It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. And by activating the right triggers, you can make anything become fascinating.To explore and explain fascination's irresistible influence, Sally Hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting in-depth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why, and how, we become captivated.Hogshead reveals why the Salem witch trials began with the same fixations as those in "Sex and the City." How Olympic athletes are subject to obsessions similar to those of fetishists. How a 1636 frenzy over Dutch tulip bulbs perfectly mirrors the 2006 real estate bubble. And why a billion-dollar "Just Say No" program actually increased drug use among teens, by activating the same "forbidden fruit" syndrome as a Victoria's Secret catalog.Whether you realize it or not, you're already using the seven triggers. The question is, are you using the right triggers, in the right way, to get your desired result? This book will show you.

    While modern social life can make even the best of us feel gawky, for roughly one in five of us, navigating its challenges is consistently overwhelming—an ongoing maze without an exit. Often unable to grasp social cues or master the skills and grace necessary for smooth interaction, we feel out of sync with those around us. Though individuals may recognize their awkward disposition, they rarely understand why they are like this—which makes it hard for them to know how to adjust their behavior.Psychologist and interpersonal relationship expert Ty Tashiro knows what it’s like to be awkward. Growing up, he could do math in his head and memorize the earned run averages of every National League starting pitcher. But he couldn’t pour liquids without spilling and habitually forgot to bring his glove to Little League games. In Awkward, he unpacks decades of research into human intelligence, neuroscience, personality, and sociology to help us better understand this widely shared trait. He explores its nature vs. nurture origins, considers how the awkward view the world, and delivers a welcome counterintuitive message: the same characteristics that make people socially clumsy can be harnessed to produce remarkable achievements.Interweaving the latest research with personal tales and real world examples, Awkward offers reassurance and provides valuable insights into how we can embrace our personal quirks and unique talents to harness our awesome potential—and more comfortably navigate our complex world.

    

    Listen and speak more effectively, engage people through empathy (the most powerful word in the English language), avoid the most common conversational disasters, and use proven strategies that allow you to successfully communicate your point of view and take the upper hand in most disputes.

    This is an irresistible guide to clear thinking and understanding of the art of debate.

    Wonderfully applicable to everything in life, and funny as hell.’ Nassim Nicholas TalebTo be brilliant, you have to be irrationalWhy is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence.But we aren’t, and we don’t.In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd – from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence people’s choices you have to bypass reason. The best ideas don’t make rational sense: they make you feel more than they make you think.Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists. The big problems we face every day, whether as an individual or in society, could very well be solved by letting go of logic and embracing the irrational.

    In this book, Patrick Bet-David “helps entrepreneurs understand exactly what they need to do next” (Brian Tracy, author of Eat That Frog!) by translating this skill into a valuable methodology. Whether you feel like you’ve hit a wall, lost your fire, or are looking for innovative strategies to take your business to the next level, Your Next Five Moves has the answers. You will gain: CLARITY on what you want and who you want to be. STRATEGY to help you reason in the war room and the board room. GROWTH TACTICS for good times and bad. SKILLS for building the right team based on strong values. INSIGHT on power plays and the art of applying leverage. Combining these principles and revelations drawn from Patrick’s own rise to successful CEO, Your Next Five Moves is a must-read for any serious executive, strategist, or entrepreneur.

    

    Beyond their bestselling books, you know them from commentary and features in the New York Times, CNN, NPR, Time, Newsweek, Wired, New York, and more. E-mail, Facebook, and Twitter accounts are filled with demands to read their reporting (such as "How Not to Talk to Your Kids," "Creativity Crisis," and "Losing Is Good for You"). In Top Dog, Bronson and Merryman again use their astonishing blend of science and storytelling to reveal what's truly in the heart of a champion. The joy of victory and the character-building agony of defeat. Testosterone and the neuroscience of mistakes. Why rivals motivate. How home field advantage gets you a raise. What teamwork really requires. It's baseball, the SAT, sales contests, and Linux. How before da Vinci and FedEx were innovators, first, they were great competitors. Olympians carry Top Dog in their gym bags. It's in briefcases of Wall Street traders and Madison Avenue madmen. Risk takers from Silicon Valley to Vegas race to implement its ideas, as educators debate it in halls of academia. Now see for yourself what this game-changing talk is all about.

    And for people who’ve been together for years, there’s the problem of simply taking each other for granted, and not putting enough energy into keeping the relationship vivid and alive. Don’t Sweat the Small Stuff in Love shows couples how to live together with revived passion, how not to let the little everyday irritations get to them, and how to appreciate each other in new and exciting ways.In one hundred beautifully written but very practical essays, Richard and Kris Carlson show readers how not to overreact to a loved one’s criticism, how to get past old angers, how to let go of your top three pet peeves, and how to choose peace over irritation. They include such helpful advice as thinking before you speak, learning to cast away jealousy, avoiding one-upping, and not confusing your own frustration with a problem in the relationship. Essays such as “Try Not to Treat Ordinary Stuff Like Front-Page News” and “Become a Low-Maintenance Partner” will spur discussion with your spouse that will shed new light on even the longest-term relationships.Don’t Sweat the Small Stuff in Love is the book that will help make you and your partner’s life together more peaceful, less stressful and more fun.In Don’t Sweat the Small Stuff in Love, readers learn how to improve their relationships by following Richard’s and Kris Carlson’s best personal advice:Learn to Laugh at YourselfDon’t Come Home FrazzledDon’t Make Your Partner Walk on EggshellsBe Sensitive When You Use SarcasmDon’t Sweat the Occasional CriticismBecome a World-Class ListenerLook Out for Each Other- and much more.

    They can leave us feeling drained and drowning in depression. Author Sonia Ricotti draws upon her own experiences, as well as those of other high-profile self-help leaders, to help you overcome these difficult situations with ease, and bounce back quicker and higher than you thought possible.Unsinkable is not only inspiring, but it offers clearly written, step-by-step tools, strategies, stories, and exercises that will teach you how to: Powerfully move forward, take action, and create the life you deserve.Transform your way of thinking--and feel better now.Experience inner peace and happiness--no matter what your circumstances.Release your negative past experiences and create a new and exciting present and future.Ricotti gives you direct access to her unique gifts as a world-renowned transformational teacher, including the 20 Lessons to Live By When Life Knocks You Down. Lessons such as: Say Yes! to Change.Let Go of What Was.Within Every Crisis Lies a Golden Opportunity.Have Faith in What Will Be.Recreate Your Reality.

    Maybe you listen to an argument in which neither party seems to hear the other. Or maybe your mind drifts to other matters when people talk to you. People Skills is a communication skills handbook that can help you eliminate these and other communication problems. Author Robert Bolton describes the twelve most common communication barriers, showing how these “roadblocks” damage relationships by increasing defensiveness, aggressiveness, or dependency. He explains how to acquire the ability to listen, assert yourself, resolve conflicts, and work out problems with others. These are skills that will help you communicate calmly, even in stressful emotionally charged situations. People Skills will show you: · How to get your needs met using simple assertion techniques · How body language often speaks louder than words · How to use silence as a valuable communication tool · How to de-escalate family disputes, lovers' quarrels, and other heated arguments Both thought-provoking and practical, People Skills is filled with workable ideas that you can use to improve your communication in meaningful ways, every day.

    Our relationships with friends, spouses, colleagues, and family members can be wonderfully rewarding. They can also bring heartache, frustration, anxiety, and anger. We all know the difference between times when we feel open, generous and at ease with people versus times when we are guarded, defensive, and on edge. Why do we get trapped in negative emotions when it's clear that life is so much fuller and richer when we are free of them?Bonds That Make Us Free is a ground-breaking book that suggests the remedy for our troubling emotions by addressing their root causes. You'll learn how, in ways we scarcely suspect, we are responsible for feelings like anger, envy, and insecurity that we have blamed on others. (How many times have you said, "You're making me mad?") Even though we fear to admit this, it is good news. If we produce these emotions, it falls within our power to stop them. But we have to understand our part in them far better than we do, and that is what this remarkable book teaches. Because the key is seeing truthfully, the book itself is therapeutic. As you read and identify with the many true stories of people who have seen a transformation in their lives, you will find yourself reflecting with fresh honesty upon your relationships. This will bond you to others in love and respect and lift you out of the negative thoughts and feelings that have held you captive. You will feel your heart changing even as you read. "It would not be accurate to describe this book as supplying the truths upon which we must build our lives," writes author C. Terry Warner. "Instead it shows how we can put ourselves in that receptive, honest, and discerning condition that will enable us, any of us, to find these truths on our own." Finding these truths is the key to healing our relationships and coming to ourselves, and Bonds That Make Us Free starts us on that great journey.

    Now he turns to the most important subject of all - understanding people's drives and motivations, even when they are unconscious of them themselves.We are social animals. Our very lives depend on our relationships with people. Knowing why people do what they do is the most important tool we can possess, without which our other talents can only take us so far. Drawing from the ideas and examples of Pericles, Queen Elizabeth I, Martin Luther King Jr, and many others, Greene teaches us how to detach ourselves from our own emotions and master self-control, how to develop the empathy that leads to insight, how to look behind people's masks, and how to resist conformity to develop your singular sense of purpose. Whether at work, in relationships, or in shaping the world around you, The Laws of Human Nature offers brilliant tactics for success, self-improvement, and self-defense.

    Think a win-win solution is the best way to make the deal? Think again.For years now, win-win has been the paradigm for business negotiation. But today, win-win is just the seductive mantra used by the toughest negotiators to get the other side to compromise unnecessarily, early, and often. Win-win negotiations play to your emotions and take advantage of your instinct and desire to make the deal. Start with No introduces a system of decision-based negotiation that teaches you how to understand and control these emotions. It teaches you how to ignore the siren call of the final result, which you can't really control, and how to focus instead on the activities and behavior that you can and must control in order to successfully negotiate with the pros.The best negotiators: * aren't interested in "yes"--they prefer "no" * never, ever rush to close, but always let the other side feel comfortable and secure * are never needy; they take advantage of the other party's neediness * create a "blank slate" to ensure they ask questions and listen to the answers, to make sure they have no assumptions and expectations * always have a mission and purpose that guides their decisions * don't send so much as an e-mail without an agenda for what they want to accomplish * know the four "budgets" for themselves and for the other side: time, energy, money, and emotion * never waste time with people who don't really make the decisionStart with No is full of dozens of business as well as personal stories illustrating each point of the system. It will change your life as a negotiator. If you put to good use the principles and practices revealed here, you will become an immeasurably better negotiator.