Here, historian Alexander Ivanov reveals their fears and betrayals, privilege and debauchery, conspiracies and rivalries, love and tragedy as they forged Russia into one of the world's greatest empires. No ruler in history has embodied the oppressive domination of these rulers more vividly than Alexander Ivanov's opening subject, Tsar Ivan IV, the first of all the Russian tsars, known to history as Ivan the Terrible. Although a gifted ruler who did much to unite and improve the conditions in his primitive country, Ivan was also a notorious sadist who delighted in torturing and murdering anyone who displeased him. Ivan's death in 1584 ushered in the Time of Troubles, thirty-five years of famine, plague, and war that crippled the nation. A series of rulers attempted to cope with the devastation, beginning with Ivan's successor Boris Godunov. Finally, grasping for stability, Russia's nobles begged young Michael Romanov, the great-nephew of Ivan's beloved wife Anastasia, to take the throne. Michael successfully united the war-torn and ravaged nation and founded a dynasty that would rule for 300 years. The Romanov line produced Russia's most brilliant yet most unconventional sovereign: Peter the Great, a towering figure of a man whose restless, creative mind led him on an inexorable quest to modernize and civilize the still backward nation. The reforms he enacted so enraged nobles and peasants alike that Peter had to quash a series of rebellions to keep his crown. Ruthlessly stifling dissent and massacring rebels, he ultimately cowed the Russian people into submission, achieving a legacy that nearly equaled his ambitions. It was left to a woman - and a foreigner, at that - to lead the nation further out of the darkness. German princess Sophie Friederike Auguste of Anhalt-Zerbst, known to the world as Catherine the Great, absorbed the principles of the eighteenth-century Enlightenment and applied them to a country built on the backs of millions of serfs. However ineffective some of her policies, in the end, she made Russia a major player on the European stage. Serfdom was finally abolished in the nineteenth century, but it would be decades before Russian peasants could own land of their own and learn to farm it productively. The boyars and tsars clung to power until the Bolshevik revolution of 1917. The sad fate of the last tsar, Nicholas II, and his family, marked the end of the absolute power that Ivan the Terrible had so exploited. The abuses would continue but under a new and drastically different form of government.

    How does this affect the products and services we consume? How does it influence the way we feel about organizations? Are corporations here to maximize profits and grow, or to help society, or both? With the rapid rise of new markets in India, China, Brazil, and elsewhere, will new global brands emerge based around local cultural strengths and heritage? If so, what will this mean for the traditional dominance of brands based on Western cultural norms?Wally Olins's fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and  predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be without this book.

    But it hasn’t always been a smooth ride. In this informative memoir and guide Kate Moross offers true insider’s tips on how to make it in a highly competitive field. Written in an approachable, forthright and refreshingly honest tone, Make Your Own Luck features chapters on how to thrive in art school, developing your own style, how to self-promote, collaboration with other artists, how to deal with “copycats,” and when to consider working for free. Kate Moross also touches on the fine points of music packaging and videos, how to find an agent, and looks back on the touchstone moments that helped shape her career. Designed to mimic Moross’s signature bold, brightly coloured style, this book is filled with dozens of examples of her work for companies such as Google, Adidas, and Nokia, as well as musicians including Simian Mobile Disco, Jessie Ware, Zomby, and Pictureplane. Irreverent and packed with enormously helpful tips for designers of all stripes, Make Your Own Luck is certain to become an indispensable guide for anyone interested in graphic art as a vocation or hobby.

    This book goes in depth on setting tracts of text for long reading, with a strong emphasis on print.

    Coupling in-depth analysis of designers - from Jan Tschichold to Romek Marber - with a broad survey of the range of series and titles published - from early Penguins and Pelicans, to wartime and 1960s Specials, Classics, fiction and reference - this is a distinctive picture of how Penguin has consistently established its identity through its covers, influenced by - and influencing - the wider development of graphic design and the changing fashions in typography, photography, illustration and printing techniques.

    Each category includes a short introduction, with expanded captions providing information on who the symbol was designed for, who designed it, when, and where appropriate, what the symbol stands for. These sections are interspersed with short case studies on both classic examples of symbols still in use, and exceptional examples of recently designed symbols.

    In 1989 Fili founded her own graphic design studio, Louise Fili Ltd, and branched out into the fields of restaurant and food packaging design. Her lavish and elegant typography, often hand drawn, helps advertise and market such well-known brands as Sarabeth's, Bella Cucina, Jean-Georges, and Good Housekeeping, among many others. Known for her intense attention to detail, her fresh reinterpretation of vintage sources, and her passion for all things Italian, Fili has won numerous awards. Elegantissima, the first monograph on her work, covers the breadth of her nearly forty-year design career and is a must-have for graphic design students and professionals, as well as anyone interested in advertising, food, restaurants, Italy, and books.

    In it, Franchi also envisions the future of news reporting by publishing companies and on the internet. Francesco Franchi is one of the most exceptional talents working in information graphics today. Although relatively young and new to the field, Franchi has already received worldwide acclaim for his distinctive graphic and editorial design of IL--Intelligence in Lifestyle, an Italian magazine now widely considered to be a modern classic. With Designing News, Franchi conveys his vision for the future of news and the media industry. Based on personal insight and experience, he offers valuable analysis and perspectives on the fundamental changes that are taking place in the way media is being used. Franchi explores consumer behaviors and expectations that represent the biggest challenges facing traditional publishing houses and broadcasting companies as well as journalists and designers. For Franchi, reporting is not merely filing a story once, but rather telling a continuous narrative in a way that is most relevant for a broad range of traditional and digital media--from breaking news to analysis, from interviews to commentaries, and from photo essays and illustrations to information graphics and interactive visualizations of data. In this book, Franchi explains the ramifications of this development and how newspapers can become credible, comprehensive news brands. In Designing News, Franchi also outlines a new, integrated approach for editorial designers. If they show enough dedication, creativity, and talent for interdisciplinary teamwork, Franchi sees editorial designers as playing a key role in advancing the evolution of media.

    During his six-decade career, he has played with all the greats. His career sky-rocketed when Crosby, Stills & Nash played only their second gig together at Woodstock in 1969. With the addition of Neil Young, the band would go on to play the first rock stadium tour in 1974. Stephen Stills is the only person to have been inducted twice in one night into The Rock and Roll Hall of Fame

    You dream and plan and make stuff – all the time. And whether that “stuff” is a book, a startup, or abstract crayon art on the bathroom wall, you have a nagging feeling that you could take your work further. Do it better. Become more successful. In The Good Creative, I outline the 18 habits of the world’s most respected artists. It’s a concise, invigorating manifesto for creative pursuits of every kind. Unlike the get-rich-while-you-meditate programs and e-courses that seem to multiply by the day, there offers no guarantees here. None. These 18 principles might not fund your early retirement, but when applied consistently with a healthy dose of hard work, they will help you to make better, more meaningful art. Now that’s a promise you can take to the bank (or at least to Twitter). You’ll learn how to: Promote yourself without feeling like a used car salesman Hug your critics, embrace failure and reinvent your work Launch small and build a larger, more engaged audience Share your process and break the rules You will NOT learn how to: Take over the world from your bathtub Win the Sundance Grand Jury prize Earn six figures, yesterday Make an age-defying green smoothie (but you might learn how to attract more fans and readers for your recipe books)

    With decades of research and insight, Jensen lifts the veil of public relations half-truths and exposes the reality of the man who is still, 30 years after his death, the iconic Western movie hero and hero of red state America. Jensen proves that the public John Wayne was very different from the private man, who struggled with severe alcoholism, chronic infidelity, self-esteem and personal demons that often made life hell for his wives and children. The book painstakingly recounts the triumphs and tragedies of the life of John Wayne – who rose from abject poverty to become the world’s most famous movie star – and creates a portrait of a man haunted by a childhood of abuse; a man conflicted by his own definition of masculinity; a man fighting to control his own rage and his propensity for violence; a man who committed domestic violence against all three of his wives and his children; and a man haunted by and driven to overcome his fear of failure, poverty and ridicule.

    This full-color, oversize title reveals Kalman's thoughts on magazines, advertising, sex, bookstores, food, and the design profession. Product designs, stills and storyboards from his film and video projects, and spreads from his book and magazine work are included. The impressive list of contributors includes Kurt Andersen, Paola Antonelli, David Byrne, Jay Chiat, Steven Heller, Isaac Mizrahi, Chee Pearlman, Rick Poynor, and Ingrid Sischy.

    In this highly readable short biography, Alexander Kennedy brings Mozart and his times vividly to life. Here we see the sweeping grandeur of the courts Mozart visited as a child prodigy, and the grasping desperation of his scheming father. We follow the composer through the flush of his first love up through his marriage to Constanze Weber, and from his first, half-plagiarized concertos to masterpieces like The Magic Flute. We watch Mozart clash with family and friends, with archbishops and emperors, and we feel again the tragedy of his mysterious early death. And above all, we hear his eternal music: music that captivated a continent, defined a genre, and changed the world. “I pay no attention whatever to anybody's praise or blame. I simply follow my own feelings” - Wolfgang Amadeus Mozart Buy Now to Discover: A layperson’s explanation of the devices that made Mozart’s music unique. The complicated relationship between Mozart and his demanding father. Mozart’s love affair with his cousin Maria Anna Thekla. The surprising story behind the premiere of La nozze di Figaro. Mozart’s friendship with fellow master Joseph Haydn. The most likely cause of Mozart’s young death. Mozart’s influence on Rossini, Beethoven, Tchaikovsky, and more. Read Your Book Now Your book will be instantly and automatically delivered to your Kindle device, smartphone, tablet, and computer. FREE Bonus Book Buy this book now and receive instant access to your free Kindle ebook. Money Back Guarantee If you start reading our book and are not completely satisfied with your purchase, simply return it to Amazon within 7 days for a full refund. Go to Your Account -> Manage Your Content and Devices -> Find the Book -> Return for Full Refund. Buy Now and Read The True Story of Wolfgang Amadeus Mozart... Thank you in advance for buying our book. We know you'll love it!

    Kerry Stokes is a remarkable Australian. Not because he is one of this country's wealthiest and most powerful people but because of what he overcame to get there and because he has endured when others didn't. He is the last mogul. His rise has intrigued the business world for decades but there is so much more to him than takeover targets and balance sheets. Behind the laconic front is a human story as tough and touching as a Dickens tale: Oliver Twist with great self-expectations. It is the story of a poor boy who stared down poverty, ignorance and the stigma of his birth to achieve great wealth and fulfilment. A compelling story that, until now, he has not told. Now he oversees a multi-billion dollar media, machinery and property empire. He is renowned for his art collection and for philanthropy, spending millions of dollars to buy Victoria Crosses from soldiers' families to donate to the Australian War Memorial. But he's a private man. A man apart. He made his name in the West but kept his distance from the buccaneering band of entrepreneurs who forged fabulous fortunes in Perth from the 1960s until the 1987 crash. Bond went to jail, Holmes a Court died; Connell did both. Lesser lights flickered and faded but Stokes grew stronger, becoming a player alongside Murdoch, Packer and Lowy. His story fascinates all the more because he has spent most of his life guarding it. But now he's telling it, to one of Australia's great storytellers. This book will tell his story, scars and all.

    Illustrated with 16 pages of photographs.