KEY TOPICS: It presents the principles that govern the composition of effective argumentative discourse and includes brief examples, with analyses that show students the underlying structure of the argument presented and the ways in which the rhetoric was persuasive. MARKET: For anyone interested in rhetoric and reasoning.

    As well as six full practice tests, IELTS Trainer offers easy-to-follow expert guidance and exam tips designed to guarantee exam success. The first two tests are fully guided with step-by-step advice on how to tackle each paper. Extra practice activities, informed by the Cambridge Learner Corpus, a bank of real candidates' exam papers, focus on areas where students typically need most help. This 'with answers' edition includes audio CDs featuring all the listening activities from the tests as well as an explanatory key with model answers for the Writing paper.

    It is surprising then that until now there has been no major one-volume reference devoted to the most widely dispersed and influential language of our time: the English language. A language-lover's dream, The Oxford Companion to the English Language is a thousand-page cornucopia covering virtually every aspect of the English language as well as language in general. The range of topics is remarkable, offering a goldmine of information on writing and speech (including entries on grammar, literary terms, linguistics, rhetoric, and style) as well as on such wider issues as sexist language, bilingual education, child language acquisition, and the history of English. There are biographies of Shakespeare, Noah Webster, Noam Chomsky, James Joyce, and many others whohave influenced the shape or study of the language; extended articles on everything from psycholinguistics to sign language to tragedy; coverage of every nation in which a significant part of the population speaks English as well as virtually every regional dialect and pidgin (from Gullah and Scouseto Cockney and Tok Pisin). In addition, the Companion provides bibliographies for the larger entries, generous cross-referencing, etymologies for headwords, a chronology of English from Roman times to 1990, and an index of people who appear in entries or bibliographies. And like all Oxford Companions, this volume is packed with delightful surprises. We learn, for instance, that the first Professor of Rhetoric at Harvard later became President (John Quincy Adams); that "slogan" originally meant "war cry"; that the keyboard arrangement QWERTY became popular not because it was efficientbut the opposite (it slows down the fingers and keeps them from jamming the keys); that "mbenzi" is Swahili for "rich person" (i.e., one who owns a Mercedes Benz); and that in Scotland, "to dree yir ain weird" means "to follow your own star." From Scrabble to Websters to TESOL to Gibraltar, the thirty-five hundred entries here offer more information on a wider variety of topics than any other reference on the English language. Featuring the work of nearly a hundred scholars from around the world, this unique volume is the ideal shelf-mate to The Oxford Companion to English Literature. It will captivate everyone who loves language.

    Learn the most effective speed reading techniques for your personal strengths and challenges, and make visible progress through a series of engaging exercises.Choose from a variety of strategies and practices proven to advance speed and improve reading comprehension. The integrated exercises help develop your skills, allowing you to read quickly—and still enjoy every word. Whether you’re reading an entertaining novel or a challenging textbook, this speed reading guide will help you sail right through.In Essential Speed Reading Techniques, you’ll find: Achievable goals—Improve your speed by setting realistic goals based on your own individual baseline. Track your improvement—Assess your progress with self-tests for knowledge retention, smooth eye movement, and more. Tips and tricks—Discover speed reading strategies to minimize rereading, focus your attention, and reduce eyestrain from screens. With the personalized strategies in Essential Speed Reading Techniques, boosting your speed and reading comprehension will be a breeze.

    Written in easy to read language, and packed with practical, easily applied tips, this eBook contains everything you need to know to take great notes.To make sure you get the most value for money possible I've also included the FREE eBook: "How to Study: 20 Tips". It contains my best best advice on time management, goal setting and how to get the best grades with the least effort. It's advice that also transfers brilliantly well to professionals, the self employed and anyone working toward mastery of a given field.

    Whether you're on a training course or have already started teaching, this book will help launch your career and give you the confidence and expertise you need to be a brilliant teacher.Make an educated decision - decide between the various courses, qualifications and job locations available to youStart from scratch - plan well-structured lessons and develop successful and effective teaching techniquesFocus on skills - from reading and writing, to listening and speaking, get your students sounding and feeling fluentGet your head around grammar - teach students to put sentences together, recognise tenses and use adjectives and adverbsAll shapes and sizes - tailor your lessons to younger learners, one-to-ones, exam classes and Business English learners Open the book and find: TEFL, TESOL, EFL - what all the acronyms mean The best course books and materials to supplement your teaching Advice on running your class and handling difficulties Lesson plans that you can use in the classroom Activities and exercises to keep your students on their toes Constructive ways to correct and assess your students' performance Ways to inject some fun into your classes Insider information on the best jobs around the world 'An invaluable manual for anyone thinking of embarking on a TEFL journey. Michelle Maxom's step-by-step guide provides practical tips to get you started and offers key advice to help unleash the creative English language teacher within.' - Claire Woollam, Director of Studies & a Teacher Trainer at Language Link London

    As you complete the exercises in this book, you will learn how to tell if you’re using the right word as well as how to pronounce and spell it. You will also learn how to avoid illiterate expressions and how to speak grammatically, without making embarrassing mistakes.A complete handbook for building a superior vocabulary, Word Power Made Easy will teach you how to speak and write with confidence as well as how to read more effectively and efficiently. It will help you to learn more quickly, develop social contacts, and increase your earning power.Each chapter ends with review. Each section ends with a progressive check. Numerous tests will help you increase and retain the knowledge you acquired. Word Power Made Easy does more than just add words to your vocabulary; it teaches ideas and a method of broadening knowledge as an integral part of the vocabulary building process.

    When you use it in either your regular ESL class or a study skills class, you can be sure that your students will learn the practical skills they need to succeed in an English speaking, academic setting. Study Skills for Students of English includes sections on how to use a monolingual English dictionary, study for and take examinations, and read for comprehension. The text also covers the art of note-taking and development of writing skills.

    An indispensable store of information on the English language, written by some of the best-known grammarians in the world.

    The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. With its interactive design and in-depth, real-world examples and cases, the South Asian edition of Principles of Marketing helps students learn how to create customer value, target the correct market, and build customer relationships.

    The instruction and practice in the Complete Guide to the TOEFL iBT closely mirrors the actual test, helping students to master the skills necessary to achieve the best possible score on the TOEFL iBT test and prepare them for success in an academic setting.

    Black eyes, and blue eyes. A friendly smile, a laugh, a look of love... But this is North America in 1607, and love is not easy. The girl is the daughter of King Powhatan, and the Englishman is a white man. And the Indians of Virginia do not want the white men in their beautiful country. This is the famous story of Pocahontas, and her love for the Englishman John Smith.

    This is the one book that makes you love to learn.

    Each title includes a photocopiable 'Task File' of training and reflection activities to reinforce the theories and practical ideas presented.

    Most text books have dealt with the subject from this traditional point of view. This book covers all these and many other new themes of contemporary importance.