To become a persuasion powerhouse, start by imagining the human brain as an electrical circuit with 8 psychological switches that all need to be turned on for an effortless YES. 90% of purchasing decisions in the buyer’s mind are the result of someone sparking that circuit into action. The result? People stop scrolling and start drooling because you have tapped into their deepest, darkest desires. Consumers scramble for their credit cards because you have managed to position your products, your ideas and YOURSELF as irresistible. People take to their social media soapboxes on your behalf, telling the world how much they love you. And the best part about this excuse-disarming, desire-cultivating, wallet-opening thing called persuasion is that you don’t have to be a natural at persuasion, to persuade! Here are the eight persuasion switches in Mass Persuasion Method that once activated turn you into a master persuader: PERSUASION SWITCH #1 THE PRESTIGE SWITCH PERSUASION SWITCH #2 THE BELIEVABILITY SWITCH PERSUASION SWITCH #3 THE PARITY SWITCH PERSUASION SWITCH #4 THE CURIOSITY SWITCH PERSUASION SWITCH #5 THE URGENCY SWITCH PERSUASION SWITCH #6 THE DESIRABILITY SWITCH PERSUASION SWITCH #7 THE EDUTAINMENT SWITCH PERSUASION SWITCH #8 THE RELATABILITY SWITCH This book will not only show you the science and psychology behind each switch but will also give you specific, hands-on tactics that you can use on your websites, your social media & your client communications to to hook, pull, draw, magnetize and altogether mesmerize your customers and potential customers into buying from you, above everyone else in your industry...and not just once, but over and over again.

    Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership.The book offers a practical view of how branding decisions happen in the context of business strategy, not just in marketing communications. It brings in business strategy, customer experience, and anthropological perspectives as well.This new and adapted version of the book carries the design and follows the same format from the previous versions but includes many important additions, including information on how traditional branding is being challenged in a connected world as well as new case studies of companies that have applied similar concepts to achieve success.

    You want to control the future of your manuscript and your writing career.Best-selling author Marilyn Ross and publishing expert Sue Collier show you how to make your own success - whether you're a published author, entrepreneur, corporation, professional, or absolute newcomer to writing. In this expanded and completely revised 5th edition of the bible of self-publishing (over 100,000 copies sold), they empower you to publish your own work with minimal risk and maximum profits.You'll find:- Complete step-by-step guidance on publishing and marketing a book - Ways to leverage social media marketing to build your platform and make yourself stand out from the crowd - A thorough explanation of the difference between POD self-publishing, subsidy publishing, and true self-publishing - and how to decide which is the best option for you - Practical advice on making the decision between offset printing and print-on-demand - How to leverage the Internet to create buzz and promote your book with killer PR - The latest information on e-publishing - A detailed marketing plan and timetable to keep you on track - Proven marketing strategies to get free publicity, reach nontraditional buyers, and sell books - Information-packed appendices with marketing contacts, organizations, and vendors, complete with names, addresses, and websites - Valuable case studies and examples of how other publishers excel - An in-depth discussion of exclusive distributors, plus coverage of the most recent changes in bookstores and the book-selling industry - Thirty-one creative ideas for generating capital to launch your publishing companyThe Complete Guide to Self-Publishing is the one book you need to take control of your writing career.Read it. Believe it. Do it.Your future depends on it.

    A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of the breakthrough insights that Dusenberry's agency, BBDO, has offered their clients over the years: That General Electric's unifying tagline should be ?We bring good things to life.? That Pepsi should be targeting the ?Pepsi Generation.? That Ronald Reagan's 1984 reelection theme should be ?Morning in America.? That Visa should compare itself with American Express, not MasterCard. Talk about moving the needle!Dusenberry argues that these brainstorms don?t come out of thin air, even at a world class organization like BBDO. They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt. Dusenberry explains this process?Research, Analysis, Insight, Strategy, and Execution (RAISE)?in plain English. And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO."Moving the Needle" will help businesspeople get to the heart of their toughest problems.

    By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you.   But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media – the one essential guide you need to get the most bang for your time, effort, and money.   With more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging.   For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “Great Stuff, No Fluff.” http://artof.social/

     This is Writers On Writing – An Author’s Guide, where your favorite authors share their secrets in the ultimate guide to becoming – and being – an author. In this first volume you’ll find in-depth essays from authors such as Jack Ketchum, Brian Hodge, Mercedes M. Yardley, Tim Waggoner, Jasper Bark, Kevin Lucia, Monique Snyman, Todd Keisling, and Dave-Brendon de Burgh. Edited by Joe Mynhardt. “The Infrastructure of the Gods: 11 Signposts for Going all the Way” by Brian Hodge “The Writer’s Purgatory: Between Finishing the First Draft and Submitting the Manuscript” by Monique Snyman “Why Rejection is Still Important” by Kevin Lucia “Real Writers Steal Time” by Mercedes M. Yardley “What Right Do I Have to Write” by Jasper Bark “Go Pace Yourself” by Jack Ketchum “A Little Infusion of Magic” by Dave-Brendon de Burgh “Never Look Away: Confronting Your Fears in Fiction” by Todd Keisling “Once More With Feeling” by Tim Waggoner Writers On Writing is an ongoing series of 15,000 to 20,000 word eBooks, with original ‘On Writing’ essays by writing professionals. A new edition will be launched every few months. Future volumes will include essays by the likes of Kealan Patrick Burke, Richard Thomas, Mark Scioneaux, Rena Mason, J.G. Faherty, William Meikle, Lucy A. Snyder, Kate Jonez, Chantal Noordeloos, Taylor Grant, Gary McMahon, Lori Michelle, Robert W. Walker, Brian Kirk, Lisa Morton, Lynda E. Rucker, Maria Alexander, and many more. Writers On Writing give young authors the guidance they need, but has advice for all authors, from the interested newbie to the seasoned veteran (sounds delicious, right?). This ongoing series of essays on the craft of writing will include all topics related to writing fiction, including: The Basics Plot & Structure Voice Theme POV Characterization Dialogue Narrative Creating a bond with your reader Pacing Advanced writing and plotting techniques Writer’s block Marketing Branding Publishing Self-publishing Healthy habits Bad habits The Writer’s Life eBook formatting Paperback formatting Amazon keywords Writing blurbs and descriptions Cover design & layout Productivity The Classics Short stories Poetry The Writing Process Show don’t Tell Self-editing Proofreading Building a solid career Targeting a specific genre Genre Fiction Literary Fiction Sharpening your writing skills Making every word count Deadlines Putting together an Anthology Working with other artists Collaborating Grammar Punctuation Writing for a career Treating it as a business Running a small press Financing your career Keeping track of your royalties Staying motivated Writing movies Writing comics Writing games Building a fan-base Online presence Newsletters Podcasting Author interviews Media appearances Websites Blogging And so much more&hel

    Today, a blog is one of the most powerful tools a writer has at his or her disposal. Whether you want to connect with a potentially huge new readership or showcase your work and get published, a well-written, well-presented blog is essential.Packed with tips, advice, and inspirational stories from successful writers who blog, Blogging for Writers is an accessible guide that teaches everything you need to know to create a blog that you'll enjoy writing--and one that readers will return to again and again. No technical knowledge is required: Blogging expert Robin Houghton will take you through the whole process step by step, and you'll soon discover how to blog with confidence, substance, and style.

    People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread - for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

    In this straightforward how-to, he offers down-to-earth guidance on crafting an effective and meaningful online platform.In Platform, you will learn how to:Extend your influence, monetize it, and build a sustainable career. Get noticed and start earning money in an increasingly noisy world.  Learn to amplify, update, polish, and organize your content for success.Platform goes behind the scenes into the world of social media success. You’ll discover what bestselling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to gain contacts, connections, and followers and win customers in today’s crowded marketplace.With proven strategies, easy-to-replicate formulas, and practical tips, this book makes it easier, less expensive, and more possible than ever to stand out from the crowd and launch a business.

     More people write for the Associated Press than for any other news service, and more writers take their style and word-usage cues from this world-famous institution than from any other journalism source. From the when and how of the ampersand to the rules for dashes, slashes, and brackets; from the correct moment for the overused exclamation point to the rules of engagement for the semicolon, The AP Guide to Punctuation is an invaluable and easy-to-use guide to the most important aspect of clear and persuasive writing.

    It is an easy-to-use handbook of scientifically proven, field-tested methods to improve skills—your skills, your kids’ skills, your organization’s skills—in sports, music, art, math, and business. The product of five years of reporting from the world’s greatest talent hotbeds and interviews with successful master coaches, it distills the daunting complexity of skill development into 52 clear, concise directives. Whether you’re age 10 or 100, whether you’re on the sports field or the stage, in the classroom or the corner office, this is an essential guide for anyone who ever asked, “How do I get better?”“The Little Book of Talent should be given to every graduate at commencement, every new parent in a delivery room, every executive on the first day of work. It is a guidebook—beautiful in its simplicity and backed by hard science—for nurturing excellence.”—Charles Duhigg, bestselling author of The Power of Habit   “It’s so juvenile to throw around hyperbolic terms such as ‘life-changing,’ but there’s no other way to describe The Little Book of Talent. I was avidly trying new things within the first half hour of reading it and haven’t stopped since. Brilliant. And yes: life-changing.”—Tom Peters, co-author of In Search of Excellence

    A logical, expert, easy-to-use plan for achieving excellence in expression, Style offers neither simplistic rules nor endless lists of dos and don'ts. Rather, Joseph Williams explains how to be concise, how to be focused, how to be organized. Filled with realistic examples of good, bad, and better writing, and step-by-step strategies for crafting a sentence or organizing a paragraph, Style does much more than teach mechanics: it helps anyone who must write clearly and persuasively transform even the roughest of drafts into a polished work of clarity, coherence, impact, and personality."Buy Williams's book. And dig out from storage your dog-eared old copy of The Elements of Style. Set them side by side on your reference shelf."—Barbara Walraff, Atlantic"Let newcoming writers discover this, and let their teachers and readers rejoice. It is a practical, disciplined text that is also a pleasure to read."—Christian Century"An excellent book....It provides a sensible, well-balanced approach, featuring prescriptions that work."—Donald Karzenski, Journal of Business Communication"Intensive fitness training for the expressive mind."—Booklist(The college textbook version, Style: Ten Lessons in Clarity and Grace, 9th edition, is available from Longman. ISBN 9780321479358.)

    John Cleese shows us how. Creativity is usually regarded as a mysterious, rare gift that only a few possess. John Cleese begs to differ, and in this short, immensely practical and often very amusing guide he shows it's a skill that anyone can acquire. Drawing on his lifelong experience as a writer, he shares his insights into the nature of the creative process, and offers advice on how to get your own inventive juices flowing.What do you need to do to get yourself in the right frame of mind? When do you know that you've come up with something that might be worth pursuing? What do you do if you think you've hit a brick wall?Not only does he explain the way your mind works as you search for inspiration, he also shows that, regardless of the task you've set yourself, you can learn to be better at coming up with a promising idea, refining it and knowing when you're ready to act on it. We can all unlock new reserves of creativity within ourselves. John Cleese shows us how.____________________________'Humorous and practical ... Whether you're hoping to write a novel or paint a masterpiece, you're sure to feel inspired' OK Magazine'His candor is endearing ... An upbeat guide to the creative process' Kirkus'A jovial romp ... Cleese fans will enjoy, and writers and other artists will breeze through, picking up a few nuggets of wisdom along the way' The Festival Review'A sincere and thoughtful guide to creativity, and a very useful book' Graham Norton'Wise words on the serious business of being silly' Sunday Business Post

    

    I highly recommend this little gem of a book!” Patti Tingen Award-Winning Inspirational Author “‘How I Sold 80,000 Books’ by Alinka Rutkowska covers it all from web page to social media to promotion, sales and everything in between.” Mary Adair Award-Winning Author of Native American Romance Novels “The links included in the book are like gold dust, and you will find yourself watching/reading them over and over again as you forge your way through the publishing world. […] I only wish that I’d had access to this when I first started out. It would have saved me months of work.”  Lyneal Jenkins International Award-Winning, Best-Selling Author *** If you plan on self-publishing through amazon and you are looking for book marketing tips, "How I Sold 80,000 Books" is for you. It will show you all the steps you need to implement to get readers, what type of book marketing for authors works, kindle publishing guidelines and best practices. Author marketing is something that can be learnt if you have the right tools. You will find my "4Ps" system, which allowed me to sell 80,000 books in this guide.