Major retailers are predicting everything from when their customers are pregnant to when they want a new pair of Chuck Taylors. It's a brave new world where seemingly meaningless data can be transformed into valuable insight to drive smart business decisions.But how does one exactly do data science? Do you have to hire one of these priests of the dark arts, the "data scientist," to extract this gold from your data? Nope.Data science is little more than using straight-forward steps to process raw data into actionable insight. And in Data Smart, author and data scientist John Foreman will show you how that's done within the familiar environment of a spreadsheet. Why a spreadsheet? It's comfortable! You get to look at the data every step of the way, building confidence as you learn the tricks of the trade. Plus, spreadsheets are a vendor-neutral place to learn data science without the hype. But don't let the Excel sheets fool you. This is a book for those serious about learning the analytic techniques, the math and the magic, behind big data.Each chapter will cover a different technique in a spreadsheet so you can follow along: - Mathematical optimization, including non-linear programming and genetic algorithms- Clustering via k-means, spherical k-means, and graph modularity- Data mining in graphs, such as outlier detection- Supervised AI through logistic regression, ensemble models, and bag-of-words models- Forecasting, seasonal adjustments, and prediction intervals through monte carlo simulation- Moving from spreadsheets into the R programming languageYou get your hands dirty as you work alongside John through each technique. But never fear, the topics are readily applicable and the author laces humor throughout. You'll even learn what a dead squirrel has to do with optimization modeling, which you no doubt are dying to know.

    Here at last is a book by two professional editors to teach writers the techniques of the editing trade that turn promising manuscripts into published novels and short stories.In this completely revised and updated second edition, Renni Browne and Dave King teach you, the writer, how to apply the editing techniques they have developed to your own work. Chapters on dialogue, exposition, point of view, interior monologue, and other techniques take you through the same processes an expert editor would go through to perfect your manuscript. Each point is illustrated with examples, many drawn from the hundreds of books Browne and King have edited.

    Discover techniques and strategies for generating ideas, connecting with readers emotionally, and finding inspiration you need to finish your work. This fully revised edition includes an updated marketing section for navigating the unique challenges and possibilities of the evolving literary marketplace. Inside you'll find new essays from dozens of best-selling authors and publishing professionals detailing how to:—Master the elements of fiction, from plot and character to dialogue and point of view—Develop a unique voice and sensibility in your writing—Manage the practical aspects of writing, from overcoming writer's block to revising your work—Determine the key elements for success in every genre—Find an agent, market your work, and get published—or self-publish—successfullyYou'll also find interviews with some of the world's finest and most popular writers, including David Baldacci, Lee Child, Robert Crais, Khaled Hosseini, Hugh Howey, Stephen King, Dennis Lehane, George R.R. Martin, Jojo Moyes, Anne Rice, Jane Smiley, and Garth Stein. Their insights on the craft and business of fiction will provide you with invaluable mentorship as you embark on your writing journey.The Complete Handbook of Novel Writing is your go-to guide for every aspect of creating a bestseller.

    Not only does it help people get connected and stay connected with family and friends, it is increasingly being used by businesses to connect with their customers. If you've thought about getting into the Facebook community, Facebook For Dummies is a great tool to help you maximize the experience. Written by a pair of Facebook insiders, this handy guide shows you how to create a profile, communicate with friends, play with Facebook applications, and explore the unique ways Facebook can improve your business. You'll find out who's on Facebook, how to protect your privacy, how others use the site, and how to tailor the system to meet your needs. Find out all about:Creating a Facebook profile that enhances your real-world relationships Sharing photos and messages with friends Joining networks for your city, school, or work Managing the amount of information you share Understanding and using synchronous and asynchronous messaging, private and public communication, and active and passive interactions Taking advantage of free and paid ways to use Facebook for business Whether you want to connect with friends already on Facebook or be the first on your block to join, Facebook For Dummies will smooth the way!

    We'll have you in stitches in no time Discover how to* Select the right fabrics and threads* Design your masterpiece* Use quilting software* Save time with rotary cutters and other cool tools* Quilt by hand or machine* Get creative with applique

    No longer can we interrupt our customers with mediocre content and sales messages they don't care about.Epic Content Marketing takes you step-by-step through the process of developing stories that inform and entertain and compel customers to act--without actually telling them to. Epic content, distributed to the right person at the right time, is the way to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about.Once we hook customers with epic content, they reward us by sending our sales through the roof.Epic Content Marketing provides everything you need to:Determine what your content niche should be to attract and retain customersDiscover and develop your content marketing mission statementSet up a process for creating and curating epic contentLearn how to leverage social and e-mail channels to create--and grow--your audienceMeasure the performance of your content--and increase your content marketing budgetWith in-depth case studies of how John Deere, LEGO, Coca-Cola, and other leading corporations are using content to drive epic sales, this groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth.Whether you're the CMO of a Fortune 500, a digital marketer, or an entrepreneur, Epic Content Marketing gives you the tools you need to vanquish the competition. Start your epic journey now!PRAISE FOR EPIC CONTENT MARKETINGFrom the man who invented content marketing. Listen to this guy. He really understands the new world of marketing. The concepts in Epic Content Marketing are usable all over the world--instantly usable and useful for any business. -- Don Schultz, the father of integrated marketing, Professor Emeritus at Northwestern University's Medill School of Journalism, and author of 13 booksJoe Pulizzi's ideas are so consistently . . . well, epic (!) that they really don't need any endorsement by anyone. But here's mine anyway: You don't need MORE content. You need the right kind of content, strategically applied. For those organizations struggling to create a content marketing program that drives results, Joe delivers. Again. -- Ann Handley, coauthor of Content Rules and Chief Content Officer, MarketingProfsAs Joe shows us in his wonderful Epic Content Marketing, you must unlearn interrupting people with your nonsense. Instead, publish the valuable content they want to consume and are eager to share. -- David Meerman Scott, marketing strategist and bestselling author of The New Rules of Marketing and PRThis is a brilliant canter through the rapid and ever-changing world of content marketing. Joe has managed to capture the right blend of art and science as he plots the major trends impacting all marketers right now. -- Jonathan Mildenhall, VP, Global Advertising Strategy and Creative Excellence, Coca-Cola CompanyYou could say that Joe Pulizzi wrote the book on content marketing, but now it's more than just a saying. It's what you're holding in your hands. If you truly want to be successful at content marketing, Pulizzi is one of the few who can show you the way. -- Mitch Joel, President, Twist Image, and author of Six Pixels of Separation and CTRL ALT Delete"Joe Pulizzi may know more about content marketing than any person alive. He proves it in these pages. -- Jay Baer, New York Times bestselling author of Youtility: Why Smart Marketing is About Help Not Hype"The future of successful brand building, and especially the art of solidifying the emotional connection between people and brands, will require expertise in Content Marketing. Epic Content Marketing gives all the details practitioners need without overcomplicating." -- Professor JoAnn Sciarrino, Knight Chair, Digital Advertising and Marketing, UNC Chapel Hill Joe Pulizzi is the godfather of our burgeoning profession of Content Marketing. He lays out the objectives, principles, and core strategies of our field in a way that's easy-to-understand, inspiring, and entertaining. If your company doesn't yet realize that it's a media company, with all the challenges and advantages that implies, you're missing the most powerful way to connect with your customers. -- Julie Fleischer, Director, Media & Consumer Engagement, Kraft Foods

    200,000 copies of the Smashwords Style Guide have downloaded!This guide offers simple step-by-step instructions to create and format an ebook using Microsoft Word.The Smashwords Style Guide is required reading for any author who wants to distribute their book via Smashwords to major ebook retailers such as the Apple iBookstore, Barnes & Noble, Sony, Kobo and Diesel. Authors and publishers who don't yet use Smashwords can still benefit from the Guide. It provides detailed information on how ebook formatting is different from print formatting, how to create a reflowable ebook, and it offers step by step illustrated instructions on how to tame the beast of Microsoft Word.INSIDE THE SMASHWORDS STYLE GUIDEGETTING STARTEDWelcome to Smashwords!Do-it-yourself, or hire help?Good formatting examplesWhat Smashwords publishes, what we don’t publishFive common formatting mistakes to avoidHow Smashwords publishes booksHow Smashwords distributes booksHow ebook formatting is different from print formattingHow we convert your book into multiple ebook formatsThe three secrets to ebook formattingHow to avoid (and fix) AutoVetter errorsIntroduction to Meatgrinder conversion systemYour required source fileUnderstanding the different ebook formatsFREQUENTLY ASKED QUESTIONSFORMATTINGPre-PrepMaking Word BehaveStep 1: Make a back upStep 2: Activate Word’s Show/HideStep 3: Turn off Word’s “AutoCorrect” and “AutoFormat” featuresStep 4: Eliminate text boxesStep 5: The Nuclear MethodFormattingStep 6: Unify Manuscript around Normal paragraph styleStep 7: Managing and modifying paragraph styles, fontsStep 7a. How to choose the best paragraph separation method (first line indent or block?)Step 7b: How to implement your chosen paragraph separation methodStep 7b-a: How to define a proper first line indentStep 7b-b: How to define trailing “after” space for block paragraphsStep 7b-c: Special tips for poetry, cookbooks and learning materialsStep 7b-d: How to define proper line spacingStep 8: Check your normalized textStep 9: Why you should never use tabs or the space bar for indentsStep 10: Managing paragraph returnsStep 11: Managing hyperlinksStep 12: Designating chapter breaks, page breaks, section breaksStep 13: Working with imagesStep 14: Text justificationStep 14a: Centering textStep 15: Managing font sizesStep 16: Style formatting, symbols and glyphsStep 17: Headers and footersStep 18: Margins, page sizes and indentsStep 19: Add the Heading style to your Chapter headers (optional)Building NavigationStep 20: Building navigation into the manuscriptStep 20a: Creating the NCXStep 20b: Creating the linked Table of ContentsStep 20c: Advanced link building (Footnotes, Endnotes)Step 20d: Troubleshooting and testingFront MatterStep 21: Front matterStep 21a: Blurbs (optional)Step 21b: Title and copyright page (required!)Step 21c: Add a Smashwords license statement below copyright pageThe End of Your BookStep 22: The end of your bookPOST-FORMATTINGStep 23: Preparing your cover imageStep 24: Review requirements for Premium

    A tradition originating in ancient civilizations, modern technology has made the process easier than ever before. Homebrewing For Dummies is for everyone who has ever considered homebrewing, but thought it might be too hard or complicated. Or if you've tried homebrewing without great success, you'll find guidelines, recipes, and equipment advice to help you improve your brew. Even if you're already a successful homebrewer, you'll find useful tips for making your beer competition quality. Find authoritative material to answer such questions about:Beeraphernalia Malts, hops, and grains Additives and preservatives Finings and clarifiers Sanitizing and bottling Troubleshooting Go ahead and feel confident about buying the equipment, setting up shop, cooking the right mix of ingredients, and bottling your brew with personalized labels! You can choose from dozens of ale, lager, and mixed-style recipes (all with standard pounds, gallons, and ounce measurements) or craft your own recipe. Homebrewing For Dummies helps you get your first batch underway in just two hours with accessible information on:Equipment for beginning, intermediate, and advanced brewers The four primary ingredients in beer The nuts-and-bolts of beer Beer evaluation Getting involved in competitions Gadgets, gizmos, and must-haves No other guide can offer the same convenient cheat sheets, friendly, hands-on advice, and step-by-step directions for making award-winning recipes. Whether a serious, future member of the American Homebrewers Association or a curious hobbyist, you'll find everything you need to be drinking homemade beer in about three weeks.

    Mitnick claims that this socialengineering tactic was the single-most effective method in hisarsenal. This indispensable book examines a variety of maneuversthat are aimed at deceiving unsuspecting victims, while it alsoaddresses ways to prevent social engineering threats.Examines social engineering, the science of influencing atarget to perform a desired task or divulge informationArms you with invaluable information about the many methods oftrickery that hackers use in order to gather information with theintent of executing identity theft, fraud, or gaining computersystem accessReveals vital steps for preventing social engineeringthreatsSocial Engineering: The Art of Human Hacking does itspart to prepare you against nefarious hackers--now you can doyour part by putting to good use the critical information withinits pages.

    His advice is good, couched in brassy prose that is easy to read. He anticipates every conceivable question and issue, including typical charges, marketing oneself, types of available work, and dealing with deadbeats. There are great common-sense tips, too, in the psychology of handling clients who think they're writers, those with limited budgets, and others demanding creativity. Personal anecdotes make the life of the freelancer real; the author includes samples of cold-calling scripts, thank-you notes, and a story or three about starting a writers' group and partnering with other professionals. Book Description Dream of being a well-paid freelance writer? Long to carve out an enviable lifestyle with plenty of freedom, flexibility AND healthy income? But wait a minute…aren't the words "starving" and "writer" forever joined at the hip? Not anymore. How about a writing direction with plenty of work, strong and growing demand for good writers, hourly rates of $50-100+ ($60-75 average) and where all time is billed? No flat fees with vast, open-ended commitments of time. Translation? Less time working to pay bills and more time pursuing your writing passions. We're talking about freelance commercial writing - writing for business entities, large and small - the subject of The Well-Fed Writer, and quite possibly the answer for all aspiring writers who want to turn their love of writing into their living. The book was a triple-book-club-selection (Book-of-the-Month, Quality Paperback Book and Writer's Digest) and earned several prestigious awards in 2001: 1) Second place in the ForeWord magazine Book of the Year Awards (Career Category) 2) Honorable Mention in the Writer's Digest magazine National Self-Published Book Awards 3) Finalist in the Publisher's Marketing Association Ben Franklin Awards (Best First Book). Why commercial writing? In the past decade, two huge trends have sculpted the corporate American landscape: downsizing and outsourcing. Corporations are doing more with less: fewer people, less resources and smaller budgets. The workload is growing - especially with the exploding Internet - and many organizations rely heavily on freelancers to help them handle it. Why do corporations hire freelancers? For good solid economic and creative reasons. With a freelancer, corporations don't have to pay salary, benefits, and vacation time. But they will pay a freelancer $60-80 (average) for their time. In addition, they pay only what they need when they need it. And with a network of freelancers, they get a broad spectrum of fresh talent (hard to get with in-house staff writers used to writing about the same topics day after day) which they can form-fit to their specific writing needs. What's "commercial writing"? Marketing brochures, ad copy, newsletters, direct mail campaigns, video/CD-ROM scripting, speeches, sales sheets, proposals, web content, and so much more. Veteran commercial freelancer Bob Bly, known as the freelance writing "guru" for his 35+ writing titles, says of commercial freelancing: "I know of no other arena of writing so lucrative yet so easy to get started in." The Well-Fed Writer will take you step-by-detailed-step through, indeed, everything you need to know to quickly get your share of this exciting and highly lucrative arena of freelancing.

    If the monkey can't find the banana, it is as good as gone. This book identifies the guiding principles behind creating websites that satisfy visitors and keep them coming back for more.

    

    You'll also learn how to make your programs interactive and how to test your code safely before adding it to a project. In the second half of the book, you'll put your new knowledge into practice with three substantial projects: a Space Invaders-inspired arcade game, data visualizations with Python's super-handy libraries, and a simple web app you can deploy online.As you work through Python Crash Course, you'll learn how to: Use powerful Python libraries and tools, including matplotlib, NumPy, and PygalMake 2D games that respond to keypresses and mouse clicks, and that grow more difficult as the game progressesWork with data to generate interactive visualizationsCreate and customize simple web apps and deploy them safely onlineDeal with mistakes and errors so you can solve your own programming problemsIf you've been thinking seriously about digging into programming, Python Crash Course will get you up to speed and have you writing real programs fast. Why wait any longer? Start your engines and code!

    With this book you will learn how to tap into every Kindle Fire feature, including many of the hidden ones not discussed in other books. From setting up your Kindle Page, managing your music, watching movies, and downloading content - this book covers everything. The task based full-color format allows you to quickly and easily find the exact task you want to accomplish and walks you through it in a delightfully concise and visual manner. My Kindle Fire makes it easy for you to:• Master all the basics, fast: reading, playing, watching, browsing, and more• Tweak your Kindle Fire for quicker access and longer battery life• Sample best-seller book chapters for free• Mark up any eBook with highlights, notes, and bookmarks• Convert your personal documents for use on Kindle Fire• Discover Calibre, a powerful eBook management tool• Control even the largest music libraries• Get instant answers from Wikipedia, and from Kindle Fire’s built-in dictionary• Listen to personalized Internet radio stations created just for you• Use your Kindle Fire as a digital photo frame• Prevent unwanted subscription charges• Set up any email account to work on your Kindle Fire• Explore any web content with Amazon’s innovative Silk browser• Use Amazon Cloud to get your stuff anywhere—even if you left your Kindle at home• And much much more…Unlike many other guides which might only briefly mention or skip over some very import Kindle Fire features My Kindle Fire covers everything. Here are just a few of the things you'll find in My Kindle Fire that aren't covered in other guides: • Full coverage of Calibre, a free application for Mac or PC that helps manage your eBook library• A large number of walkthroughs for managing music playlists, including how to use cloud playlists. • How to reinstall multiple apps at once in case you reset your Kindle Fire. • Step-by-step walkthroughs on configuring all types of email accounts. • Coverage on handling attachments in your email application. • Importing contacts from your existing email application or cloud service and how you can export your contacts in order to back them up. • How to use Copy and Paste on the Kindle Fire. • How to use social networking integration with Facebook and others. • Walkthroughs on using the Gallery app, Pandora, Audible, and other popular apps. • Shows you how to access files on other computers in your house right from your Kindle Fire.

    If your query is weak, unfocused, or uninspired, an editor or agent won't even bother to request your article, novel manuscript, or nonfiction book proposal. But a well-crafted, compelling query sent to the right editor or agent is an essential sales tool for fiction writers and the most effective way for nonfiction writers to pre-sell your idea.In this book, professional freelance writer and magazine editor Wendy Burt-Thomas shares practical advice on how to craft persuasive letters that connect with editors and agents and ultimately generate sales for you. You'll learn how to:Conduct targeted research to find suitable editors and agentsHook an editor with a tantalizing lead and shape a summary that compels editors to buySelect the strongest slant for your book or articleUse research and interview shortcuts that keep your query prep profitableMake your query rejection-proof by weeding out subtle mistakes that can sabotage your projectCommunicate your author platform and sell yourself as the best writer for the subjectComplete with dozens of sample queries–some that landed article assignments, agents, or book deals, and others that never stood a chance–this book offers you a comprehensive strategy for presenting your writing ideas in a way that will increase your chances of publication. Though the title may lead some to believe it's strictly to be shelved as a reference manual, The Writer's Digest Guide to Query Letters is a smooth read from cover to cover.