The new edition of "Strategic Marketing" uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.

    Master the Essentials of Realistic DrawingsWith Lee Hammond's Big Book of Drawing, your art will spring to life! From laughing children and frolicking tigers to fruit so vivid it makes your mouth water, you'll discover how to realistically draw your favorite subjects and how to draw them well! Learn to:- Use easy-to-master graphing and shaping techniques to better portray your subject - Replicate the effects of light through blending and shading - Accurately render the personalities of people and animals - Realistically draw flowers and natural elements by applying hard or soft edges - Achieve a range of effects by using different brands of colored and graphite pencilsWhether you're a beginner or a professional, with Lee Hammond's instruction you'll find the arsenal of tools you need to create stunning, real-life drawings that will captivate your audience.

    In addition to step-by-step coverage of documentation, the book includes an overview of the research-writing process entitled "Writing Scholarly Papers" and three useful appendices. Thorough and practical, this convenient reference guide is also less expensive and easier for undergraduates to use than the APA Manual. The Second Edition features expanded coverage of electronic sources to keep students up-to-date on using and evaluating Internet references in their research. In addition, this new edition provides more guidance on avoiding plagiarism. The two sample APA-style papers--one argumentative and one experimental--are carefully annotated to give students extra support as they master the elements of manuscript preparation and documentation principles.

    The exciting pieces come from an international array of artists, each with a unique perspective. The stylishly varied collection has a little bit of everything: the cups range from handbuilt to wheel-thrown, practical to sculptural, round to square. Benjamin Schulman's "Stacked Teacup Set" takes a strictly functional approach, while Heather O'Brien's "Dessert Cups on Stand" focuses on aesthetic form rather than usefulness. Annette Gates' "Espresso Shot Cups with Rubies" has a surface design of simple abstract lines and dots of glaze and jewels. Some are whimsical, others starkly conceptual. Every one is a treat for the eye.

    This lavishly illustrated series provides readers with the official guides to some of the world's finest galleries and art collections. Packed with fascinating detail, historical insight, and fully up-to-date information, these guides are a must-have for planning their visit to Florence.

    In this book, artist and workshop teacher Patti Mollica walks you through surprisingly simple and efficient strategies for achieving that kind of powerful composition, whatever your subject. Complete with timed exercises and start-to-finish painting demonstrations, this book is for any artist who feels overwhelmed by where to start or daunted by the urge to paint everything in sight. Patti Mollica's mindful approach will lead you to better, bolder results, as well as greater confidence and joy in the process. So load your palette with ample paint, grab some fat brushes and get ready to paint fast, paint loose, paint bold. Start with a strong, simple value statement Get expressive with color Be brave with your brushwork 5 technique exercises 5 start-to-finish painting demonstrations Paint fearlessly!

    Glitterville's Handmade Halloween is full of bright, colorful photos, step-by-step holiday how-tos, and over-the-harvest-moon decorating ideas to make your home sparkle and shine this spooktacular season.A great book for intermediate to experienced crafters, Glitterville's Handmade Halloween will delight readers as they make their way through the playfully photographed pages of the book, which include full, never-before-published instructions for making some of Glitterville's most sought-after items, including Halloween candy garland and the studio collection of folk figures.

    Following the success of Quadrivium and Sciencia, a compendium of six titles on art and design in the acclaimed Wooden Books series appears here in one volume.Book 1: Celtic Pattern by Adam TetlowBook 2: Islamic Design by Daud SuttonBook 3: Curves by Lisa DelongBook 4: Perspective by Phoebe McNaughtonBook 5: Symmetry by David WadeBook 6: The Golden Section by Scott Olsen

    While a guest at a magnificent Italian seaside villa, Mlle. J. reaches out to a grieving man who has isolated himself inside a lighthouse after a tragic love affair. 200+ color & sepia-toned photos. Original watercolors, gatefold, envelope with letter & train ticket. 12 recipes.

    Fifteen-year-old Annie Anderson was adopted by Sylvia and Hugh after the death of their own daughter. Annie is told that her own mother in childbirth and her father died before she was born.A chance encounter introduces Annie to local lad Andrew Fraser. Their friendship blossoms, but once Annie’s adoptive parents learn of it they forbid her from seeing him. When Annie asks why, it sets her on a path to discover more about her origins – but will what she learns bring heartache or joy? Don’t miss this rich and vivid saga by one of Liverpool’s best-known novelists, perfect for fans of Kitty Neale and Katie Flynn.

    It gives detailed explanations of game art techniques and their importance, while also highlighting their dependence on artistic aspects of game design and programming.” — John Romero, co-founder of id Software and CEO of Loot Drop, Inc."Solarski’s methodology here is to show us the artistic techniques that every artist should know, and then he transposes them to the realm of video games to show how they should be used to create a far more artful gaming experience ... if I were an artist planning to do video game work, I’d have a copy of this on my shelf."— Marc Mason, Comics Waiting RoomVideo games are not a revolution in art history, but an evolution. Whether the medium is paper or canvas—or a computer screen—the artist’s challenge is to make something without depth seem like a window into a living, breathing world. Video game art is no different.  Drawing Basics and Video Game Art is first to examine the connections between classical art and video games, enabling developers to create more expressive and varied emotional experiences in games. Artist game designer Chris Solarski gives readers a comprehensive introduction to basic and advanced drawing and design skills—light, value, color, anatomy, concept development—as well as detailed instruction for using these methods to design complex characters, worlds, and gameplay experiences. Artwork by the likes of Michelangelo, Titian, and Rubens are studied alongside AAA games like BioShock, Journey, the Mario series, and Portal 2, to demonstrate perpetual theories of depth, composition, movement, artistic anatomy, and expression. Although Drawing Basics and Video Game Art is primarily a practical reference for artists and designers working in the video games industry, it’s equally accessible for those interested to learn about gaming’s future, and potential as an artistic medium.Also available as an eBook

    Each artist is represented by a full-page colour plate of a definitive work, accompanied by explanatory and illuminating information on the image and its creator. Glossaries of artistic movements and technical terms are included, making this a valuable work of reference as well as a feast for the eyes. By breaking with traditional classifications, The Art Book presents a fresh and original approach to art: an unparalleled visual sourcebook and a celebration of our rich and multi-faceted culture.

    The collection is based on works acquired directly from the artist by his brother. Among the treasures reproduced here are Potato Eaters, The Bedroom Self Portrait as an Artist, Wheatfield with Crows, and Harvest.

    The pictorial models are useful in understanding relationships. The models also abound in descriptive detail.