It was built on the twentieth-century magic called 'the planned economy', which was going to gush forth an abundance of good things that lands of capitalism could never match. And just for a little while, in the heady years of the late 1950's, the magic seemed to be working.Red Plenty is about that moment in history, and how it came, and how it went away; about the brief era when, under the rash leadership of Nikita Khrushchev, the Soviet Union looked forward to a future of rich communists and envious capitalists, when Moscow would out-glitter Manhattan, and every Lada would be better engineered than a Porsche. It's about the scientists who did their genuinely brilliant best to make the dream come true, it give the tyranny its happy ending. It's history, it's fiction. It's a comedy of ideas, and a novel about the cost of ideas.By award-winning (and famously unpredictable) author of The Child That Books Built and Backroom Boys, Red Plenty is as ambitious as Sputnik, as uncompromising as an Aeroflot flight attendant - and as different from what you were expecting as a glass of Soviet champagne.

    In this course, The Great Courses partners with the Smithsonian - one of the world's most storied and exceptional educational institutions - to examine the extraordinary events of this period and uncover the far-reaching impact of this incredible revolution. Over the course of 36 thought-provoking lectures, longtime Great Courses favorite Professor Allitt introduces you to the inventors, businessmen, and workers responsible for transforming virtually every aspect of our lives and fueling one of the greatest periods of innovation in human history. The technological achievements of this era are nothing short of astonishing. Thanks to inventions such as the steam engine and processes such as large-scale iron smelting, industrial entrepreneurs were able to mechanize labor, which allowed for a host of new efficiencies such as division of labor, mass production, and global distribution. You'll discover the science behind some of the most astounding inventions in modern history, including the spinning jenny, the incandescent light bulb, and the computer processor. You'll learn how these inventions came about and consider what effects these technologies had on every aspect of human life. Get an inside look at the history of industrial innovation and explore the lives of engineers, inventors, architects, and designers responsible for changing the world - as well as ordinary workers who lost their livelihoods to new technologies and suffered from unsafe working conditions. The story of the Industrial Revolution is complex, and these lectures will leave you with a new appreciation for the amazing human achievements all around us.

    

    Armed with maps and cheerful curiosity, he travels from the oil-drunk boomtown of Fort McMurray, Alberta (a.k.a. Fort McMoney), down to the empty North Dakota plains, where mountains of pipe lie in wait for the torrent of crude that could soon start to flow if, as expected, the White House approves the controversial plan to turn on the spigots that will deliver oil from Canada directly to the Gulf of Mexico. Along the way, Horwitz meets a cavalcade of characters, including ranchers who either love or loathe the idea of oil flowing beneath their land, “rig pigs” and “cement heads” who are eager to make a buck in the tar fields, and strippers and other local entrepreneurs who are ready to help them spend it. He drives miles of lonesome road in his quest to understand what this pipeline means to everyone involved—from Native Americans to environmentalists to industry bureaucrats. He sees firsthand not only how an oil spill can devastate acres of rich farmland but how a town can be saved by an influx of new jobs. Over homemade farm dinners and countless tavern beers, Horwitz realizes that there are no easy answers, no right or wrong, no heroes or villains. The questions surrounding America’s energy future go beyond pat declarations about independence from foreign oil or destruction of Mother Earth. They go, some believe, to the very meaning of freedom. ABOUT THE AUTHOR Tony Horwitz is a Pulitzer Prize–winning journalist who spent a decade as a foreign correspondent, mainly covering wars and conflicts in the Middle East, Africa, and Europe for the “Wall Street Journal.” His books include the bestsellers “Confederates in the Attic,” “Blue Latitudes,” “Baghdad Without a Map,” and “A Voyage Long and Strange.” His most recent, “Midnight Rising,” was named a New York Times Notable Book of 2011 and one of the year’s ten best books by Library Journal and won the 2012 William Henry Seward Award for excellence in Civil War biography. Horwitz has also written for “The New Yorker” and “Smithsonian” and has been a fellow at Harvard’s Radcliffe Institute. He lives with his wife, Geraldine Brooks, and their sons, Nathaniel and Bizu, on Martha’s Vineyard. PRAISE FOR TONY HORWITZ “Horwitz wears himself lightly, and is extraordinarily good at drawing out strangers. Cheerfully energetic, he goes where a less intrepid reporter would not.” —Roy Blount, Jr., The New York Times “Like travel writer Bill Bryson, Horwitz has a penchant for meeting colorful characters and getting himself into bizarre situations.” —The Christian Science Monitor “Horwitz has an ear for a good yarn and an instinct for the trail leading to an entertaining anecdote.” —The Washington Post “A trip with Horwitz is as good as it gets.” —The Charlotte Observer

    Erin recounts her path of achievement starting as a promising young student and athlete and, ultimately, how she allowed her career and its demands to become the center of her life. She sacrificed all other priorities and relationships along the way, throwing work-life balance to the wind. The story reveals the subtleties of the everyday decisions that led collectively to a work-centric existence over a twenty-year career. Set against the backdrop of the dramatic circumstances at Lehman Brothers in 2008, Erin discloses her own struggle as events spiraled out of control. Ultimately, her resignation from her executive role prior to the Lehman bankruptcy resulted in a devastating personal crisis as her career crumbled revealing no foundation beneath it. We learn of the journey back to change her life with a semblance of present day peace and happiness. Full Circle provides a unique inside and emotional perspective of the sacrifices Erin made to achieve extreme career success and the self-awareness required to return to being the fundamentally grounded person she was as a child.

    In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on.The Dentsu Way shares proven tactics for getting your message to consumers and creating scenarios to move them through calibrated Contact Points to meet whatever specific goal you set.This game-changing book:Explains Dentsu's 110-year history and unique service structure, as well as its broad range of business fieldsIntroduces ten case studies of successful campaigns, which have won international advertising awards at events such as the Cannes Lions International Advertising Festival and ADFESTProvides nine of Dentsu's newest original tools and analysis methodsGain broader, more meaningful customer involvement and penetrate more deeply than ever into your market by following the Dentsu Way.

    Many leadership books can be boring. Instead of reading another repetitive book about 100 leadership essentials by a corporate CEO, search no more for the perfect leadership book. In "The Diary of a West Point Cadet," by Captain Preston Pysh, the author teaches essential West Point leadership through the most fun and unique reading of any book in its class. If you are an aspiring cadet, a small-group leader, or even an emerging leader in corporate America, this book is for you. Each intriguing firsthand account of Preston's most memorable stories from attending West Point will capture your interest and imagination. At the conclusion of each gripping story, Preston efficiently summarizes how the experience taught him lessons about leadership, which later prepared him to be a combat commander. If you like twists and turns while reading and learning, you are in for a treat. Prepare to be glued to your seat and the text as you experience unforgettable stories and lessons from "The Point."

    The classic account of modern British journalism, now updated and re-issued.

    After winning the highest award in his field, Vincent was offered a 3 percent raise. He knew at that moment he needed a monumental change. One month away from their baby being born, Vincent and Elizabeth started a side photography business out of desperation. In less than four years, they grew their business to pay off all of their debt, including their home, and left their jobs for a life of freedom. With the world moving rapidly towards a freelance model, Freelance to Freedom is not only timely and necessary, but it’s also entertaining, engaging and paints a picture for anyone looking for a life of freedom with money, time and location.

    Similarly, the upward spiral of college tuition fees is cause for serious concern. In this concise and illuminating book, the well-known economist William J. Baumol explores the causes of these seemingly intractable problems and offers a surprisingly simple explanation. Baumol identifies the "cost disease" as a major source of rapidly rising costs in service sectors of the economy. Once we understand that disease, he explains, effective responses become apparent.Baumol presents his analysis with characteristic clarity, tracing the fast-rising prices of health care and education in the United States and other major industrial nations, then examining the underlying causes, which have to do with the nature of providing labor-intensive services. The news is good, Baumol reassures us, because the nature of the disease is such that society will be able to afford the rising costs.

    Most of the time this math works quietly behind the scenes . . . until it doesn't. All sorts of seemingly innocuous mathematical mistakes can have significant consequences.Math is easy to ignore until a misplaced decimal point upends the stock market, a unit conversion error causes a plane to crash, or someone divides by zero and stalls a battleship in the middle of the ocean.Exploring and explaining a litany of glitches, near misses, and mathematical mishaps involving the internet, big data, elections, street signs, lotteries, the Roman Empire, and an Olympic team, Matt Parker uncovers the bizarre ways math trips us up, and what this reveals about its essential place in our world. Getting it wrong has never been more fun.