Propaganda


Edward L. Bernays - 1928
    Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays, PropagandaA seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.” During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would “Make the World Safe for Democracy.” The CPI would become the blueprint in which marketing strategies for future wars would be based upon.Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.This is the first reprint of Propaganda in over 30 years and features an introduction by Mark Crispin Miller, author of The Bush Dyslexicon: Observations on a National Disorder.

Ill Fares the Land


Tony Judt - 2010
    Judt masterfully crystallizes what we’ve all been feeling into a way to think our way into, and thus out of, our great collective dis-ease about the current state of things.As the economic collapse of 2008 made clear, the social contract that defined postwar life in Europe and America – the guarantee of a basal level of security, stability and fairness -- is no longer guaranteed; in fact, it’s no longer part of the common discourse. Judt offers the language we need to address our common needs, rejecting the nihilistic individualism of the far right and the debunked socialism of the past. To find a way forward, we must look to our not so distant past and to social democracy in action: to re-enshrining fairness over mere efficiency.Distinctly absent from our national dialogue, social democrats believe that the state can play an enhanced role in our lives without threatening our liberties. Instead of placing blind faith in the market—as we have to our detriment for the past thirty years—social democrats entrust their fellow citizens and the state itself.Ill Fares the Land challenges us to confront our societal ills and to shoulder responsibility for the world we live in. For hope remains. In reintroducing alternatives to the status quo, Judt reinvigorates our political conversation, providing the tools necessary to imagine a new form of governance, a new way of life.

The Aristocracy of Talent: How Meritocracy Made the Modern World


Adrian Wooldridge - 2021
    Wooldridge upends many common assumptions and provides an indispensable back story to this fraught and pressing issue.' Steven Pinker'The Aristocracy of Talent provides an important and needed corrective to contemporary critiques of meritocracy. It puts meritocracy in an illuminating historical and cross-cultural perspective that shows how crucial the judgment of people by their talents rather than their bloodlines or connections has been to creating the modern world. Highly recommended' Francis Fukuyama*Shortlisted for the 2021 Financial Times and McKinsey & Company Business Book of the Year Award*Meritocracy: the idea that people should be advanced according to their talents rather than their status at birth. For much of history this was a revolutionary thought, but by the end of the twentieth century it had become the world's ruling ideology. How did this happen, and why is meritocracy now under attack from both right and left? Adrian Wooldridge traces the history of meritocracy forged by the politicians and officials who introduced the revolutionary principle of open competition, the psychologists who devised methods for measuring natural mental abilities and the educationalists who built ladders of educational opportunity. He looks outside western cultures and shows what transformative effects it has had everywhere it has been adopted, especially once women were brought into the meritocractic system.Wooldridge also shows how meritocracy has now become corrupted and argues that the recent stalling of social mobility is the result of failure to complete the meritocratic revolution. Rather than abandoning meritocracy, he says, we should call for its renewal.

Generation Identity ‒ A Declaration of War Against the '68ers


Markus Willinger - 2013
    Mass immigration, selective and vilifying propaganda, and a constant barrage of perverse or, at best, pointless consumer culture all contribute to the transformation of Europe into a non-entity. Her native population consists mostly of atomistic individuals, lacking any semblance of purpose or direction, increasingly victimised by a political system with no interest in the people it governs. There are many views on how this came to be, but the revolt of May 1968 was certainly of singular importance in creating the apolitical, self-destructive situation that postmodern Europe is in today. This, however, is no history book. It is not primarily about how this came to be, but rather what can and should be done about it and, more to the point, who will do it. After the treachery of the political, journalistic and academic pseudo-elites and the complacency of an entire generation of Europeans which enabled it, it falls upon the young – the foremost victims of the derailing of Western society – to turn the tide. In Generation Identity, activist Markus Willinger presents his take on the ideology of the budding identitarian movement in 41 brief and direct chapters. Willinger presents a crystal-clear image of what has gone wrong, and indicates the direction in which we should look for our solutions. Moving seamlessly between the spheres of radical politics and existential philosophy, Generation Identity explains in a succinct, yet poetic fashion what young Europeans must say – or should say – to the corrupt representatives of the decrepit social structures dominating our continent.This is not a manifesto, it is a declaration of war.This book also contains an original Foreword by Philippe Vardon, one of the leaders of Bloc Identitaire and the French identitarian youth movement.Table of Contents: Foreword – The Front Line by Philippe VardonEditor's NotePreface1. Generation Identity2. On Loneliness3. On Religion4. On Politics5. On Idyllic Family Life6. On the Sexes7. On the Unborn Children8. On the Economy9. On Critical Thinking10. On Ecology11. On the Multicultural Society12. On Universalism13. On Democracy14. On Diversity15. On National Socialism16. On the End of the World17. On Foreign Affairs18. On the European Union19. On Death20. On Sexuality21. On Racism22. On the New Year23. On the Decline and Fall of the Roman Empire24. On Islam25. On Body and Mind26. On Freedom27. On Ethnopluralism28. On Responsibility29. On the Globalised World30. On Escapism31. On the Zeitgeist32. On the Longing for Identity33. On Compulsory Military Service34. On Integration35. On a World Without Identities36. On the Conflict in the Middle East37. On Art38. Aurea aetas: The Golden Era39. Our Decision40. Our Weapons41. The Declaration of War

The Good Society: The Humane Agenda


John Kenneth Galbraith - 1996
    No one else explains the interplay of economic and political forces with Galbraith's exquisite clarity.

Deschooling Society


Ivan Illich - 1971
    It is a book that brought Ivan Illich to public attention. Full of detail on programs and concerns, the book gives examples of the ineffectual nature of institutionalized education. Illich posited self-directed education, supported by intentional social relations in fluid informal arrangements.

Discourse on the Origin of Inequality


Jean-Jacques Rousseau - 1755
    In his sweeping account of humanity's social and political development, the author develops a theory of human evolution that prefigures Darwinian thought and encompasses aspects of ethics, sociology, and epistemology. He concludes that people are inevitably corrupt as a result of both natural (or physical) inequalities and moral (or political) inequalities.One of the most influential works of the Enlightenment, the Discourse on the Origin of Inequality offers a thought-provoking account of society's origins and a keen criticism of unequal modern political institutions.

Ideas Have Consequences


Richard M. Weaver - 1948
    Weaver unsparingly diagnoses the ills of our age and offers a realistic remedy. He asserts that the world is intelligible and that man is free. The catastrophes of our age are the product of unintelligent choice and the cure lies in man's recognition that ideas--like actions--have consequences. A cure, he submits, is possible. It lies in the right use of man's reason, in the renewed acceptance of an absolute reality, and in the recognition that ideas like actions have consequences.

Habits of the Heart: Individualism and Commitment in American Life


Robert N. Bellah - 1985
    Attention has been focused on forms of social organization, be it civil society, democratic communitarianism, or associative democracy, that can humanize the market and the administrative state. In their new Introduction the authors relate the argument of their book both to the current realities of American society and to the growing debate about the country's future. With this new edition one of the most influential books of recent times takes on a new immediacy.

Voyage to Kazohinia


Sandor Szathmari - 1941
    Sándor Szathmári's comical novel chronicles the travels of a modern Gulliver on the eve of World War II. A shipwrecked English ship's surgeon finds himself on an unknown island whose inhabitants, the Hins, live a technologically advanced existence without emotions, desires, arts, money, or politics. Soon unhappy amid this bleak perfection, Gulliver asks to be admitted to the closed settlement of the Behins, beings with souls and atavistic human traits. He has seen nothing yet. A massively entertaining mix of satire and science fiction, Voyage to Kazohinia has seen half a dozen editions in Hungary in the seventy years since its original publication and remains the country's most popular cult classic.

Globalization: A Very Short Introduction


Manfred B. Steger - 2003
    A growing number of scholars and political activists have invoked the term to describe a variety of changing economic, political, cultural, ideological, and environmental processes that are alleged to have accelerated in the last few decades. Rather than forcing such a complex social phenomenon into a single conceptual framework, Manfred Steger presents globalization in plain, readable English as a multifaceted process encompassing global, regional, and local aspects of social life. In addition to explaining the various dimensions of globalization, the author explores whether globalization should be considered a good or bad thing--a question that has been hotly debated in classrooms, boardrooms, and on the streets.

Over the Cliff: How Obama's Election Drove the American Right Insane


John Amato - 2010
    It explores how it overtook the conservative movement after Obama became president. The book helps readers make sense of the chaos in the media and offers ideas for bringing a stop to it and help make America sane again Compiling example after example, the editors of Crooks and Liars, a popular blog, examine the torrent of right-wing kookery--the eager willingness of conservatives to fervently believe things that are provably false--and its ramifications both for our national discourse and our national well-being. The authors show how this outlandish, overheated rhetoric--generated by mainstream-media figures like Glenn Beck, Rush Limbaugh, and Lou Dobbs--is accompanied by a wave of lethal right-wing threats and violence. They carefully expose the bias of Fox News contributors Neil Cavuto, Greta, Van Susteren, et al, and political opportunists like Sarah Palin and Newt Gingrich. The book explores the main drivers of this descent into madness: the extremist Radical Right and the longtime Republican willingness--dating back to Nixon, but refined in more recent years by Lee Atwater and his acolytes--to engage in a divisive politics of resentment, both racial and cultural. It takes a critical look at how Tea Party provocateurs like Dick Armey and his Freedom Works organization that take huge contributions from big money interests like former presidential candidate Steve Forbes that are willing to turn a blind eye to bigots, birthers and neo-John Birchers. The book demonstrates how the Tea Party is the true face of the Republican Party. The authors propose simple ways ordinary Americans can help stop the descent into blind opposition for it own sake. They suggest that news audiences demand accountability by from their sources by critically commenting on their Web site and to their editors or producers. They write "confronting the media malfeasance that makes rightwing populism possible is only an important first step in meeting the challenges posed by the rise of this political pathology in American life. Ultimately, it means confronting the movement and its leaders, particularly in their embrace of conspiracy theories, falsehoods, scapegoating, and vicious eliminationist rhetoric."

Zero Hour for Gen X: How the Last Adult Generation Can Save America from Millennials


Matthew Hennessey - 2018
    Soon Gen Xers will be the only cohort of Americans who remember life as it was lived before the arrival of the Internet. They are, as Hennessey dubs them, “the last adult generation,” the sole remaining link to a time when childhood was still a bit dangerous but produced adults who were naturally resilient. More than a decade into the social media revolution, the American public is waking up to the idea that the tech sector’s intentions might not be as pure as advertised. The mountains of money being made off our browsing habits and purchase histories are used to fund ever-more extravagant and utopian projects that, by their very natures, will corrode the foundations of free society, leaving us all helpless and digitally enslaved to an elite crew of ultra-sophisticated tech geniuses. But it’s not too late to turn the tide. There’s still time for Gen X to write its own future. A spirited defense of free speech, eye contact, and the virtues of patience, Zero Hour for Gen X is a cultural history of the last 35 years, an analysis of the current social and historical moment, and a generational call to arms.

Debunking Howard Zinn: Exposing the Fake History That Turned a Generation against America


Mary Grabar - 2019
    It is pushed by Hollywood celebrities, defended by university professors who know better, and assigned in high school and college classrooms to teach students that American history is nothing more than a litany of oppression, slavery, and exploitation.  Zinn’s history is popular, but it is also massively wrong. Scholar Mary Grabar exposes just how wrong in her stunning new book Debunking Howard Zinn, which demolishes Zinn’s Marxist talking points that now dominate American education.  In Debunking Howard Zinn, you’ll learn, contra Zinn:  How Columbus was not a genocidal maniac, and was, in fact, a defender of Indians Why the American Indians were not feminist-communist sexual revolutionaries ahead of their time How the United States was founded to protect liberty, not white males’ ill-gotten wealth Why Americans of the “Greatest Generation” were not the equivalent of Nazi war criminals  How the Viet Cong were not well-meaning community leaders advocating for local self-rule Why the Black Panthers were not civil rights leaders Grabar also reveals Zinn’s bag of dishonest rhetorical tricks: his slavish reliance on partisan history, explicit rejection of historical balance, and selective quotation of sources to make them say the exact opposite of what their authors intended. If you care about America’s past—and our future—you need this book.

After Virtue: A Study in Moral Theory


Alasdair MacIntyre - 1982
    Newsweek called it “a stunning new study of ethics by one of the foremost moral philosophers in the English-speaking world.” Since that time, the book has been translated into more than fifteen foreign languages and has sold over one hundred thousand copies. Now, twenty-five years later, the University of Notre Dame Press is pleased to release the third edition of After Virtue, which includes a new prologue “After Virtue after a Quarter of a Century.” In this classic work, Alasdair MacIntyre examines the historical and conceptual roots of the idea of virtue, diagnoses the reasons for its absence in personal and public life, and offers a tentative proposal for its recovery. While the individual chapters are wide-ranging, once pieced together they comprise a penetrating and focused argument about the price of modernity. In the Third Edition prologue, MacIntyre revisits the central theses of the book and concludes that although he has learned a great deal and has supplemented and refined his theses and arguments in other works, he has “as yet found no reason for abandoning the major contentions” of this book. While he recognizes that his conception of human beings as virtuous or vicious needed not only a metaphysical but also a biological grounding, ultimately he remains “committed to the thesis that it is only from the standpoint of a very different tradition, one whose beliefs and presuppositions were articulated in their classical form by Aristotle, that we can understand both the genesis and the predicament of moral modernity.”