By “reverse engineering the fastest growing company in the history of the world,” author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web’s most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.

    . . full of intellectual treats and tricks, of whimsy and deep scientific philosophy. It is highbrow entertainment at its best, a teasing challenge to all who aspire to think about the universe." — New York Herald TribuneOne of the world's foremost nuclear physicists (celebrated for his theory of radioactive decay, among other accomplishments), George Gamow possessed the unique ability of making the world of science accessible to the general reader.He brings that ability to bear in this delightful expedition through the problems, pleasures, and puzzles of modern science. Among the topics scrutinized with the author's celebrated good humor and pedagogical prowess are the macrocosm and the microcosm, theory of numbers, relativity of space and time, entropy, genes, atomic structure, nuclear fission, and the origin of the solar system.In the pages of this book readers grapple with such crucial matters as whether it is possible to bend space, why a rocket shrinks, the "end of the world problem," excursions into the fourth dimension, and a host of other tantalizing topics for the scientifically curious. Brimming with amusing anecdotes and provocative problems, One Two Three . . . Infinity also includes over 120 delightful pen-and-ink illustrations by the author, adding another dimension of good-natured charm to these wide-ranging explorations.Whatever your level of scientific expertise, chances are you'll derive a great deal of pleasure, stimulation, and information from this unusual and imaginative book. It belongs in the library of anyone curious about the wonders of the scientific universe. "In One Two Three . . . Infinity, as in his other books, George Gamow succeeds where others fail because of his remarkable ability to combine technical accuracy, choice of material, dignity of expression, and readability." — Saturday Review of Literature

    Such a device would operate under a different set of physical laws: The laws of quantum mechanics. Johnson gently leads the curious outsider through the surprisingly simple ideas needed to understand this dream, discussing the current state of the revolution, and ultimately assessing the awesome power these machines could have to change our world.

    “Big data” refers to our burgeoning ability to crunch vast collections of information, analyze it instantly, and draw sometimes profoundly surprising conclusions from it. This emerging science can translate myriad phenomena—from the price of airline tickets to the text of millions of books—into searchable form, and uses our increasing computing power to unearth epiphanies that we never could have seen before. A revolution on par with the Internet or perhaps even the printing press, big data will change the way we think about business, health, politics, education, and innovation in the years to come. It also poses fresh threats, from the inevitable end of privacy as we know it to the prospect of being penalized for things we haven’t even done yet, based on big data’s ability to predict our future behavior.In this brilliantly clear, often surprising work, two leading experts explain what big data is, how it will change our lives, and what we can do to protect ourselves from its hazards. Big Data is the first big book about the next big thing.www.big-data-book.com

    Negroponte's fans will want to get a copy of Being Digital, which is an edited version of the 18 articles he wrote for Wired about "being digital." Negroponte's text is mostly a history of media technology rather than a set of predictions for future technologies. In the beginning, he describes the evolution of CD-ROMs, multimedia, hypermedia, HDTV (high-definition television), and more. The section on interfaces is informative, offering an up-to-date history on visual interfaces, graphics, virtual reality (VR), holograms, teleconferencing hardware, the mouse and touch-sensitive interfaces, and speech recognition. In the last chapter and the epilogue, Negroponte offers visionary insight on what "being digital" means for our future. Negroponte praises computers for their educational value but recognizes certain dangers of technological advances, such as increased software and data piracy and huge shifts in our job market that will require workers to transfer their skills to the digital medium. Overall, Being Digital provides an informative history of the rise of technology and some interesting predictions for its future.

    • Does Ecstasy cause brain damage? • Why is crack more addictive than cocaine? • What questions regarding drugs are legal to ask in a job interview? • When does marijuana possession carry a greater prison sentence than murder?Illegal Drugs is the first comprehensive reference to offer timely, pertinent information on every drug currently prohibited by law in the United States.  It includes their histories, chemical properties and effects, medical uses and recreational abuses, and associated health problems, as well as addiction and treatment information.Additional survey chapters discuss general and historical information on illegal drug use, the effect of drugs on the brain, the war on drugs, drugs in the workplace, the economy and culture of illegal drugs, and information on thirty-three psychoactive drugs that are legal in the United States, from caffeine, alcohol and tobacco to betel nuts and kava kava.This book is a must-have resource for students, parents, health care workers, law enforcement officers, and anyone else who needs accurate information about drugs.

    After decades of global primacy, NASA has ended the space-shuttle program, cutting off its access to space. No astronauts will be launched in an American craft, from American soil, until the 2020s, and NASA may soon find itself eclipsed by other countries’ space programs.With his signature wit and thought-provoking insights, Neil deGrasse Tyson—one of our foremost thinkers on all things space—illuminates the past, present, and future of space exploration and brilliantly reminds us why NASA matters now as much as ever. As Tyson reveals, exploring the space frontier can profoundly enrich many aspects of our daily lives, from education systems and the economy to national security and morale. For America to maintain its status as a global leader and a technological innovator, he explains, we must regain our enthusiasm and curiosity about what lies beyond our world.Provocative, humorous, and wonderfully readable, Space Chronicles represents the best of Tyson’s recent commentary, including a must-read prologue on NASA and partisan politics. Reflecting on topics that range from scientific literacy to space-travel missteps, Tyson gives us an urgent, clear-eyed, and ultimately inspiring vision for the future.

    Now he stands ready to revolutionize both neuroscience and computing in one stroke, with a new understanding of intelligence itself.Hawkins develops a powerful theory of how the human brain works, explaining why computers are not intelligent and how, based on this new theory, we can finally build intelligent machines.The brain is not a computer, but a memory system that stores experiences in a way that reflects the true structure of the world, remembering sequences of events and their nested relationships and making predictions based on those memories. It is this memory-prediction system that forms the basis of intelligence, perception, creativity, and even consciousness.In an engaging style that will captivate audiences from the merely curious to the professional scientist, Hawkins shows how a clear understanding of how the brain works will make it possible for us to build intelligent machines, in silicon, that will exceed our human ability in surprising ways.Written with acclaimed science writer Sandra Blakeslee, On Intelligence promises to completely transfigure the possibilities of the technology age. It is a landmark book in its scope and clarity.

    With clear explanations of some of the most complex scientific endeavors in history, Mahaffey's new book looks back at the atom's wild, secretive past and then toward its potentially bright future.Mahaffey unearths lost reactors on far flung Pacific islands and trees that were exposed to active fission that changed gender or bloomed in the dead of winter. He explains why we have nuclear submarines but not nuclear aircraft and why cold fusion doesn't exist. And who knew that radiation counting was once a fashionable trend? Though parts of the nuclear history might seem like a fiction mash-up, where cowboys somehow got a hold of a reactor, Mahaffey's vivid prose holds the reader in thrall of the infectious energy of scientific curiosity and ingenuity that may one day hold the key to solving our energy crisis or sending us to Mars.

    Explaining why the whole is sometimes smarter than the sum of its parts, Johnson presents surprising examples of feedback, self-organization, and adaptive learning. How does a lively neighborhood evolve out of a disconnected group of shopkeepers, bartenders, and real estate developers? How does a media event take on a life of its own? How will new software programs create an intelligent World Wide Web? In the coming years, the power of self-organization -- coupled with the connective technology of the Internet -- will usher in a revolution every bit as significant as the introduction of electricity. Provocative and engaging, Emergence puts you on the front lines of this exciting upheaval in science and thought.

    Originating separately in both ancient Greece and India, the concept of the atom persisted for centuries, despite often running afoul of conventional thinking. Until the twentieth century, no direct evidence for atoms existed. Today it is possible to actually observe atoms using a scanning tunneling microscope. The book begins with the story of the earliest atomists - the ancient Greek philosophers Leucippus, Democritus, and Epicurus, and the Latin poet Lucretius. As the author notes, the idea of elementary particles as the foundation of reality had many opponents throughout history - from Aristotle to Christian theologians and even some nineteenth-century chemists and philosophers. While theists today accept that the evidence for the atomic theory of matter is overwhelming, they reject the atheistic implications of that theory.

    They have also sprouted new and wondrous capabilities at a dizzying pace. This 11th Edition of the all-time bestselling PC guide has been polished and honed to deliver everything you need to know about your twenty-first-century PC -- from what plugs into what to adjusting your monitor to burning DVDs, and much more.Whether you want to go online, install a firewall, live the digital life, or finally get a handle on the whole computer software concept, this fun, plain-English handbook is here to answer all your questions PC questions. You'll find out why Windows Vista is the way to go and how to use it to get everywhere else. And, you'll pick up Web and email tricks and learn about all the new levels of PC security. Discover how to: Set up your PC Use Vista menus Store your stuff on Memory Cards Record live TV Download digital photos Connect to a wireless network Explore the Internet safely Print perfect documents, photos, and more Use your PC as the new hub of your digital worldComplete with helpful hints on how to avoid beginner mistakes, a list of extras and accessories you may want for your PC, and insider tips from a PC guru. PCs for Dummies, 11th Edition is the one PC accessory you can't do without.

    This is the story of a technical genius who, against all odds, created a series of machines that revolutionized the computing industry. Chronicling each major breakthrough, Murray takes us behind the scenes to witness late-night brainstorming sessions, miraculous eleventh-hour fixes, and flashes of insight when bold new ideas were cooked up. Drawing from rare in-depth interviews with Seymour Cray, Murray gives us an unparalleled portrait of the man and his methods, reporting not only Cray's personal reflections, but the recollections of his closest colleagues and the truth behind the rumors.

    Its tale is one riddled with jealousy, rivalry, missed opportunities and moments of genius. Piers Bizony tells the story of the young misfit New Zealander, Ernest Rutherford, who showed that the atom consisted mainly of empty space, a discovery that turned 200 years of classical physics on its head, and the brilliant Dane, Niels Bohr, who made the next great leap into the incredible world of quantum theory. Yet he and a handful of other Young Turks in this revolutionary new science weren't prepared for the shocks that Nature had up her sleeve. At the dawn of the Atomic Age, a dangerous new force was unleashed with terrifying speed...

    Here, from author Jay Williams, is the moving story of the man behind the Renaissance myth.