Book picks similar to
More Mr. Product: The Art of the Advertising Character from the 1960s and Beyond by Warren Dotz
art
pop-culture
advertising
art-animation
Committed: Confessions of a Fantasy Football Junkie
Mark St. Amant - 2004
As seen on ESPN's Cold Pizza Fantasy football -- one of America's most popular, and profitable, virtual pastimes -- became a way of life for sports humorist and author Mark St. Amant. Utterly fed up with never having won his league championship, St. Amant abandoned a successful advertising career to make fantasy football his full-time job, embarking on a sprawling reconnaissance mission to discover what really makes this game, and its 20 million players, tick. Committed is the result of St. Amant's ranting, relentless, and strategic pursuit of his own obsession. In this wickedly funny and deeply informative work, St. Amant offers readers an all-access sideline pass to his wild, unprecedented fantasy football season, and to the hobby itself. From its humble beginnings in a New York hotel in 1962 to a multibillion-dollar business today, from local and online leagues to high-stakes, cutthroat Las Vegas competitions, St. Amant lays bare the facts, figures, and fanaticism of fantasy football in all its multidimensional glory.
Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising
Corey Rabazinski - 2015
Google's AdWords platform enables you to create pay-per-click advertisements that appear as 'sponsored links' when someone searches for content related to your product or service. You bid for the position to place your ad, and you only pay when someone clicks. It's that simple. If used correctly, AdWords can garner higher targeted traffic, which in turn will increase your conversion rates and profits. So, AdWords will definitely help your business, but you have no idea how to utilize them. What should you do? Take a couple of hours to read this book. Google AdWords for Beginners is designed to teach you the fundamentals of AdWords, how it works, why it works, and the proven techniques that you can use to make it work for you and your business. Additionally, this book details an eight-step blueprint that has consistently delivered positive results for companies. Upon completion, you'll be armed with the knowledge to launch profitable campaigns or drastically improve an existing one.
Fast Freehand Fills: Vol 1: Basic Fills
Dawn Summerall - 2013
Always have a fresh fill on hand with this catalog of basic fills and patterns. The Fast Freehand Fills series provides zen expressionists with a repertoire of found and unique basic patterns that are easy to draw freehand. Wavy checkerboards, fishnets, pinstripe pajamas and dog bones are all waiting inside this catalog of fills. Great for zen drawing, mandalas and artistic journaling.
Babble
Charles Saatchi - 2013
From 'The hideousness of the art world', 'Being thick is no obstacle to being a successful artist' and 'Painting is a blind man's obsession'; to 'Socialising for party duds', 'Love may be blind, but marriage is an eye-opener' and 'If it can't be explained by science, try a seance'.
Advancing Your Photography: A Handbook for Creating Photos You'll Love
Marc Silber - 2017
From teaching you the basics to exploring the stages of the cycle of photography, Silber makes it easy for you to master the art form and create stunning pictures.Valuable photography tips from thousands of hours of interviews with professional photography masters: "What makes this book so powerful is that I have been able to distill from my 1,000s of hours of interviews with top photographers high level knowledge, that would take decades to acquire ― but I have presented this knowledge in a way that even a new photographer can grasp and put right to work. If someone applies themselves and rolls up their sleeves, with this handbook, they can become an excellent photographer and make photographs that they and others will love." You will learn valuable insights from the professional photography masters: • beginner photography tips • amateur photography tips • landscape photography tips • wedding photography tips • lifestyle photography tips • sports photography tips • animal photography tips • portrait photography tips • still life photography tips • iPhone photography tips Photography and the technology associated with it is constantly evolving, but the fundamentals remain the same. Advancing Your Photography will help to bring you the joy and satisfaction of a lifetime of pursuing the art of photography.Advancing Your Photography features: • Top tips for making outstanding photographs from iconic photographers and many other leading professional photography masters of today. • Numerous step-by-step examples • Guidance on training your eye to see composition with emotional impact • Tips on mastering the key points of operating your camera like a pro • Secrets to processing your images to professional standards • Compact design that will easily fit in your camera bag
Tony Northrup's Adobe Photoshop Lightroom 5 Video Book: Training for Photographers
Tony Northrup - 2014
VIDEO TRAINING. 12+ HOURS of searchable video training (requires Internet access). If you learn better from videos, watch the videos and use the ebook only for quick reference. If you learn better from books, read the ebook and refer to the videos to see the author demonstrate real world editing techniques. This much video training usually costs over $100 or requires a monthly subscription. 2. 150+ PRESETS. Jump-start your creativity by using the included presets to give your pictures a unique look. Others charge over $200 for this many presets! 3. 50+ RAW PICTURE FILES. Work alongside many of the book's examples, or just learn by experimenting with professional photos. 4. TEACHER & PEER SUPPORT. After buying the book, you get access to the private group on Facebook where you can ask the questions and post pictures for feedback from Tony, Chelsea, and other readers. It’s like being able to raise your hand in class and ask a question! Instructions are in the introduction. With this video book, you ll learn how to instantly find any picture in your library, fix common photography problems, clean up your images, add pop to boring pictures, retouch portraits, make gorgeous prints, create photo books, and even edit your home videos. Tony goes beyond teaching you how to use Lightroom. Tony shows you why and when to use each feature to create stunning, natural photos. When Lightroom is not the best tool, Tony suggests better alternatives. Tony covers every aspect of Lightroom in-depth, but structures his teaching so that both beginner and advanced photographers can learn as efficiently as possible. If you just want a quick start, you can watch the first video or read the first chapter and you'll be organizing and editing your pictures in less than an hour. If you want to know more about a specific feature, switch to that video or jump to that chapter in the ebook. If you want to know everything about Lightroom, watch the videos and read the book from start to finish.
Scatterling of Africa: My Early Years
Johnny Clegg - 2021
Suspended for a few seconds, they float in their own space and time with their own hidden prospects. For want of a better term, we call these moments “magical” and when we remember them they are cloaked in a halo of special meaning.’For 14-year-old Johnny Clegg, hearing Zulu street music as plucked on the strings of a guitar by Charlie Mzila one evening outside a corner café in Bellevue, Johannesburg, was one such ‘magical’ moment. The success story of Juluka and later Savuka, and the cross-cultural celebration of music, language, story, dance and song that stirred the hearts of millions across the world, is well documented. Their music was the soundtrack to many South Africans’ lives during the turbulent 70s and 80s as the country moved from legislated oppression to democratic freedom. It crossed borders, boundaries and generations, resonating around the world and back again. Less known is the story of how it all began and developed. Scatterling of Africa is that origin story, as Johnny Clegg wrote it and wanted it told. It is the story of how the son of an unconventional mother, grandson of Jewish immigrants, came to realise that identity can be a choice, and home is a place you leave and return to as surely as the seasons change.
Welcome To Advertising! Now, Get Lost
Omkar Sane - 2009
Richly illustrated in pop art, and littered with absurd situations - which the author assures us are completely true - Welcome to Advertising! Now, Get Lost has prompted at least one ad guru to regret that he hadn't written it himself.
The Devil and Dr. Barnes: Portrait of an American Art Collector
Howard Greenfeld - 1987
The Devil and Dr. Barnes traces the near-mythical journey of a man who was born into poverty, amassed a fortune through the promotion of a popular medicine, and acquired the premier private collection of works by such masters as Renoir, Matisse, Cézanne, and Picasso. Ostentatiously turning his back on the art establishment, Barnes challenged the aesthetic sensibilities of an uninitiated, often resistant and scoffing, American audience. In particular, he championed Matisse, Soutine, and Modigliani when they were obscure or in difficult straits. Analyzing what he saw as the formal relationships underlying all art, linking the old and the new, Barnes applied these principles in a rigorous course of study offered at his Merion foundation. Barnes's own mordant words, culled from the copious printed record, animate the narrative throughout, as do accounts of his associations with notables of the era--Gertrude and Leo Stein, Bertrand Russell, and John Dewey among them--many of whom he alienated with his appetite for passionate, public feuds. In this rounded portrait, Albert Barnes emerges as a complex, flawed man, who--blessed with an astute eye for greatness--has left us an incomparable treasure, gathered in one place and unforgettable to all who have seen it.
Authority Content: The Simple System for Building Your Brand, Sales, and Credibility
David Jenyns - 2016
The fact is, in today's world of constant distractions, most business owners struggle to get their marketing messages heard. Authority Content provides a simple process that any company can use to break through the noise. It doesn't matter whether you're the owner of a retail shop, financial advisor, swimming pool manufacturer or an inventor with an ingenious product - this powerful strategy will work for you. Built on the "3 Ps" framework (Present, Product, Promote) this book teaches you a step-by-step system for building authority within your industry thus sky-rocketing website traffic and sales. You will discover how to: Build maximum Authority, in minimum time Have your prospects, clients and Google fall in love with you Turn one day's work into months of content and share it around the web Write your own book easily and in record time Build your brand, sales and credibility Book website: AuthorityContent.com
Hidden Mickeys: A Field Guide to Walt Disney World's Best Kept Secrets
Steven Barrett
Author Barrett adds to the fun of finding them by turning the search into six scavenger hunts, complete with clues, hints, and points to be scored. You'll find more than 200 new Mickey sightings in this edition over 1,000 hidden Mickeys in all. Fun for all ages!
Painting the Impressionist Landscape: Lessons in Interpreting Light and Color
Lois Griffel - 1994
Together they provide a complete painting programme.
Hollywood: A Photographic Journey Through Foreverland
Keegan Allen - 2018
Keegan Allen is a Hollywood native, growing up in a world that millions visit and many more imagine. With an avid fan base that follows him on Facebook, Instagram, Twitter, Snapchat, and a busy career that includes seven years on the hit series Pretty Little Liars as well as films directed by James Franco and Gia Coppola, Allen also is a lifelong photographer whose first book, life.love.beauty, was a national bestseller. Now Keegan turns his eye and camera to the place he knows best. Hollywood captures the beauty and glamour of the place itself--with unusual angles of the famous sign, the glint of sidewalk stars stamped into the entrance of the Grauman's TCL Chinese Theater in the rain, the Chateau Marmont at twilight, secret local hideaways, red carpets and more--but also the darker side of dreams unrealized in the faces, hands, eyes, and footsteps of those who live on the fringe of celebrity. His photos are enhanced by revealing, intimate captions, lyrics, and other writing, as well as hand-drawn illustrations, exciting parodies, and iconic emulations. A book that will engage and surprise Keegan's legions of fans and followers, Hollywood is an essential gift for anyone who has visited or imagined this storied place.
Fluid Art Mastery: 8 Steps To Being A Paint Pouring Artist
Rick Cheadle - 2017
Is a form of abstract art that uses acrylic paints with a runny (fluid)consistency. The acrylic paints react with each other when combined together to make interesting and visually organic motifs. This type of art is fun for all ages. Fluid acrylics can be used on many types of substrates and in many different forms such as pouring, dripping, swirling, glazing, dipping and many other effects. Fluid art opens up a lot of possibilities and is definitely worth exploring and adding to your artist tool belt. In this book I will teach you everything you will need to become a paint pouring artist. I will share with you: How to set up your paint pouring studio on a budget complete supplies list share all the techniques that I use like; dirty pour flip cup, puddle pours, pre-lift slide technique, open cylinder, ribbon pour, swipe technique and more. I will show you how to properly handle and care for your art I will show you how to protect your artwork There are plenty of resources to refer to with information about mixing ratios, paint density and more I will share tips on how to price your art And tips on where to sell your masterpiece.