she could knit a representation of higher dimensional space that no one had been able to visualize. Whether writing about how algebra solved Swedish traffic problems, visiting the Mental Calculation World Cup to disclose the secrets of lightning calculation, or exploring the links between pineapples and beautiful teeth, Bellos is a wonderfully engaging guide who never fails to delight even as he edifies. "Here's Looking at Euclid "is a rare gem that brings the beauty of math to life.

    Poverty thrust them forward instead of keeping them back. Therefore, if you are poor make your circumstances a means to an end. Have ambition, keep a goal in sight and bend every energy to reach that goal. A story is told of Thomas Carlyle the day he attained the highest honor the literary world could confer upon him when he was elected Lord Rector of Edinburgh University. After his installation speech, in going through the halls, he met a student seemingly deep in study.

    A wonderul reference guide to the English language no home should be without one.

    The best-selling banjo method in the world! Earl Scruggs's legendary method has helped thousands of banjo players get their start. The Revised and Enhanced Edition features more songs, updated lessons, and many other improvements. It includes everything you need to know to start playing banjo, including: a history of the 5-string banjo, getting acquainted with the banjo, Scruggs tuners, how to read music, chords, how to read tablature, right-hand rolls and left-hand techniques, banjo tunings, exercises in picking, over 40 songs, how to build a banjo, autobiographical notes, and much more! The book/audio version includes recordings of Earl Scruggs playing and explaining over 60 examples! Audio is accessed online using the unique code inside the book and can be streamed or downloaded. The audio files include PLAYBACK+, a multi-functional audio player that allows you to slow down audio without changing pitch, set loop points, change keys, and pan left or right.

    Forget the ultralight, uncomfortable bikes, flashy jerseys, clunky shoes that clip onto tiny pedals, the grinding out of endless miles. Instead, ride like you did when you were a kid—just get on your bike and discover the pure joy of riding it.   A reformed racer who’s commuted by bike every day since 1980, whose writings and opinions appear in major bicycling and outdoor magazines, and whose company, Rivendell Bicycle Works, makes bikes for riders ready to opt out of a culture overrun by racing, Grant Petersen shares a lifetime of unexpected facts, controversial opinions, expert techniques, and his own maverick philosophy. In 87 short, two-to-three page chapters, it covers:Riding: Count Days, Not Miles; Corner Like Jackie Robinson; Steer with Your Hips, Shift with Your LegsSuiting Up: The Shoes Ruse; Ponchos—the Ultimate Unracer’s GarmentSafety: #1 Rule—Be Seen; Helmets Aren’t All They’re Cracked Up to BeHealth and Fitness: Why Riding Is Lousy All-Around Exercise; Saddles Don’t Cause Impotence; Drink When You’re Thirsty—Not Before Also includes chapters on Accessories, Upkeep, and Technicalities, and a final chapter titled “Velosophy” that includes the essential, memorable thought: Your Bike Is a Toy—Have Fun with It.

     While most of us might take dictionaries for granted, the process of writing them is in fact as lively and dynamic as language itself. With sharp wit and irreverence, Kory Stamper cracks open the complex, obsessive world of lexicography--from the agonizing decisions about what and how to define, to the knotty questions of usage in an ever-changing language. She explains why small words are the most difficult to define (have you ever tried to define is ?), how it can take nine months to define a single word, and how our biases about language and pronunciation can have tremendous social influence. Throughout, Stamper brings to life the hallowed halls (and highly idiosyncratic cubicles) of Merriam-Webster, a world inhabited by quirky, erudite individuals who quietly shape the way we communicate. A sure delight for all lovers of words, Word by Word might also quietly improve readers grasp and use of the English language."

    Now this sensational new book strikes back to defend the fascinating, real-life diversity of this most basic human faculty.With the erudite yet accessible style that marks his work as a journalist, Robert Lane Greene takes readers on a rollicking tour around the world, illustrating with vivid anecdotes the role language beliefs play in shaping our identities, for good and ill. Beginning with literal myths, from the Tower of Babel to the bloody origins of the word “shibboleth,” Greene shows how language “experts” went from myth-making to rule-making and from building cohesive communities to building modern nations. From the notion of one language’s superiority to the common perception that phrases like “It’s me” are “bad English,” linguistic beliefs too often define “us” and distance “them,” supporting class, ethnic, or national prejudices. In short: What we hear about language is often really about the politics of identity.Governments foolishly try to police language development (the French Academy), nationalism leads to the violent suppression of minority languages (Kurdish and Basque), and even Americans fear that the most successful language in world history (English) may be threatened by increased immigration. These false language beliefs are often tied to harmful political ends and can lead to the violation of basic human rights. Conversely, political involvement in language can sometimes prove beneficial, as with the Zionist  revival of Hebrew or our present-day efforts to provide education in foreign languages essential to business, diplomacy, and intelligence. And yes, standardized languages play a crucial role in uniting modern societies.As this fascinating book shows, everything we’ve been taught to think about language may not be wrong—but it is often about something more than language alone. You Are What You Speak will certainly get people talking.

    I'm sure it will be ...

    It is surprising then that until now there has been no major one-volume reference devoted to the most widely dispersed and influential language of our time: the English language. A language-lover's dream, The Oxford Companion to the English Language is a thousand-page cornucopia covering virtually every aspect of the English language as well as language in general. The range of topics is remarkable, offering a goldmine of information on writing and speech (including entries on grammar, literary terms, linguistics, rhetoric, and style) as well as on such wider issues as sexist language, bilingual education, child language acquisition, and the history of English. There are biographies of Shakespeare, Noah Webster, Noam Chomsky, James Joyce, and many others whohave influenced the shape or study of the language; extended articles on everything from psycholinguistics to sign language to tragedy; coverage of every nation in which a significant part of the population speaks English as well as virtually every regional dialect and pidgin (from Gullah and Scouseto Cockney and Tok Pisin). In addition, the Companion provides bibliographies for the larger entries, generous cross-referencing, etymologies for headwords, a chronology of English from Roman times to 1990, and an index of people who appear in entries or bibliographies. And like all Oxford Companions, this volume is packed with delightful surprises. We learn, for instance, that the first Professor of Rhetoric at Harvard later became President (John Quincy Adams); that "slogan" originally meant "war cry"; that the keyboard arrangement QWERTY became popular not because it was efficientbut the opposite (it slows down the fingers and keeps them from jamming the keys); that "mbenzi" is Swahili for "rich person" (i.e., one who owns a Mercedes Benz); and that in Scotland, "to dree yir ain weird" means "to follow your own star." From Scrabble to Websters to TESOL to Gibraltar, the thirty-five hundred entries here offer more information on a wider variety of topics than any other reference on the English language. Featuring the work of nearly a hundred scholars from around the world, this unique volume is the ideal shelf-mate to The Oxford Companion to English Literature. It will captivate everyone who loves language.

    Well, not anymore! Thanks to professional know-it-alls Foley and Coates, you can now gain back your self-respect and actually show those kids a thing or two as you tell it to them straight (and not make it up from fragments of facts you kind of remember).Packed with all the basic facts that have managed to free-fall from our heads over the years, "Homework for Grown-ups" is the ultimate grammar school refresher course in book form. In fact, there's even a quiz at the end of each chapter to ensure you've been paying attention! Written in the light, engaging style of a favorite teacher and featuring lessons in English, math, history, science, geography, art, and even home economics and recess, this fun and handy guide will help you stop hemming and hawing and start speaking with a lot more authority--and a little less shame.E. FOLEY and B. COATES are editors at Vintage who both live in London.

    Complete text (without the four Supplement volumes) reproduced micrographically of the 13 volume Oxford English Dictionary published in 1933.Volume 1. A-OVolume 2. P-Z

    It can be used by groups of teachers working with a trainer, or as a self-study resource. The Trainee's Book provides all the tasks given in the main book but without background information, bibliographies, notes or solutions. It is suitable for those studying on a trainer-led course, where feedback is readily available.