But he was the first to show how one person, armed with creativity, some friends, $150, and the Internet, could turn an entire industry upside down.United Airlines had broken Dave’s guitar in checked luggage. After eight months of pestering the company for compensation, he turned to his best tool—songwriting—and vowed to create a YouTube video about the incident that he hoped would garner a million views in one year. Four days after its launching, the first million people had watched “United Breaks Guitars.” United stock went down 10 percent, shedding $180 million in value; Dave appeared on outlets as diverse as CNN and The View. United relented. And throughout the business world, people began to realize that “efficient” but inhuman customer-service policies had an unseen cost—brand destruction by frustrated, creative, and socially connected customers.“United Breaks Guitars” has become a textbook example of the new relationship between companies and their customers, and has demonstrated the power of one voice in the age of social media. It has become a benchmark in the customer-service and music industries, as well as branding and social-media circles. Today, more than 150 million people are familiar with this story.In this book, you’ll hear about how Dave developed the “just do it” philosophy that made him the ideal man to take on a big corporation, what it felt like to be in the center of the media frenzy, and how he’s taken his talents and become a sought-after songwriter and public speaker. And businesspeople will learn how companies should change their policies and address social-media uprisings.Since “United Breaks Guitars” emerged, nothing is the same—for consumers, for musicians, or for business. Whether you are a guitarist, a baggage handler, or a boardroom executive, this book will entertain you and remind you that we are all connected, that each of us matters, and that we all have a voice worth hearing.

    Throughout James May's Magnificent Machines, our Top Gear guide explores the iconic themes of the past hundred years: flight, space travel, television, mechanised war, medicine, computers, electronic music, skyscrapers, electronic espionage and much more. But he also reveals the hidden story behind why some inventions like the Zeppelin, the hovercraft or the Theremin struggled to make their mark. He examines the tipping points - when technologies such as the car or the internet became unstoppable - and gets up close by looking at the nuts and bolts of remarkable inventions. Packed with surprising statistics and intriguing facts, this is the ideal book for anyone who wants to know how stuff works and why some stuff didn't make it.

    Author and burger expert George Motz covers traditional grilling techniques as well as how to smoke, steam, poach, and deep-fry burgers based on signature recipes from around the country. Each chapter is dedicated to a specific regional burger, from the tortilla burger of New Mexico to the classic New York–style pub burger, and from the fried onion burger of Oklahoma to Hawaii’s Loco Moco. Motz provides expert instruction, tantalizing recipes, and vibrant color photography to help you create unique variations on America’s favorite dish in your own home. Recipes feature regional burgers from: California, Connecticut, Florida, Hawaii, Iowa, Kansas, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, New Jersey, New Mexico, New York, North Carolina, Oklahoma, South Carolina, Tennessee, Texas, Utah, and Wisconsin.

    THE WORD AND PICTURE METHOD--Each new word, phrase, or sentence is accompanied by a line drawing that immediately explains its meaning.READY-MADE VOCABULARY--Right from the starts, this books leads you to speaking conversational Spanish. It utilizes everyday Spanish words and phrases that look and sound like their English equivalents.Also includes: - A traveler's word list- A pronunciation guide- A grammar section

    With four new additions to the series, travelers can venture into new lands. The canals and waterways of St. Petersburg are present as well as famous museums, palaces, and churches. Cutaway artworks and full-color 3D maps combine with beautiful photography to highlight the essential elements of an area. Fully illustrated survival guide section. Accommodations, entertainment, and currency included.

    On one page is a specific part of the world as it was 5, 20, 50 or even 100 years ago. On the facing page is the same place as it looks today. Each stark visual comparison tells a compelling story -- a melting glacier, an expanding desert, an encroaching cityscape, a natural disaster.Earth Then and Now reminds us that nothing is without a cost. Highly topical and thought provoking chapters in this book include:Environmental change Bearing witness to the effects of global warmingIndustrialization Revealing the hidden costs of "progress"Urbanization Showing the effects of our spreading citiesNatural disasters Reminding us of the power of natureWar Using comparisons to show the impact of armed conflictTravel and tourism Illustrating the predatory nature of development. Concise captions explain the facts and then allow the reader to draw personal conclusions. Anyone concerned about the environment will enjoy and appreciate Earth Then and Now.

    James Raffan is that rare author, proving with Deep Waters that he is a masterful storyteller who has not only penned a story that is by turns harrowing and poignant, but is also a powerful investigative work that sensitively explores the nature of courage, risk and loss. On the morning of June 11, 1978, 27 boys and four leaders from St. John’s School in Ontario set out on a canoeing expedition on Lake Timiskaming. By the end of the day, 12 boys and one leader were dead, with all four canoes overturned and floating aimlessly in the wind. This tragedy, which was first deemed to be an “accident,” was actually, as James Raffan explains, a shocking tale of a school’s survival philosophy gone terribly wrong, unsafe canoes and equipment, and a total lack of emergency preparedness training. Deep Waters is a remarkable story of endurance, courage and unspeakable pain, a book that also explores the nature of risk-taking and the resilience of the human spirit.

    Each insightful entry contains pungent critical analysis, biographical information and a complete album disography.Selected praise for "The Trouser Press Record Guide to '90's Rock""My trustworthy fact checker, be-all-and-end-all arguement settler and the last word on modern rock. I don't go on the air without it." -- Gary Cee, WLIR-FM"Still the most comprehensive guide through the labryrinth of indie and alternative rock. WHen you need a refresher course on all of Steve Albini's bands, or if you just wan tto know what Boy George did after Cultrue Club, this is the book to grab." -- David Browne, "Entertainment Weekly"

    The collection is based on works acquired directly from the artist by his brother. Among the treasures reproduced here are Potato Eaters, The Bedroom Self Portrait as an Artist, Wheatfield with Crows, and Harvest.

    Air Crashes and Miracle landings is a great resource for every pilot who wants a clear summary of the Whats, Hows and Whys behind the key aviation accidents. This book should be part of Human Factors and Crew Resource Management training." Richard de Crespigny--captain of Qantas QF32 Now has eighty-five accounts, some short, some long, with hard-hitting analyses, ranging from the disappearance of Amelia Earhart to that of Malaysian Airlines MH370, not forgetting AF447 where many human factors in addition to technical ones were responsible. Each chapter covers a specific type of incident in chronological order showing the evolution of accidents over time, and how many should never happen again because of advances in technology. Covering so many incidents, it provides background facts and insights for professionals and aficionados of the Air Accident Investigations/MAYDAY TV series, amongst others Lessons from these incidents made flying so safe today.

    Now, Harry shares many of his hilarious insider tips.

    Written both for veteran train travelers and those considering their first rail journey, it will make any trip smoother and more enjoyable with its insightful travel trips and information about how railroads operate. With trains attracting new riders in record numbers because of the economy, the price of gasoline, and the delays and crowding that are now the norm when traveling by air, the time is perfect for a new edition of All Aboard. Here you can learn how and why the first railroads came about, the building of America's trans-continental railroad, and how individual trains are operated. The author also offers advice that can only come from a veteran traveler: booking trips, finding the lowest fares, avoiding pitfalls, packing for an overnight trip, what to do on board, whom to tip and how much. All Aboard is the ultimate guide to American train travel and its unique history and culture.

    In this book, you'll learn just about everything you need to know to find the right motorhome at the right price and not get burned in the process.You'll learn about the kinds of motorhomes to look for, where to find the best deals and how to get the best prices, and how to avoid 'deal killers'.You'll find checklists to use when inspecting a motorhome, scripts to use when calling a seller, and tips on how to negotiate with sellers to get the price you want, and how to know when it's best to walk away from a deal.You'll also find recommended best buys in used motorhomes, photos of different motorhome types, and tips that can guide you through a fun and money saving motorhome buying experience.Some of things covered in this informative book include:* Understanding the different motorhome classes* Should you buy new or used?* The importance of getting seat time before you buy* Why finding the perfect seller can save you a lot of money* How to know when you're paying too much* How to effectively search for motorhomes online* How to respond to online motorhome ads* Pre purchase checklists* How to properly road test a motorhome* Friendly negotiating techniques that'll get you the best price* Deal Killers you'll want to avoid* Best Buy in Used Motorhomes* Motorhome fuel mileage – why it matters and how to maximize mpg* After the sale – what to do nextYou'll find all this plus a lot more in 'Buying a Used Motorhome - How to get the most for your money and not get burned'.It's a fun and fast paced read that can save you several thousand dollars on your next motorhome purchase!

    Now the weirdness has spread throughout the U.S.! Each fun and intriguing volume offers more than 250 illustrated pages of places where tourists usually don’t venture: it’s chock-full of oddball curiosities, ghostly places, local legends, crazy characters, cursed roads, and peculiar roadside attractions. What’s NOT shockingly odd here: that every previously published Weird book has become a bestseller in its region.

    He encounters enterprising owners, dedicated managers, die-hard fans, Hall of Fame instructors, and hopeful players. 8-page insert.