Learn how to trust your instincts so you can work more intuitively, and develop a new appreciation for the therapy of sewing without a plan.

    NEW

    This e-book contains 16 patterns written from 2009 to 2013. Included are a piggy hat, a Cheshire cat headband for the kids, flower balls to decorate the house, winter hats, scarfs and many other beautiful patterns. Sayjai is best known for her Amigurumi: the pink lady doll, monster rabbit, plus a little witch, nurse and mermaid. The patterns in this book are mostly easy, but you have to know the basic crochet stitches to read them.

    Come on a journey through the Wheel of the Year, joining in the celebration of the Gods, Goddesses and festivals that have been a part of mankind since the Dawn of Time.Although aimed at beginning Solitary Practitioners, the original Heartsongs would add depth to the workings of even the most seasoned Pagan.

     What if you could start your day out with an excited shout instead of a frustrated sigh? Unfortunately, selling handmade goods online is no longer as simple as throwing together a product listing and waiting for sales to roll in. There are now millions of people with handmade products and they are all eager to build a sustainable income. The Handmade Entrepreneur uses precise methods based on proven marketing techniques to set you above the competition. It teaches you how to create a genuine business you can count on rather than a bundle of shop pages and social media accounts built on a foundation of guesswork. What You Can Expect to Learn from This Book: • How to take DIY pictures that get clicks and sales • How to set up a shop that turns visitors into buyers in under two seconds • How to price your items • How to write titles and descriptions • How to brand your business with DIY techniques • How to rank your pages • How to find targeted audiences • How to build up your list of followers • Where to promote your listings • How to sell without selling • How to form relationships with people who can send you extra sales • How to start a "buzz" about your products • Which tools to incorporate into your business The goal of this book is to free you from having to rely on any third-party website for your sales. Yes, you can take advantage of platforms like Etsy, and you should, but websites come and go, and if all your sales come only from that website, you run into trouble every time there are algorithm changes, a saturation of sellers, or cheaper products to compete with. You are trying to generate sales, which means that you are trying to run a business, which in-turn means that you need a real business plan. Brick and motor stores don't just buy a bunch of goods, throw them in a building, and hope people will come. They plan, study their target market, pick a perfect store location, and prepare to market themselves. Just because you sell online does not mean that you can skip all of these steps. You have billions of products to compete with online and a crowd of shoppers who have an overwhelming number of options before them. You must prepare your storefront, get your products ready, know your audience, and then know how to market to them. Optimizing Your Shop for Sales Dani starts out showing you how to prepare your products with photos that attract clicks and sales. It doesn't just tell you how to do it, though. It SHOWS you. Thanks to the help of many carefully selected Etsy sellers, there are many example photos for each point. In addition to this, the author only shows you DIY photos to prove that you can do it all on your own. Next, Dani discusses how to optimize your shop. She goes through every aspect such as banners, profiles, descriptions, tags, and titles. You will learn how to optimize your pages so that people stay there instead of leaving instantly. This can be done by creating an inviting environment with images and content that buyers can skim through in under two seconds. If buyers can determine that your page is worth staying on in less than two seconds, you have won the battle. Finding Targeted Audiences and Marketing The issue with selling online is finding people who would be interested in your products.

    This book explains the art and science of making contact with complete strangers, enabling even the most yellow-bellied chicken to make that call with confidence.

    

    Intended for developers who are already familiar with the Apex language, and experienced Java and C# developers who are moving to Apex, this book starts where the Force.com documentation leaves off. Instead of trying to cover all of the features of the platform, Advanced Apex programming focuses entirely on the Apex language and core design patterns. You’ll learn how to truly think in Apex – to embrace limits and bulk patterns. You’ll see how to develop architectures for efficient and reliable trigger handling, and for asynchronous operations. You’ll discover that best practices differ radically depending on whether you are building software for a specific organization or for a managed package. And you’ll find approaches for incorporating testing and diagnostic code that can dramatically improve the reliability and deployment of Apex software, and reduce your lifecycle and support costs. Based on his experience both as a consultant and as architect of a major AppExchange package, Dan Appleman focuses on the real-world problems and issues that are faced by Apex developers every day, along with the obscure problems and surprises that can sneak up on you if you are unprepared.

    In Heather Ross Prints, a book-and-DVD package, Ross shares reproducible artwork for more than 50 of her most popular prints. She provides step-by-step instructions for 20 craft projects using the prints on the DVD—everything from sea turtle stationery to a shower curtain covered with swirling mermaids. Crafters can use the artwork on the DVD as they wish, printing on fabric, paper, or whatever surface they choose. Plus, Ross teaches her process for designing fabric using Photoshop—a boon to anyone who has ever dreamed of following in her footsteps.

    It's not likely to be advice you'll hear from anyone else. It is only about an hour to read, but the concepts will ring in your ears for years. [From the Book's Introduction] Many people have been incredibly generous to me throughout the first decade of my career. To return that good karma, I try to pay it forward… to be open and available for people who ask me for insight or advice or just have questions about where to go next. I find myself having many conversations about career decisions. Recently, many of these conversations have repeating many of the same pieces of advice. Over the years I’ve gotten enough positive feedback that publishing these thoughts seems worthwhile. After our conversations I’m often told that this advice was unique, counterintuitive, and valuable. That is a high compliment. And if more people would think the same, then I should put these thought somewhere more scalable and accessible. So, I’ve written them down here.

     Along with the familiar fabrics and recycled garments, she gets into the spirit of exploration with unexpected materials, from paper and tire tubes to neoprene. And with the skill level set at beginning to intermediate, every crafter can join in!Projects include:Bags and Totes  Home décor and gift items Wearables, such as hats and other accessories

    Crocheting is fun. Crocheting is fast. Okay, got it? Great! Now forget everything else you ever knew about crocheting, because Cool Crochet takes the easy, fast fun of crochet and dumps the frumpy afghans, lumpy hats, and bumpy scarves of the past. With this book, top—selling author Melissa Leapman moves crochet light years ahead, into exciting designs, dazzling patterns, and sleek shapes that are sure to earn the approval of fashion police everywhere. Tanks, pullovers, cardigans, halters, a skirt, a dress, even a bikini—they're all just a hook and a dream away! And how about coordinating those new outfits with trendy purses, hats, and jewelry? Practical as well as good—looking, Cool Crochet includes valuable tips on assembling garments, plus an appendix of stitches and guidance on yarn and materials. Every fashionista will want to get her hooks into this book!

    The principles of color theory are clearly and simply explained and applied to knitting, spinning, weaving, surface design (including stenciling and rubber stamping), hand and machine embroidery, beadwork, and paper collage. Basic color concepts are presented in sections on color description, values, contrasting and complementary colors, warm and cool colors, undertones, and using color relationships. A pull-out color wheel and handy color chips in perforated format that are easy to remove and use for planning, matching, and shopping for supplies are included.

    Featuring pithy, humorous, and illuminating one-on-one songwriting lessons with Keith Richards of the Rolling Stones, Ray Davies of the Kinks, Andy Partridge of XTC, Arthur Lee of Love, Chan Marshall of Cat Power, Bob Stanley of Saint Etienne, Gruff Rhys of Super Furry Animals, and a host of others who run the gamut from unknown muses to cult icons to superstars-including Hodgkinson's lovable crew of ne'er-do-wells first introduced in Guitar Man-Song Man is at once an investigation into the most ephemeral of arts and a highly readable journey of discovery.

    Begin by choosing a motif from this extensive collection, which ranges from elegant alphabets to 1970s-inspired flowers and leaves, from sweet fairies to vintage-chic ladies in classic Dior dresses. The "Get Stitching" section gives you the basics you need to get started, along with an illustrated how-to of the simple stitches that are used to create all of the motifs. Each of the following sections, which are arranged by color–fresh greens, pretty pinks, timeless blues, rich reds, and elegant white and taupe–presents ideas for embroidering motifs in single colors, showing how much can be achieved with just one color of embroidery floss on a plain background. Includes more than eighty beautifully photographed, inspiring ideas for stitched embellishment, from wearables and personal accessories to a variety of decorative items for every room in your home.