Confessions of a Public Speaker


Scott Berkun - 2009
    For managers and teachers -- and anyone else who talks and expects someone to listen -- Confessions of a Public Speaker provides an insider's perspective on how to effectively present ideas to anyone. It's a unique, entertaining, and instructional romp through the embarrassments and triumphs Scott has experienced over 15 years of speaking to crowds of all sizes.With lively lessons and surprising confessions, you'll get new insights into the art of persuasion -- as well as teaching, learning, and performance -- directly from a master of the trade.Highlights include:Berkun's hard-won and simple philosophy, culled from years of lectures, teaching courses, and hours of appearances on NPR, MSNBC, and CNBCPractical advice, including how to work a tough room, the science of not boring people, how to survive the attack of the butterflies, and what to do when things go wrongThe inside scoop on who earns $30,000 for a one-hour lecture and whyThe worst -- and funniest -- disaster stories you've ever heard (plus countermoves you can use)Filled with humorous and illuminating stories of thrilling performances and real-life disasters, Confessions of a Public Speaker is inspirational, devastatingly honest, and a blast to read.

My Reading Life: A Book Journal


Anne Bogel - 2021
    Books are reflection. Books change your mind.”—Toni Morrison   Designed by a book lover for book lovers, My Reading Life is the ideal companion for all your literary adventures.  Anne Bogel, creator of the Modern Mrs. Darcy blog, provides you with insightful reading lists for every popular genre and each season. She even helps you determine the kinds of books you’d most like to read based on your interests. You’ll also appreciate the sleek, compact design, perfect for taking on the go to the library, bookstore, or your next book club gathering.    So much more than just a journal, this book is a joyful celebration of the written word, one that will significantly enrich every day of your reading life.

Backable: The Surprising Truth Behind What Makes People Take a Chance on You


Suneel Gupta - 2021
    No one makes it alone. But there’s a reason why some people can get investors or bosses to believe in them while others cannot. And that reason has little to do with experience, pedigree or a polished business plan. Backable people seem to have a hidden quality that inspires others to take action. We often chalk this up to natural talent or charisma…either you have “it” or you don’t.    After getting rejected by every investor he pitched, Suneel Gupta had a burning question: could “it” be learned?   Drawing lessons from hundreds of the world’s biggest thinkers, Suneel discovered how to pitch new ideas in a way that has raised millions of dollars, influenced large-scale change inside massive corporations, and even convinced his 8-year old daughter to clean her room. Inside are long-held secrets from producers of Oscar-winning films, members of Congress, military leaders, culinary stars, venture capitalists, founders of unicorn-status startups, and executives at iconic companies like Lego, Method, and Pixar.  Backable reveals how the key to success is not charisma, connections, or even your resume, but rather your ability to persuade others to take a chance on you. This groundbreaking book will show you how.

Draft No. 4: On the Writing Process


John McPhee - 2013
    4 is an elucidation of the writer's craft by a master practitioner. In a series of playful but expertly wrought essays, John McPhee shares insights he's gathered over his career and refined during his long-running course at Princeton University, where he has launched some of the most esteemed writers of several generations. McPhee offers a definitive guide to the crucial decisions regarding structure, diction, and tone that shape nonfiction pieces, and presents extracts from some of his best-loved work, subjecting them to wry scrutiny. The result is a vivid depiction of the writing process, from reporting to drafting to revising and revising, and revising.More than a compendium of advice, Draft No. 4 is enriched by personal detail and charming reflections on the life of a writer. McPhee describes his enduring relationships with The New Yorker and Farrar, Straus and Giroux, and recalls his early years at Time magazine. Enlivened by his keen sense of writing as a way of being in the world, Draft No. 4 is the long-awaited master class given by America's most renowned writing instructor.

Eat. Lift. Thrive.


Sohee Lee - 2017
    Exercise. Be happy. It sounds easy enough, so why is it so difficult? Because, as millions of women know, it's not easy. There are challenges and obstacles, and health programs are not one size fits all.Sohee Lee understands, because she's faced the challenges and overcome them. As a trainer, presenter, and author, she's shared her experiences and helped others establish healthy relationships with food and exercise for long-term results.In the book Eat. Lift. Thrive. she empowers you with tools and strategies to make your own change. You will learn how to identify issues that are holding you back and what you can do to get back on track. You'll find motivation, exercise, and advice. And you'll learn how to- incorporate Lee's Living Lean Guidelines to make your diet work around your life, rather than the other way around;- perform her Primary Strength Movements and integrate them into an effective workout program; and- adjust your routine to maintain the results you've achieved.Eat. Lift. Thrive. also provides you with a structured, easy-to-follow 12-week training program. The program can be scaled according to your training experience, time commitment, and goals; it's completely customizable to ensure that your changes are lasting.This book is designed to be different. By the time you're finished, you'll be an expert at moderation and will say goodbye to extremes in dieting. You can have your cake and eat it too--and enjoy it!CE exam available! For certified professionals, a companion continuing education exam is available which can be completed after reading this book. The Eat. Lift. Thrive. Online CE Exam may be purchased separately or as part of the Eat. Lift. Thrive. With CE Exam package that includes both the book and the exam.

The Top 10 Distinctions Between Entrepreneurs and Employees


Keith Cameron Smith - 2010
    In this powerful guide to achieving independence, entrepreneur and inspirational speaker Keith Cameron Smith shares ten crucial principles to help you make the leap from ordinary follower to extraordinary leader, including   • Entrepreneurs have an empowering perspective of failure. Employees see failure as bad. Learn to see setbacks not as a form of rejection, but as feedback to help you learn and grow. • Entrepreneurs are solution finders. Employees are problem solvers. Instead of quick fixes, seek out permanent solutions that save time and money. • Entrepreneurs look into the future. Employees look into the past. Choose where you want to go, take consistent steps in that direction, and work toward it relentlessly.   Begin building a better future today. Even if you can’t start your own business, you can make positive changes right now, in your cubicle or your corner office, by adopting an entrepreneurial spirit. By following Keith Cameron Smith’s expert advice, you too can take control of your career and your life, once and for all!  Foreword by Sharon Lechter  Praise for Keith Cameron Smith’s The Top 10 Distinctions between Millionaires and the Middle Class   “Everyone can be a millionaire. You just need to know the 10 Distinctions. Learn, use, and study these great distinctions and become a millionaire.”—Mark Victor Hansen, co-author of The One Minute Millionaire and Chicken Soup for the Soul   “Filled with wisdom and knowledge that leads to freedom and abundance.”—Nido R. Qubein, author of Stairway to Success

Improv Wisdom: Don't Prepare, Just Show Up


Patricia Ryan Madson - 2005
    No matter how carefully we formulate a “script,” it is bound to change when we interact with people with scripts of their own. Improv Wisdom shows how to apply the maxims of improvisational theater to real-life challenges—whether it’s dealing with a demanding boss, a tired child, or one of life’s never-ending surprises. Patricia Madson distills thirty years of experience into thirteen simple strategies, including “Say Yes,” “Start Anywhere,” “Face the Facts,” and “Make Mistakes, Please,” helping readers to loosen up, think on their feet, and take on everything life has to offer with skill, chutzpah, and a sense of humor.

Eat Sleep Work Repeat: 30 Hacks for Bringing Joy to Your Job


Bruce Daisley - 2020
    Great results will follow.”—Jack Dorsey, CEO of Twitter and Square“With just 30 changes, you can transform your work experience from bland and boring (or worse) to fulfilling, fun, and even joyful.”—Daniel Pink, author of When and DriveThe vice president of Twitter Europe and host of the top business podcast Eat Sleep Work Repeat offers thirty smart, research-based hacks for bringing joy and fun back into our burned out, uninspired work lives.How does a lunch break spark a burst of productivity? Can a team’s performance be improved simply by moving the location of the coffee maker? Why are meetings so often a waste of time, and how can a walking meeting actually get decisions made?As an executive with decades of management experience at top Silicon Valley companies including YouTube, Google, and Twitter, Bruce Daisley has given a lot of thought to what makes a workforce productive and what factors can improve the workplace to benefit a company’s employees, customers, and bottom line. In his debut book, he shares what he’s discovered, offering practical, often counterintuitive, insights and solutions for reinvigorating work to give us more meaning, productivity, and joy at the office.A Gallup survey of global workers revealed shocking news: only 13% of employees are engaged in their jobs. This means that burn out and unhappiness at work are a reality for the vast majority of workers. Managers—and employees themselves—can make work better. Eat Sleep Work Repeat shows them how, offering more than two dozen research-backed, user-friendly strategies, including:Go to Lunch (it makes you less tired over the weekend)Suggest a Tea Break (it increases team cohesiveness and productivity)Conduct a Pre-Mortem (foreseeing possible issues can prevent problems and creates a spirit of curiosity and inquisitiveness)“Let’s start enjoying our jobs again,” Daisley insists. “It’s time to rediscover the joy of work.”

The Exceptionals: How the Best Become the Best and How You Can Too


Kumar Mehta - 2021
    They are the 1% of the 1%. They have reached seemingly unreachable heights. They may be athletes or entertainers who are household names, or they may be people who have invented life-saving drugs or won a Nobel Prize by making fundamental advances in knowledge. Or they may have changed the world through science or music or business by influencing millions or perhaps billions of lives.They are the people who have succeeded in being able to draw out the best talents they have within themselves and have maximized the physical, mental, and social potential available to them.The Exceptionals is their story, and it provides you with the blueprint to advance yourself from good to great—and from outstanding to elite.

Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less


Joe Pulizzi - 2013
    No longer can we interrupt our customers with mediocre content and sales messages they don't care about.Epic Content Marketing takes you step-by-step through the process of developing stories that inform and entertain and compel customers to act--without actually telling them to. Epic content, distributed to the right person at the right time, is the way to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about.Once we hook customers with epic content, they reward us by sending our sales through the roof.Epic Content Marketing provides everything you need to:Determine what your content niche should be to attract and retain customersDiscover and develop your content marketing mission statementSet up a process for creating and curating epic contentLearn how to leverage social and e-mail channels to create--and grow--your audienceMeasure the performance of your content--and increase your content marketing budgetWith in-depth case studies of how John Deere, LEGO, Coca-Cola, and other leading corporations are using content to drive epic sales, this groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth.Whether you're the CMO of a Fortune 500, a digital marketer, or an entrepreneur, Epic Content Marketing gives you the tools you need to vanquish the competition. Start your epic journey now!PRAISE FOR EPIC CONTENT MARKETINGFrom the man who invented content marketing. Listen to this guy. He really understands the new world of marketing. The concepts in Epic Content Marketing are usable all over the world--instantly usable and useful for any business. -- Don Schultz, the father of integrated marketing, Professor Emeritus at Northwestern University's Medill School of Journalism, and author of 13 booksJoe Pulizzi's ideas are so consistently . . . well, epic (!) that they really don't need any endorsement by anyone. But here's mine anyway: You don't need MORE content. You need the right kind of content, strategically applied. For those organizations struggling to create a content marketing program that drives results, Joe delivers. Again. -- Ann Handley, coauthor of Content Rules and Chief Content Officer, MarketingProfsAs Joe shows us in his wonderful Epic Content Marketing, you must unlearn interrupting people with your nonsense. Instead, publish the valuable content they want to consume and are eager to share. -- David Meerman Scott, marketing strategist and bestselling author of The New Rules of Marketing and PRThis is a brilliant canter through the rapid and ever-changing world of content marketing. Joe has managed to capture the right blend of art and science as he plots the major trends impacting all marketers right now. -- Jonathan Mildenhall, VP, Global Advertising Strategy and Creative Excellence, Coca-Cola CompanyYou could say that Joe Pulizzi wrote the book on content marketing, but now it's more than just a saying. It's what you're holding in your hands. If you truly want to be successful at content marketing, Pulizzi is one of the few who can show you the way. -- Mitch Joel, President, Twist Image, and author of Six Pixels of Separation and CTRL ALT Delete"Joe Pulizzi may know more about content marketing than any person alive. He proves it in these pages. -- Jay Baer, New York Times bestselling author of Youtility: Why Smart Marketing is About Help Not Hype"The future of successful brand building, and especially the art of solidifying the emotional connection between people and brands, will require expertise in Content Marketing. Epic Content Marketing gives all the details practitioners need without overcomplicating." -- Professor JoAnn Sciarrino, Knight Chair, Digital Advertising and Marketing, UNC Chapel Hill Joe Pulizzi is the godfather of our burgeoning profession of Content Marketing. He lays out the objectives, principles, and core strategies of our field in a way that's easy-to-understand, inspiring, and entertaining. If your company doesn't yet realize that it's a media company, with all the challenges and advantages that implies, you're missing the most powerful way to connect with your customers. -- Julie Fleischer, Director, Media & Consumer Engagement, Kraft Foods

Paul Graham: The Art of Funding a Startup


Andrew Warner - 2011
    Thank you for your feedback and patience.From Andrew Warner:I first interviewed Paul Graham after I heard something shocking from Alexis Ohanian, a founder whose company was funded by Graham's Y Combinator. Alexis came to Mixergy to tell the story of how he launched and sold Reddit.If you're a founder, you know the kind of problems that founders have, right? Figuring out what product to create, how to build it, how to get users to try it, etc.Well Alexis didn't seem to have those problems, or at least they weren't as challenging for him as they were for most of the other 600 entrepreneurs I interviewed on Mixergy.Why? Because Paul Graham helped him launch his business.How did Graham make Reddit's launch easier and more successful than other companies' founding? How did he do the same for hundreds of other startups? And, more importantly, what can you learn from his experiences to grow your business?The book you're holding has those answers.Use what you're about to learn to build your successful startup. After you do, I hope you'll let me interview you so other founders can learn from your experience, the way you're about to benefit from Graham's.About Hyperink, the publisher:Hyperink is the easiest way for anyone to publish a beautiful, high-quality book.We work closely with subject matter experts to create each eBook. We cover topics ranging from higher education to job recruiting, from Android apps marketing to barefoot running.If you have interesting knowledge that people are willing to pay for, especially if you've already produced content on the topic, please reach out to us! There's no writing required and it's a unique opportunity to build your own brand and earn royalties.

Making Mavericks


Frosty Hesson - 2012
    Hesson, one of the first to conquer the huge waves off northern California known as Mavericks, recognized that the kid “had a vision.” Jay quickly demonstrated a resolve that reminded Frosty of his younger self, pursuing his goal with a seriousness far beyond his years. His attitude and work ethic earned Frosty’s respect and, eventually, his friendship. Making Mavericks is the inspiring story of their father-son bond and of the challenges that made each of them who they were—surf legends, and the subject of the upcoming film Chasing Mavericks.In Making Mavericks, Frosty talks about his turbulent youth spent under difficult circumstances, with parents who tried to find a positive way to handle a child with a passion for water and a disregard for his own safety. Throughout his life he developed principles to live by, principles that would become the core tenets of his teaching philosophy. Most significantly, Frosty talks about how one of his best students, Jay Moriarty, used his philosophy to become a surfing phenomenon, and whose life inspired the phrase, “Live like Jay.”Affecting and poignant, Making Mavericks is a celebration of Hesson’s determination to live with joy and purpose, and his desire to help others do the same.

Damn Fine Story: Mastering the Tools of a Powerful Narrative


Chuck Wendig - 2017
    Great storytelling is making readers care about your characters, the choices they make, and what happens to them. It's making your audience feel the tension and emotion of a situation right alongside your protagonist. And to tell a damn fine story, you need to understand why and how that caring happens. Using a mix of personal stories, pop fiction examples, and traditional storytelling terms, New York Times best-selling author Chuck Wendig will help you internalize the feel of powerful storytelling. In Damn Fine Story, you'll explore:Fretytag's Pyramid for visualizing story structure--and when to break away from traditional storytelling formsCharacter relationships and interactions as the basis of every strong plot--no matter the form or genreRising and falling tension that pulls the audience through to the climax and conclusion of the storyDeveloping themes as a way to craft characters with depthWhether you're writing a novel, screenplay, video game, comic, or even if you just like to tell stories to your friends and family over dinner, this funny and informative guide is chock-full of examples about the art and craft of storytelling--and how to write a damn fine story of your own.

F*ck No!: How to Stop Saying Yes When You Can't, You Shouldn't, or You Just Don't Want To


Sarah Knight - 2019
    Whether you're a People-Pleaser, Overachiever, Pushover, or have serious FOMO, bestselling "anti-guru" Sarah Knight helps you say what you really mean without being really mean--or burning out for fear of missing out.Life is so much better when you say no with confidence--and without guilt, fear, or regret. F*ck No! delivers practical strategies that give you the power to decline, and concrete examples that put the words right into your mouth. You'll discover:The joy of noNo-Tips for all occasionsHow to set boundariesFill-in-the-blank F*ckNotesThe No-and-Switch, the Power No--and how to take no for an answer yourselfAnd much more!Praise for Sarah Knight and the No F*cks Given Guides"Self-help to swear by." --Boston Globe"Genius." --Vogue"Hilarious, irreverent, and no-nonsense." --Bustle

Captivate: Conversational Secrets To Be Instantly Likeable, Make Unforgettable Impressions, And Never Run Out Of Things To Say


Charlie Houpert - 2014
     Think back to the job interview you nailed (or blew). The date that went perfectly (or broke down completely.) Or the random encounter with that person who turned out to be your best friend (or the countless others that didn’t). Mere seconds of conversation have the power to alter the course of your life. It’s miraculous then that we are never taught HOW to conduct conversations. How to navigate them so that we get more of the jobs, dates, and best friends we want. It’s as if the world believes amazing conversational skills can’t be learned. Captivate shatters that belief. Inside you'll learn: How to keep conversations going without running out of things to say and facing the dreaded awkward silence How to create interesting "getting to know you" conversations without slipping into boring interview mode and turning off who you're talking to How to start conversations with strangers and approach people you don't know Real life examples of great (and terrible) conversations The two modes of conversation that allow you to connect with anyone, even when you don't have anything in common How to finish a conversation so people walk away planning on reaching out to you Read Captivate and you’ll learn how to have conversations that stand out in people’s minds and make you someone they never want to forget.