You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.

    "Never go to a meeting without a strategy."  "Ride the horse in the direction it's going."  These are just two of the gems unearthed from the trenches of Hollywood by Lynda Obst, one of the most successful producers in the  movie business today.  In Hello, He Lied, Obst offers real, practical advice to would-be professionals in any field: "Thou shalt not cry at work," "thou shalt not appear tough," "thou shalt return all thy phone calls," and more.  She takes us inside high-pressure meetings with David Geffen, onto the set of Sleepless in Seattle, and into the heated negotiations for The Hot Zone and reveals what she's learned in more than twenty years in the business: how to swim with the sharks--and not get eaten.

    You can get a cup at any caf, sandwich bar or restaurant anywhere. So how did Starbucks manage to reinvent coffee as a whole new experience, and create a hugely successful brand in the process? The Starbucks Story tells the brand's story from its origins in a Seattle fish market to its growing global presence today. This is a story that has unfolded quickly - at least in terms of conventional business development. Starbucks is a phenomenon. Unknown 15 years ago, it now ranks among the 100 most valuable brands in the world. It has become the quintessential brand of the modern age, built around the creation of an experience that can be consistently reproduced across the world. Originally published in 2004 as 'My Sister's A Barista: How they made Starbucks a home away from home', this new 2012 edition has been updated to bring the brand up to date.

     Learn to monitor, analyze, and optimize. Packed with tips and strategies to improve the quality of your advertising. This book explains the latest Amazon Advertising tools since significant upgrades throughout 2019. Last updated January 2020.

    His incisive writings on individual filmmakers define film culture as a diverse and ever-evolving practice, unpredictable yet subject to analyses just as diversified as his own discriminating tastes. For Rosenbaum, there is no high or low cinema, only more interesting or less interesting films, and the pieces collected here, from an appreciation of Marilyn Monroe’s intelligence to a classic discussion on and with Jean-Luc Godard, amply testify to his broad intellect and multi-faceted talent. Goodbye Cinema, Hello Cinephilia gathers together over fifty examples of Rosenbaum’s criticism from the past four decades, each of which demonstrates his passion for the way we view movies, as well as how we write about them. Charting our changing concerns with the interconnected issues that surround video, DVDs, the Internet, and new media, the writings collected here also highlight Rosenbaum’s polemics concerning the digital age. From the rediscovery and recirculation of classic films, to the social and aesthetic impact of technological changes, Rosenbaum doesn’t disappoint in assembling a magisterial cast of little-known filmmakers as well as the familiar faces and iconic names that have helped to define our era. As we move into this new decade of moviegoing—one in which Hollywood will continue to feel the shockwaves of the digital age—Jonathan Rosenbaum remains a valuable guide. Goodbye Cinema, Hello Cinephilia is a consummate collection of his work, not simply for fans of this seminal critic, but for all those open to the wide variety of films he embraces and helps us to elucidate.

    In How to Write a Selling Screenplay, he takes writers through the entire process, from developing a story to finding the best agent. Using an annotated version of an often-optioned screenplay of his own, and citing examples from movies ranging from Casablanca and Lethal Weapon to Sling Blade and The English Patient, he discusses how to create three-dimensional characters, find a compelling story, build an airtight plot structure, fine-tune dialogue, and much more. Keane's tips on the difference between writing for film and television, as well as his advice on dealing with Hollywood movers and shakers, make this an essential companion for people writing their first--or their fortieth--screenplay.

    Here you will find the key concepts and important details from each chapter boiled down into a clear, concise, enjoyable read. Whether you are a book club newbie or a ravenous bibliophile you will be delighted by this new reading experience. And, of course, we encourage you to buy and read Kalanithi’s full version when you can. After all, his book is a best-seller for a good reason! About the Book When Breath Becomes Air is a memoir encompassing both the life and death of an eminent neurosurgeon. Named as Amazon's Best Book of January 2016, the book starts with a look at how one doctor came of age as a medical professional and writer. The second half of the book is a chronicle of the author's battle with stage IV lung cancer. The book offers incredible insight on both the meaning of life and the ultimate significance of death. About the Author Paul Kalanithi was an outstanding neurosurgeon and, with this book, proved himself as a phenomenal writer as well. Kalanithi studied English literature and human biology, earning two B.A. degrees and an M.A. at Stanford. He traveled to Cambridge to study medicine, where he earned an M.Phil. in the philosophy and history of medicine. He also graduated cum laude from Yale School of Medicine. After a residency and postdoctoral study back at Stanford, Kalanithi received highest honors for his research as a resident. Kalanithi died in 2015 while working on When Breath Becomes Air.

    Now, for the first time, del Toro reveals the inspirations behind his signature artistic motifs, sharing the contents of his personal notebooks, collections, and other obsessions. The result is a startling, intimate glimpse into the life and mind of one of the world's most creative visionaries. Complete with running commentary, interview text, and annotations that contextualize the ample visual material, this deluxe compendium is every bit as inspired as del Toro is himself.Contains a foreword by James Cameron, an afterword by Tom Cruise, and contributions from other luminaries, including Neil Gaiman and John Landis, among others.

    More Than Night discusses such pictures. It also shows that the central term is more complex & paradoxical than realized. Film noir refers both to an important cinematic legacy & to an idea projected onto the past. This wide-ranging cultural history offers an original approach to the subject, as well as new production information & commentary on scores of films, including Double Indemnity, The Third Man, & Out of the Past, & such neo-noirs as Chinatown, Pulp Fiction & Devil in a Blue Dress. Naremore discusses film noir as a term in criticism; as an expression of artistic modernism; as a symptom of Hollywood censorship & politics in the 40s; as a market strategy; as an evolving style; as a cinema about race & nationality & as an idea that circulates across all information technologies. This interdisciplinary book has valuable things to say not only about film & tv, but also about modern literature, the fine arts & popular culture in general. In a field where much of what's published is superficial & derivative, this work is certain to be received as a definitive treatment.

    Trekking boldly through haunts and horrors from The Frankenstein Monster, The Wolf Man, Count Dracula, and The Invisible Man, to The Mummy, Paula the Ape Woman, The Creeper, and The Inner Sanctum, the authors offer a definitive study of the 86 films produced during this era and present a general overview of the period. Coverage of the films includes complete cast lists, credits, storyline, behind-the-scenes information, production history, critical analysis, and commentary from the cast and crew (much of it drawn from interviews by Tom Weaver, whom USA Today calls ?the king of the monster hunters?). Unique to this edition are a new selection of photographs and poster reproductions and an appendix listing additional films of interest.

    It discusses cloud concepts and highlights various design patterns and best practices. This documentation is offered for free here as a Kindle book, or you can read it in PDF format at https://aws.amazon.com/whitepapers/.

    There always seemed to be a new system to learn, a new surefire method or cutting-edge technique for entrepreneurs to master.In an effort to teach her team members a better and easier way, Dana Wilde created Train Your Brain, a tested and proven system combining elements of both mindset and action ... or as Dana likes to call it, Intentional Action.What Dana discovered by using Train Your Brain is that mindset can be "taught" and that learning simple mindset strategies not only allows you to understand how the brain works but also shows you how easy it is to change your thinking and, as a result, change your outcomes.In Train Your Brain, Dana breaks down the Cycle of Perpetual Sameness--the number one reason why most people only experience incremental change in their lives. More importantly, she also provides the much-needed blueprint to help you get off this counterproductive cycle quickly.Train Your Brain, with its twenty easy-to-implement "Mindware Experiments," gives you all the necessary tools needed to get off ... and stay off ... the Cycle of Perpetual Sameness, so you can transform your life and grow your business in record time!

    Barry Hampe, who has made more than 150 documentary films and videos, traces the two main approaches to documentary--recording behavior and re-creating past events—and shows students how to do both effectively. Covering all the steps, from conceptualization to completion, the book includes chapters on visual evidence; documentary ethics; why reality is not enough; budgeting; and casting, crew, and equipment selection.

    Inside you will find: - an explanation of book promotion strategies that can take only 5 minutes a day to perform - a list of "to do" items that are recommended to be completed before you start the 5-minute marketing plan - a 90-day marketing plan for your book that only takes 5 minutes a day to complete, and - a customizable Word template so that you can create your own 90-day, 5-minute marketing plan! Scroll up to download your copy today and sell more books in just 5 minutes a day!

    The book was written as an answer to the glut of tired A-Z screenwriting books that have flooded the market over the years. Instead of another extensive How-To guide, Scriptshadow Secrets looks at 50 popular movies from the past six decades and offers 10 (give or take) screenwriting tips from each. The idea is to not only teach screenwriters valuable lessons, but show how those lessons have been incorporated into successful films. This way, writers learn by example, instead of having to take the author's word for it. From Aliens to Pirates Of The Caribbean to The Hangover to The Empire Strikes Back, Secrets teaches you screenwriting lessons from the greatest films of all time. Author Carson Reeves began as a screenwriter himself, yet struggled to figure out the elusive formula for writing a successful screenplay. Then, about seven years ago, he started getting his hands on spec sale scripts and reading them. Within weeks, he'd learned more about screenwriting than he had in the past seven years combined. He then turned his attention from writing to helping others write. This was the genesis behind the Scriptshadow website - a way to teach screenwriting through reading professional screenplays.The site blew up but quickly became controversial, due to Reeves breaking down material that Hollywood considered private. As such, the site's become a "love it or hate it" fixture in both Hollywood and the screenwriting community. Still, the site has tens of thousands of aspiring screenwriters who visit daily and make it the most popular screenwriting site on the web. The site's most popular feature, the "What I learned" section at the end of each review, was the main inspiration behind Scriptshadow Secrets, as Reeves saw how positively writers responded to quick context-relevant tips.