It presents us with an Eastern tradition of strategic thought that emphasizes outwitting one’s opponent through speed, stealth, flexibility, and a minimum of force—an approach very different from that stressed in the West, where the advantages of brute strength have overshadowed more subtle methods.Safeguarded for centuries by the ruling elites of imperial China, even in modern times these writings have been known only to a handful of Western specialists. In this volume are seven separate essays, written between 500 b.c. and a.d. 700, that preserve the essential tenets of strategy distilled from the experience of the most brilliant warriors of ancient China.Only one of these seven essays, Sun Tzu’s famous Art of War, has been readily available in the West. Thanks to this faithful translation of the complete Seven Military Classics, the insights of these ancient Chinese texts are now accessible in their entirety.It’s not uncommon to see a “salaryman” on a crowded Tokyo subway studying one of the many popular Japanese editions of these essays. But why do so many businesspeople in Japan, Korea, and Taiwan study a 2,000-year-old military text? Because it embodies the strategic tradition of outwitting an opponent through speed, stealth, flexibility, and a minimum of effort. These principles have been proven both on the battlefield and in the marketplace. Now they are available in the West for the first time in their entirety.The lessons found in this book were exploited by such pivotal Asian war leaders as Japan’s Yamamoto, China’s Mao Tse-tung, and Vietnam’s Giap to inflict terrible defeats on their enemies. And in more recent times, when Japan and others have decided to win their laurels on the field of international economic competition, these principles have been a key to the achievements of many Asian corporations. Executives in Japan, Korea, and Taiwan regularly study the Seven Military Classics. Unfortunately, even those far-sighted Western business leaders who have read Sun Tzu have glimpsed only a fraction of the knowledge their best Asian competitors use to plan corporate strategy—until now.Those who appreciate Chinese literature and philosophy will also discover much that is new in these pages. Here is a substantial but previously inaccessible body of thought that stands in contrast to Confucianism, which deprecated the military sphere in favor of self-cultivation and the ethical life.The Seven Military Classics of Ancient China remedies a serious gap in Western knowledge of Asian thought. This accurate translation is based on the best available classical Chinese manuscripts, some only recently discovered by archaeologists. It is a uniquely important contribution to the world’s military literature and is essential reading for anyone interested in China’s rich cultural heritage or in the timeless principles of successful strategy.

    Clarke sounds a timely and chilling warning about America’s vulnerability in a terrifying new international conflict—Cyber War! Every concerned American should read this startling and explosive book that offers an insider’s view of White House ‘Situation Room’ operations and carries the reader to the frontlines of our cyber defense. Cyber War exposes a virulent threat to our nation’s security. This is no X-Files fantasy or conspiracy theory madness—this is real.

    'Here Comes Everybody' is an examination of how the spread of new forms of social interaction enabled by technology is changing the way humans form and exist within groups, with profound long-term economic and social effects, for good and for ill.

    When he looked at his own industry, however, he saw that the media far too often ignored their primary mission: to provide objective, disinterested reporting. Again and again he saw that the news slanted to the left. For years, Goldberg appealed to reporters, producers, and network executives for more balanced reporting, but no one listened. The liberal bias continued.Now, breaking ranks and naming names, he reveals a corporate news culture in which the closed-mindedness is breathtaking and in which entertainment wins over hard news every time.

    Weeks later, he was accused of groping a campaign rival. In March, he was asked to leave a gala for being too intoxicated; in May fired as the coach of a high school football team. The events were part of a stream of Rob Ford “mishaps,” which include DUIs, accusations of domestic violence, and a trial where the Toronto City Council stripped him of his powers.Through it all, Ford’s former chief of staff, Mark Towhey, stood by his side. Towhey was part of Ford’s inner circle; he’d joined Ford’s mayoral campaign in 2010 and quickly became one of his closest advisors. He responded to media questions regarding Ford’s drug and alcohol additions, his anger management problems, and, of course, the video of Ford smoking crack. In May 2013, Mark Towhey had a confidential conversation with Ford. It was shortly after the video was made public and also followed rumors of Ford's involvement in the murder of Anthony Smith, who stands beside Ford in the video. Thus far, the public only knows two words from that conversation; Towhey told Ford to “get help.” They also know what happened next, Towhey was fired. In Uncontrollable: My Life with Mayor Rob Ford, Towhey gives an insider account of working with Ford, covering for him, managing a man who people see as a joke, who trips over himself in videos; who throws candy at children instead of handing it to them; who rants and raves, and gets belligerent in meetings and at private events.This is a must-read for Canadians voting in the mayoral election, as well as fans of Ford—and his antics—all over the world. It’s an unparalleled tell-all and perhaps what’s most amazing is that Towhey bears no ill will toward the mayor. This is not the account of a man eager to get revenge. It’s simply an up-close look at the mayor—and what goes on behind the scenes.

    In these writings he investigates human progress, civilization, morality and why, to be truly enlightened, we must all have the freedom and courage to use our own intellect. Throughout history, some books have changed the world. They have transformed the way we see ourselves - and each other. They have inspired debate, dissent, war and revolution. They have enlightened, outraged, provoked and comforted. They have enriched lives - and destroyed them. Now Penguin brings you the works of the great thinkers, pioneers, radicals and visionaries whose ideas shook civilization and helped make us who we are.

    This increases polarization. This book enables readers to better understand different points of view.

    Yet few understand how and why this has become our principal way of waging war. Kill Chain uncovers the real and extraordinary story; its origins in long-buried secret programs, the breakthroughs that made drone operations possible, the ways in which the technology works and, despite official claims, does not work. Taking the reader inside the well-guarded world of national security, the book reveals the powerful interests - military, CIA and corporate - that have led the drive to kill individuals by remote control. Most importantly of all, the book describes what has really happened when the theories underpinning the strategy -- and the multi-billion dollar contracts they spawn -- have been put to the test. Drawing on sources deep in the military and intelligence establishments, Andrew Cockburn's Kill Chain unveils the true effects, as demonstrated by bloody experience, of assassination warfare, a revelation that readers will find surprising as well as shocking.

    The authors cover topics such as: understanding global governance, the challenges of governance, the theoretical foundations of global governance and the need for global governance.

    Updated to include two extended final chapters with in-depth prescriptions for building a career in advertising, this edition also features a real-world look at the day-to-day operations of today's ad agencies. Among the most disparaged campaigns in advertising history, the Mr. Whipple ads for Charmin toilet paper were also wildly successful. Sullivan explores the Whipple phenomenon, examining why bad ads sometimes work, why great ads sometimes fail, and how advertisers can learn to balance creative work with the mandate to sell products.

    Jones offers a probing look at the epochal changes sweeping the media, changes which are eroding the core news that has been the essential food supply of our democracy. At a time of dazzling technological innovation, Jones says that what stands to be lost is the fact-based reporting that serves as a watchdog over government, holds the powerful accountable, and gives citizens what they need. In a tumultuous new media era, with cutthroat competition and panic over profits, the commitment of the traditional news media to serious news is fading. Indeed, as digital technology shatters the old economic model, the news media is making a painful passage that is taking a toll on journalistic values and standards. Journalistic objectivity and ethics are under assault, as is the bastion of the First Amendment. Jones characterizes himself not as a pessimist about news, but a realist. The breathtaking possibilities that the web offers are undeniable, but at what cost? Pundits and talk show hosts have persuaded Americans that the crisis in news is bias and partisanship. Not so, says Jones. The real crisis is the erosion of the iron core of news, something that hurts Republicans and Democrats alike.Losing the News depicts an unsettling situation in which the American birthright of fact-based, reported news is in danger. But it is also a call to arms to fight to keep the core of news intact.Praise for the hardcover: Thoughtful.--New York Times Book ReviewAn impassioned call to action to preserve the best of traditional newspaper journalism.--The San Francisco ChronicleMust reading for all Americans who care about our country's present and future. Analysis, commentary, scholarship and excellent writing, with a strong, easy-to-follow narrative about why you should care, makes this a candidate for one of the best books of the year.--Dan Rather

    Stewart and Knaus parse carefully the philosophies that have informed interventionism—from neoconservative to liberal imperialist—and draw on their diverse experiences in the military, nongovernmental organizations, and the Iraqi provincial government to reveal what we can ultimately expect from large-scale interventions, and how they might best realize positive change in the world.

    We use social media as a mirror to decipher our place in society but, as Chris Bail explains, it functions more like a prism that distorts our identities, empowers status-seeking extremists, and renders moderates all but invisible. Breaking the Social Media Prism challenges common myths about echo chambers, foreign misinformation campaigns, and radicalizing algorithms, revealing that the solution to political tribalism lies deep inside ourselves.Drawing on innovative online experiments and in-depth interviews with social media users from across the political spectrum, this book explains why stepping outside of our echo chambers can make us more polarized, not less. Bail takes you inside the minds of online extremists through vivid narratives that trace their lives on the platforms and off--detailing how they dominate public discourse at the expense of the moderate majority. Wherever you stand on the spectrum of user behavior and political opinion, he offers fresh solutions to counter political tribalism from the bottom up and the top down. He introduces new apps and bots to help readers avoid misperceptions and engage in better conversations with the other side. Finally, he explores what the virtual public square might look like if we could hit reset and redesign social media from scratch through a first-of-its-kind experiment on a new social media platform built for scientific research.Providing data-driven recommendations for strengthening our social media connections, Breaking the Social Media Prism shows how to combat online polarization without deleting our accounts.

    

    You're also sending signals about what kind of person you are—by your eyes, your facial expression, your body movement, your vocal pitch, tone, volume, and intensity, your commitment to your message, your sense of humor, and many other factors.The receiving person is bombarded with symbols and signals from you. Everything you do in relation to other people causes them to make judgments about what you stand for and what your message is. "You are the message" comes down to the fact that unless you identify yourself as a walking, talking message, you miss that critical point. The words themselves are meaningless unless the rest of you is in synchronization. The total you affects how others think of and respond to you.