But no book addresses how to harness the incredible power of social media to make a difference. "The Dragonfly Effect" shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this bookReveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal resultsFeatures original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyaltyLeverage the power of design thinking and psychological research with practical strategiesReveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States"The Dragonfly Effect" shows that you don't need money or power to inspire seismic change.

    If you're executign strategy and want to know how the Web is changing business, this is the book you need.

    

    Readers will continue to enjoy the current, concise, and straightforward approach to the field that made previous editions so popular. They'll understand the experimental observations that underlie the science of immunology at the molecular, cellular, and whole organism level-and explore the conclusions that can be drawn from those observations.The smart way to study!Elsevier titles with STUDENT CONSULT will help you master difficult concepts and study more efficiently in print and online! Perform rapid searches. Integrate bonus content from other disciplines. Download text to your handheld device. And a lot more. Each STUDENT CONSULT title comes with full text online, a unique image library, case studies, USMLE style questions, and online note-taking to enhance your learning experience.Highlights the implications of immunologic science for the management of human disease.Features over 365 full-color illustrations that highlight important processes and concepts, and bring the three-dimensional structures of molecules to life. Offers a wealth of reader-friendly features including major concepts highlighted in bold italics - at-a-glance boxes that present specialized information and explanations of current technological approaches - a wealth of tables that summarize key information - a glossary of terms - a CD Molecule Appendix that reflects the latest properties of known CD Molecules - an appendix on immunologic laboratory techniques - and more.Includes free access to a full-text online version, a downloadable collection of full-color images, sophisticated immunologic animations, integration links to bonus content in other STUDENT CONSULT titles, content clipping for handhelds, and more - all through the STUDENT CONSULT website at www.studentconsult.com.Incorporates the newest understandings of basic science as well as the newest research findings.Includes new information on the organization of lymphoid organs and mechanisms of innate immunity.Presents enhanced, more straightforward explanations of subjects such as of antigen-presenting cells and the biology of T cell activation.

    I always live without knowing. That is easy. How you get to know is what I want to know."--Richard P. FeynmanNobel Prize-winning physicist Richard P. Feynman (1918-88) was that rarest of creatures--a towering scientific genius who could make himself understood by anyone and who became as famous for the wit and wisdom of his popular lectures and writings as for his fundamental contributions to science. "The Quotable Feynman" is a treasure-trove of this revered and beloved scientist's most profound, provocative, humorous, and memorable quotations on a wide range of subjects.Carefully selected by Richard Feynman's daughter, Michelle Feynman, from his spoken and written legacy, including interviews, lectures, letters, articles, and books, the quotations are arranged under two dozen topics--from art, childhood, discovery, family, imagination, and humor to mathematics, politics, science, religion, and uncertainty. These brief passages--about 500 in all--vividly demonstrate Feynman's astonishing yet playful intelligence, and his almost constitutional inability to be anything other than unconventional, engaging, and inspiring. The result is a unique, illuminating, and enjoyable portrait of Feynman's life and thought that will be cherished by his fans at the same time that it provides an ideal introduction to Feynman for readers new to this intriguing and important thinker.The book features a foreword in which physicist Brian Cox pays tribute to Feynman and describes how his words reveal his particular genius, a piece in which cellist Yo-Yo Ma shares his memories of Feynman and reflects on his enduring appeal, and a personal preface by Michelle Feynman. It also includes some previously unpublished quotations, a chronology of Richard Feynman's life, some twenty photos of Feynman, and a section of memorable quotations about Feynman from other notable figures.Features: Approximately 500 quotations, some of them previously unpublished, arranged by topicA foreword by Brian Cox, reflections by Yo-Yo Ma, and a preface by Michelle FeynmanA chronology of Feynman's lifeSome twenty photos of FeynmanA section of quotations about Feynman from other notable figures Some notable quotations of Richard P. Feynman: "The thing that doesn't fit is the most interesting.""Thinking is nothing but talking to yourself inside.""It is wonderful if you can find something you love to do in your youth which is big enough to sustain your interest through all your adult life. Because, whatever it is, if you do it well enough (and you will, if you truly love it), people will pay you to do what you want to do anyway.""I'd hate to die twice. It's so boring."

    

    You NEED ME") • And the Meek Shall Manipulate the Earth (EVER KNOW MUCH, AND YOU'll. GET FURTHER) • How to Pick a Person Apart and Discover His Real Motives and Feelings • The Guernsey vs. the Brahma (WHY A "POSITIVE ATTITUDE" IS LIKE A GIGOLO) • How to Avoid Being Taken in Financial Dealings (WATCH WHERE THE MONEY IS) • Manipulating a Person's Thinking (KNOW WHOSE MIND YOU CAN CHANGE, AND WHEN IT'S BETTER TO SHUT UP) • Win Ninety-five Percent of Your Arguments! (RULE OF THUMB: LET SLEEPING DOGS LIE IF THEY DON'T AFFECT YOUR VITAL INTERESTS) • Manipulate a Person Against Their Will and Make Them Like It! (THE UNARGUE TECHNIQUE) • A Little Pressure Has Its Place-But Seldom • If All Else Fails, Try the Dirty Way. • How to Squelch Ingratitude Before It Starts. • What You Get Out of Using People for Your Own Selfish Ends?Unsettling, candid, and very informative.

    It's great to have theory and evidenced-based research at your disposal, but what will you do when somebody asks you to make your dashboard 'cooler' by adding packed bubbles and donut charts?The expert authors have a combined 30-plus years of hands-on experience helping people in hundreds of organizations build effective visualizations. They have fought many 'best practices' battles and having endured bring an uncommon empathy to help you, the reader of this book, survive and thrive in the data visualization world.A well-designed dashboard can point out risks, opportunities, and more; but common challenges and misconceptions can make your dashboard useless at best, and misleading at worst. The Big Book of Dashboards gives you the tools, guidance, and models you need to produce great dashboards that inform, enlighten, and engage.

    It is also a practical, modern introduction to scientific computing in Python, tailored for data-intensive applications. This is a book about the parts of the Python language and libraries you'll need to effectively solve a broad set of data analysis problems. This book is not an exposition on analytical methods using Python as the implementation language.Written by Wes McKinney, the main author of the pandas library, this hands-on book is packed with practical cases studies. It's ideal for analysts new to Python and for Python programmers new to scientific computing.Use the IPython interactive shell as your primary development environmentLearn basic and advanced NumPy (Numerical Python) featuresGet started with data analysis tools in the pandas libraryUse high-performance tools to load, clean, transform, merge, and reshape dataCreate scatter plots and static or interactive visualizations with matplotlibApply the pandas groupby facility to slice, dice, and summarize datasetsMeasure data by points in time, whether it's specific instances, fixed periods, or intervalsLearn how to solve problems in web analytics, social sciences, finance, and economics, through detailed examples

    Here the texts of two of Schr�dinger's most famous lecture series are made available again. In the first, entitled Nature and the Greeks, Schr�dinger offers a historical account of the scientific world picture. In the second, called Science and Humanism, he addresses fundamental questions about the link between scientific and spiritual matters. As Roger Penrose confirms, these are the profound thoughts of a great mind, and as relevant today as when they were first published in the 1950s.

    Please read all the way through.)) Alex is dead. Dead, and apparently with a one way ticket to a place that only the worst of the worst go. All for a simple choice he made about a product his company owned. Damned for all time. Luckily for him, he’s about to be given a chance. Another choice to make. He can instead, return to the land of the living, though his soul would belong to another. Except the world he’s being sent to, isn’t the same one he came from. It’s not even a similar period in time, but from something long past in history. The dark ages. And part of the deal to live again, is to make pacts with others. Pacts that would bind others in secrecy. That they could never speak of what they'd done. Deals for anything, and everything. From things as simple as a meal, to their very lives. How much would you give of yourself to live on in the world is an easy question. The better question, is how much would you take from others? If Alex wants to keep living, to keep his soul from being sent to the darkest corner of hell, he’ll have to ask himself that question. Daily. Warning: This novel explores dark subjects, and what people will give up of themselves, and each other, to get what they want. The main character is written as a real person in a tough situation, and will not make choices that line up with societal and cultural norms. It contains adult themes and moral ambiguities. As with my previous work, explicit scenes are found within. It has violence and a harem relationship. This is the Omnibus edition of the 1st Fostering Faust Trilogy. It contains all three books of the first trilogy. Only the description of the first book has been included to prevent spoilers from occurring. (Product Page for Book 1: https://www.amazon.com/gp/product/B07...) (Product Page for Book 2: https://www.amazon.com/gp/product/B07...) (Product Page for Book 3: https://www.amazon.com/gp/product/B07...)

    We look at how to set up your spreadsheet, getting data into Excel, formatting your spreadsheet, a bit of display management and how to print and share your spreadsheets. Learn Excel Visually The idea of these short handy bite-size books is to provide you with what I have found to be most useful elements of Excel within my day-to-day work and life. I don’t tell you about all the bells and whistles – just what you need on a daily basis. These eBooks are suitable for anyone who is looking to learn Excel and wants to increase their productivity and efficiency, both at work and home. Please bear in mind I don’t cover all functionality of all areas, the point is that I strip out anything that’s not useful and only highlight the functionality that I believe is useful on a daily basis. Don’t buy a huge textbook which you’ll never fully read, pick an eBook which is most relevant to your current learning, read it, apply it and then get on with your day.

    THE ANCIENT MASTERPIECE OF EROTIC LITERATURE BROUGHT UP TO DATE BY AN ACCLAIMED SEX THERAPISTAnne Hooper, author of the popular Ultimate Sex Book analyzes and reinterprets the teachings of the Kama Sutra to guide today's loversMore than 100 color photographs clearly demonstrate the classic positions from the original erotic textspacked with provocative information that will bring more variety and excitement to your sex life

    The language concepts are aptly explained in simple and easy-to-understand style, supported with examples, illustrations and programming and debugging exercises.