Confessions Subprime Lender


Richard Bitner - 2008
    In Confessions of a Subprime Lender: An Insider's Tale of Greed, Fraud, and Ignorance, he reveals the truth about how the subprime lending business spiraled out of control, pushed home prices to unsustainable levels, and turned unqualified applicants into qualified borrowers through creative financing. Learn about the ways the mortgage industry can be fixed with his twenty suggestions for critical change.

The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling


Annette Simmons - 2000
    Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can’t. These stories, combined with practical storytelling techniques show anyone how to become a more effective communicator. From “who I am” to “I-know-what-you’re thinking,” Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied. This revised edition offers a guide to using storytelling in specific business circumstances, including corporate reorganizations, layoffs, and diversity issues.

Insanely Simple: The Obsession That Drives Apple's Success


Ken Segall - 2012
    It was also a weapon.Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011.Thanks to Steve Jobs’s uncompromising ways, you can see Simplicity in everything Apple does: the way it’s structured, the way it innovates, and the way it speaks to its customers.It’s by crushing the forces of Complexity that the company remains on its stellar trajectory.As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as Think different. By naming the iMac, he also laid the foundation for naming waves of i-products to come.Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell. It was the stark contrast of Apple’s ways that made Segall appreciate the power of Simplicity—and inspired him to help others benefit from it.In Insanely Simple, you’ll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You’ll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process. You’ll also learn, for example, how to:• Think Minimal: Distilling choices to a minimum brings clarity to a company and its customers—as Jobs proved when he replaced over twenty product models with a lineup of four.• Think Small: Swearing allegiance to the concept of “small groups of smart people” raises both morale and productivity.• Think Motion: Keeping project teams in constant motion focuses creative thinking on well-defined goals and minimizes distractions.• Think Iconic: Using a simple, powerful image to symbolize the benefit of a product or idea creates a deeper impression in the minds of customers.• Think War: Giving yourself an unfair advantage—using every weapon at your disposal—is the best way to ensure that your ideas survive unscathed.Segall brings Apple’s quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, you’ll discover how companies that leverage this power can stand out from competitors—and individuals who master it can become critical assets to their organizations.

Discovering Statistics Using SPSS (Introducing Statistical Methods)


Andy Field - 2000
    What's new in the Second Edition? 1. Fully compliant with the latest version of SPSS version 12 2. More coverage of advanced statistics including completely new coverage of non-parametric statistics. The book is 50 per cent longer than the First Edition. 3. Each section of each chapter now has a notation - 1,2 or 3 - referring to the intended level of study. This helps students navigate their way through the book and makes it user-friendly for students of ALL levels. 4. Has a 'how to use this book' section at the start of the text. 5. Characters in each chapter have defined roles - summarizing key points, to pose questions etc 6. Each chapter now has several examples for students to work through. Answers provided on the enclosed CD-ROM

Succeeding with Your Master's Dissertation: A Step-By-Step Handbook


John Biggam - 2008
     Using case examples of both good and bad student practice, the handbook takes students through each step of the dissertation process, from their initial research proposal to the final submission. The author uses clear illustrations of what students need to do - or not do - to reach their potential, helping them to avoid the most common pitfalls. This essential handbook covers: Producing focused and relevant research objectives Writing your literature review Citing your sources correctly Clearly explaining your use of research methods Writing up your findings Summarizing your work by linking your conclusions to your initial proposal Understanding marking schemes Aimed primarily at Master's students or students on short postgraduate courses in business, humanities and the social sciences, this book is also key reading for supervisors and undergraduates considering postgraduate study.

Ridiculous Customer Complaints (and other statements)


David Loman - 2014
    In this book I have set out prove that statement is completely untrue and in fact with customers like these then maybe the opposite could be said. So sit back, grab your self a drink perhaps an alcoholic one if you feel that way inclined and enjoy some of the strangest, ridiculous and most outrageous complaints and statements from all walks of life. The second volume is out now and is much longer and in my opinion even better than the first, though i would say that.

Design thinking handbook


Eli Woolery
    

Even Faster Web Sites


Steve Souders - 2009
    In this book, Steve Souders, web performance evangelist at Google and former Chief Performance Yahoo!, provides valuable techniques to help you optimize your site's performance.Souders' previous book, the bestselling High Performance Web Sites, shocked the web development world by revealing that 80% of the time it takes for a web page to load is on the client side. In Even Faster Web Sites, Souders and eight expert contributors provide best practices and pragmatic advice for improving your site's performance in three critical categories:JavaScript-Get advice for understanding Ajax performance, writing efficient JavaScript, creating responsive applications, loading scripts without blocking other components, and more.Network-Learn to share resources across multiple domains, reduce image size without loss of quality, and use chunked encoding to render pages faster.Browser-Discover alternatives to iframes, how to simplify CSS selectors, and other techniques. Speed is essential for today's rich media web sites and Web 2.0 applications. With this book, you'll learn how to shave precious seconds off your sites' load times and make them respond even faster.This book contains six guest chapters contributed by Dion Almaer, Doug Crockford, Ben Galbraith, Tony Gentilcore, Dylan Schiemann, Stoyan Stefanov, Nicole Sullivan, and Nicholas C. Zakas.

Applying UML and Patterns: An Introduction to Object-Oriented Analysis and Design and Iterative Development


Craig Larman - 2000
    Building on two widely acclaimed previous editions, Craig Larman has updated this book to fully reflect the new UML 2 standard, to help you master the art of object design, and to promote high-impact, iterative, and skillful agile modeling practices.Developers and students will learn object-oriented analysis and design (OOA/D) through three iterations of two cohesive, start-to-finish case studies. These case studies incrementally introduce key skills, essential OO principles and patterns, UML notation, and best practices. You won’t just learn UML diagrams - you’ll learn how to apply UML in the context of OO software development.Drawing on his unsurpassed experience as a mentor and consultant, Larman helps you understand evolutionary requirements and use cases, domain object modeling, responsibility-driven design, essential OO design, layered architectures, “Gang of Four” design patterns, GRASP, iterative methods, an agile approach to the Unified Process (UP), and much more. This edition’s extensive improvements include:- A stronger focus on helping you master OOA/D through case studies that demonstrate key OO principles and patterns, while also applying the UML- New coverage of UML 2, Agile Modeling, Test-Driven Development, and refactoring- Many new tips on combining iterative and evolutionary development with OOA/D- Updates for easier study, including new learning aids and graphics- New college educator teaching resources- Guidance on applying the UP in a light, agile spirit, complementary with other iterative methods such as XP and Scrum- Techniques for applying the UML to documenting architectures- A new chapter on evolutionary requirements, and much moreApplying UML and Patterns, Third Edition, is a lucid and practical introduction to thinking and designing with objects - and creating systems that are well crafted, robust, and maintainable.

Constructing Grounded Theory: A Practical Guide Through Qualitative Analysis


Kathy C. Charmaz - 2006
    In this important and essential new textbook, she introduces the reader to the craft of using grounded theory in social research, and provides a clear, step-by-step guide for those new to the field. Using worked examples throughout, this book also maps out an alternative vision of grounded theory put forward by its founding thinkers, Glaser and Strauss. To Charmaz, grounded theory must move on from its positivist origins and must incorporate many of the methods and questions posed by constructivists over the past twenty years to become a more nuanced and reflexive practice.

Ambient Findability: What We Find Changes Who We Become


Peter Morville - 2005
    Written by Peter Morville, author of the groundbreaking Information Architecture for the World Wide Web, the book defines our current age as a state of unlimited findability. In other words, anyone can find anything at any time. Complete navigability.Morville discusses the Internet, GIS, and other network technologies that are coming together to make unlimited findability possible. He explores how the melding of these innovations impacts society, since Web access is now a standard requirement for successful people and businesses. But before he does that, Morville looks back at the history of wayfinding and human evolution, suggesting that our fear of being lost has driven us to create maps, charts, and now, the mobile Internet.The book's central thesis is that information literacy, information architecture, and usability are all critical components of this new world order. Hand in hand with that is the contention that only by planning and designing the best possible software, devices, and Internet, will we be able to maintain this connectivity in the future. Morville's book is highlighted with full color illustrations and rich examples that bring his prose to life.Ambient Findability doesn't preach or pretend to know all the answers. Instead, it presents research, stories, and examples in support of its novel ideas. Are we truly at a critical point in our evolution where the quality of our digital networks will dictate how we behave as a species? Is findability indeed the primary key to a successful global marketplace in the 21st century and beyond. Peter Morville takes you on a thought-provoking tour of these memes and more -- ideas that will not only fascinate but will stir your creativity in practical ways that you can apply to your work immediately.

UX for Lean Startups


Laura Klein - 2013
    With this practical, hands-on book, you’ll learn how to do it faster and smarter using Lean UX techniques. UX expert Laura Klein shows you what it takes to gather valuable input from customers, build something they’ll truly love, and reduce the time it takes to get your product to market.No prior experience in UX or design is necessary to get started. If you’re an entrepreneur or an innovator, this book puts you right to work with proven tips and tools for researching, identifying, and designing an intuitive, easy-to-use product.Determine whether people will buy your product before you build itListen to your customers throughout the product’s lifecycleUnderstand why you should design a test before you design a productGet nine tools that are critical to designing your productDiscern the difference between necessary features and nice-to-havesLearn how a Minimum Viable Product affects your UX decisionsUse A/B testing in conjunction with good UX practicesSpeed up your product development process without sacrificing quality

APIs: A Strategy Guide


Daniel Jacobson - 2011
    Salesforce.com (more than 50%) and Twitter (more than 75% fall into this category. Ebay gets more than 8 billion API calls a month. Facebook and Google, have dozens of APIs that enable both free services and e-commerce, get more than 5 billion API calls each day. Other companies like NetFlix have expanded their service of streaming movies over the the web to dozens of devices using API. At peak times, more than 20 percent of all traffic is accounted for by Netflix through its APIs. Companies like Sears and E-Trade are opening up their catalogs and other services to allow developers and entrepreneurs to create new marketing experiences. Making an API work to create a new channel is not just a matter of technology. An API must be considered in terms of business strategy, marketing, and operations as well as the technical aspects of programming. This book, written by Greg Brail, CTO of Apigee, and Brian Mulloy, VP of Products, captures the knowledge of all these areas gained by Apigee, the leading company in supporting the rollout of high traffic APIs.

Persuasive Technology: Using Computers to Change What We Think and Do


B.J. Fogg - 2002
    B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase Captology(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers--anyone who wants to leverage or simply understand the persuasive power of interactive technology--will appreciate the compelling insights and illuminating examples found inside.Persuasive technology can be controversial--and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.

Stealing the Network: The Complete Series Collector's Edition, Final Chapter, and DVD: The Complete Series


Johnny Long - 2009
    It combines stories that are fictional, with technology that is real. While none of the stories have happened, there is no reason why they could not. You could argue it provides a road map for criminal hackers, but I say it does something else: it provides a glimpse into the creative minds of some of today's best hackers, and even the best hackers will tell you that the game is a mental one' - from the Foreword to the first "Stealing the Network" book, "How to Own the Box", Jeff Moss, Founder & Director, Black Hat, Inc. and Founder of DEFCON. For the very first time, the complete "Stealing the Network" epic is available in an enormous, over 1000 page volume complete with the final chapter of the saga and a DVD filled with behind the scenes video footage! These groundbreaking books created a fictional world of hacker superheroes and villains based on real world technology, tools, and tactics. It is almost as if the authors peered into the future as many of the techniques and scenarios in these books have come to pass. This book contains all of the material from each of the four books in the "Stealing the Network" series. All of the stories and tech from: "How to Own the Box"; "How to Own a Continent"; "How to Own an Identity"; and, "How to Own a Shadow". Plus: finally - find out how the story ends! The final chapter is here! There is a DVD full of behind the scenes stories and insider info about the making of these cult classics! Now for the first time the entire series is one 1000 plus page book. The DVD contains 20 minutes of behind the scenes footage. Readers will finally learn the fate of 'Knuth' in the much anticipated final chapter.