We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

    In How to Write a Selling Screenplay, he takes writers through the entire process, from developing a story to finding the best agent. Using an annotated version of an often-optioned screenplay of his own, and citing examples from movies ranging from Casablanca and Lethal Weapon to Sling Blade and The English Patient, he discusses how to create three-dimensional characters, find a compelling story, build an airtight plot structure, fine-tune dialogue, and much more. Keane's tips on the difference between writing for film and television, as well as his advice on dealing with Hollywood movers and shakers, make this an essential companion for people writing their first--or their fortieth--screenplay.

    Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it.-- Jakob Nielsen, Principal, Nielsen Norman Group"There are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1% of those pages followed Ginny's practical, clear advice, the world would be a better place. Fortunately, you can follow her advice for 100% of your own site's pages, so pick up a copy of Letting Go of the Words and start communicating effectively today."--Lou Rosenfeld, co-author, Information Architecture for the World Wide WebOn the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks - to gather information, reading only what we need. We are all too busy to read much on the web.This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site.Learn how to create usable and useful content for the web from the master - Ginny Redish. Ginny has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use.This practical, informative book will help anyone creating web content do it better.Features* Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book. * Written in easy-to-read style with many befores and afters.* Specific guidelines for web-based press releases, legal notices, and other documents.* Tips on making web content accessible for people with special needs.Janice (Ginny) Redish has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. She is co-author of two classic books on usability: A Practical Guide to Usability Testing (with Joseph Dumas), and User and Task Analysis for Interface Design (with JoAnn Hackos), and is the recipient of many awards.

    Save time, money, energy and sell ebooks. Discover the best ways to: Maximize Social Media and Online Platform. Create a Professional Blog Site. Design Ebook Covers. Format and Upload for Amazon, Smashwords, Barnes & Noble, Apple and other Retailers. Convert Documents to any Format (epub, mobi, pdf and more). Create a Professional Website. Rise with SEO (search engine optimization) in Google-Bing rankings. Sell ebooks with PayPal from your own Sites on Autopilot. Make Paperbacks. Use PR (public relations) to Drive Traffic to You. and much more. Plus you can do all these things for free! Packed with valuable information, examples, over 250 links to sites and software to accomplish goals at retailers and your own websites. Simple enough for beginners and relevant to experts who could use extra guidance. Like ten books in one, the only source for what you need to succeed.

    Many people have two jobs - one at the office and one taking care of things at home. If you have a family, you may count that as a third job. Caring for elderly relatives or have community commitments? You can count off four, five, and keep right on going. No matter what life stage you're in, getting organized can make every day better and help you achieve your long-term goals. Organizing For Dummies is for anyone who wants toPolish his or her professional reputation Experience less stress Increase productivity Build better relationships Maximize personal time Organization isn't inherited. With the human genome decoded, the evidence is clear: DNA strings dedicated to putting things into place and managing your time like a pro are nonexistent. Instead, organization is a learned skill set. Organizing For Dummies helps you gain that skill with topics such as:Understanding how clutter costs you in time, money, and health Training your mind to be organized and developing a plan Cleaning house, room by room, from basement to attic (including the garage) Creating functional space for efficiency and storage Time-management strategies for home, office, and tavel Scheduling, delegating, and multitasking Making time for your family Managing your health - physical and financial Finding time for love Organizing and cashing in on a great garage sale Getting organized is about unstuffing your life, clearing out the dead weight in places from your closet to your calendar to your computer, and then installing systems that keep the good stuff in its place. Organizing is a liberating and enlightening experience that can enhance your effectiveness and lessen your stress every day - and it's all yours simply for saying "No" to clutter.

    If you think of it as staticky transmissions sent by people in the middle of nowhere, think again. Today's ham radio goes beyond wireless to extreme wireless, Operators transmit data and pictures, use the Internet, laser, and microwave transmitters, and travel to places high and low to make contact. In an emergency or natural disaster, ham radio can replace downed traditional communication and save lives. Whether you're just getting turned on to ham radio or already have your license, Ham Radio for Dummies helps you with the terminology, the technology and the talknology. You discover how to:Decipher the jargon and speak the language Buy or upgrade your equipment, including the all-important antennas Build a ham radio shack, complete with the rig, a computer, mobile/base rig, microphones, keys, headphones, antennas, cables and feedlines Study for your license, master Morse code, take the test and get your call sign Understand the basics of ragchews (conversations), nets (organized on-air meetings) and DX-ing (competing in contacts to make contacts) Keeping logs with the vital statistics, including time (in UTC or World Time), frequency, and call sign Written by Ward Silver, an electrical engineer, Certified Amateur Radio License Examiner, and columnist for QST, a monthly magazine for ham operators, Ham Radio for Dummies gives you the info you need to delve into the science or dive into the conversation. It explains how you can:Tune in to the most common types of signals, including Morse Code (CW), single-sideband (SSB), FM, Radioteletype (RTTY), and data signals Break in, introduce yourself, converse, and say or signal goodbye Communicate while traveling (ham radio goes where mobile phones go dead) Register with an emergency organization such as ARES and RACES Help in emergencies such as earthquakes, wildfires, or severe weather Pursue your special interests, including contacting distant stations, participating in contests, exploring the digital modes, using satellites, transmitting images, and more Complete with a glossary and ten pages of additional suggested resources, Ham Radio for Dummies encourages you to touch that dial and take that mike.CUL. (That's Morse Code for "see you later.")

    did for crafters, this book will teach all types of creatives illustrators, photographers, graphic designers, animators, and more how to build a successful business doing what they love. Freelancing pros Meg Mateo Ilasco and Joy Deangdeelert Cho explain everything from creating a standout portfolio to navigating the legal issues of starting a business. Accessible, spunky, and packed with practical advice, Creative, Inc. is an essential for anyone ready to strike out on their own.

    In You Can Write a Novel, veteran author James Smith breaks down this complex process into simple, logical steps. His approach will guide you in a practical sequence designed to keep you focused, organized and moving forward while skillfully addressing the essentials, such as plot, character, setting, dialogue and action. Smith also shows how to generate a salable idea, develop that idea into a framework, and build that framework into a finished manuscript. What's more, he sets You Can Write a Novel apart from other how-to-write books by providing these unique features:The Writer's Tool Kit: an indispensable invention for even the most seasoned writer. Using index cards, a file folder, a pocket folder, a legal pad and some tape, you will create a management system for building and keeping track of characters, constructing a main story line, adding subplots, revising on the fly and more!Lifesaving Rules for the Writer: a variety of short technique advisories designed to keep you from wasting time or making fatal errors.These include: The 40 Cardinal Rules of Writing10 blunders that identify you as an amateur8 places to mine or not mine ideasand many moreAn Idea Scoring System: a method used to quantify your story idea's potential for successSmith's upbeat, accessible style will encourage you from start to finish, so don't waste another moment wondering if you have what it takes you succeed! You Can Write a Novel!

    Ask your parents. Ask someone you hardly know. THE BOOK OF QUESTIONS gives you permission to ask those things that are too bold, too embarrassing, or just too difficult to ask by yourself. You will find questions of integrity; of sex; of what you would do for money; even things too personal to talk about out loud.Whether you use it as a tool for self-discovery or as a provocative way to stimulate conversation, this book constantly challenges attitudes, orals, beliefs--and it challenges you.--back cover

    She founded the Facebook group Extreme Couponing and Bargains UK (the second largest Facebook group in the world) and is on TikTok, Youtube and Instagram helping as many people as possible to save money too.This book contains all her best hacks and tips to save money and make money - simple, life-changing ideas for everyone.Holly has included her favourite hacks from the Extreme Couponing and Bargains UK community too, who inspired her to write this book. And has asked all her money-saving expert friends to contribute tips too.All the costly moments of everyday life are included, from supermarket shops to kids parties - even special occasions like weddings and Christmas.Discover lots of fun ways to get saving, find the bargains and make your money go further.

    Author Mike Rohde shows you how to incorporate sketchnoting techniques into your note-taking process--regardless of your artistic abilities--to help you better process the information that you are hearing and seeing through drawing, and to actually have fun taking notes. The Sketchnote Handbook explains and illustrates practical sketchnote techniques for taking visual notes at your own pace as well as in real time during meetings and events. Rhode also addresses most people's fear of drawing by showing, step-by-step, how to quickly draw people, faces, type, and simple objects for effective and fast sketchnoting. The book looks like a peek into the author's private sketchnote journal, but it functions like a beginner's guide to sketchnoting with easy-to-follow instructions for drawing out your notes that will leave you itching to attend a meeting just so you can draw about it.

    Whether you’re a planner, a seat-of-the-pants writer, or something in between, Scrivener provides tools for every stage of the writing process. Scrivener For Dummies walks you step-by-step through this popular writing software’s best features. This friendly For Dummies guide starts with the basics, but even experienced scriveners will benefit from the helpful tips for getting more from their favourite writing software.-Walks you through customizing project templates for your project needs-Offers useful advice on compiling your project for print and e-book formats -Helps you set up project and document targets and minimize distractions to keep you on track and on deadline-Explains how to storyboard with the corkboard, create collections, and understand their value-Shows you how to use automated backups to protect your hard work along the wayFrom idea inception to manuscript submission, Scrivener for Dummies makes it easier than ever to plan, write, organize, and revise your masterpiece in Scrivener.

    Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years - the rise of personalization. In this groundbreaking investigation of the new hidden Web, Pariser uncovers how this growing trend threatens to control how we consume and share information as a society-and reveals what we can do about it.Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Facebook - the primary news source for an increasing number of Americans - prioritizes the links it believes will appeal to you so that if you are a liberal, you can expect to see only progressive links. Even an old-media bastion like "The Washington Post" devotes the top of its home page to a news feed with the links your Facebook friends are sharing. Behind the scenes a burgeoning industry of data companies is tracking your personal information to sell to advertisers, from your political leanings to the color you painted your living room to the hiking boots you just browsed on Zappos.In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs - and because these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas.While we all worry that the Internet is eroding privacy or shrinking our attention spans, Pariser uncovers a more pernicious and far-reaching trend on the Internet and shows how we can - and must - change course. With vivid detail and remarkable scope, The Filter Bubble reveals how personalization undermines the Internet's original purpose as an open platform for the spread of ideas and could leave us all in an isolated, echoing world.

    Master the multitouch interface, send text messages, enjoy rich-HTML e-mail, use GPS maps, and more, with this full-color guide to show you how! Edward C. Baig and "Dr. Mac" Bob LeVitus, two giants of Mac-dom, have packed this colorful little book with tips on every cool feature of the iPhone 3G. They'll show you how to find and download hundreds of cool apps from the new Apps Store, sync up your contact lists with MobileMe, browse the Internet, take photos, download music, and much more. For example:Use 3G wireless technology to surf the Web faster, send and receive e-mail, and talk on the phone, all at once Play music, watch videos on the widescreen display, or download a game from the App Store Navigate Web sites or photos using tap, flick, and pinch Get turn-by-turn directions, view a map, get live traffic information, or find services near your location with the GPS feature Synchronize data, calendar entries, and address books between your desktop and your iPhone Snap, share, sync, and save photos See how the touch screen lets you type, surf, dial, download, play music, and more, all with a simple tap Use the new scientific calculator Find out what Microsoft Exchange has to offer You already love your iPhone. With iPhone For Dummies, 2nd Edition, you'll find more to love!

    You will find practical business advice on how to: - Brand yourself as a top blogger and sought-after influencer - Build valuable relationships with PR companies and brands - Secure invitations to important industry events - Work with advertising networks - Develop new revenue streams - Land spokesperson deals and large scale sponsorships - Position yourself at the forefront of the fashion blogosphere Full of action driven exercises, helpful resources and inspirational chapters by top fashion bloggers What I Wore, College Fashion, Gala Darling, Second City Style and Corporette, the book is packed with all the advice and motivation you need to take your blogging career to the next level!