Great ideas often come from a simple spark: A soccer player on the New Zealand national team notices all the unused wool his country produces and figures out a way to turn them into shoes (Allbirds). A former Buddhist monk decides the very best way to spread his mindfulness teachings is by launching an app (Headspace). A sandwich cart vendor finds a way to reuse leftover pita bread and turns it into a multimillion-dollar business (Stacy’s Pita Chips).   Award-winning journalist and NPR host Guy Raz has interviewed more than 200 highly successful entrepreneurs to uncover amazing true stories like these. In How I Built This, he shares tips for every entrepreneur’s journey: from the early days of formulating your idea, to raising money and recruiting employees, to fending off competitors, to finally paying yourself a real salary. This is a must-read for anyone who has ever dreamed of starting their own business or wondered how trailblazing entrepreneurs made their own dreams a reality.

    In "Knowing Your Value," bestselling author Mika Brzezinski takes an in-depth look at how women today achieve their deserved recognition and financial worth. Prompted by her own experience as co-host of "Morning Joe, " Mika interviews a number of prominent women across a wide range of industries on their experience moving up in their fields. Mika reveals how these women, including such impresarios as White House star Valerie Jarrett, comedian Susie Essman, writer and director Nora Ephron, Facebook 's Sheryl Sandberg, and broadcaster Joy Behar, navigated the inevitable roadblocks that are unique to women. Mika also uncovers what men think about the approach women take in the workplace, getting honest answers from Donnie Deutsch, Jack Welch, Donald Trump, and others about why women are paid less, and what pitfalls women face and play into as they try to get their worth at work." Knowing Your Value" blends these personal stories and opinions with the latest research and polling on issues such as equal pay, women in the boardroom, and access to start-up capital. Written in Mika 's brutally honest, funny, and self-deprecating style, "Knowing Your Value" is a vital book for professional women of all ages.

    The brand they created – at first against tremendous odds and restrictive norms – injected freshness into the market and in retail spaces through its cutting-edge marketing strategy and empathetic advertising. Not only did the new watchmakers on the block transform watches from being utilitarian objects to fashion statements, but it also systematically ventured into areas untapped by corporate entities with its brands Titan, Tanishq, Titan Eyeplus, Skinn and Taneira, and established itself as a winner across multiple verticals. Titan: Inside India’s Most Successful Consumer Brand takes readers from boardrooms to back rooms to reveal how a quintessential Indian brand from the house of the Tatas, not known till then for its success in the consumer goods market, reached such remarkable heights. It is a tale of innovation and fortitude, of thinking outside the box and staying the course, of obsession with detail and the courage to acknowledge failure. A story that will inspire every reader, here is the inside account of what continues to make Titan tick.

    

    This text's applied approach addresses how and why a business operates. Students can then build upon their practical skills through examples, exercises and projects to help them gain a full understanding of how and why to develop a business plan. Each text is packaged with a Business Plan Booklet and CD-ROM, which are tied to end-of-part features, allowing students hands-on practice in creating a sound business plan. Through lively examples this text emphasizes key core skill areas including, Decision-Making and Planning, Teamwork, Technology, and Communication.

    When the action heats up on the pitch, emotions in the dugout boil over. Grown men lose control. The normally sane turn into irrational agitators. And every decision, no matter how minor, is hotly contested. Tales From The Dugout is a fantastically entertaining collection of incidents and memories gathered from managers, players, referees, linesmen and broadcasters, which encapsulates the unique environment of the technical area and reveals how even limited exposure to it can transform people unrecognisably. And when the red mist descends, the consequences can be almost unbelievable - and frequently hilarious. With contributions from a host of those who have been at the sharp end and lived to tell the tale, Tales From The Dugout is a unique insight into life in the technical area. There are tales from Scotland manager Gordon Strachan, Craig Brown, Pat Nevin, Kenny Clark, Pat Bonner, Scott Booth, Terry Butcher, Jimmy Calderwood, Billy Dodds, Jim Duffy, Alex McLeish, Alex Smith, Willie Young and Chick Young - amongst many others. And brilliant stories about legends of the game like Tommy Burns, Walter Smith, Martin O'Neill, Ally McCoist, Jim McLean and, of course, Sir Alex Ferguson. And it explains why that small area by the side of the pitch is no place for the faint-hearted.

    Best-selling author and editor of Cosmopolitan magazine, Helen Gurley Brown has become model for women who won't settle for less than the best in their lives. In this intimate, revealing audio book, she invites you to follow her personal, passionate program.

    This book puts the reader in the pilot's seat for a "day at the office" unlike any other. It recounts the tragic 1966 mid-air collision with the XB-70; describes flights of the lifting body and YF-12 blackbird, and details work with the Apollo Lunar Landing Research Vehicle.The Smell of Kerosene tells the dramatic story of a NASA research pilot who logged over 11,000 flight hours in more than 125 types of aircraft. Donald Mallick gives the reader fascinating firsthand descriptions of his early naval flight training, carrier operations, and his research flying career with NASA and its predecessor agency, the National Advisory Committee for Aeronautics (NACA).Mallick joined the NACA as a research pilot at the Langley Memorial Aeronautical Laboratory at Hampton, Virginia, where he flew modified helicopters and jets, and witnessed the NACA's evolution into the National Aeronautics and Space Administration.After transferring to the NASA Flight Research Center (now NASA Dryden Flight Research Center) at Edwards, California, he became involved with projects that further pushed the boundaries of aerospace technology. These included the giant delta-winged XB-70 supersonic research airplane, the wingless M2-F1 lifting body vehicle, and the triple-sonic YF-12 Blackbird. Mallick also test flew the Lunar Landing Research Vehicle (LLRV) and helped develop techniques used in training astronauts to land on the Moon.Excerpt: " I was onboard an airliner, on 28 January 1986, when I heard the news that the Space Shuttle Challenger had exploded 73 seconds after launch that morning. Even knowing the complexity and risk involved in Shuttle operations, I was shocked by the news. The shuttle commander, Dick Scobee, had been an Air Force test pilot at Edwards and flown a number of research missions at NASA Dryden. I grieved for all the crew, but especially Dick, who I knew best. I can still recall his broad grin when he visited the Dryden pilot's office following the announcement of his selection as an astronaut. He showed great pride in his selection, and I congratulated him heartily. The results of the accident review board were hard to accept. The commission that investigated the accident blamed the Shuttle loss on poor management decisions. Challenger had been launched against the recommendations of knowledgeable technical personnel who insisted that low temperatures that day increased the chance of hot gas leakage around the seals of the solid rocket boosters. The commission found that the decision making process leading to the launch was flawed and that launch temperature constraints were waived at the expense of flight safety. It was a black day for NASA. I could sense a change in people's attitude concerning the space program. After the Challenger accident report was released, the public's pride in and respect for NASA diminished. At Dryden, we had always striven not to allow the desire to "get a flight off" to interfere with good judgment on flight safety. It was a cardinal rule. There were occasions when visiting Headquarters personnel and other VIPs were on hand to witness a test flight and we had to cancel the event due to some technical problem. We forced ourselves to avoid the desire to "press on" just to meet a schedule or impress a visiting VIP."

    Truett Cathy

    In this book he goes beyond the nuts and bolts of how it works to a deeper level—crowdfunding not just as a cool way to raise money but as a better way to build and run a business.This book features over forty illustrative examples of crowdfunding campaigns. Some succeeded wildly—like the high-tech cooler designer whose first attempt faltered but whose second raised $13 million. Some were sobering disasters, like the board game maker (not the author!) whose mistakes caused his project to collapse in two months, forcing him to return over $100,000. Stegmaier uses these stories to make points about topics such as preparation, timing, what kind of offers to make and what kind to avoid, what to spend money on and when, and more.But he insists it’s not just about the money—if you follow Stegmaier’s advice, crowdfunding can enable you to build a loyal following before you even have a product. He shows that if you treat your backers as people, not pocketbooks—communicate regularly with them, ask their opinions, attend to their needs—they’ll become advocates as well as funders, exponentially increasing your and your projects’ chances of succeeding.

    As First Lord of the Admiralty at the start of the First World War, Churchill found himself blamed for the catastrophic military fiasco of the Dardanelles. Thrown for the first time into the political wilderness, he decided to rejoin the British Army and take his place on the Western Front.The first standalone account of this period of his life since the 1920s, Churchill in the Trenches reconstructs his six months near the Belgian town of Ypres. It reveals he how he gradually won over the troops he commanded -- the tough but traumatized 6th Battalion, Royal Scots Fusiliers. And it tells the largely unknown story of how amid mud and squalor, one of the 20th century's most memorable characters became one of its greatest leaders.Peter Apps is global defense correspondent for Reuters news. In 2006, he broke his neck in a minibus accident while covering the civil war in Sri Lanka, leaving him largely paralyzed from the shoulders down. Of the 20 or so countries he has reported from, more than half have been since the injury. He is currently on sabbatical as executive director of the Project for Study of the 21st Century (PS21) www.projects21.com.Cover design by Kerry Ellis.

    . . . We found bodies of our dear guests, colleagues, friends: faces I recognized, faces I had worked with and smiled at. The sight that stunned me was the crater—60 feet wide and 20 feet deep. It had been created by over 1000 kg of RDX. The hotel had not been attacked, it had been brutalized. Dead bodies and dismembered limbs, little pools of blood—it was a massacre. I had thought of myself as a hardened man who had seen violence and gristly sights—but what I saw that day left me shaken.’Truth Always Prevails is the memoir of one of Pakistan’s most prominent businessmen, Sadruddin Hashwani, chairman of the internationally renowned Hashoo Group. From sleeping in the back of trucks in the cold deserts of Balochistan to now owning a brand of luxury hotels as well as numerous other businesses, Sadruddin Hashwani has led a remarkable life. He has struggled against corrupt politicians and uncooperative government officials to build and sustain an extensive business empire. He has faced near-death experiences, most remarkably the 2008 bombing of his own hotel, the Marriott Islamabad, and has overcome seemingly insurmountable odds. Filled with fascinating anecdotes and telling sketches of prominent Pakistani personalities, his is an extraordinary story that will inspire and entertain readers.

     And it can do the same for you. Go back to 1996 and eavesdrop on the tense 18-minute argument I unwittingly heard. An altercation between two friends. One living a dream. The other faking it. Listen in on the powerful conversation that changed the trajectory of my life and ultimately made me a millionaire— many times over. Delivered in a raw narrative form, step into my shoes as a depressed limousine driver and five-time failed entrepreneur. Witness the argument as I did, an argument that exposed wealth’s guiding first-principles. An transcendent story of sacrifice, immutable regret, and life-changing insight... a poignant tale relevant in an year, any economy, or any country. Discover the right questions and you’ll discover the right answers— answers that will set you free. Based on a true story.

    New South Wales has Eddie Obeid.Meet Australia's most corrupt politician whose brazen misdeeds were on a scale said to be "unexceeded since the days of the Rum Corps".From the shadows Obeid ran the state as his fiefdom, making and unmaking premiers. Along the way he pocketed tens of millions of dollars following corrupt deals. This explosive book chronicles the grubby deals the powerbroker had been making for decades before he was exposed. His tentacles stretched through all levels of government, encircling almost every precious resource - coal leases, Circular Quay cafes, marinas, even the state's water. All of them were secret money-spinners for Obeid and his family.Above ground, below ground, in the air, on the water, there was no domain beyond Obeid's grasp. Now, many of the key politicians of his era have given a candid account of Obeid's pernicious backroom influence.Following their groundbreaking investigations, the award-winning journalists Kate McClymont and Linton Besser have unearthed the vast but secret empire Obeid built over the decades, producing an authoritative account of how he got away with so much for so long.

    Successful salespeople rightfully become sales managers because of superior sales records. Yet too often these sales stars get stuck doing their old sales job while also trying to juggle their manager role, and too often companies neglect to train their sales managers how to excel as managers. That's the sales management trap, and it's exactly what The Accidental Sales Manager addresses and solves.Full of helpful steps you can apply immediately?whether you're training a sales manager, or are one yourself?this practical guide reveals step-by-step methods sales managers can use to both learn their jobs and lead their teams.Get tactics to stop burning time and exhausting yourself, while taking effective actions to use time better as a leader Discover how to integrate learning into leading and make sales meetings an active conversation on what works and what doesn't Author has a previous bestseller, The Accidental Salesperson Don't get caught in the sales management trap or, if you're in it, get the tools you need to escape it. Get The Accidental Sales Manager and lead your team to do what you do best: make sales, drive profits, and get winning results.