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Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
Rajat Paharia - 2013
And yet, billions of dollars are still spent every year on programs that are doomed to fail. These programs, it turns out, don't inspire long-term loyalty. Once a better deal comes along, customers will gladly defect. Can you blame them?Silicon Valley start-up Bunchball, the pioneer and innovator in gamification, is light years ahead when it comes to the concept of loyalty--and using it to drive business profits and growth. Focusing not only on customer loyalty, but also the loyalty of employees and partners, Bunchball combines behavioral economics, big data, social media, and gamification to inspire loyalty that lasts--from everyone involved in the success of a business.Now, in Loyalty 3.0, Bunchball founder Rajat Paharia reveals how you can use these same techniques to seize the competitive edge for your business.Paharia shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners. Loyalty 3.0 arms you with everything you need to know in order to build a loyalty and engagement program that drives a sustainable advantage for your business, including:The building blocks of motivation, big data, and gamification necessary for creating a powerful strategy that drives long-term loyaltyCase studies from today's most innovative companies that are already driving customer engagement, learning and skill development, and employee motivation with Loyalty 3.0 methodsStep-by-step guidance on how to plan, design, build, and optimize your programNow is the time to abandon your traditional loyalty programs and start taking all your stakeholders seriously--so they will take your company seriously.Loyalty 3.0 is the game-changing leap you've been waiting for. When you create true loyalty among customers, employees, and business partners, you will generate a sustainable competitive advantage and win in your industry.Praise for Loyalty 3.0"Relationships are the single greatest asset for all organizations. Relationships with customers, relationships with employees, relationships with partners. In Loyalty 3.0, Rajat Paharia reveals the new science of relationship building through big data and gamification." --TIM BROWN, CEO, IDEOLoyalty 3.0 is filled with major insights and does a brilliant job of grounding the reader in fundamental concepts around motivation, big data, and gamification--building on these concepts through real-world case studies that bring the combinations to life. It finishes with actionable ideas and next steps that enable you to test and operationalize these ideas in your own workplace and personal life. -- BRAD SMITH, CEO, IntuitA fascinating insight into how companies are exploiting big data. -- MARK READ, CEO, WPP DigitalRajat pioneered the business use of big data and game mechanics to transform the customer experience. A decade before anyone else, he saw that the same techniques that video game designers had used for years--fast feedback, badges, competition, goals, and leveling up--were also incredibly powerful for motivating behavior outside of games, and an industry was born. This book shares his secrets. -- CLARA SHIH, CEO of Hearsay Social, author of The Facebook Era, and board member at StarbucksRajat Paharia comprehensively explains how to create loyalty in the modern world full of data and connectivity. If you want to learn how to motivate and inspire employees, you must read this book. -- DAVE KERPEN, New York Times bestselling author of Likeable Social Media and Likeable BusinessIn this powerful and groundbreaking book, Rajat Paharia clearly demonstrates how big data, motivation, and gamification can be utilized to create true engagement and loyalty. We believe Loyalty 3.0 will be a game changer for our associates and guests. -- RAY BENNETT, Chief Lodging Services Officer, Marriott International"The journey to Loyalty 3.0 is real. Rajat's vision shows why right time relevancy and context will transform how organizations engage with customers and truly craft relationships."---R. RAY WANG, Principal Analyst and CEO at Constellation Research"Adoption is a critical component when creating an exceptional customer experience or smarter workforce, and gamification has proven to be a powerful driver for success. The insights Rajat shares in Loyalty 3.0 will help guide the next wave of deeper relationships across the enterprise."---SANDY CARTER, IBM Vice President, Social Business Evangelism and Sales
How to Invest Your Time Like Money
Elizabeth Grace Saunders - 2015
Unlike others, who create the false hope that if only you worked harder, faster, longer, and smarter, you could do everything you want and make everyone happy, time coach Elizabeth Grace Saunders introduces a process to better manage your limited time so you can focus on what’s important. Her method will help you avoid letting everyday pressures and demands get in the way. Using proven techniques and exercises based on the principles of personal finance, readers will learn to identify their time debt, create a balanced budget, build a base schedule, maximize their time ROI, and identify a process to get back on track—and stay there.
Driving Digital Strategy: A Guide to Reimagining Your Business
Sunil Gupta - 2018
Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead.For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way.Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.
Rituals for Work: 50 Ways to Create Engagement, Shared Purpose, and a Culture That Can Adapt to Change
Kursat Ozenc - 2019
Rituals are powerful tools: they reinforce good habits, motivate personal and professional achievement, create a common bond between co-workers and build shared values; they can transform an organization's culture and provide a foundation to achieve common goals. Focusing on real-world examples, this book takes a practical approach to the power and benefits of workplace rituals. This insightful guide presents 50 creative rituals, from business and management to design and personal development. Specific case studies highlight the use of rituals and their positive impact to real-world organizations, while vivid visuals allow us to feel their energy and emotion.A ritual is only effective when its purpose is clearly defined. This book goes beyond simple analysis to provide actual recipes for individual rituals designed to promote specific habits, change negative behaviors, and instill values. Each ritual can be adapted to achieve a multitude of goals and tailored to fit your organization or team's specific needs.● Change behaviors, form positive habits, and assign meaning to shared goals● Build shared values, foster innovation, and encourage strong teamwork● Deal with conflicts effectively and engage others to work on resolutions● Learn the fundamental concepts of ritual-building and share your knowledge with your teamAn informative and inspirational resource for executives, managers, team leaders, and employees of every level, Rituals for Work provides a blueprint for building a culture of engagement, innovation, and shared purpose for organizations of all sizes, across industries.
Angelina Jolie: The Biography
Rhona Mercer - 2007
Unlike many Hollywood stars who do their best to avoid the press, her openness about her complicated and often outlandish life has endeared her to fans worldwide. Her most famous screen roles are covered in this biography, from Gia to Lara Croft, which established her as one of the highest paid actresses in Hollywood. Also explored is her reputation for living on the edge, and Angelina's refreshing honesty around tempestuous romantic relationships, bisexuality, wild partying, and breakdowns and thoughts of suicide. Finally, her recent roles as philanthropist, mother, and half of a Hollywood golden couple with Brad Pitt, are also discussed in this inspiring must-read book for fans of this continually fascinating global superstar.
Cult Sci-Fi Movies: Discover the 10 Best Intergalactic, Astonishing, Far-Out, and Epic Cinema Classics
Danny Peary - 2014
Film geeks, cinema snobs, VHS collectors, and anyone else who likes their entertainment a little on the weird side will appreciate author Danny Peary’s in-depth approach to their favorite sci-fi films ranging from Barbarella to Liquid Sky.
Bring Your Human to Work: 10 Surefire Ways to Design a Workplace That Is Good for People, Great for Business, and Just Might Change the World
Erica Keswin - 2018
So, it should be no surprise that relationships must also translate into the workplace, where we spend most of our time! Companies that recognize this will retain the most productive, creative, and loyal employees, and invariably seize the competitive edge.The most successful leaders are those who actively form quality relationships with their employees, who honor fundamental human qualities--authenticity, openness, and basic politeness--and apply them day in and day out. Paying attention and genuinely caring about the effects people have on one another other is key to developing a winning culture where people perform at the top of their game and want to work.As a workplace strategist and business coach, Erica Keswin has spent over 20 years working with top business leaders and executives to build successful organizations that honor relationships. Featuring case studies from top brands such as, Lyft, Starbucks, Mogul, and SoulCycle, to name a few, Bring Your Human to Work distills the key practices of the most human companies into applicable advice that any business leader can use to build a "human workplace." These building blocks include:- Understanding your company's role in the world, beyond financial profit- Encouraging employees to be healthy in body and spirit- Running your meetings with clear purpose- Making space for face-to-face interaction- Building professional development into company culture- Inspiring your workforce to give back to the community- Simply saying "thank you"A human company is real, genuine, aligned, and true to itself. A real company flaunts its humanity, instead of hiding it. It's what the most successful, sustainable companies are doing today, and there's no reason yours can't be the same.Keswin's leadership lessons foster fairness, devotion, and joy in the workplace--all critical elements of a successful business. By bringing your human to work, you can design a workplace that is good for people, great for business, and just might change the world.
A Killer Life: How an Independent Film Producer Survives Deals and Disasters in Hollywood and Beyond
Christine Vachon - 2006
Here is an account of a filmmaker who looks straight into the eye of the Hollywood blockbuster storm and dares not to blink.In "A Killer Life," Christine Vachon follows up her independent producing handbook, "Shooting to Kill," with a behind-the-scenes memoir of the battle between creativity and commerce -- and a renegade's rise to being one of the most powerful female producers in independent film today."A Killer Life" traces the early years Vachon spent producing such controversial and critically acclaimed movies as "Poison, Happiness," and "Kids," films that paved the way for Academy Award-winning triumphs like "Boys Don't Cry." She recounts the birth and rise of independent film and the evolution of her company, Killer Films, revealing the stories behind star castings and firings and films that never got made; how sexuality factors into the films she produces; and how the often lethal combination of finance and creativity affects what we see on the big screen.Intelligent and tough as nails, but endearingly self-effacing, Vachon's account of her filmmaking experiences, and the successes and failures that have made Killer Films one of the few truly independent film companies in New York, is a thoroughly entertaining and thought-provoking read for filmmakers and fans alike.
Dynamic Reteaming: The Art and Wisdom of Changing Teams
Heidi Helfand - 2019
Team change will happen whether we like it or not. People will come and go from our teams. Our companies might double in size or even get acquired. We can catalyze team change to reduce the risk of attrition, learning and career stagnation and the development of knowledge silos. Dynamic Reteaming describes practices for effective reteaming as well as antipatterns. In this book you'll learn how to integrate new people into an existing team, how to deal with the loss of team members, when to split a team, how to isolate teams for focused innovation, how to rotate team members for knowledge sharing, how to break through organizational stagnation and much more. Learn to apply the five team change patterns: Isolation, One by One, Grow and Split, Merging and Switching. Get practical tips and tricks for managing team change.
They Don't Teach Corporate in College: A Twenty-Something's Guide to the Business World
Alexandra Levit - 2004
Highlights include:Unorthodox but proven job-hunting techniques. Making a memorable first impression. Navigating the company's social scene.Practicing cringe-free networking. Mastering goal-setting and self-promotion.Stretching the eight plus hours a day spent at work, from effective time management and organization to making every piece of communication count.Combating negativity. Coping with difficult personalities. Troubleshooting the performance review process and anti-promotion situations. Learning to be an effective boss.Finding a new position and gracefully exiting from the old.
How to Change Minds: The Art of Influence without Manipulation
Rob Jolles - 2013
As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change. Whether you hope to make a sale or improve a relationship, Jolles’s wise advice—illustrated through a bevy of sometimes funny, sometimes moving, always illuminating stories—will help you ensure that changing someone’s mind is never an act of coercion but rather one of caring and compassion.
IPv6 Essentials
Silvia Hagen - 2002
It guides you through everything you need to know to get started, including how to configure IPv6 on hosts and routers and which applications currently support IPv6. The new IPv6 protocols offers extended address space, scalability, improved support for security, real-time traffic support, and auto-configuration so that even a novice user can connect a machine to the Internet. Aimed at system and network administrators, engineers, network designers, and IT managers, this book will help you understand, plan for, design, and integrate IPv6 into your current IPv4 infrastructure.Beginning with a short history of IPv6, author Silvia Hagen provides an overview of new functionality and discusses why we need IPv6. Hagen also shares exhaustive discussions of the new IPv6 header format and Extension Headers, IPv6 address and ICMPv6 message format, Security, QoS, Mobility and, last but not least, offers a Quick Start Guide for different operating systems. IPv6 Essentials, Second Edition also covers:In-depth technical guide to IPv6 Mechanisms and Case Studies that show how to integrate IPv6 into your network without interruption of IPv4 services Routing protocols and upper layer protocols Security in IPv6: concepts and requirements. Includes the IPSEC framework and security elements available for authentication and encryption Quality of Service: covers the elements available for QoS in IPv6 and how they can be implemented Detailed discussion of DHCPv6 and Mobile IPv6 Discussion of migration cost and business case Getting started on different operating systems: Sun Solaris, Linux, BSD, Windows XP, and Cisco routersWhether you're ready to start implementing IPv6 today or are planning your strategy for the future, IPv6 Essentials, Second Edition will provide the solid foundation you need to get started."Silvia's look at IPv6 is always refreshing as she translates complex technology features into business drivers and genuine end-user benefits to enable building new business concepts based on end to end models." Latif Ladid, President IPv6 Forum, Chair EU IPv6 Task Force
Cultivating Communities of Practice: A Guide to Managing Knowledge
Etienne Wenger - 2002
Every leader knows this to be true, yet few have systematic methods for converting organizational knowledge into economic value. This book argues that communities of practice--groups of individuals formed around common interests and expertise--provide the ideal vehicle for driving knowledge-management strategies and building lasting competitive advantage. Written by leading experts in the field, Cultivating Communities of Practice is the first book to outline models and methods for systematically developing these essential groups. Through compelling research and company examples, including DaimlerChrysler, McKinsey & Company, Shell, and the World Bank, authors Etienne Wenger, Richard McDermott, and William M. Snyder show how world-class organizations have leveraged communities of practice to drive strategy, generate new business opportunities, solve problems, transfer best practices, develop employees' professional skills, and recruit and retain top talent. Underscoring the new central role communities of practice are playing in today's knowledge economy, Cultivating Communities of Practice is the definitive guide to fostering, designing, and developing these powerful groups within and across organizations.
The Mommie Dearest Diary: Carol Ann Tells All
Rutanya Alda - 2015
Rutanya frames her diary with anecdotes of Robert Altman, Joan Crawford, Brian De Palma, Bob Dylan, Elia Kazan, Sam Peckinpah, Roman Polanski, Lee Strasberg, Barbra Streisand, and John Wayne, among others-a rich cast of her life's characters, who in turn entertain, illuminate, and ultimately weave Rutanya's life into Carol Ann's, setting the stage for you to vicariously live through the making of this cult classic, from her audition in the living room of director Frank Perry to the wrap party on the last day of shooting.
Last of the Summer Wine: The Inside Story of the World's Longest-Running Comedy Series
Andrew Vine - 2010
It premiered 37 years ago, in 1973, and, after 31 series it finally came to an end last year – even though all its original protagonists – Compo, Foggy, even Nora Batty – are now dead. Remarkably, for a series of such longevity and international appeal, it is all about elderly people, has little action or plot, and is set and filmed in and around the small Yorkshire town of Holmfirth. Now, Andrew Vine, the deputy editor of Yorkshire’s daily newspaper, has written the definitive history of this television phenomenon. It covers the show’s inauspicious beginnings, with low ratings, its endless reinvention as participants like Bill Owen, Michael Bates, Brian Wilde and Kathy Staff retired or died, the appearance of a string of guest stars from John Cleese and Norman Wisdom to Thora Hird and Russ Abbott (both of whom soon found themselves fixtures in the cast), and the ingenious plot contrivances as the protagonists became too old and frail to attempt any of the slapstick stunts with runaway prams – indeed any outdoor action. Holmfirth is now a year-round tourist attraction, and endless repeats and new DVD box sets will ensure a readership for this book for years to come.