Being Direct: Making Advertising Pay


Lester Wunderman - 1997
    It combines an extraordinary personal history of "direct marketing" with a remarkably candid look at the field's most acclaimed practitioner. Written in an easy-going and deliberately persuasive style obviously honed during Wunderman's six decades in the trenches, the book shows his skill developing and gaining acceptance as he creates revolutionary advertising programs for future corporate stalwarts like the Columbia Record Club and American Express.

Tony Accardo is Joe Batters


Neil Gordon - 2018
    Throw in the St. Valentine’s Day Massacre and the murders of John F. Kennedy, Lee Harvey Oswald, Marilyn Monroe, Bugsy Siegel, Sam Giancana, Lucky Luciano, Tony the Ant Spilotro, Johnny Roselli and Jimmy Hoffa. Toss in Hollywood scandal and the mobbed up career of Frank Sinatra and his Rat Pack. Now you can begin to grasp the epic story of Tony Accardo. Why has this story never been told? Accardo killed everyone in his path: family, friends, cops, reporters, movie stars, and politicians. Operating from deep within the shadows Tony influenced national policy, exploited the FBI, owned politicians, and fixed presidential elections. Connected to every gangster from Al Capone to Lucky Luciano to John Gotti, Joe Batters is the must-read that every Godfather fan is craving.

Blogging: Getting To $2,000 A Month In 90 Days (Blogging For Profit)


Isaac Kronenberg - 2017
     Everything in this book is based on real strategies currently used by top-earning bloggers. Whether you're new to blogging or an advanced blogger, if there was some magic pill that could take you from nothing to earning a full-time income from a blog, then this book is the closest thing in existence to that magic pill. If you're serious about earning an income blogging, then this book will be the best book which you've ever read on the subject.

Once Upon Atari: How I made history by killing an industry


Howard Scott Warshaw - 2020
    

Mr. Shmooze: The Art and Science of Selling Through Relationships


Richard Abraham - 2002
    Shmooze: The Art and Science of Selling Through Relationships presents a composite character of the most successful and gregarious salespeople in America. This character, Mr. Shmooze, demonstrates how to turbocharge sales results by maximizing relationship-selling strategies.

Tears Behind the Veil: A True Story


Shaida Mehrban - 2008
    She does well at school, plays football with her classmates and lives in a happy home with two loving parents. She has no cares, no worries. However, this all changes the day her father dies. To cope with the death of her English husband, Sania's mother takes her on a journey back to India, the land of her birth, to reunite with her family. What Sania doesn't know is that this is no holiday, but possibly her new home for the rest of her life. Sania becomes embroiled in a world of culture clashes, prejudice and forced marriages; a world where sexual abuse and the subordination of women is commonplace and unquestioned. When her mother remarries and Sania too is forced into a marriage, she must learn to live her life in India until she can find a way to get home. But how? Who will hear her cries and wipe her tears? Who will see the tears behind the veil, who will hear her tears of silence? Who can she turn to for help and support? How many sacrifices can she endure for the promise of the freedom that she so desperately desires?

Mummy's Boy


Larry Lamb - 2011
    'Mummy's Boy' is by turns heartrending as Larry recalls the relationship broken beyond repair with his father.

A Wizard a True Star: Todd Rundgren in the studio


Paul Myers - 2010
    If you don't know what you want, I'll do it for you."Few record producers possess the musical facility to back up such a bold promise, but in over forty-plus years behind the glass, Todd Rundgren has willed himself into becoming a not only a rock guitar virtuoso, an accomplished lead vocalist and vocal arranger and visionary keyboard player, not to mention a serviceable drummer. But arguably, Rundgren's greatest instrument of all is the recording studio itself. After learning his craft with Nazz, Rundgren engineered The Band's Stage Fright album and soon became the producer of a string of noteworthy albums for Sparks, Grand Funk, The New York Dolls, Badfinger, Hall & Oates, Meat Loaf, Patti Smith Group, Cheap Trick, The Psychedelic Furs and XTC. Meanwhile, Rundgren played almost every instrument on his solo albums such as Something/Anything?, A Wizard A True Star and Hermit Of Mink Hollow while collaborating on a series of albums by his band, Utopia. A Wizard A True Star: Todd Rundgren In The Studio by Paul Myers is a fascinating and authoritative trip through the land of flickering red lights inhabited by a studio wizard - and true star - who has rarely enjoyed a proper victory lap along the many trails that he has blazed. Researched and written with the participation and cooperation of Rundgren himself.

The Life and Adventures of Nat Foster: Trapper and Hunter of the Adirondacks


Arthur Lester Byron-Curtiss - 2008
    This book is not a novel, but a true history of the noted perrson whose name is given above; and although it is not a work of fiction we can safely say that with scenes of thrilling interest, daring exploits and adventures, it can vie with the most sensational novel. The history begins immedciately prior to the breaking out of the Revolutionary War, when the Foster family were living near Hinsdale, N. H. The first part of the book is taken up with the history of the father of the hero of the story, giving an account of his enlistment in the American army, the part he took in the battle of Bunker Hill, and his numerous and daring exploits throughout the whole of the war. When Mr. Foster went to the war his family consisted of his wife, two sons armd a daughter. Nat was the younger son, being nine years old when his father joined the army; but he early learned the skillful use of the rifle, and as deer, moose and other game abounded in the Adirondacks at that time, he did much toward the support of the family during his father’s absence, who when the war was over returned to his home broken down in health, having expended his strength and health in aiding to achieve the independence of his country. To follow Nat Foster from this time to the close of his life in old age, in his wonderful adventures with Indians and daring exploits with wild beasts, would farr exceed the limits of a book notice. One must read the book itself; and whoever begins to read it will not be apt to lay it aside for lack of interest. This book originally published by The Willard Press, in 1912 has been reformatted for the Kindle and may contain an occasional defect from the original publication or from the reformatting.

My Bloody Efforts: Life as a Rating in the Modern Royal Navy


Stephen Bridgman - 2012
    Daysearlier, while traversing the Straits of Sicily the crew had discovered a crack in one ofthe nuclear reactor pipes, requiring the immediate shutting down of the reactor toprevent a potential reactor accident, an operation never before conducted on a Britishsubmarine at sea.Th e previous six days had been a difficult time for the crew of the submarine. Initialindications of a nuclear reactor defect had quickly escalated into a full scale potential nuclearreactor accident at sea, requiring decisive action by the crew to make the reactor safe, toidentify the defect and attempt to repair the reactor, and then to surface the submarine andto sail her safely back to the nearest safe harbor using emergency propulsion machinerydesigned for very limited use. The resulting lack of electrical power resulted in the crewhaving to sacrifice lighting, air-conditioning, bathing facilities and even hot food until theirreturn to harbor, and to suffer in the excessively hot interior of the boat. Throughout,there remained the fear of exposure to deadly radiation and the uncertainty that the reactormight still be one step away from a major accident.For one man onboard, this episode formed the culmination of a 25 year navalengineering career almost fated for this moment. Charge Chief Stephen Bridgman,the senior nuclear propulsion technician, had needed all of his engineering knowledgeand experience in the identification and eventual repair of the submarine reactor,subsequently being awarded an MBE together with a colleague for his services to navalengineering for his actions.This book provides an insight into a remarkable naval career starting as a 16 year oldStoker on the final proper British aircraft carrier HMS Ark Royal in 1977, throughthe Falklands War, being selected for naval technician training and submarine service,submarine training, submarine patrols in the supposed post cold-war period, theKosovo conflict, progression through the ranks, submarine refi t and refueling throughto the nuclear reactor accident onboard HMS Tireless.While there are countless accounts of naval life during wartime, this book tells theunique story of life as a British naval rating in the modern era, starting from the lowestlevel at a time of decline for the Royal Navy in the late 1970s, and paralleling the majorpolitical and military events of the 1980s and 1990s.

Of Gold and Dust: A memoir of a creative life


Samantha Wills - 2021
    It was only when I began to fuse the two that I realised there is no such thing as having a creative career and a personal life - there is only a creative life. That realisation, and the freedom it gave me, remains one of the most significant of my life.Samantha Wills started her self-titled jewellery company on the kitchen table of her share house in the eastern suburbs of Sydney when she was just 21 years old. While her rise to the global stage looked meteoric to many, Samantha has said 'It took me twelve years to become an overnight success.'Following Samantha's journey, from being named a breakout star by The New York Times to barely being able to breathe on a hotel room floor, Of Gold and Dust is so much more than a business memoir. In her unique, confessional tone, Samantha tells the intimate details of her life and business, sharing her truths with a rare rawness and vulnerability.Funny, down-to-earth, revealing and heartfelt, Of Gold and Dust is a must-read for anyone who has a desire to start their own business, or a passion to live a creative life and follow their dreams. Her story is an inspiring blueprint for getting out there and finding the magic that awaits you.

Murder on the Menu: The Sensational Story of the Tycoon Who Founded Saravana Bhavan


Nirupama Subramanian - 2021
    

My World


Sagan Peter - 2018
    With four Tour de France points jersey victories, three road race world championships, the 2018 Paris-Roubaix, and multiple spring classics among Sagan’s palmares, the world of cycling agrees that this intense yet fun-loving rider is among the most dominant and fun-to-watch riders of his generation. In My World, for the very first time, bike racing fans will have the opportunity to glimpse behind the scenes of Sagan’s cycling life, revealing the full extent of his dedication to competition and determination to win. They will read about his relationship with fellow riders, his heroes and how he copes with the expectation of success. He will share technical details about his preparation, dissect the art of the sprint and analyze the tactics that play out during a fiercely competitive stage or race.

Do You Love Football?!: Winning with Heart, Passion, and Not Much Sleep


Jon Gruden - 2003
    It's not about the money or the fame; it's about their passion for what they do.And passion is something that has fueled Gruden's entire career. From his college playing days and his climb through the coaching ranks -- from college to assistant coaching jobs with the NFL's elite teams, to his first head coach job with the Oakland Raiders, and finally, with the Tampa Bay Bucs -- his meteoric rise is unparalleled. Underneath it all, though, he's just a humble, hardworking, no-nonsense guy who has no hobbies: "I'm not a scratch golfer. I don't know how to bowl. I can't read the stock market. Hell, I have a hard time remembering my wife's cell phone number. But I can call 'Flip Right Double X Jet 36 Counter Naked Waggle at 7 X Quarter' in my sleep."Now, in this motivational memoir, Gruden provides insight into what makes him tick. Do You Love Football?! is an intimate look at his life as a player, coach, and head coach, as well as the principles that have made him the hottest coach in the NFL.

Disrupt and Conquer: How TTK Prestige Became a Billion-Dollar Business


T.T. Jagannathan - 2018
    Krishnamachari, who later became a Union minister and held the portfolios of finance, industry and commerce for close to fifteen years.In this book, the current chairman T.T. Jagannathan, along with Sandhya Mendonca, takes us through the journey of this extraordinary company which fought off bankruptcy and rose like a phoenix to become a highly profitable, successful entity.What makes this story all the more startling is that T.T. Jagannathan is an accidental and reluctant businessman. He came into the profession very unexpectedly, and without any preparation, with neither an MBA nor having ever worked in the family business before having its very survival entrusted to him.Like a phoenix, the Group and its constituent companies, have risen from the ashes, many times over, to stand tall and proud. This is the story of a journey that began with early success and experienced catastrophic disasters, and set about turning its fortunes around in stunning comebacks, time and again.With invaluable business lessons, decades of experience and innovation distilled in these pages, Disrupt and Conquer is a must-read for aspiring entrepreneurs, executives and business leaders.