Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing messages. These principles are precisely the opposite of traditional marketing. Yet they work. And they are the future. If you follow the formula outlined in this book, you can attract countless customers and prospects, resulting in amazing business growth.This book will show you how to:Create highly sharable content that meets people's needs Identify and work with outside experts, many of whom will gladly promote your content Attract and retain raving fans that will help your business grow Creatively market and sell to people who will gladly purchase your products and services Launch isn't like other marketing books. Rather than making keen observations about others who've achieved success, the ideas and principles in this book were developed, refined, and practiced by the author to great success. Pick up a copy for yourself and one for a friend.

    Internet giants, leading retailers, and other firms are voraciously gathering data with little oversight from anyone.In Las Vegas, no company knows the value of data better than Caesars Entertainment. Many thousands of enthusiastic clients pour through the ever-open doors of their casinos. The secret to the company’s success lies in their one unrivaled asset: they know their clients intimately by tracking the activities of the overwhelming majority of gamblers. They know exactly what games they like to play, what foods they enjoy for breakfast, when they prefer to visit, who their favorite hostess might be, and exactly how to keep them coming back for more.Caesars’ dogged data-gathering methods have been so successful that they have grown to become the world’s largest casino operator, and have inspired companies of all kinds to ramp up their own data mining in the hopes of boosting their targeted marketing efforts. Some do this themselves. Some rely on data brokers. Others clearly enter a moral gray zone that should make American consumers deeply uncomfortable.We live in an age when our personal information is harvested and aggregated whether we like it or not. And it is growing ever more difficult for those businesses that choose not to engage in more intrusive data gathering to compete with those that do. Tanner’s timely warning resounds: Yes, there are many benefits to the free flow of all this data, but there is a dark, unregulated, and destructive netherworld as well.

    Prepare to never look at your phone the same way again . . .Kate Collins has been ghosted.She was supposed to be moving in with her new boyfriend Scott, but all she finds after relocating to Brighton is an empty apartment. Scott has vanished. His possessions have all disappeared.Except for his mobile phone.Kate knows she shouldn't hack into Scott's phone. She shouldn't look at his Tinder, his calls, his social media. But she can't quite help herself.That's when the trouble starts. Strange, whispering phone calls from numbers she doesn't recognise. Scratch marks on the walls that she can't explain. And the growing feeling that she's being watched.Kate refuses to leave the apartment - she's not going anywhere until she's discovered what happened to Scott. But the deeper she dives into Scott's digital history the more Kate realises just how little she really knows about the man she loves.

    Yet studies have shown that 65% of churches in America are either declining or plateauing in attendance. Many of those who tell you they attend church aren't actually showing up.Many today are actively searching for a church experience, but they are doing their search digitally. Long before they set foot in your building, they've "experienced" your digital presence online. Most churches see social media as a means of getting people to attend programs and services, for getting "butts in the seats." But Nona Jones, who facilitates Facebook's relationships with faith-based non-profits, believes there is far more untapped potential for churches to utilize social media, transforming it into social ministry. Social media focuses on driving people to a building for one to two hours of interaction each week. Social ministry focuses on helping people mature in Christ the other 168 hours of the week. And while social media is about marketing and attracting people to your church, social ministry is about life-long discipleship in a digital age.

    Soon her quiet weeks in Cornwall are filled with chasing sheep, saving the local retirement village, taking The Little Cornish Kitchen into people’s homes for baking nights…and keeping vigilant guard against romance.The one and only time Cressy lost her head to love was over a decade ago while in St Aidan, and she won’t be making the same mistake again – a feat easier said than done when Ross Bradbury looks even better a decade on…and every step she takes seems to put him in her path!

    Now, there is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world's largest companies. This in-the-trenches guide brings together both practical strategies and proven execution techniques for driving maximum value from social media marketing. Drawing on their extensive experience, Jamie Turner and Reshma Shah also show how to avoid crucial pitfalls that other companies have encountered, so you make the most of limited resources, and strengthen your brand instead of placing it at risk.Turner and Shah present comprehensive and realistic coverage of these and many other key topics: * What social media is not, why your first campaign failed, and what to do differently next time * How to think about social media, plan effectively, and set yourself up for success * How to make the most of YouTube, LinkedIn, Facebook, and Twitter and go beyond them * How to measure brand sentiment, target market engagement, and return on investment * How to identify key strategies, major objectives, and competitive issues, and integrate social media into broader marketing campaigns

    Now the highly debated Accelerated Death Penalty Act passes and gives Frankie thirty final days to live. From the Kings’ own family rises up the one who will challenge the woefully inadequate evidence and potential innocence of Francis Quick.The at-first reluctant and soon-fiery Nyla and her sidekick (and handsome country island boy), Sam Stack, bring Frankie’s case to the international stage through her YouTube channel Death Daze. They step into fame and a hometown battle that someone’s still willing to kill over. The senator? The philanthropist? The pawn shop owner? Nyla’s own mother?Best advice: Don’t go to family dinner with the Kings. More people will leave the dining room in body bags than on their own two feet. And as for Francis Quick, she’s a gem . . . even if she’s guilty.

    Now a #1 Amazon Best Seller, this step-by-step guide by expert Sarah McHarry will walk you through the essential first steps to creating your own website or blog. In the book's Quick Start Guide, Sarah shows you how to make a website with WordPress in eight easy lessons. In the In-Depth Guide, Sarah introduces you to some of the more advanced techniques to help you develop your WordPress website into a fully functional, professional web presence. What you'll learn in this book:How to get your domain and the right WordPress hostingHow to install WordPress with a few clicks of the mouseHow to design a professional-looking WordPress websiteAdding posts and pagesHow to use graphics and imagesAll about themes, plugins and widgets... and lots more...Important: this guide is up-to-date for the current release of WordPress 3.3.1!Whether you want a simple WordPress blog or a full-blown ecommerce site, Sarah's 'WordPress To Go' will start you off on the right foot.

    She never could have predicted how her life would one day turn out.When her oldest son, Liam, grows from a sweet-natured boy to a troubled teen, Angie’s world begins to crumble. Expelled from school and disappearing from home for days on end, Liam falls in with a notorious local gang. After arriving home one day to find their 5-year-old son with a syringe Liam has left lying around, Steve makes a rash decision that will have lasting repercussions on their family.Two years later, Steve is gone, Liam is missing, and with money running out, Angie and her other two children are on the brink of eviction. Then Angie is called into the police station and informed that there’s been a murder—and Liam is a suspect. As Angie’s desperation to save her family leads her to take drastic measures, her daughter secretly devises her own plan to save the family…which could put everyone in danger.Alternating between Angie’s blissful life as a young mother and her present-day nightmare, Home Truths is a searing exploration of the lengths one mother will go to survive and protect her children.

     • Multiple tactics and tips for every Main, Miscellaneous, and Freeform quest. • Karma flowcharts plus everything you need to know about completing all endings. • Expert tactical advice on V.A.T.S., combat techniques, S.P.E.C.I.A.L. abilities, plus which skills to pick as your adventure progresses. • Damage and health statistics for every weapon and enemy.

    By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you.   But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media – the one essential guide you need to get the most bang for your time, effort, and money.   With more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging.   For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “Great Stuff, No Fluff.” http://artof.social/

    In most businesses, it costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel - the mass media or awareness side.What we haven't paid enough attention to is the "right" end of the funnel-the word-of-mouth component that essentially acts as a multiplier for future business. The economic impact of an active, engaged and loyal customer is tremendous.And the same is true of the opposite scenario, namely the impact of angry customers and negative word-of-mouth or referrals. It is this thinking that Jaffe has channeled to challenge marketers to "flip the funnel" once and for all. With a renewed focus and energy on customer experience, it is possible to grow your sales, while decreasing your budget - in other words, getting more from less. Engaging a few customers to spread the word to many.Using this new "flipped funnel" model, together with a set of new rules of customer service and a revolutionary customer referral and activation process, you'll learn how to transform your existing customers into your best salespeople. In addition, Jaffe will explain how to best introduce and combine both digital and social media tools to boost your loyalty arsenal, deploy "influencer marketing" and implement word-of-mouth strategies that inspire your loyal, opinionated, and most vocal customers to become credible, persuasive, and influential endorsers of your products and services.Explains how to cut your marketing budget AND grow sales! Illustrates practical ways to use existing customers to reach out to new prospects Outlines the authentic role of social media Demonstrates key ideas with rich, real life examples including Comcast, Apple, The Obama Campaign, Dell, Panasonic, American Airlines, Delta Airlines, Johnson & Johnson, Coca-Cola and many, many more Written by one of the most sought-after consultants, keynote speakers, and thought-leaders on new marketing change and innovation; renowned blogger and podcaster at Jaffe Juice (www.jaffejuice.com) and host/presenter of web video show, JaffeJuiceTV (www.jaffejuice.tv) Visit www.flipthefunnelnow.com to join the conversation.

    Then Orla meets Floss ― a striving wannabe A-lister ― who comes up with a plan for launching them both into the high-profile lives they dream about. So what if Orla and Floss's methods are a little shady and sometimes people get hurt? Their legions of followers can't be wrong.Thirty-five years later, in a closed California village where government-appointed celebrities live every moment of the day on camera, a woman named Marlow discovers a shattering secret about her past. Despite her massive popularity ― twelve million loyal followers ― Marlow dreams of fleeing the corporate sponsors who would do anything to keep her on-screen. When she learns that her whole family history is based on a lie, Marlow finally summons the courage to run in search of the truth, no matter the risks.Followers traces the paths of Orla, Floss and Marlow as they wind through time toward each other, and toward a cataclysmic event that sends America into lasting upheaval. At turns wry and tender, bleak and hopeful, this darkly funny story reminds us that even if we obsess over famous people we’ll never meet, what we really crave is genuine human connection.

    As she herself puts it: 'I have spent many an evening over the past year absolutely howling with laughter at all the comments and messages received via my blog and social media pages. The Facebook page, in particular, has become a place for mums and dads to share their hilarious stories about the reality of life with children. I was confident that there would be further undiscovered gems out there - hysterical things that children have said, embarrassing things that they have done - so I invited my followers to send their own tales to me. This is a collection of the best of those stories - enjoy!'This free ebook collection is released to celebrate publication of The Unmumsy Mum's book on 11th February 2016 and includes an exclusive preview of The Unmumsy Mum.

    Probing the dark side of influencer culture and the perils of parenting online, People Like Her explores our desperate need to be seen and the lengths we’ll go to be liked by strangers. It asks what—and who—we sacrifice when make our private lives public, and ultimately lose control of who we let in. . . .