He uses real-world examples to illustrate how modern advertising overemphasizes art and entertainment and neglects the most important rule of advertising-sell the product. With a keen eye and a no-holds-barred approach, Zyman discusses how advertising died, what killed it, and how to revive it. He addresses the most critical issues affecting any organization's sales and marketing departments, using his time-tested, unorthodox, and sometimes even counterintuitive principles in order to translate key strategies into positive business results. For marketing managers, advertisers, and CEOs, this book offers groundbreaking advice from one of the legends of modern marketing, as well as the knowledge, insights, tools, and direction to transform advertising strategies from hoping to planning, from art to science, from guessing to knowing, and from random success to planned success.

    She was a bride of six weeks, married to a blue-eyed boy from the Netherlands. Amidst international crises and famine, she gave birth to two children, bridged a cultural divide with her Dutch husband, and was devastated by a car accident that took the life of a twelve-year-old Zambian child. She stayed six years. After returning home, Kandel struggled to find her voice and herself. This is the story of how she found her way home. For more information, or to buy a signed copy directly from the author visit her website: jillkandel (dot) com.

    Ward's eight and a half years in Los Angeles conducting participant observation with MS-13, Gangsters Without Borders: An Ethnography of a Salvadoran Street Gang takes an inside look at gang life in the United States and in a global context.Taking us through their journey from their homeland in El Salvador to the mean streets of Los Angeles, Gangsters Without Borders offers a perspective from the point of view of the hard-core members who live this hard, fast, and dangerous life.A powerful and engaging overview of gang dynamics, Gangsters Without Borders contextualizes the sources and severity of the marginalization felt by Salvadoran immigrants and debunks myths about street gangs in the United States. This account of gangsters' lives before, during, and after theirinvolvement with the gang delivers an intimate and analytical portrait unlike any other.

    "She's taken a piece of the culinary world and made herself its queen."-- "New York"

    Winner, Southwest Book Award, Border Regional Library Association, 2011What do you call a place where people are tortured and murdered and buried in the backyard of a nice, middle-class condo? Where police work for the drug cartels? Where the meanings of words such as "border" and "crime" and "justice" are emptying out into the streets and flowing down into the sewers? You call it Juárez or, better yet, Dreamland.Realizing that merely reporting the facts cannot capture the massive disintegration of society that is happening along the border, Charles Bowden and Alice Leora Briggs use nonfiction and sgraffito drawings to depict the surreality that is Ciudad Juárez, Mexico. Starting from an incident in which a Mexican informant for the U.S. Department of Homeland Security murdered a man while U.S. agents listened in by cell phone—and did nothing to intervene—Bowden forcefully and poetically describes the breakdown of all order in Juárez as the power of the drug industry outstrips the power of the state. Alice Leora Briggs's drawings—reminiscent of Northern Renaissance engraving and profoundly disquieting—intensify the reality of this place where atrocities happen daily and no one, neither citizens nor governments, openly acknowledges them.With the feel of a graphic novel, the look of an illuminated medieval manuscript, and the harshness of a police blotter, Dreamland captures the routine brutality, resilient courage, and rapacious daily commerce along the U.S.-Mexico border.

    International travelers, now more than ever, are not just individuals from the United States, but ambassadors and impression makers for the country as a whole. Newly updated, redesigned, and resized for maximum shelf appeal for travelers of all ages, Culture Shock! country and city guides make up the most complete reference series for customs and etiquette you can find. These are not just travel guides; these are guides for a way of life.

    Throughout the book, you ll find Linda Silvestri s hallmark Pyramid to Success learning features, which highlight key information, and more than 1,000 high-quality review questions that mirror the latest NCLEX-PN(r) test plan. The companion CD contains all of the questions from the book, plus over 2,600 additional practice questions in a flexible electronic format that allows you to customize your study experience and focus on those areas you need to review the most.Twelve pharmacology chapters, a medication and intravenous calculation chapter, and a pediatric medication administration chapter prepare you for the increase in pharmacology questions on the exam. 3,700 practice questions in the text and companion CD provide ample testing practice in both print and electronic format. Covers all types of alternate item format questions, including prioritizing, decision-making, and critical thinking to help you prepare for this crucial component of the exam. UNIQUE! The companion CD offers 3,700 practice questions that you can answer in both a study mode and an exam mode, as well as the option to answer only alternate item format questions or focus on questions in a specific area of nursing content, client needs, nursing process, or cognitive level. UNIQUE! Linda Silvestri s hallmark test-taking strategies for each question offer important clues for analyzing and uncovering the correct answer option. UNIQUE! Page references to Mosby or Saunders textbooks provide specific resources for further study and self-remediation. Each question is categorized by cognitive level, client needs area, integrated process, and clinical content area to allow you to focus on your area of weakness. Pyramid Terms at the beginning of each chapter give you a quick preview of key content. Pyramid Points throughout the content outlines highlight content that typically appears on the exam. Pyramid to Success sections at the beginning of each chapter or major unit of the book provide an overview of the chapter, guidance and direction regarding the focus of review in each content area, and its relative importance to the most recent NCLEX-PN(r) text plan. A comprehensive exam in the text features 85 questions related to all content areas and parallels the percentages identified in the NCLEX-PN(r) test plan. Completely updated content reflects the April 2008 NCLEX-PN(r) test plan, so you can be sure you re using the most current information to prepare for the exam. A user-friendly, 2-color design helps you focus your studying on the most important information. Additional illustrations visually demonstrate key concepts to help improve your retention and recall for the exam. Audio questions on heart and lung sounds familiarize you with this anticipated new type of alternate item format question. &lt

    Everest. Members of a French climbing expedition, sensitive perhaps about leaving the bodies where they could not be recovered, rolled them off a steep mountain face. One body, however, crashed to a stop near Sherpas on a separate expedition far below. They stared at the frozen corpse, stunned. They said nothing, but an American climber observing the scene interpreted their thoughts: Nobody would throw the body of a white climber off Mt. Everest.For more than a century, climbers from around the world have journ-eyed to test themselves on Everest's treacherous slopes, enlisting the expert aid of the Sherpas who live in the area. Drawing on years of field research in the Himalayas, renowned anthropologist Sherry Ortner presents a compelling account of the evolving relationship between the mountaineers and the Sherpas, a relationship of mutual dependence and cultural conflict played out in an environment of mortal risk.Ortner explores this relationship partly through gripping accounts of expeditions--often in the climbers' own words--ranging from nineteenth-century forays by the British through the historic ascent of Hillary and Tenzing to the disasters described in Jon Krakauer's Into Thin Air. She reveals the climbers, or sahibs, to use the Sherpas' phrase, as countercultural romantics, seeking to transcend the vulgarity and materialism of modernity through the rigor and beauty of mountaineering. She shows how climbers' behavior toward the Sherpas has ranged from kindness to cruelty, from cultural sensitivity to derision. Ortner traces the political and economic factors that led the Sherpas to join expeditions and examines the impact of climbing on their traditional culture, religion, and identity. She examines Sherpas' attitude toward death, the implications of the shared masculinity of Sherpas and sahibs, and the relationship between Sherpas and the increasing number of women climbers. Ortner also tackles debates about whether the Sherpas have been spoiled by mountaineering and whether climbing itself has been spoiled by commercialism.

    After doing a TEFL course in London, he flies to South America alone. He has no job to go to but hopes that teaching English will fund his travels – ultimately, it opens up opportunities all over the world.During Barry's two-year TEFL adventure he has several nervy encounters with local louts in Ecuador and Brazil, collapses after a trip to Machu Picchu, gets stuck next to ecstasy raving loonies and a transvestite on a Greyhound Bus across America, struggles to settle Down Under, finds himself working for strict Catholic nuns in Bangkok, and meets some sex mad Babushkas on the Trans-Mongolian railway.This book is essential for anyone who wants to see how rewarding it can be to teach English in a foreign land.

    Focusing on Huli “passenger women,” (women who accept money for sex) Wayward Women explores the socio-economic factors that push women into the practice of transactional sex, and asks how these transactions might be an expression of resistance, or even revenge. Challenging conventional understandings of “prostitution” and “sex work,” Holly Wardlow contextualizes the actions and intentions of passenger women in a rich analysis of kinship, bridewealth, marriage, and exchange, revealing the ways in which these robust social institutions are transformed by an encompassing capitalist economy. Many passenger women assert that they have been treated “olsem maket” (like market goods) by their husbands and natal kin, and they respond by fleeing home and defiantly appropriating their sexuality for their own purposes. Experiences of rape, violence, and the failure of kin to redress such wrongs figure prominently in their own stories about becoming “wayward.” Drawing on village court cases, hospital records, and women’s own raw, caustic , and darkly funny narratives, Wayward Women provides a riveting portrait of the way modernity engages with gender to produce new and contested subjectivities.

    Written by a prominent social work leader and trainer for social work licensing exams in the U.S., this guide is based on years of time-tested exam prep workshops conducted by the author. It mirrors the ASWB Clinical "Knowledge, Skills, and Abilities” upon which the exam is based, as well as incorporates information from the DSM-5, which will be included in the exam starting in mid-2015. The guide is comprehensive yet focuses on the material most likely to be included on the exam, so that students can prioritize information as they study. A self-assessment section helps readers identify their strengths and weaknesses before they tackle the material. The author shares her extensive knowledge of the exam by providing useful test-taking strategies and tips for overcoming test anxiety. The 170-question practice test at the end of the guide (with explanations of the correct answers) mirrors the actual exam in both length and structure. Content covers human development, human behavior in the environment, diversity, addictions, assessment and diagnosis, treatment planning, clinical interventions, case management, and professional values and ethics. This book will be a valuable asset for students and aspiring social workers throughout the U.S. and Canada. Key Features: Developed by a highly respected educator of social work licensure candidates Covers all the content areas on the examination, as well as new content added in 2015 Begins with a self-assessment section to help identify areas of strength and weakness Offers a wealth of test-taking tips and strategies to foster exam confidence Includes a practice test (with explanations of the correct answers) that mirrors the exam ASWB is a registered service mark of the Association of Social Work Boards, which neither sponsors nor endorses this product.

    This third edition takes a student-oriented, problem-based approach, focusing on social problems, such as hunger, poverty, environmental devastation, disease, gender issues, and social conflict.

    Not a product of the formal education system, Dhirubhai was known for his astute business acumen and entrepreneurial prowess. No wonder Dhirubhai's business philosophy was quite different from his contemporaries. This book is not about Dhirubhai's life, or how Dhirubhai went about building his business empire. Dhirubhaism is an attempt to capture those unique insights that Dhirubhai shared with the author in several interations during their long association. The 15 Dhirubhaisms put together bring out the work philosophy of Dhirubhai and give us a glimpse into the remarkable thinking process and practices of one of India's most successful entrepreneurs.

    In this richly textured anthology, well-known scholar David Brackett brings together more than 100 readings from a wide range of sources and by writers who have played an integral part in the development of popular music criticism. Brackett includes articles from mainstream and specialized magazines, newspapers, and scholarly journals, as well as interviews and autobiographies of musicians and other music industry insiders. Organized into broad time periods, the chapters are divided into sections by genre, and these sections are organized chronologically. The chapter divisions parallel those found most frequently in textbooks on popular music. Representing a wide variety of time periods, styles, and genres--and including groundbreaking criticism on disco, hip-hop, rap, and techno--the selections introduce students to important social and cultural issues raised by the study of popular music. Topics covered include the role of race, class conflict, gender roles, regional differences in the reception of popular music, and the relative value of artistry versus commerce. Extensive editorial introductions and headnotes supply context for the selections, provide links between different eras and genres, clarify the issues raised by the documents, and explain their historical significance. The second edition of this captivating anthology features eleven new source readings and introductions, further reading and discography selections for each chapter, and a companion website containing student and instructor resources.

    And why not?His wife may have plenty of reasons why not, but used to the intrepid septuagenarian's determination to complete any plan he comes up with, she shrugs her shoulders and waves him goodbye.At 73 years old, Simon Gandolfi sets off from Veracruz on the Gulf of Mexico to embark on a five and a half month journey culminating at 'the end of the world', Ushuaia in Tierra del Fuego. For Simon this is a journey of discovery. Leaving behind the safety and sanctuary of friends and family, he is truly alone but along the way he meets and talks with rich and poor, old and young, officials and professionals, agricultural and industrial workers. This expertly written travelogue reveals not only the stories of those he meets, and his own, but also that of Latin America, its attitudes to itself, to the USA and the UK in the aftermath of the Iraq war and the realities of the poverty and endemic corruption throughout much of this continent.But whilst guide books often warn of thieves, corrupt police and border officials, Gandolfi writes of the incredible kindness and generosity he encounters, of hope and joy, understanding and new friendships, and ultimately, an old man's refusal to surrender to his years.'The journey begins tomorrow at 8 a.m with a flight from the UK to Boston. I fly Aer Lingus and have bought and will wear a green shirt and a Clancy Brothers Arran sweater in hope of an upgrade. I will be away from home for many months and I have a long long way to ride. Am I nervous? Yes. Scared? A little.'Simon Gandolfi, 18 April 2006Outrageously irresponsible and undeniably liberating, Gandolfi's travels will fire the imaginations of every traveller, young or old.