Beyond Psychology


Otto Rank - 1958
    His ideas stimulated new lines of investigation not only in psychology but also in social science, religion, history, and anthropology. A pupil, colleague, and early follower of Freud (and later one of his chief dissenters), Rank settled in America in 1933 for a "sabbatical leave" devoted to therapy and teaching. Beyond Psychology was his first book in English, and it contains the results of a lifetime of thought and research about man's essential nature.In Beyond Psychology Rank explores the ultimates of human existence — the fear of death, the desire for immortality, the nature of sexuality, the basis of personality, the nature of social organization, the need for love, the meaning of creativity. He notes the failure of rational ideologies to cope with the instability in our social order, the lack of generally accepted ideals, the hostility, fear, and guilt that seem to characterize our civilization. Rank seeks to understand the basic human problems not by a rejection of irrationality but by an acceptance of it as an inevitable fact of human existence.After a detailed critique of rational psychologies, he examines the myth of The Double in legend and literature in order to investigate the development of the ideal of the Soul, and he traces the reflection of man's fear of final destruction in social organizations, ideologies, concepts of personality, sexual roles, and religion. Among the subjects investigated in this searching analysis are kingship and magic participation, the institution of marriage, power and the state, Messianism, the doctrine of rebirth, the two kinds of love (Agape and Eros), the creation of the sexual self, feminine psychology and masculine ideology, and psychology beyond the self.

The New Positioning: The Latest on the World's #1 Business Strategy


Jack Trout - 1995
    In the same right-to-the-point, no-nonsense style that was a hallmark of "Positioning," this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.

Words on the Move: Why English Won't—and Can't—Sit Still (Like, Literally)


John McWhorter - 2016
    We understand that new words must be created for new things, but the way English is spoken today rubs many of us the wrong way. Whether it’s the use of literally to mean “figuratively” rather than “by the letter,” or the way young people use LOL and like, or business jargon like What’s the ask? -- it often seems as if the language is deteriorating before our eyes.But the truth is different and a lot less scary, as John McWhorter shows in this delightful and eye-opening exploration of how English has always been in motion and continues to evolve today. Drawing examples from everyday life and employing a generous helping of humor, he shows that these shifts are a natural process common to all languages, and that we should embrace and appreciate these changes, not condemn them.Words on the Move opens our eyes to the surprising backstories to the words and expressions we use every day. Did you know that silly once meant “blessed”? Or that ought was the original past tense of owe? Or that the suffix -ly in adverbs is actually a remnant of the word like? And have you ever wondered why some people from New Orleans sound as if they come from Brooklyn?McWhorter encourages us to marvel at the dynamism and resilience of the English language, and his book offers a lively journey through which we discover that words are ever on the move and our lives are all the richer for it.

Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked


Adam Alter - 2017
    We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans. In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist. By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good—to improve how we communicate with each other, spend and save our money, and set boundaries between work and play—and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children.

Mind Full to Mindful: Zen Wisdom From a Monk's Bowl


Om Swami - 2018
     Our restless, treacherous minds make us feel good one moment and terrible another. From where do negativity and anguish engulf us and how do we go about being serene and peaceful? Zen shows us the art of attaining that inner quietude without rituals or dogma. It is about seeing beauty, bliss and truth in our everyday lives. Driving to work or washing the dishes, every act could easily be meditation. Based on the original Zen teachings, this beautiful book offers a life-changing perspective on life itself. Bestselling author of many transformational books, Om Swami shares with you the art of happiness with plenty of humour, stories and wisdom as he takes you on a journey from being mind full to mindful.

Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation


Lynne Truss - 2003
    She proclaims, in her delightfully urbane, witty, and very English way, that it is time to look at our commas and semicolons and see them as the wonderful and necessary things they are. Using examples from literature, history, neighborhood signage, and her own imagination, Truss shows how meaning is shaped by commas and apostrophes, and the hilarious consequences of punctuation gone awry.Featuring a foreword by Frank McCourt, and interspersed with a lively history of punctuation from the invention of the question mark in the time of Charlemagne to George Orwell shunning the semicolon, Eats, Shoots & Leaves makes a powerful case for the preservation of proper punctuation.

Learning to Listen, Learning to Teach: The Power of Dialogue in Educating Adults


Jane Vella - 1997
    Vella sees the path to learning as a holistic, integrated, spiritual, and energetic process. She uses engaging, personal stories of her work in a variety of adult learning settings, in different countries and with different educational purposes, to show readers how to utilize the twelve principles in their own practice with any type of adult learner, anywhere.

100 Words To Make You Sound Smart


American Heritage - 2006
    Chosen by the editors of the American Heritage Dictionaries, these words will appeal to anyone who wants to be a more compelling communicator—as a worker, consumer, advocate, friend, dinner companion, or even as a romantic prospect.The book includes a colorful variety of words, including handy words of just one syllable (such as glib) and words derived from the names of famous people (such as Freudian slip and Machiavellian).There are expressions from popular culture (Catch-22) and words that date back to classical civilization (spartan and stoic). Each word is clearly defined and shown in context with quotations from contemporary sources: magazines, newspapers, broadcast media, movies, and television. For many words, quotations from distinguished authors and speakers are also given and word histories are explained.Like its predecessors in this successful series, 100 Words to Make You Sound Smart provides an affordable and enjoyable way to communicate more effectively. It offers the coveted gift of gab to anyone who needs to “say it right”—and to anyone who wants to sound more articulate.

Signing Made Easy


Rod R. Butterworth - 1989
    This volume will teach you how to use signing in English sentence format. Signing Made Easy offers the most thorough, step-by-step approach to learning sign language, complete with drills and practice exercises to increase signing ability and understanding.Presented in a large-format, easy-to-follow design, this book includes: - More than 3,500 different signs, with clear illustrations and descriptions- Instructions on how to sign in complete sentences- Exercises for learning how to give and receive signs- Drills to reinforce vocabulary retention- Chapters organized by subject -- from Work and Careers to Family and Social Life to Food --that build progressively on previous lessons- The complete manual alphabet- Spelling exercises throughout- Instructions for forming numbers and inflections- A complete index for easy reference

Poetry 101: From Shakespeare and Rupi Kaur to Iambic Pentameter and Blank Verse, Everything You Need to Know about Poetry


Susan Dalzell - 2018
    Poetry never goes out of style. An ancient writing form found in civilizations across the world, poetry continues to inform the way we write now, whether we realize it or not—especially in social media—with its focus on brevity and creating the greatest possible impact with the fewest words. Poetry 101 is your companion to the wonderful world of meter and rhyme, and walks you through the basics of poetry. From Shakespeare and Chaucer, to Maya Angelou and Rupi Kaur, you’ll explore the different styles and methods of writing, famous poets, and poetry movements and concepts—and even find inspiration for creating poems of your own. Whether you are looking to better understand the poems you read, or you want to tap into your creative side to write your own, Poetry 101 gives you everything you need!

Novels By Lee Child, including: Jack Reacher, Killing Floor (novel), Die Trying (novel), Running Blind (lee Child Novel), Echo Burning, Without Fail, Persuader (novel), The Enemy (novel), One Shot (novel), The Hard Way (novel), Bad Luck And Trouble


Hephaestus Books - 2011
    Hephaestus Books represents a new publishing paradigm, allowing disparate content sources to be curated into cohesive, relevant, and informative books. To date, this content has been curated from Wikipedia articles and images under Creative Commons licensing, although as Hephaestus Books continues to increase in scope and dimension, more licensed and public domain content is being added. We believe books such as this represent a new and exciting lexicon in the sharing of human knowledge. This particular book contains chapters focused on Novels by Lee Child, and Jack Reacher books.

The New Political Economy of Urban Education: Neoliberalism, Race, and the Right to the City


Pauline Lipman - 2010
    Old paradigms are being eclipsed by global forces of privatization and markets and new articulations of race, class, and urban space. These factors and more set the stage for Pauline Lipman's insightful analysis of the relationship between education policy and the neoliberal economic, political, and ideological processes that are reshaping cities in the United States and around the globe.Using Chicago as a case study of the interconnectedness of neoliberal urban policies on housing, economic development, race, and education, Lipman explores larger implications for equity, justice, and "the right to the city". She draws on scholarship in critical geography, urban sociology and anthropology, education policy, and critical analyses of race. Her synthesis of these lenses gives added weight to her critical appraisal and hope for the future, offering a significant contribution to current arguments about urban schooling and how we think about relations between neoliberal education reforms and the transformation of cities. By examining the cultural politics of why and how these relationships resonate with people's lived experience, Lipman pushes the analysis one step further toward a new educational and social paradigm rooted in radical political and economic democracy.

Janeway's Immunobiology


Kenneth M. Murphy - 2007
    The Eighth Edition has been thoroughly revised and updated and is available in both print and e-book formats.Janeway s Immunobiology continues to set the standard for currency and authority with its clear writing style and organization, uniform art program, and scientific accuracy. It presents a consistent point of view throughout that of the host s interaction with an environment containing many species of potentially harmful microorganisms. The full-color art program is conceptually coherent and illustrates the processes and mechanisms underlying the concepts in the text. The 16 chapters in this readable, accessible textbook are organized and presented in such a way as to help deliver a complete one-semester immunology course, beginning with innate immunity, then moving to adaptive immunity, and ending with applied clinical immunology.Discussion questions are provided at the end of Chapters 2 to 16. These questions can be used for review, or as the basis for discussion in class or in informal study groups. Summaries conclude each section and each chapter. As in previous editions, a caduceus icon in the margins indicates topics which are correlated to Case Studies in Immunology, Sixth Edition by Geha and Notarangelo.New in the Eighth EditionInnate immunity has been updated and expanded and is now presented in two separate chapters (Chapters 2 and 3), as well as being further emphasized in the rest of the textbook. Chapter 2 covers antimicrobial peptides and the complement system, and Chapter 3 deals with cellular innate receptors and cell-mediated innate immunity (e.g. TLRs, phagocytosis, NK cells, interferon production, innate-like lymphocytes). The section on complement has been reworked and reconceived explaining the lectin pathway first making it easier to teach by placing it into the context of innate recognition. Evolution is now incorporated throughout the text, helping students see similar strategies used by different organisms. The text and figures of Chapter 7 Signaling Through Immune System Receptors have been revised to present a cohesive synthesis of signaling for immunology, focusing on improved illustration of antigen recognition signaling and lymphocyte activation. Signaling through other receptors is dealt with wherever appropriate throughout the book. Updated chapter on B-cell immune responses (Chapter 10), especially on trafficking of B cells in peripheral lymphoid organs (e.g. lymph nodes) and the locations at which they encounter antigen. Coverage of mucosal immunity (Chapter 12) has been brought up to date, including responses to the commensal microbiota and the role of specialized dendritic cells and the regulatory T cells in maintaining tolerance to food antigens and commensal bacteria. Chapter 13, Failures of Host Defense Mechanisms, has been reorganized and revised to structure an understanding of primary immunodeficiencies in the context of developmental pathways. Chapter 16, Manipulation of the Immune Response, has been heavily revised to include a greater emphasis on clinical issues and a complete update of immunotherapeutics and vaccines. Many new and revised figures illustrate the processes and mechanisms underlying the concepts presented in the text. The icons used have been updated and expanded to incorporate a new emphasis on signaling pathways. New references have been added throughout the text.

Elemental: How the Periodic Table Can Now Explain (Nearly) Everything


Tim James - 2018
    When the seventh row of the periodic table of elements was completed in June 2016 with the addition of four final elements—nihonium, moscovium, tennessine, and oganesson—we at last could identify all the ingredients necessary to construct our world.In Elemental, chemist and science educator Tim James provides an informative, entertaining, and quirkily illustrated guide to the table that shows clearly how this abstract and seemingly jumbled graphic is relevant to our day-to-day lives.James tells the story of the periodic table from its ancient Greek roots, when you could count the number of elements humans were aware of on one hand, to the modern alchemists of the twentieth and twenty-first centuries who have used nuclear chemistry and physics to generate new elements and complete the periodic table. In addition to this, he answers questions such as: What is the chemical symbol for a human? What would happen if all of the elements were mixed together? Which liquid can teleport through walls? Why is the medieval dream of transmuting lead into gold now a reality?Whether you're studying the periodic table for the first time or are simply interested in the fundamental building blocks of the universe—from the core of the sun to the networks in your brain—Elemental is the perfect guide.

The Art of Language Invention: From Horse-Lords to Dark Elves, the Words Behind World-Building


David J. Peterson - 2015
    Peterson comes a creative guide to language construction for sci-fi and fantasy fans, writers, game creators, and language lovers. Peterson offers a captivating overview of language creation, covering its history from Tolkien’s creations and Klingon to today’s thriving global community of conlangers. He provides the essential tools necessary for inventing and evolving new languages, using examples from a variety of languages including his own creations, punctuated with references to everything from Star Wars to Michael Jackson. Along the way, behind-the-scenes stories lift the curtain on how he built languages like Dothraki for HBO’s Game of Thrones and Shiväisith for Marvel’s Thor: The Dark World, and an included phrasebook will start fans speaking Peterson’s constructed languages. The Art of Language Invention is an inside look at a fascinating culture and an engaging entry into a flourishing art form—and it might be the most fun you’ll ever have with linguistics.