Your readers are curious and want you to take them beyond ""The Fields We Know,"" to help them explore the infinite boundaries of the worlds you create.Here, science fiction great Orson Scott Card shares his expertise in these genres. You'll learn:- What is and isn't science fiction and fantasy, and by whose standards -- and where your work fits in.- How to build, populate, and dramatize a credible, inviting world your readers will want to explore.- How to use the MICE quotient -- milieu, idea, character, event -- to structure a successful story.- Where the markets are and how to reach them to get published.The knowledge and skills you gain through this book will help you effectively lead your readers into the strangeness you create -- one tantalizing step at a time.

    . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products. Among the tips revealed are• eight headlines that work--and how to use them• eleven ways to make your copy more readable• fifteen ways to open a sales letter• the nine characteristics of successful print ads• how to build a successful freelance copywriting practice• fifteen techniques to ensure your e-mail marketing message is openedThis thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy."I don't know a single copywriter whose work would not be improved by reading this book." --David Ogilvy

    Gaze at each crystal in dazzling color photographs, focusing on its shape and facets, and learn to reap its restorative effects with this easy-to-understand, precise guide. Find the most helpful healing stones for your needs, and the best ways to wear or use them. Place a crystal directly on your body; lie within a "stone circle"; meditate with stones resting against your skin; and take gem essences internally. They'll do wonders for grief, headaches, low self-confidence, and so much more. 416 pages (200 in color), 6 x 8.

    In Beat the Gym, he provides the inside scoop on how to get the most from your gym experience and reach your peak exercise and weight loss goals—offering personal trainer secrets without the personal trainer price tag. The first book of its kind, Beat the Gym offers essential tips and exclusive workouts to help you save thousands of dollars and still build the body of your dreams.

    A celebrated writing coach with a sense of humor and a gentle touch, she’s also a master writer herself with a long and distinguished career in both teaching and practicing the art of writing.The Book on Writing contains 25 chapters in three sections: A dozen essential but easy-to-apply guidelines to good writing, from the importance of clarity to the value of a conversational tone. Paula LaRocque believes learning is easier and more successful when we are not only told but also shown. So her Book on Writing is chockfull of actual writing examples that supplement and illustrate principles that apply as naturally to fiction as they do to nonfiction.How to tell a story—from building suspense, to effective description, to the uses of metaphor and literary devices. Paula LaRocque also deals with the narrative “engine” and the value of the archetype in plotting and characterization—as well as with pace and speed and leveling what she terms writing’s “speedbumps.” A clear and concise handbook that deals with common problems in grammar, usage, punctuation, and style—the kind of problems that often trouble even wordsmiths. The handbook also debunks pesky language “rules” that are actually myths. The Book on Writing is one-stop shopping for writers. Read it once, and you’ll be a better writer. Read it often, and you’ll be among the best.

    'Running Well' shows runners how to minimise the risks of injury and other problems by showing the difference between training and straining, avoiding overtraining, varying speed and distance, keeping the running muscles strong and supple and honing technique.

    And if any is left, I buy food and clothing." — --Desiderius Erasmus — Those who share Erasmus's love of those curious bundles of paper bound together between hard or soft covers know exactly how he felt. These are the people who can spend hours browsing through a bookstore, completely oblivious not only to the passage of time but to everything else around them, the people for whom buying books is a necessity, not a luxury. A Passion for Books is a celebration of that love, a collection of sixty classic and contemporary essays, stories, lists, poems, quotations, and cartoons on the joys of reading, appreciating, and collecting books.This enriching collection leads off with science-fiction great Ray Bradbury's Foreword, in which he remembers his penniless days pecking out Fahrenheit 451 on a rented typewriter, conjuring up a society so frightened of art that it burns its books. This struggle--financial and creative--led to his lifelong love of all books, which he hopes will cosset him in his grave, "Shakespeare as a pillow, Pope at one elbow, Yeats at the other, and Shaw to warm my toes. Good company for far-travelling."Booklovers will also find here a selection of writings by a myriad of fellow sufferers from bibliomania. Among these are such contemporary authors as Philip Roth, John Updike, Umberto Eco, Robertson Davies, Nicholas Basbanes, and Anna Quindlen; earlier twentieth-century authors Christopher Morley, A. Edward Newton, Holbrook Jackson, A.S.W. Rosenbach, William Dana Orcutt, Robert Benchley, and William Targ; and classic authors such as Michel de Montaigne, Gustave Flaubert, Petrarch, and Anatole France.Here also are entertaining and humorous lists such as the "Ten Best-Selling Books Rejected by Publishers Twenty Times or More," the great books included in Clifton Fadiman and John Major's New Lifetime Reading Plan, Jonathan Yardley's "Ten Books That Shaped the American Character," "Ten Memorable Books That Never Existed," "Norman Mailer's Ten Favorite American Novels," and Anna Quindlen's "Ten Big Thick Wonderful Books That Could Take You a Whole Summer to Read (but Aren't Beach Books)."Rounding out the anthology are selections on bookstores, book clubs, and book care, plus book cartoons, and a specially prepared "Bibliobibliography" of books about books.Whether you consider yourself a bibliomaniac or just someone who likes to read, A Passion for Books will provide you with a lifetime's worth of entertaining, informative, and pleasurable reading on your favorite subject--the love of books.A Sampling of the Literary Treasures in A Passion for BooksUmberto Eco's "How to Justify a Private Library," dealing with the question everyone with a sizable library is inevitably asked: "Have you read all these books?"Anatole Broyard's "Lending Books," in which he notes, "I feel about lending a book the way most fathers feel about their daughters living with a man out of wedlock."Gustave Flaubert's Bibliomania, the classic tale of a book collector so obsessed with owning a book that he is willing to kill to possess it.A selection from Nicholas Basbanes's A Gentle Madness, on the innovative arrangements Samuel Pepys made to guarantee that his library would survive "intact" after his demise.Robert Benchley's "Why Does Nobody Collect Me"--in which he wonders why first editions of books by his friend Ernest Hemingway are valuable while his are not, deadpanning "I am older than Hemingway and have written more books than he has."George Hamlin Fitch's extraordinarily touching "Comfort Found in Good Old Books," on the solace he found in books after the death of his son.A selection from Anna Quindlen's How Reading Changed My Life, in which she shares her optimistic view on the role of reading and the future of books in the computer age.Robertson Davies's "Book Collecting," on the difference between those who collect rare books because they're valuable and those who collect them because they love books, ultimately making it clear which is "the collector who really matters."

    She includes:   ·         The top 14 money-saving rules for choosing your location, dress, menu, and music—and most important of all, enjoying the day ·         Engagement party and rehearsal dinner ideas that won’t break the bank ·         4 tips for finding your dream theme ·         Sample budget breakdowns ($1,000; $5,000; $10,000; $15,000; and beyond) showing where couples saved and splurged ·         Her very own road-tested advice for becoming a negotiation ninja ·         7 ways to keep your booze budget under control ·         DIY décor projects and recipes you can make without risking a bridezilla meltdown ·         Online planning shortcuts, tools to find savings, and helpful websites for organization and style inspiration

    It also includes tips from elite runners on such subjects as motivation, consistency, log books, and running partners. Finally, the book describes strategies for how to change from a sedentary person to a runner, how to build the mental strength needed for distance running, and what to expect on race day.

    Using simple, clear language to demystify the Zen mindset, he draws on more than three decades of experience teaching students and apprentices worldwide who have applied his body-being approach. More of a transformative guide than a specific list of exercises devoted to any particular physical approach, Zen Body-Being explains how to create a state of mental control, enhanced feeling-awareness, correct structural alignment, increased spatial acuity, and even a greater interactive presence. Exercises are simple, often involving feeling-imagery and meditative awareness, which have a profound and sometimes instant effect. Where similar guides teach readers what to do, this book teaches readers how to be.

    'Asking the Right Questions' helps students bridge the gap between simply memorising or blindly accepting information, and the greater challenge of critical analysis and synthesis.

    Addressed to copyeditors in book publishing and corporate communications, this thoughtful handbook explains what copyeditors do, what they look for when they edit a manuscript, and how they develop the editorial judgment needed to make sound decisions.This revised edition reflects the most recent editions of The Chicago Manual of Style (15th ed.), the Publication Manual of the American Psychological Association (5th ed.), and Merriam-Webster's Collegiate Dictionary (11th ed.).

    An experienced therapist offers groundbreaking and compassionate techniques for helping chronically inflexible children, who suffer from excessively immoderate tempers, showing how brain-based deficits contribute to these problems and offering positive and constructive ways to calm things down.

    In "Zen and the Art of Happiness", you will learn how to think and feel so that what you think and feel creates happiness and vibrancy in your life rather than gloominess or depression.

    Forrest Griffin is the light-heavyweight champion of the Ultimate Fighting Championship (UFC) and was the winner of the first season of Spike TV’s The Ultimate Fighter; in Got Fight?, he shows you how he did it. With Erich Krauss, Muay Thai fighter and co-author of “The Prodigy” B.J. Penn’s Mixed Martial Arts: The Book of Knowledge.