Bank 2.0: How Customer Behavior and Technology Will Change the Future of Financial Services


Brett King - 2010
    How advances in technology is affecting banking

The Apple Revolution: Steve Jobs, the Counterculture and How the Crazy Ones Took over the World


Luke Dormehl - 2012
    Meet the Crazy Ones who created Silicon Valley – the hippies who started the Homebrew Computer Club; the young ad executive who first sketched out Apple’s iconic logo; the engineers who met lying down in a cardboard geodesic dome at Stanford University. From Steve Wozniak, who built the first breakthrough Apple computers, to Jony Ive, the young Brit who imagined the iPod - the designers and programmers, the geeks, creatives and dreamers, they are all here.And at the centre of it all, a bearded and barefoot Steve Jobs, whose singular vision would will Apple Inc. into a future that it would come to own …

Diet Recovery 2: Restoring Mind and Metabolism from Dieting, Weight Loss, Exercise, and Healthy Food


Matt Stone - 2013
    "Diet Recovery 2: Restoring Mind and Metabolism from Dieting, Weight Loss, Exercise, and Healthy Food" is the ultimate guide to breaking free from the empty hunt for the perfect diet and the counterproductive pursuit of losing...

Marketplace 3.0: Rewriting the Rules of Borderless Business


Hiroshi Mikitani - 2013
    And that evolution has huge implications for everything we see, buy and do online. Rejecting the zero-sum, vending-machine model of ecommerce practiced by other leading internet retailers, who view the Internet purely as a facilitator of speed and profit, Hiroshi Mikitani argues for an alternate model that benefits merchants, consumers, and communities alike by empowering players at every step in the process. He envisions retail "ecosystems," where small and mid-sized brick-and-mortar businesses around the world partner with online marketplaces to maximize their customer bases and service capabilities, and he shows why emphasizing collaboration over competition, customization over top-down control, and long-term growth over short-term revenue is by far the best use of the Internet's power, and will define the 3.0 era.Rakuten has already pioneered this new model, and Marketplace 3.0 offers colorful examples of its success in Japan and around the world. Mikitani reveals how the company enforces a global mindset (including the requirement that all its employees speak English, even in Tokyo); how it incorporates new acquisitions rather than seeking to completely remake or sell them for a quick profit; and how it competes with other retailers on speed and quality, without sacrificing the public good. Marketplace 3.0 is an exciting new vision for global commerce, from a company that's challenging all the accepted wisdom.

Bad Astronomy


Philip Plait - 2002
    Plait created his popular web site: http://www.badastronomy.com/index.html, to debunk bad astronomy in popular culture. This website proved popular, which led to this first book by Plait, that carries on from the website and in a detailed and clear fashion criticises and disproves popular myths and misconceptions relating to astronomy, and promotes science as a means of explaining the skies. The work describes 24 common astronomical fallacies, including the beliefs that the Coriolis effect determines the direction that water drains in a bathtub, and that planetary alignments can cause disaster on Earth. The author sharply and convincingly dismisses astrology, creationism, and UFO sightings, and explains the principles behind basic general concepts (the Big Bang, why the sky is blue, etc.).

String Theory For Dummies


Andrew Zimmerman Jones - 2009
    String Theory For Dummies offers an accessible introduction to this highly mathematical "theory of everything," which posits ten or more dimensions in an attempt to explain the basic nature of matter and energy. Written for both students and people interested in science, this guide explains concepts, discusses the string theory's hypotheses and predictions, and presents the math in an approachable manner. It features in-depth examples and an easy-to-understand style so that readers can understand this controversial, cutting-edge theory.

The Unknown Universe: A New Exploration of Time, Space, and Modern Cosmology


Stuart Clark - 2015
    Taking in 440 sextillion kilometres of space and 13.8 billion years of time, it is physically impossible to make a better map: we will never see the early universe in more detail. On the one hand, such a view is the apotheosis of modern cosmology, on the other, it threatens to undermine almost everything we hold cosmologically sacrosanct. The map contains anomalies that challenge our understanding of the universe. It will force us to revisit what is known and what is unknown, to construct a new model of our universe. This is the first book to address what will be an epoch-defining scientific paradigm shift. Stuart Clark will ask if Newton's famous laws of gravity need to be rewritten; if dark matter and dark energy are just celestial phantoms? Can we ever know what happened before the Big Bang? What’s at the bottom of a black hole? Are there universes beyond our own? Does time exist? Are the once immutable laws of physics changing?

Bohr And Quantum Theory


Paul Strathern - 1997
    His work won him the Nobel Prize in 1922 and his ideas continue to propel physics towards new discoveries. But what is quantum theory? Most of us do not understand even the basics of one of the most significant scientific advances ever made, opening up a whole new field in science, whose ambiguities still challenge scientists around the world.Bohr and Quantum Theory offers an accessible and absorbing account of the man who was both a part of The Manhattan Project but also an advocate of peace.He held the key to understanding such intricate realities as black holes and nuclear energy. Bohr's Big Idea explains complex and crucial ideas in a clear and engaging way, placing quantum theory in the context of a man's life, work and time and examining its important implications for our future.The Big Idea series is a fascinating look at the greatest advances in our scientific history, and at the men and women who made these fundamental breakthroughs.

Life After Death, Powerful Evidence You Will Never Die


Stephen Hawley Martin - 2015
    He spent two years gathering information that demonstrates this and along the way interviewed more than a hundred experts in a number of different fields. Among them were parapsychologists, medical doctors, psychologists, psychiatrists, quantum physicists, and researchers into the true nature of reality. Specific examples are presented that indicate what happens when we die, for example that memories can be formed and retained despite a subject’s brain having been shutdown and the blood drained from it. Questions such as whether or not you will be able to communicate with living loved ones after death are addressed, if it is possible to be reborn, and what might be missing from reproductive theory to explain the various phenomena indicated in the many case histories and scientific investigations presented. All of us will someday cross the border to what Shakespeare called "The undiscovered country." As long as we must make that trip, wouldn’t it be smart to find out where we are going and what to expect when we get there?

Nikola Tesla: A Captivating Guide to the Life of a Genius Inventor


Captivating History - 2017
    His claim that “harnessing the forces of nature was the only worthwhile scientific endeavor" both impressed and enraged the scientific community. Eventually, his peers could no longer dismiss his eccentricities and began to view him as a crackpot — a potentially dangerous one. Although Tesla’s work was a major factor in the success of the second Industrial Revolution, he died alone, impoverished, and largely shunned by the scientific community that once hailed him a genius. Beset by visions, without a wife or children, Nikola Tesla’s brilliant mind changed the world, even though at the time of his death he passed unnoticed into obscurity. Some of the topics covered in this book include: Childhood Education and Early Career Patents and Politics The Eccentric Genius Tesla’s Coil and the Niagara Contract Influential Friends and the Lure of Flight The Wardenclyffe Tower 1914 and Beyond And much more! Scroll to the top and select the "BUY NOW" button for instant download

Stuff Matters: Exploring the Marvelous Materials That Shape Our Man-Made World


Mark Miodownik - 2013
    Why is glass see-through? What makes elastic stretchy? Why does a paper clip bend? Why does any material look and behave the way it does? These are the sorts of questions that Mark Miodownik a globally-renowned materials scientist has spent his life exploring In this book he examines the materials he encounters in a typical morning, from the steel in his razor and the graphite in his pencil to the foam in his sneakers and the concrete in a nearby skyscraper.

Socialnomics: How Social Media Transforms the Way We Live and Do Business


Erik Qualman - 2009
    You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Socialnomics charts this shift from the forefront.Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition.Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.

Ripples in Spacetime: Einstein, Gravitational Waves, and the Future of Astronomy


Govert Schilling - 2017
    Einstein predicted these tiny ripples in the fabric of spacetime nearly a hundred years ago, but they were never perceived directly until now. Decades in the making, this momentous discovery has given scientists a new understanding of the cataclysmic events that shape the universe and a new confirmation of Einstein's theory of general relativity. Ripples in Spacetime is an engaging account of the international effort to complete Einstein's project, capture his elusive ripples, and launch an era of gravitational-wave astronomy that promises to explain, more vividly than ever before, our universe's structure and origin.The quest for gravitational waves involved years of risky research and many personal and professional struggles that threatened to derail one of the world's largest scientific endeavors. Govert Schilling takes readers to sites where these stories unfolded--including Japan's KAGRA detector, Chile's Atacama Cosmology Telescope, the South Pole's BICEP detectors, and the United States' LIGO labs. He explains the seeming impossibility of developing technologies sensitive enough to detect waves from two colliding black holes in the very distant universe, and describes the astounding precision of the LIGO detectors. Along the way Schilling clarifies concepts such as general relativity, neutron stars, and the big bang using language that readers with little scientific background can grasp.Ripples in Spacetime provides a window into the next frontiers of astronomy, weaving far-reaching predictions and discoveries into a gripping story of human ambition and perseverance.

Longitude: The True Story of a Lone Genius Who Solved the Greatest Scientific Problem of His Time


Dava Sobel - 1995
    Lacking the ability to measure their longitude, sailors throughout the great ages of exploration had been literally lost at sea as soon as they lost sight of land. Thousands of lives, and the increasing fortunes of nations, hung on a resolution.The scientific establishment of Europe—from Galileo to Sir Issac Newton—had mapped the heavens in both hemispheres in its certain pursuit of a celestial answer. In stark contrast, one man, John Harrison, dared to imagine a mechanical solution—a clock that would keep precise time at sea, something no clock had ever been able to do on land. Longitude is a dramatic human story of an epic scientific quest and Harrison's forty-year obsession with building his perfect timekeeper, known today as the chronometer. Full of heroism and chicanery, it is also a fascinating brief history of astronomy, navigation, and clock-making, and opens a new window on our world.On its 10th anniversary, a gift edition of this classic book, with a forward by one of history's greatest explorers, and eight pages of color illustrations.

The Space Barons: Elon Musk, Jeff Bezos, and the Quest to Colonize the Cosmos


Christian Davenport - 2018
    Nearly a half-century after Neil Armstrong walked on the moon, these Space Barons-most notably Elon Musk and Jeff Bezos, along with Richard Branson and Paul Allen-are using Silicon Valley-style innovation to dramatically lower the cost of space travel, and send humans even further than NASA has gone. These entrepreneurs have founded some of the biggest brands in the world-Amazon, Microsoft, Virgin, Tesla, PayPal-and upended industry after industry. Now they are pursuing the biggest disruption of all: space. Based on years of reporting and exclusive interviews with all four billionaires, this authoritative account is a dramatic tale of risk and high adventure, the birth of a new Space Age, fueled by some of the world's richest men as they struggle to end governments' monopoly on the cosmos. The Space Barons is also a story of rivalry-hard-charging startups warring with established contractors, and the personal clashes of the leaders of this new space movement, particularly Musk and Bezos, as they aim for the moon and Mars and beyond.