This is not the stuff of theory, it is the product of hard-earned experience.

    Those cartoons eventually led to a popular blog-gapingvoid.com-and a reputation for pithy insight and humor, in both words and pictures.MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person?Ignore Everybody expands on MacLeod's sharpest insights, wittiest cartoons, and most useful advice. For example:-Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less.-If your plan depends on you suddenly being "discovered" by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain.-Don't try to stand out from the crowd; avoid crowds altogether. There's no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one.-The idea doesn't have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will.After learning MacLeod's forty keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.

    Two-color throughout.

    There is no A-to-Z path, and there are no magic beans that will carry you upward overnight. Have you ever wondered how to start, scale up, build teams, and flourish in an uncontested market? I can tell you. I did it. In 1992, I landed in Estonia with $400 in my pocket. There, I discovered a truth that changed my life and the way I conducted business: You can make a lot of money as an entrepreneur by moving decisively in blue-sky markets - markets where you face very little competition and the tide can carry you to riches.Over the next decade and a half, I built a portfolio of businesses worth $200 million. Now, I want to share the paths that led me to success, passing on my knowledge to you. In Why Sell Tacos in Africa? I explain sixteen principles that allowed me to drive such tremendous growth. May you, too, find a blue-market and watch your business soar.

    Some are arcane, some simply hilarious—and one editor, Carol Fisher Saller, reads every single one of them. All too often she notes a classic author-editor standoff, wherein both parties refuse to compromise on the "rights" and "wrongs" of prose styling: "This author is giving me a fit." "I wish that I could just DEMAND the use of the serial comma at all times." "My author wants his preface to come at the end of the book. This just seems ridiculous to me. I mean, it’s not a post-face."In The Subversive Copy Editor, Saller casts aside this adversarial view and suggests new strategies for keeping the peace. Emphasizing habits of carefulness, transparency, and flexibility, she shows copy editors how to build an environment of trust and cooperation. One chapter takes on the difficult author; another speaks to writers themselves. Throughout, the focus is on serving the reader, even if it means breaking "rules" along the way. Saller’s own foibles and misadventures provide ample material: "I mess up all the time," she confesses. "It’s how I know things."Writers, Saller acknowledges, are only half the challenge, as copy editors can also make trouble for themselves. (Does any other book have an index entry that says "terrorists. See copy editors"?) The book includes helpful sections on e-mail etiquette, work-flow management, prioritizing, and organizing computer files. One chapter even addresses the special concerns of freelance editors.Saller’s emphasis on negotiation and flexibility will surprise many copy editors who have absorbed, along with the dos and don’ts of their stylebooks, an attitude that their way is the right way. In encouraging copy editors to banish their ignorance and disorganization, insecurities and compulsions, the Chicago Q&A presents itself as a kind of alter ego to the comparatively staid Manual of Style. In The Subversive Copy Editor, Saller continues her mission with audacity and good humor.

    Now in its sixth edition, The Fine Print delves into more topics than ever before, including a comparison of the quality of finished books produced by popular DIY service providers and newly expanded sections on printing and distribution options, ebook publishing, and online and traditional marketing ideas. And, like the previous editions, The Fine Print walks readers through the printing markups and royalty payouts of the top publishing service providers.Whether you’re thinking about hiring a self-publishing company or handling the process on your own, The Fine Print of Self-Publishing will get you one step closer to achieving your publication goals."[A] Must-read for any author considering self-publishing." —Mick Rooney, The Independent Publishing Magazine

    It gives you simple, yet effective techniques for creating relentless demand and endless leads. It includes more than 200 proven marketing strategies for attracting new clients, earning more referrals, and building profitable, long-lasting professional relationships. If you want to take your service business to the next level, start here and "Book Yourself Solid.

    The machines have taken over. Everything is computerized. People no longer talk, they text. What number do we have to press to get a flesh and blood HUMAN? It’s easy to feel like we’re losing our humanity when surrounded by computers, cell phones, and text messaging, but I’m here to bring you the good news. The same machines that seem to be stealing our humanity also have the power to restore it. Yes, you read correctly. The more we embrace technology, the more distinctly human we can become.The new author is a cyborg of sorts—part human, part machine. The machine part allows us to compose series of words, copy them, email them, and then send them across the globe with a push of a button. We can research faster and more accurately than ever before. We can communicate with people all over the planet real-time and virtually for free. The new power technology has given writers has made us, in effect, superhuman.Branding has broken free of marketing’s shackles and merged with personal identity. If we want to thrive in our new environment, we need to adapt, to apply technology as an extension of our humanness. This is not a book to teach you 1,000 ways to blast people with advertising. The WANA Way is different than anything you’ve likely encountered. It is constructed using the timelessness of art, blended with the strength of human relationships. Platforms are more than a zillion ways to try to part readers from money; they are living works of art and meshed with the soul of the writer-artist. The machines are rising, but humans were here first.

    How and why is precisely what Larry Matysik examines in his third book, Drawing Heat the Hard Way: How Wrestling Really Works. Wrestlers have their own private language, and in the unique world of wrestling “drawing heat” is a very good thing: the successful generation of crowd reaction and fan excitement. The Hard Way? That’s both exactly what it sounds like and something no one in the industry plans for: a legitimate and unintentional wound suffered because something’s gone awry. In Drawing Heat the Hard Way, Matysik explains what it takes to win the hearts and minds of wrestling fans, and how, at times, mistakes, controversy and unexpected turns of events have damaged the reputation or forever changed the business he loves. If anyone understands wrestling, the problem-child offspring of whatever “real” sport is, it’s Matysik. Drawing Heat the Hard Way takes on the way wrestling is booked or planned; analyzes the roles of wrestlers and announcers, and explores steroids as an industry and fan issue. It also considers wrestling’s power-brokers, from those who influence the business by reporting on it, like Dave Meltzer, to those who make the final decisions on what gets broadcast every week, like the omnipresent Vince McMahon, and even to those who influence the sport with their pocketbooks — the fans themselves. At times humorous, occasionally heartbreaking, always insightful, Drawing Heat the Hard Way is ultimately an objective take on what it means to be a wrestling fan, from someone who knows the business inside and out.